Kraft Foods Inc. - Financial and Strategic Analysis ReviewSummaryKraft Foods Inc. (Kraft Foods) is one of the leading food and beverage companies across the world. It manufactures and markets packaged food and beverages including snacks, beverages, cheese, convenient meals and various packaged grocery products. The company's major nine brands include Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers, Oreo brand; Jacobs coffees, Milka chocolates and LU biscuits. Kraft Foods operates in more than 70 countries and sells its products in more than 150 countries.Global Markets Direct, the leading business information provider, presents an in-depth business, strategic and financial analysis of Kraft Foods Inc.. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct's views on the company.Scope' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered. ' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted. ' The report contains critical company information ' business structure and operations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.' It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.' Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.Reasons to buy' A quick 'one-stop-shop' to understand the company. ' Enhance business/sales activities by understanding customers' businesses better.' Get detailed information and financial & strategic analysis on companies operating in your industry.' Identify prospective partners and suppliers ' with key data on their businesses and locations.' Capitalize on competitors' weaknesses and target the market opportunities available to them.' Compare your company's financial trends with those of your peers / competitors.' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

1. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Kraft Foods Inc. - Financial and Strategic Analysis Review
Published on February 2009
Report Summary
Kraft Foods Inc. - Financial and Strategic Analysis Review
Summary
Kraft Foods Inc. (Kraft Foods) is one of the leading food and beverage companies across the world. It manufactures and markets
packaged food and beverages including snacks, beverages, cheese, convenient meals and various packaged grocery products. The
company's major nine brands include Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese;
Maxwell House coffee; Nabisco cookies and crackers, Oreo brand; Jacobs coffees, Milka chocolates and LU biscuits. Kraft Foods
operates in more than 70 countries and sells its products in more than 150 countries.
Global Markets Direct, the leading business information provider, presents an in-depth business, strategic and financial analysis of
Kraft Foods Inc.. The report provides a comprehensive insight into the company, including business structure and operations,
executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct's
views on the company.
Scope
' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational
factors are considered.
' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are
highlighted.
' The report contains critical company information ' business structure and operations, the company history, major products and
services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
' It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.
' Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.
Reasons to buy
' A quick 'one-stop-shop' to understand the company.
' Enhance business/sales activities by understanding customers' businesses better.
' Get detailed information and financial & strategic analysis on companies operating in your industry.
' Identify prospective partners and suppliers ' with key data on their businesses and locations.
' Capitalize on competitors' weaknesses and target the market opportunities available to them.
' Compare your company's financial trends with those of your peers / competitors.
' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.
Kraft Foods Inc. - Financial and Strategic Analysis Review Page 1/5

2. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Table of Content
Table Of Contents
Key Information 1
Key Ratios 1
Share Data 1
Performance Chart 1
Table Of Contents 2
List of Tables 2
List of Figures 2
Key Facts 3
Company Overview 3
Major Products and Services 4
Overview 4
History 5
SWOT Analysis Overview 6
Overview 6
Kraft Foods Inc. - Strengths 6
Brand Recognition 6
Strong Intellectual Property Rights 6
Robust Distribution Network 6
Remodeling the Business 7
Kraft Foods Inc. - Weaknesses 7
Legal Proceedings 7
Decreasing Profits 7
Lack of Geographical Diversification 7
Kraft Foods Inc. - Opportunities 7
Strategic Acquisitions 7
Favorable Trends in Coffee Markets 8
Kraft Foods Inc. - Threats 8
Intense Competition 8
Stringent Governmental and Environmental Regulations 8
Key Competitors 9
Key Employees 9
Key Employee Biographies 10
Company Statement 11
Locations And Subsidiaries 13
Head Office 13
Other Locations & Subsidiaries 13
Financial Ratios 14
Capital Market Ratios 14
Annual Ratios 14
Interim Ratios 15
Ratio Charts 16
Appendix 17
Methodology 17
Ratio Definitions 17
About Global Markets Direct 20
Kraft Foods Inc. - Financial and Strategic Analysis Review Page 2/5

3. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Contact Us 20
Disclaimer 20
List of Tables
Kraft Foods Inc., Key Facts 1
Kraft Foods Inc., Key Ratios 1
Kraft Foods Inc., Share Data 1
Kraft Foods Inc., Key Facts 3
Major Products and Services 4
Kraft Foods Inc., History 5
Kraft Foods Inc., Key Employee Biographies 10
Currency Codes 17
Capital Market Ratios 17
Equity Ratios 18
These ratios are based on per share value. 18
Profitability Ratios 18
Cost Ratios 19
Liquidity Ratios 19
Leverage Ratios 19
Efficiency Ratios 20
List of Figures
Kraft Foods Inc., Performance Chart (2003 - 2007) 1
Kraft Foods Inc., Ratio Charts 16
Kraft Foods Inc. - Financial and Strategic Analysis Review Page 3/5

4. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
If you have any questions please visit http://www.reportlinker.com/notify/contact
Order Information
Please verify that the product information is correct and select the format(s) you require.
Kraft Foods Inc. - Financial and Strategic Analysis Review
Product Formats
Please select the product formats and the quantity you require.
Digital Copy--USD 125.00 Quantity: _____
Contact Information
Please enter all the information below in BLOCK CAPITALS
Title: Mr Mrs Dr Miss Ms Prof
First Name: _____________________________ Last Name: __________________________________
Email Address: __________________________________________________________________________
Job Title: __________________________________________________________________________
Organization: __________________________________________________________________________
Address: __________________________________________________________________________
City: __________________________________________________________________________
Postal / Zip Code: __________________________________________________________________________
Country: __________________________________________________________________________
Phone Number: __________________________________________________________________________
Fax Number: __________________________________________________________________________
Kraft Foods Inc. - Financial and Strategic Analysis Review Page 4/5

5. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Payment Information
Please indicate the payment method, you would like to use by selecting the appropriate box.
Payment by credit card Card Number: ______________________________________________
Expiry Date __________ / _________
CVV Number _____________________
Card Type (ex: Visa, Amex…) _________________________________
Payment by wire transfer Crédit Mutuel
RIB : 10278 07314 00020257701 89
BIC : CMCIFR2A
IBAN : FR76 1027 8073 1400 0202 5770 189
Payment by check UBIQUICK SAS
16 rue Grenette – 69002 LYON, FRANCE
Customer signature:
Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at
http://www.reportlinker.com/index/terms
Please fax this form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
Kraft Foods Inc. - Financial and Strategic Analysis Review Page 5/5