Italy: Food and Beverages Industry Guide

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Italy: Food and Beverages Industry Guide
Published on March 2011

Report Summary

Datamonitor's Italy: Food and Beverages Industry Guide is an essential resource for top-level data and analysis covering the Italy
Food and Beverages industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and
competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for
Alcoholic Drinks, Beer, Confectionery, Dairy, Frozen Food, Juices, Milk, Savory Snacks, Spirits and Wine

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Alcoholic Drinks, Beer, Confectionery, Dairy,
Frozen Food, Juices, Milk, Savory Snacks, Spirits and Wine

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Alcoholic Drinks, Beer, Confectionery, Dairy, Frozen Food, Juices, Milk, Savory Snacks, Spirits and
Wine

Highlights

The Italian alcoholic drinks market generated total revenues of $62.9 billion in 2009, representing a compound annual growth rate
(CAGR) of 0.8% for the period spanning 2005-2009.

The Italian beer market generated total revenues of $11.8 billion in 2009, representing a compound annual growth rate (CAGR) of
0.3% for the period spanning 2005-2009.

The Italian confectionery market generated total revenues of $4.5 billion in 2009, representing a compound annual growth rate

The Italian dairy market generated total revenues of $16.6 billion in 2009, representing a compound annual growth rate (CAGR) of

The Italian frozen food market generated total revenues of $6.8 billion in 2009, this representing a compound annual growth rate

The Italian juices market generated total revenues of $1.8 billion in 2009, representing a compound annual growth rate (CAGR) of

The Italian milk market generated total revenues of $5.2 billion in 2009, representing a compound annual growth rate (CAGR) of 3%
for the period spanning 2005-2009.

Italy: Food and Beverages Industry Guide (From Slideshare) Page 1/11


The Italian savory snacks market generated total revenues of $1.1 billion in 2009, representing a compound annual growth rate

The Italian spirits market generated total revenues of $8.2 billion in 2009, representing a compound annual rate of change (CARC) of
-1.7% for the period spanning 2005-2009.

The Italian wine market generated total revenues of $41.9 billion in 2009, representing a compound annual growth rate (CAGR) of

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Table of Content

TABLE OF CONTENTS
ALCOHOLIC DRINKS IN ITALY 14
Market Overview 14
Market Value 16
Market Volume 17
Market Segmentation I 18
Market Segmentation II 19
Market Share 20
Five Forces Analysis 21
Market Distribution 29
Market Forecasts 30
BEER IN ITALY 34
Market Overview 34
Market Value 36
Market Volume 37
Market Share 40
Market Forecasts 49
CONFECTIONERY IN ITALY 53
Market Overview 53
Market Value 55



Market Volume 56
Market Share 59
Market Forecasts 69
DAIRY IN ITALY 73
Market Overview 73
Market Value 75
Market Share 78
Market Forecasts 86
FROZEN FOOD IN ITALY 88
Market Overview 88
Market Value 90
Market Volume 91
Market Share 94
Market Forecasts 102
JUICES IN ITALY 106
Market Overview 106
Market Value 108
Market Volume 109
Market Share 112
MILK IN ITALY 125
Market Overview 125
Market Value 127
Market Volume 128
Market Share 131
SAVORY SNACKS IN ITALY 143
Market Overview 143



Market Value 145
Market Volume 146
Market Share 149
SPIRITS IN ITALY 161
Market Overview 161
Market Value 163
Market Volume 164
Market Share 167
WINE IN ITALY 180
Market Overview 180
Market Value 182
Market Volume 183
Market Share 186
MACROECONOMIC INDICATORS 198
APPENDIX 200
Data Research Methodology 200
About Datamonitor 201
Disclaimer 201

LIST OF TABLES
Table 1: Italy alcoholic drinks market value: $ million, 2005'09 16
Table 2: Italy alcoholic drinks market volume: million liters, 2005'09 17
Table 3: Italy alcoholic drinks market segmentation I:% share, by value, 2009 18
Table 4: Italy alcoholic drinks Market Segmentation II: % share, by value, 2009 19
Table 5: Italy alcoholic drinks market share: % share, by volume, 2009 20
Table 6: Italy alcoholic drinks market distribution: % share, by volume, 2009 29
Table 7: Italy alcoholic drinks market value forecast: $ million, 2009'14 30
Table 8: Italy alcoholic drinks market volume forecast: million liters, 2009'14 32
Table 9: Italy beer market value: $ million, 2005'09 36
Table 10: Italy beer market volume: million liters, 2005'09 37
Table 11: Italy beer market segmentation I:% share, by value, 2009 38
Table 12: Italy beer Market Segmentation II: % share, by value, 2009 39
Table 13: Italy beer market share: % share, by volume, 2009 40



Table 14: Italy beer market distribution: % share, by volume, 2009 48
Table 15: Italy beer market value forecast: $ million, 2009'14 49
Table 16: Italy beer market volume forecast: million liters, 2009'14 51
Table 17: Italy confectionery market value: $ million, 2005'09 55
Table 18: Italy confectionery market volume: million kilograms, 2005'09 56
Table 19: Italy confectionery market segmentation I:% share, by value, 2009 57
Table 20: Italy confectionery Market Segmentation II: % share, by value, 2009 58
Table 21: Italy confectionery market share: % share, by value, 2009 59
Table 22: Italy confectionery market distribution: % share, by value, 2009 68
Table 23: Italy confectionery market value forecast: $ million, 2009'14 69
Table 24: Italy confectionery market volume forecast: million kilograms, 2009'14 71
Table 25: Italy dairy market value: $ million, 2005'09 75
Table 26: Italy dairy market segmentation I:% share, by value, 2009 76
Table 27: Italy dairy Market Segmentation II: % share, by value, 2009 77
Table 28: Italy dairy market share: % share, by value, 2009 78
Table 29: Italy dairy market distribution: % share, by value, 2009 85
Table 30: Italy dairy market value forecast: $ million, 2009'14 86
Table 31: Italy frozen food market value: $ million, 2005'09(e) 90
Table 32: Italy frozen food market volume: million kilograms, 2005'09(e) 91
Table 33: Italy frozen food market segmentation I:% share, by value, 2009(e) 92
Table 34: Italy frozen food Market Segmentation II: % share, by value, 2009(e) 93
Table 35: Italy frozen food market share: % share, by value, 2009(e) 94
Table 36: Italy frozen food market distribution: % share, by value, 2009(e) 101
Table 37: Italy frozen food market value forecast: $ million, 2009'14 102
Table 38: Italy frozen food market volume forecast: million kilograms, 2009'14 104
Table 39: Italy juices market value: $ million, 2005'09(e) 108
Table 40: Italy juices market volume: million liters, 2005'09(e) 109
Table 41: Italy juices market segmentation I:% share, by value, 2009(e) 110
Table 42: Italy juices Market Segmentation II: % share, by value, 2009(e) 111
Table 43: Italy juices market share: % share, by volume, 2009(e) 112
Table 44: Italy juices market distribution: % share, by volume, 2009(e) 120
Table 45: Italy juices market value forecast: $ million, 2009'14 121
Table 46: Italy juices market volume forecast: million liters, 2009'14 123
Table 47: Italy milk market value: $ million, 2005'09 127
Table 48: Italy milk market volume: million liters, 2005'09 128
Table 49: Italy milk market segmentation I:% share, by value, 2009 129
Table 50: Italy milk Market Segmentation II: % share, by value, 2009 130
Table 51: Italy milk market share: % share, by value, 2009 131
Table 52: Italy milk market distribution: % share, by value, 2009 138
Table 53: Italy milk market value forecast: $ million, 2009'14 139
Table 54: Italy milk market volume forecast: million liters, 2009'14 141
Table 55: Italy savory snacks market value: $ million, 2005'09 145
Table 56: Italy savory snacks market volume: million kilograms, 2005'09 146
Table 57: Italy savory snacks market segmentation I:% share, by value, 2009 147
Table 58: Italy savory snacks Market Segmentation II: % share, by value, 2009 148
Table 59: Italy savory snacks market share: % share, by value, 2009 149
Table 60: Italy savory snacks market distribution: % share, by value, 2009 156
Table 61: Italy savory snacks market value forecast: $ million, 2009'14 157



Table 62: Italy savory snacks market volume forecast: million kilograms, 2009'14 159
Table 63: Italy spirits market value: $ million, 2005'09 163
Table 64: Italy spirits market volume: million liters, 2005'09 164
Table 65: Italy spirits market segmentation I:% share, by value, 2009 165
Table 66: Italy spirits Market Segmentation II: % share, by value, 2009 166
Table 67: Italy spirits market share: % share, by volume, 2009 167
Table 68: Italy spirits market distribution: % share, by volume, 2009 175
Table 69: Italy spirits market value forecast: $ million, 2009'14 176
Table 70: Italy spirits market volume forecast: million liters, 2009'14 178
Table 71: Italy wine market value: $ million, 2005'09(e) 182
Table 72: Italy wine market volume: million liters, 2005'09(e) 183
Table 73: Italy wine market segmentation I:% share, by value, 2009(e) 184
Table 74: Italy wine Market Segmentation II: % share, by value, 2009(e) 185
Table 75: Italy wine market share: % share, by volume, 2009(e) 186
Table 76: Italy wine market distribution: % share, by volume, 2009(e) 193
Table 77: Italy wine market value forecast: $ million, 2009'14 194
Table 78: Italy wine market volume forecast: million liters, 2009'14 196
Table 79: Italy size of population (million), 2005'09 198
Table 80: Italy gdp (constant 2000 prices, $ billion), 2005'09 198
Table 81: Italy gdp (current prices, $ billion), 2005'09 198
Table 82: Italy inflation, 2005'09 199
Table 83: Italy consumer price index (absolute), 2005'09 199
Table 84: Italy exchange rate, 2005'09 199

LIST OF FIGURES
Figure 1: Italy alcoholic drinks market value: $ million, 2005'09 16
Figure 2: Italy alcoholic drinks market volume: million liters, 2005'09 17
Figure 3: Italy alcoholic drinks market segmentation I:% share, by value, 2009 18
Figure 4: Italy alcoholic drinks Market Segmentation II: % share, by value, 2009 19
Figure 5: Italy alcoholic drinks market share: % share, by volume, 2009 20
Figure 6: Forces driving competition in the alcoholic drinks market in Italy, 2009 21
Figure 7: Drivers of buyer power in the alcoholic drinks market in Italy, 2009 23
Figure 8: Drivers of supplier power in the alcoholic drinks market in Italy, 2009 24
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Italy, 2009 25
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Italy, 2009 26
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Italy, 2009 28
Figure 12: Italy alcoholic drinks market distribution: % share, by volume, 2009 29
Figure 13: Italy alcoholic drinks market value forecast: $ million, 2009'14 31
Figure 14: Italy alcoholic drinks market volume forecast: million liters, 2009'14 33
Figure 15: Italy beer market value: $ million, 2005'09 36
Figure 16: Italy beer market volume: million liters, 2005'09 37
Figure 17: Italy beer market segmentation I:% share, by value, 2009 38
Figure 18: Italy beer Market Segmentation II: % share, by value, 2009 39
Figure 19: Italy beer market share: % share, by volume, 2009 40
Figure 20: Forces driving competition in the beer market in Italy, 2009 41
Figure 21: Drivers of buyer power in the beer market in Italy, 2009 43
Figure 22: Drivers of supplier power in the beer market in Italy, 2009 44



Figure 23: Factors influencing the likelihood of new entrants in the beer market in Italy, 2009 45
Figure 24: Factors influencing the threat of substitutes in the beer market in Italy, 2009 46
Figure 25: Drivers of degree of rivalry in the beer market in Italy, 2009 47
Figure 26: Italy beer market distribution: % share, by volume, 2009 48
Figure 27: Italy beer market value forecast: $ million, 2009'14 50
Figure 28: Italy beer market volume forecast: million liters, 2009'14 52
Figure 29: Italy confectionery market value: $ million, 2005'09 55
Figure 30: Italy confectionery market volume: million kilograms, 2005'09 56
Figure 31: Italy confectionery market segmentation I:% share, by value, 2009 57
Figure 32: Italy confectionery Market Segmentation II: % share, by value, 2009 58
Figure 33: Italy confectionery market share: % share, by value, 2009 59
Figure 34: Forces driving competition in the confectionery market in Italy, 2009 60
Figure 35: Drivers of buyer power in the confectionery market in Italy, 2009 62
Figure 36: Drivers of supplier power in the confectionery market in Italy, 2009 63
Figure 37: Factors influencing the likelihood of new entrants in the confectionery market in Italy, 2009 64
Figure 38: Factors influencing the threat of substitutes in the confectionery market in Italy, 2009 66
Figure 39: Drivers of degree of rivalry in the confectionery market in Italy, 2009 67
Figure 40: Italy confectionery market distribution: % share, by value, 2009 68
Figure 41: Italy confectionery market value forecast: $ million, 2009'14 70
Figure 42: Italy confectionery market volume forecast: million kilograms, 2009'14 72
Figure 43: Italy dairy market value: $ million, 2005'09 75
Figure 44: Italy dairy market segmentation I:% share, by value, 2009 76
Figure 45: Italy dairy Market Segmentation II: % share, by value, 2009 77
Figure 46: Italy dairy market share: % share, by value, 2009 78
Figure 47: Forces driving competition in the dairy market in Italy, 2009 79
Figure 48: Drivers of buyer power in the dairy market in Italy, 2009 80
Figure 49: Drivers of supplier power in the dairy market in Italy, 2009 81
Figure 50: Factors influencing the likelihood of new entrants in the dairy market in Italy, 2009 82
Figure 51: Factors influencing the threat of substitutes in the dairy market in Italy, 2009 83
Figure 52: Drivers of degree of rivalry in the dairy market in Italy, 2009 84
Figure 53: Italy dairy market distribution: % share, by value, 2009 85
Figure 54: Italy dairy market value forecast: $ million, 2009'14 87
Figure 55: Italy frozen food market value: $ million, 2005'09(e) 90
Figure 56: Italy frozen food market volume: million kilograms, 2005'09(e) 91
Figure 57: Italy frozen food market segmentation I:% share, by value, 2009(e) 92
Figure 58: Italy frozen food Market Segmentation II: % share, by value, 2009(e) 93
Figure 59: Italy frozen food market share: % share, by value, 2009(e) 94
Figure 60: Forces driving competition in the frozen food market in Italy, 2009 95
Figure 61: Drivers of buyer power in the frozen food market in Italy, 2009 96
Figure 62: Drivers of supplier power in the frozen food market in Italy, 2009 97
Figure 63: Factors influencing the likelihood of new entrants in the frozen food market in Italy, 2009 98
Figure 64: Factors influencing the threat of substitutes in the frozen food market in Italy, 2009 99
Figure 65: Drivers of degree of rivalry in the frozen food market in Italy, 2009 100
Figure 66: Italy frozen food market distribution: % share, by value, 2009(e) 101
Figure 67: Italy frozen food market value forecast: $ million, 2009'14 103
Figure 68: Italy frozen food market volume forecast: million kilograms, 2009'14 105
Figure 69: Italy juices market value: $ million, 2005'09(e) 108
Figure 70: Italy juices market volume: million liters, 2005'09(e) 109



Figure 71: Italy juices market segmentation I:% share, by value, 2009(e) 110
Figure 72: Italy juices Market Segmentation II: % share, by value, 2009(e) 111
Figure 73: Italy juices market share: % share, by volume, 2009(e) 112
Figure 74: Forces driving competition in the juices market in Italy, 2009 113
Figure 75: Drivers of buyer power in the juices market in Italy, 2009 115
Figure 76: Drivers of supplier power in the juices market in Italy, 2009 116
Figure 77: Factors influencing the likelihood of new entrants in the juices market in Italy, 2009 117
Figure 78: Factors influencing the threat of substitutes in the juices market in Italy, 2009 118
Figure 79: Drivers of degree of rivalry in the juices market in Italy, 2009 119
Figure 80: Italy juices market distribution: % share, by volume, 2009(e) 120
Figure 81: Italy juices market value forecast: $ million, 2009'14 122
Figure 82: Italy juices market volume forecast: million liters, 2009'14 124
Figure 83: Italy milk market value: $ million, 2005'09 127
Figure 84: Italy milk market volume: million liters, 2005'09 128
Figure 85: Italy milk market segmentation I:% share, by value, 2009 129
Figure 86: Italy milk Market Segmentation II: % share, by value, 2009 130
Figure 87: Italy milk market share: % share, by value, 2009 131
Figure 88: Forces driving competition in the milk market in Italy, 2009 132
Figure 89: Drivers of buyer power in the milk market in Italy, 2009 133
Figure 90: Drivers of supplier power in the milk market in Italy, 2009 134
Figure 91: Factors influencing the likelihood of new entrants in the milk market in Italy, 2009 135
Figure 92: Factors influencing the threat of substitutes in the milk market in Italy, 2009 136
Figure 93: Drivers of degree of rivalry in the milk market in Italy, 2009 137
Figure 94: Italy milk market distribution: % share, by value, 2009 138
Figure 95: Italy milk market value forecast: $ million, 2009'14 140
Figure 96: Italy milk market volume forecast: million liters, 2009'14 142
Figure 97: Italy savory snacks market value: $ million, 2005'09 145
Figure 98: Italy savory snacks market volume: million kilograms, 2005'09 146
Figure 99: Italy savory snacks market segmentation I:% share, by value, 2009 147
Figure 100: Italy savory snacks Market Segmentation II: % share, by value, 2009 148
Figure 101: Italy savory snacks market share: % share, by value, 2009 149
Figure 102: Forces driving competition in the savory snacks market in Italy, 2009 150
Figure 103: Drivers of buyer power in the savory snacks market in Italy, 2009 151
Figure 104: Drivers of supplier power in the savory snacks market in Italy, 2009 152
Figure 105: Factors influencing the likelihood of new entrants in the savory snacks market in Italy, 2009 153
Figure 106: Factors influencing the threat of substitutes in the savory snacks market in Italy, 2009 154
Figure 107: Drivers of degree of rivalry in the savory snacks market in Italy, 2009 155
Figure 108: Italy savory snacks market distribution: % share, by value, 2009 156
Figure 109: Italy savory snacks market value forecast: $ million, 2009'14 158
Figure 110: Italy savory snacks market volume forecast: million kilograms, 2009'14 160
Figure 111: Italy spirits market value: $ million, 2005'09 163
Figure 112: Italy spirits market volume: million liters, 2005'09 164
Figure 113: Italy spirits market segmentation I:% share, by value, 2009 165
Figure 114: Italy spirits Market Segmentation II: % share, by value, 2009 166
Figure 115: Italy spirits market share: % share, by volume, 2009 167
Figure 116: Forces driving competition in the spirits market in Italy, 2009 168
Figure 117: Drivers of buyer power in the spirits market in Italy, 2009 169
Figure 118: Drivers of supplier power in the spirits market in Italy, 2009 170



Figure 119: Factors influencing the likelihood of new entrants in the spirits market in Italy, 2009 171
Figure 120: Factors influencing the threat of substitutes in the spirits market in Italy, 2009 172
Figure 121: Drivers of degree of rivalry in the spirits market in Italy, 2009 173
Figure 122: Italy spirits market distribution: % share, by volume, 2009 175
Figure 123: Italy spirits market value forecast: $ million, 2009'14 177
Figure 124: Italy spirits market volume forecast: million liters, 2009'14 179
Figure 125: Italy wine market value: $ million, 2005'09(e) 182
Figure 126: Italy wine market volume: million liters, 2005'09(e) 183
Figure 127: Italy wine market segmentation I:% share, by value, 2009(e) 184
Figure 128: Italy wine Market Segmentation II: % share, by value, 2009(e) 185
Figure 129: Italy wine market share: % share, by volume, 2009(e) 186
Figure 130: Forces driving competition in the wine market in Italy, 2009 187
Figure 131: Drivers of buyer power in the wine market in Italy, 2009 188
Figure 132: Drivers of supplier power in the wine market in Italy, 2009 189
Figure 133: Factors influencing the likelihood of new entrants in the wine market in Italy, 2009 190
Figure 134: Factors influencing the threat of substitutes in the wine market in Italy, 2009 191
Figure 135: Drivers of degree of rivalry in the wine market in Italy, 2009 192
Figure 136: Italy wine market distribution: % share, by volume, 2009(e) 193
Figure 137: Italy wine market value forecast: $ million, 2009'14 195
Figure 138: Italy wine market volume forecast: million liters, 2009'14 197


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