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Market Insights: Household Products in Mexico

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IntroductionThis report forms a part of the Datamonitor's newly introduced product series titled "Market Insights". It aims to provide both quantitative and qualitative analysis to clients on the …

IntroductionThis report forms a part of the Datamonitor's newly introduced product series titled "Market Insights". It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various markets.ScopeExamines developments in the Mexican household products marketProvides latest retail data at a market level further segmented by categories along with 5 year forecasts, highlighting specific growth areasIdentifies the leading players in the market, providing details on brand portfolio and new product launchesTracks the latest M&A deals that have taken place in the household products market in MexicoHighlightsThe household products market in Mexico was worth $5.4 billion in 2009, with a compound annual growth rate (CAGR) of 6.2% during 2004-09.Paper products was the key category driving growth in 2008-09 within the household products market.The household products market in Mexico is fairly consolidated, with P&G and Kimberly-Clark controlling roughly half of the total market.Reasons to PurchaseMarket understanding: develop a detailed understanding of the household products market and identify the key growth categories within itConsumer trends and behavior: find out the latest consumer trends driving the household products sector in Mexico alongside consumption and usage dataCompetitive landscape: obtain information on the key players operating in the market and understand their key strengths in various categories


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  • 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Market Insights: Household Products in MexicoPublished on February 2011 Report SummaryIntroductionThis report forms a part of the Datamonitors newly introduced product series titled "Market Insights". It aims to provide bothquantitative and qualitative analysis to clients on the market data and trends across various markets.ScopeExamines developments in the Mexican household products marketProvides latest retail data at a market level further segmented bycategories along with 5 year forecasts, highlighting specific growth areasIdentifies the leading players in the market, providing detailson brand portfolio and new product launchesTracks the latest M&A deals that have taken place in the household products market inMexicoHighlightsThe household products market in Mexico was worth $5.4 billion in 2009, with a compound annual growth rate (CAGR) of 6.2% during2004-09.Paper products was the key category driving growth in 2008-09 within the household products market.The household products market in Mexico is fairly consolidated, with P&G and Kimberly-Clark controlling roughly half of the totalmarket.Reasons to PurchaseMarket understanding: develop a detailed understanding of the household products market and identify the key growth categorieswithin itConsumer trends and behavior: find out the latest consumer trends driving the household products sector in Mexico alongsideconsumption and usage dataCompetitive landscape: obtain information on the key players operating in the market and understandtheir key strengths in various categories Table of ContentOVERVIEW 1Catalyst 1Summary 1EXECUTIVE SUMMARY 2INTRODUCTION 3Product Launch Analytics 3Market Data Analytics 3New Consumer Insight reports 4The Country Statistics Database 4Company Intelligence 4What this report is about 5How to use this report 5Market definition 6Market Insights: Household Products in Mexico (From Slideshare) Page 1/6
  • 2. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!TABLE OF CONTENTS 7List of Figures 8List of Tables 9COUNTRY OVERVIEW 10Economic overview 10Demographic overview 13HOUSEHOLD PRODUCTS MARKET PROFILE 15Brazilian household products market value and growth 15Household products market: a global perspective 18Overview 18Comparison with growth economies 19HOUSEHOLD PRODUCTS CATEGORIES 24Brazilian household products categories by value 24Future prospects 28Leading categories 29Lagging categories 32KEY TRENDS 33Demographic and economic trends 33Expanding middle class will drive consumption in the country 33The young and aging Brazilian population demand greater levels of household hygiene 34Consumer trends 36Price-conscious consumers demand value for money 36Industry trends 37Hosting two huge sporting events in the next few years will drive the need for better sanitation and hygiene in and around Brazilianhomes and communities 37Increasing private label sales could dilute the strong brand equity of major players 38COMPETITIVE LANDSCAPE IN BRAZIL 40Leading players and their shares 40Presence of leading players in various categories of the household products market 41Key players by categories and their ranks 43Leading local player profiles 45Santher 45Química Amparo Ltda 45Bombril Cirio 45J.F.Produtos de Limpeza Doméstica Ltda 46Zuppani Industrial Ltda 46Recent M&A deals 46NEW PRODUCT LAUNCHES IN BRAZIL 48Overview 48Product launches by top players 50CONCLUSION 52Highlights 52RESEARCH METHODOLOGY 53Methodology overview 53Secondary research 54Market modeling 55Creating an initial data model 55Market Insights: Household Products in Mexico (From Slideshare) Page 2/6
  • 3. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Revising the initial data model 55Creating a final estimate 55Creating demographic value splits 56Primary research 56Data finalization 57Ongoing research 57APPENDIX 58Further reading 58Feedback 58Ask the analyst 58Datamonitor consulting 58Disclaimer 58List of TablesTable 1: Household products market definitions 6Table 2: Key statistics for Brazil and other growth economies, 2009 13Table 3: Federal infrastructure investment plans for the 2014 World Cup and 2016 Olympics 37Table 4: Brazilian household products market: top 10 players by company share and product launches 50List of FiguresFigure 1: Real GDP and real GDP growth rate in Brazil, 2004-14e 10Figure 2: Merchandise exports of Brazil, 2004-14e 11Figure 3: Real GDP growth in Brazil and other growth economies, 2004-14e 12Figure 4: Population in Brazil by age groups and median age, 2004-14e 14Figure 5: Brazilian household products market sales, 2004-09 16Figure 6: Brazilian household products market sales, 2009-14e 17Figure 7: Brazilian household products market sales value (2009) and growth (2008-09) compared to other leading nations 19Figure 8: Household products market per household expenditure and growth in growth economies, 2004-14e 20Figure 9: Number of households compared to the average household size in Brazil, 2009-14e 21Figure 10: Household products market growth in Brazil and other growth economies, 2004-14e 22Figure 11: Per capita expenditure on various consumer goods in Brazil, and CAGR over 2009-14e 23Figure 12: Washing machine sales in Brazil compared with the decline in sales of textile washing products, 2003-08 25Figure 13: Brazilian household products market sales: contribution by categories, 2009 26Figure 14: Brazilian household products market: growth by categories, 2008-09 27Figure 15: Brazilian household products market value and growth by market, 2004-09 and 2009-14e 28Figure 16: Brazilian household products market: leading categories by 2008-09 growth (%) 29Figure 17: Examples of tissue products launched in 2009 31Figure 18: Brazilian household products market: lagging categories in terms of 2008-09 growth (%) 32Figure 19: Growth in various economic classes in Brazil between 2001 and 2008 34Figure 20: Population distribution by age and gender in Brazil: 2000-50e 35Figure 21: The degree to which various factors influence Brazilian consumers choice of household cleaning and laundry products 36Figure 22: Question: "how similar are store brand products compared to famous brand products in the household products market" 39Figure 23: Brazilian household products market: leading players and their ranks, 2009 40Figure 24: Brazilian household products market: presence of key players across categories, 2009 41Figure 25: Brazilian household products market: market share of top five players compared to other competitors, by category, 2009 43Figure 26: Brazilian household products market: top five players by category, 2009 44Figure 27: Brazilian household products market: new product launches by category, 2009 (percentage contribution) 48Figure 28: Brazilian household products market: new product launches, volume and growth for 2008-09 49Market Insights: Household Products in Mexico (From Slideshare) Page 3/6
  • 4. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Figure 29: Brazilian household products market: new product launches by category, 2009 51Figure 30: Conclusion 52Market Insights: Household Products in Mexico (From Slideshare) Page 4/6
  • 5. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. Market Insights: Household Products in Mexico Product Formats Please select the product formats and the quantity you require. 1 User License--USD 1 500.00 Quantity: _____ Corporate License--USD 3 750.00 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________Market Insights: Household Products in Mexico (From Slideshare) Page 5/6
  • 6. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93Market Insights: Household Products in Mexico (From Slideshare) Page 6/6