The emerging markets for mobile telecoms (voice and data based) services include developing countries in Asia, Eastern Europe, Middle East, Africa and Latin America. Major capital investments by global telecoms companies in these markets are primarily driven by rising income levels, low mobile penetration and increasing demand for value added services. This report provides an overview of the emerging mobile telecoms markets in terms of market size (based on value and subscribers), key drivers and resistors, industry trends, and competitive positioning of the major players operating in these markets. It includes profiles of the major companies in emerging markets and involves a brief write-up on other 10 major players in the industry. The major companies in the emerging mobile telecoms market were assessed on the following parameters:' Each company's recent financial performance and growth strategies;' Key partnerships, alliances and acquisitions by these companies;' Business-related strengths and weaknesses of these companies, and insights into the opportunities and threats facing them.Key features of this report' Market dynamics of the emerging markets for mobile telecommunications services during the period 2008'13. ' Key market drivers and resistors.' Trends in the emerging markets for mobile telecommunications services. ' Identification of the major players in the emerging markets for mobile telecommunications services.' Performance of major mobile telecommunications service providers during 2004'08.Scope of this report' Learn from the strategies of the leading mobile telecommunications service providers to target future growth markets effectively, avoid their mistakes, replicate their successes and learn about the threats they face.' Benchmark your performance against the major mobile telecommunications service companies by comprehending their strategies.' Understand the major issues affecting the emerging markets for mobile telecommunications services.' Predict the key growth areas in the emerging markets for mobile telecommunications services arising from the change in subscribers' preferences and global recession. Key Market Issues' Dominance of prepaid services: The rising proportion of prepaid subscriptions is leading to declining ARPUs, thereby affecting the profitability of major players operating in these markets that will affect the sector's growth prospects.' High mobile penetration: High mobile penetration in markets such as Russia results in lower subscriber additions, adversely affecting business growth for mobile telecommunications services.' Delays in 3G spectrum allocation: Delays in adoption and spectrum allocation for new technologies such as 3G may hold back mobile activity in major markets such as India, impeding growth in such regions.' Penetration of rural markets: Penetration of rural markets is a challenge for the mobile telecommunications service providers, due to requirements of significant capital outlays for deploying network infrastructure in these regions.Key findings from this report' Dominance of prepaid services: The rising proportion of prepaid subscriptions is leading to declining ARPUs, thereby affecting the profitability of major players operating in these markets that will affect the sector's growth prospects.' High mobile penetration: High mobile penetration in markets such as Russia results in lower subscriber additions, adversely affecting business growth for mobile telecommunications services.' Delays in 3G spectrum allocation: Delays in adoption and spectrum allocation for new technologies such as 3G may hold back mobile activity in major markets such as India, impeding growth in such regions.' Penetration of rural markets: Penetration of rural markets is a challenge for the mobile telecommunications service providers, due to requirements of significant capital outlays for deploying network infrastructure in these regions.Key questions answered' What was and will be the size of

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Key Mobile Telecoms Service Providers in Emerging Markets:
Market dynamics, trends driving growth and leading player analyses
Published on February 2010
Report Summary
The emerging markets for mobile telecoms (voice and data based) services include developing countries in Asia, Eastern Europe,
Middle East, Africa and Latin America. Major capital investments by global telecoms companies in these markets are primarily driven
by rising income levels, low mobile penetration and increasing demand for value added services.
This report provides an overview of the emerging mobile telecoms markets in terms of market size (based on value and subscribers),
key drivers and resistors, industry trends, and competitive positioning of the major players operating in these markets. It includes
profiles of the major companies in emerging markets and involves a brief write-up on other 10 major players in the industry. The major
companies in the emerging mobile telecoms market were assessed on the following parameters:
' Each company's recent financial performance and growth strategies;
' Key partnerships, alliances and acquisitions by these companies;
' Business-related strengths and weaknesses of these companies, and insights into the opportunities and threats facing them.
Key features of this report
' Market dynamics of the emerging markets for mobile telecommunications services during the period 2008'13.
' Key market drivers and resistors.
' Trends in the emerging markets for mobile telecommunications services.
' Identification of the major players in the emerging markets for mobile telecommunications services.
' Performance of major mobile telecommunications service providers during 2004'08.
Scope of this report
' Learn from the strategies of the leading mobile telecommunications service providers to target future growth markets effectively,
avoid their mistakes, replicate their successes and learn about the threats they face.
' Benchmark your performance against the major mobile telecommunications service companies by comprehending their strategies.
' Understand the major issues affecting the emerging markets for mobile telecommunications services.
' Predict the key growth areas in the emerging markets for mobile telecommunications services arising from the change in
subscribers' preferences and global recession.
Key Market Issues
' Dominance of prepaid services: The rising proportion of prepaid subscriptions is leading to declining ARPUs, thereby affecting the
profitability of major players operating in these markets that will affect the sector's growth prospects.
' High mobile penetration: High mobile penetration in markets such as Russia results in lower subscriber additions, adversely affecting
business growth for mobile telecommunications services.
' Delays in 3G spectrum allocation: Delays in adoption and spectrum allocation for new technologies such as 3G may hold back
mobile activity in major markets such as India, impeding growth in such regions.
' Penetration of rural markets: Penetration of rural markets is a challenge for the mobile telecommunications service providers, due to
requirements of significant capital outlays for deploying network infrastructure in these regions.
Key findings from this report
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' Dominance of prepaid services: The rising proportion of prepaid subscriptions is leading to declining ARPUs, thereby affecting the
profitability of major players operating in these markets that will affect the sector's growth prospects.
' High mobile penetration: High mobile penetration in markets such as Russia results in lower subscriber additions, adversely affecting
business growth for mobile telecommunications services.
' Delays in 3G spectrum allocation: Delays in adoption and spectrum allocation for new technologies such as 3G may hold back
mobile activity in major markets such as India, impeding growth in such regions.
' Penetration of rural markets: Penetration of rural markets is a challenge for the mobile telecommunications service providers, due to
requirements of significant capital outlays for deploying network infrastructure in these regions.
Key questions answered
' What was and will be the size of the emerging markets for mobile telecommunications services during 2008'13'
' What are the trends in the emerging markets for mobile telecommunications services'
' Who are the major players operating in these markets'
' What are the growth strategies of the major mobile telecommunications service providers in emerging markets'
' What are the strengths of these major players in emerging markets'
' What are the weaknesses of the major mobile telecommunications service providers in emerging markets'
Companies mentioned
Advanced Info Service , Asia-Cell Telecommunication , Axiata , Bharti Airtel , Etihad Etisalat , Globacom. , IDEA Cellular , Maxis
Communications , MegaFon , Mobile Telephone Networks , Mobile TeleSystems , Mobinil , Nortel Inversora (Telecom Argentina) , PT
Indosat , Reliance Communications , Safaricom , Viettel Telecom , Vimpelcom , Vivo Participações , Zain Group ,
Table of Content
Table of Contents
Key Mobile Telecoms Service Providers In Emerging
Markets
Executive summary 12
Industry overview 12
MTN 13
Vivo 13
MTS 14
VimpelCom 14
MegaFon 15
Zain 15
Bharti 16
RCOM 16
AIS 17
Etisalat 17
Chapter 1 Introduction 20
Introduction 20
Methodology 20
Chapter 2 Industry overview 24
Summary 24
Introduction 25
Market dynamics 25
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Emerging mobile telecommunications services market size by value 25
Emerging mobile telecommunications services market size by subscribers 26
Key emerging mobile telecommunications services markets 27
Drivers and resistors for mobile telecommunications operators in emerging markets 29
Competitive landscape 31
Major mobile telecommunications operators in emerging markets 31
Performance of major mobile telecommunications operators in emerging markets 31
Comparative analysis of major mobile telecommunications operators in emerging markets 33
Trends 35
VAS to be the next growth driver in emerging markets 35
Consolidation through acquisitions and alliances 36
Chapter 3 MTN 40
Summary 40
Company overview 41
Recent financial performance 41
Performance by business segment 43
Growth strategies 43
Investing in network development to drive growth 43
Focusing on VAS for growth 44
SWOT analysis 45
Chapter 4 Vivo 48
Summary 48
Company overview 49
Recent financial performance 49
Performance by business segment 51
Growth strategies 52
Expanding portfolio of mobile services to penetrate Brazilian market 52
SWOT analysis 53
Chapter 5 MTS 56
Summary 56
Company overview 57
Recent financial performance 57
Performance by business segment 58
Growth strategies 58
Geographic expansion to foster growth 58
Driving growth through network expansion in operating markets 59
SWOT analysis 60
Chapter 6 VimpelCom 62
Summary 62
Company overview 63
Recent financial performance 63
Performance by business segment 64
Growth strategies 65
Making inroads into new geographies 65
3G launch to foster growth in Russian telecommunications market 66
SWOT analysis 67
Chapter 7 MegaFon 70
Summary 70
Company overview 71
Recent financial performance 71
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Performance by business segment 71
Growth strategies 71
3G network expansion to drive business growth 71
Investing in the international market to foster growth 72
SWOT analysis 73
Chapter 8 Zain 76
Summary 76
Company overview 77
Recent financial performance 77
Performance by business segment 79
Growth strategies 79
Focus on VAS to consolidate market share 79
Expansion of mobile commerce services 79
Launch of media entertainment services in the Middle East 80
Expansion in the Middle East and Africa through acquisitions 80
SWOT analysis 82
Chapter 9 Bharti 84
Summary 84
Company overview 85
Recent financial performance 85
Performance by business segment 87
Growth strategies 87
Focus on convergence of services to overcome competition 87
Expansion in rural markets through joint ventures 88
Increasing geographic diversity through investments in international markets 88
SWOT analysis 89
Chapter 10 RCOM 92
Summary 92
Company overview 93
Recent financial performance 93
Performance by business segment 95
Growth strategies 95
Expansion in India through new service launches 95
Launching VAS for rural markets 96
SWOT analysis 97
Chapter 11 AIS 100
Summary 100
Company overview 101
Recent financial performance 101
Performance by business segment 103
Growth strategies 103
Focus on data services to foster growth 103
Rural mobile potential to drive business growth 104
SWOT analysis 105
Chapter 12 Etisalat 108
Summary 108
Company overview 109
Recent financial performance 109
Performance by business segment 110
Growth strategies 110
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Acquisitions to drive growth in domestic and international markets 110
International expansion through acquisition of mobile telecommunications operators 111
Expanding VAS portfolio and 3.5G network 111
SWOT analysis 112
Chapter 13 Other major players 114
Maxis Communications (Maxis) 114
Company overview 114
Recent financial performance 114
Idea Cellular 116
Company overview 116
Recent financial performance 116
Axiata 118
Company overview 118
Recent financial performance 118
Nortel Inversora (Telecom Argentina) 119
Company overview 119
Recent financial performance 119
Mobinil 121
Company overview 121
Recent financial performance 121
PT Indosat (Indosat) 123
Company overview 123
Recent financial performance 123
Safaricom 125
Company overview 125
Recent financial performance 125
Viettel Telecom (Viettel) 127
Company overview 127
Recent financial performance 127
Asia-Cell Telecommunications (Asia-Cell) 128
Company overview 128
Recent financial performance 128
Globacom 129
Company overview 129
Recent financial performance 129
Chapter 14 Appendix 131
Glossary 131
Index 133
List of Figures
Figure 2.1: Emerging mobile telecommunications markets based on value ($bn), 2008'13 26
Figure 2.2: Emerging mobile telecommunications market based on subscribers (bn), 2008'13 27
Figure 2.3: Major emerging mobile telecommunications markets based on subscribers, 2008 29
Figure 2.4: Drivers and resistors in emerging mobile telecommunications markets 30
Figure 2.5: Performance of major players in emerging mobile telecommunications markets, 2006' 08 32
Figure 2.6: Comparative analysis of major mobile telecommunications operators in emerging markets 34
Figure 3.7: MTN mobile services financial performance, 2006'08 42
Figure 3.8: MTN SWOT analysis 45
Figure 4.9: Vivo mobile services financial performance, 2004'08 50
Figure 4.10: Vivo SWOT analysis 53
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Figure 5.11: MTS mobile services financial performance, 2004'08 58
Figure 5.12: MTS SWOT analysis 60
Figure 6.13: VimpelCom mobile services financial performance, 2006'08 64
Figure 6.14: VimpelCom SWOT analysis 67
Figure 7.15: MegaFon SWOT analysis 73
Figure 8.16: Zain mobile services financial performance, 2006'08 78
Figure 8.17: Zain SWOT analysis 82
Figure 9.18: Bharti mobile services financial performance, 2004'08 86
Figure 9.19: Bharti SWOT analysis 89
Figure 10.20: RCOM mobile services financial performance, 2006'08 94
Figure 10.21: RCOM SWOT analysis 97
Figure 11.22: AIS mobile services financial performance, 2004'08 102
Figure 11.23: AIS SWOT analysis 105
Figure 12.24: Etisalat mobile services financial performance, 2005'08 110
Figure 12.25: Etisalat SWOT analysis 112
Figure 13.26: Maxis mobile services financial performance, 2006'08 115
Figure 13.27: Idea Cellular mobile services financial performance, 2005'08 117
Figure 13.28: Nortel Inversora (Telecom Argentina) mobile services financial performance, 2004'08 120
Figure 13.29: Mobinil mobile services financial performance, 2004'08 122
Figure 13.30: Indosat mobile services financial performance, 2004'08 124
Figure 13.31: Safaricom mobile services financial performance, 2006'08 126
List of Tables
Table 2.1: Emerging mobile telecommunications markets based on value ($bn), 2008'13 26
Table 2.2: Emerging mobile telecommunications markets based on subscribers (bn), 2008'13 27
Table 2.3: Major emerging mobile telecommunications markets based on subscriber growth,
2003'08 28
Table 2.4: Performance of major players in emerging mobile telecommunications markets based on sales, 2006'08 32
Table 2.5: Performance of major players in emerging mobile telecommunications markets based on subscribers, 2006'08 33
Table 2.6: 3G mobile operators in emerging markets 36
Table 2.7: Acquisitions, investments and joint ventures in emerging markets for mobile telecommunications 37
Table 3.8: MTN snapshot 40
Table 3.9: MTN mobile services financial performance, 2006'08 42
Table 3.10: MTN business segment performance ($m), 2008 43
Table 4.11: Vivo snapshot 48
Table 4.12: Vivo mobile services financial performance, 2004'08* 50
Table 4.13: Vivo business segment performance ($m), 2008 51
Table 5.14: MTS snapshot 56
Table 5.15: MTS mobile services financial performance, 2004'08 57
Table 6.16: VimpelCom snapshot 62
Table 6.17: VimpelCom mobile services financial performance, 2006'08 63
Table 6.18: VimpelCom business segment performance ($m), 2008 64
Table 7.19: MegaFon snapshot 70
Table 8.20: Zain snapshot 76
Table 8.21: Zain mobile services financial performance, 2006'08 78
Table 8.22: Zain business segment performance ($m), 2008 79
Table 8.23: Acquisitions by Zain, 2007'09 81
Table 9.24: Bharti snapshot 84
Table 9.25: Bharti mobile services financial performance, 2004'08 86
Table 9.26: Bharti business segment performance ($m), 2008 87
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Table 10.27: RCOM snapshot 92
Table 10.28: RCOM mobile services financial performance, 2006'08 94
Table 10.29: RCOM business segment performance ($m), 2008 95
Table 11.30: AIS snapshot 100
Table 11.31: AIS mobile services financial performance, 2004'08 102
Table 11.32: AIS business segment performance ($m), 2008 103
Table 12.33: Etisalat snapshot 108
Table 12.34: Etisalat mobile services financial performance, 2005'08 109
Table 13.35: Maxis snapshot 114
Table 13.36: Maxis mobile services financial performance, 2006'08 115
Table 13.37: Idea Cellular snapshot 116
Table 13.38: Idea Cellular mobile services financial performance, 2005'08 117
Table 13.39: Axiata snapshot 118
Table 13.40: Nortel Inversora (Telecom Argentina) snapshot 119
Table 13.41: Nortel Inversora (Telecom Argentina) mobile services financial performance, 2004'08 120
Table 13.42: Mobinil snapshot 121
Table 13.43: Mobinil mobile services financial performance, 2004'08 122
Table 13.44: Indosat snapshot 123
Table 13.45: Indosat mobile services financial performance, 2004'08 124
Table 13.46: Safaricom snapshot 125
Table 13.47: Safaricom mobile services financial performance, 2006'08 126
Table 13.48: Viettel snapshot 127
Table 13.49: Asia-Cell snapshot 128
Table 13.50: Globacom snapshot 129
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