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Hot Drinks market in Japan - Product Launch Almanac 2010
Published on November 2010

                                                                                                          Report Summary

Introduction


Datamonitor's Hot Drinks market in Japan ' Product Launch Almanac 2010 provides a complete guide to new product launches in
Japanese Hot Drinks market since October 2009, This report includes detailed data on products including Package Type, Package
Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an
overview of the Hot Drinks market in the Japan, with data from 2004 to 2009 and forecasts to 2014.


Scope


' Hot Drinks in Japan - New product SKUs by category
' Hot Drinks in Japan - New product SKUs by manufacturer
' Hot Drinks in Japan - New product by pack type and materials
' Hot Drinks in Japan - New Product descriptions


Highlights
'
' 359 product SKUs launched in the Japanese Hot Drinks market
' Tea is the leading category in Japanese Hot Drinks market
' Ito En is the leading manufacturer in terms of new hot drinks products SKUs in Japan


Reasons to Purchase


Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Japanese Hot Drinks market
Analyze trends in product development over time




                                                                                                           Table of Content

TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
359 product SKUs launched in the Japanese Hot Drinks market 2
Tea is the leading category in Japanese Hot Drinks market 2
Ito En is the leading manufacturer in terms of new hot drinks products SKUs in Japan 2
Bottles was the dominant packing type in the new products launched in Japanese Hot Drinks market 2



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Majority of the products launched in the hot drinks market used Plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
HOT DRINKS MARKET OVERVIEW 17
Market value, 2004'09 17
Market value forecast to 2014 18
HOT DRINKS PRODUCT ANALYSIS 19
New product SKUs by category 19
New product SKUs by manufacturer 20
New products by package type 21
New product by package material 22
DETAILED PRODUCT DESCRIPTIONS 23
APPENDIX 251
Further reading 251
Datamonitor consulting 251
How to contact experts in your industry 251


LIST OF FIGURES
Figure 1: Hot Drinks, Japan, market value by category ($m), 2004'09 17
Figure 2: Hot Drinks, Japan, market value by category ($m), 2009'14 18
Figure 3: Hot Drinks, Japan, new product SKUs by category , Oct 2009 ' Sep 2010 19
Figure 4: Hot Drinks, Japan, new product SKUs by manufacturer, Oct 2009 ' Sep 2010 20
Figure 5: Hot Drinks, Japan, new product by package type, Oct 2009 ' Sep 2010 21
Figure 6: Hot Drinks, Japan, new product by package material, Oct 2009 ' Sep 2010 22


LIST OF TABLES
Table 1: Hot Drinks category definitions 4
Table 2: Hot Drinks, Japan, market value by category ($m), 2004'09 17
Table 3: Hot Drinks, Japan, market value by category ($m), 2009'14 18
Table 4: Hot Drinks, Japan, new product SKUs by category, Oct 2009 ' Sep 2010 19
Table 5: Hot Drinks, Japan, new product SKUs by manufacturer, Oct 2009 ' Sep 2010 20
Table 6: Hot Drinks, Japan, new product by package type, Oct 2009 ' Sep 2010 21
Table 7: Hot Drinks, Japan, new product by package material, Oct 2009 ' Sep 2010 22
Table 8: Roots - Ready-To-Drink Coffee - Roast One Grand Red 23
Table 9: Meiji & Pokka Coco Presso - Ready-To-Drink Coffee and Cocoa Drink - White Choco Blend 24
Table 10: Mt Rainier Caffe Latte - Ready-to-Drink Chilled Coffee - Caramel Cappuccino 25
Table 11: Starbucks Discoveries - Ready-To-Drink Chilled Coffee - Savoie Espresso Truffle 26
Table 12: Suntory Boss - Ready-To-Drink Coffee - Dry; Otona no Ryugi Shibo Zero Sato Zero 27
Table 13: UCC - Ready-to-Drink Coffee - Blue Mountain Blend Tarukan 28
Table 14: UCC Gran Caffe - Chilled Ready-To-Drink Coffee 29
Table 15: AGF Blendy - Ready-To-Drink Coffee - Fukairi Bito; Fukairi Bito Calorie Half 30
Table 16: AGF Blendy - Ready-To-Drink Coffee - Hikitate Cafe au Lait Half Calories 31
Table 17: AGF Maxim Chotto Zeitakuna Kohii Ten - Regular Coffee - Mocha Blend; Mocha Blend Drip Pack 32
Table 18: AGF Maxim - Regular Coffee - Master O-susume no Mocha Blend; Master O-susume no Special Blend 33
Table 19: Asahi Wonda - Ready-To-Drink Coffee - V.I.P. Latte 34
Table 20: AGF Blendy - Tonyu Cafe 35



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Table 21: Georgia - Ready-To-Drink Coffee - Odoroki no Zero 36
Table 22: AGF Blendy - Ready-To-Drink Cafe au Lait - Budoto Iri; Coffee 1.5bai 37
Table 23: Asahi Wonda - Ready-To-Drink Coffee - Ichiban Drip Bito 38
Table 24: Asahi Wonda - RTD Coffee - The Gift 39
Table 25: Georgia - Ready-To-Drink Coffee - Emerald Mountain Blend Dairy Oligo Black 40
Table 26: Choco-O-Lait - Chocolate Stick - Cinnamon; Cointreau; Dark; Hazelnut; Milk 41
Table 27: Kirin Fire - Ready-To-Drink Coffee - Mezame no Bitter 42
Table 28: Pokka Biz Time Cafe Saeru - Ready-To-Drink Coffee - Winter Bottle 43
Table 29: Sangaria Arabiki - Ready-To-Drink Coffee; Ready-To-Drink Coffee - Black; Sumiyaki 44
Table 30: Suntory Boss - Ready-To-Drink Coffee - Gold Presso 45
Table 31: Lipton - Chilled Ready-To-Drink Black Tea - Hazelnut Tea au Lait; Tea au Lait Chocolat; Yuzu Tea 46
Table 32: Lipton Extra Shot - Chilled Ready-To-Drink Black Tea - Caramel Tea Latte 47
Table 33: Nittoh Kocha - Flavoury Tea - Caramel & Banana Tea 48
Table 34: Sinvino Java Tea Straight - Ready-To-Drink Tea - Orange 49
Table 35: Lipton - Ready-To-Drink Black Tea - Tea Sparkling Mix Berry 50
Table 36: Asahi - Ready-To-Drink Chinese Tea - Kaoru Pu'er Cha 51
Table 37: Asahi - Ready-To-Drink Chinese Tea - Shokuji no Abura ni Kono Ippai 52
Table 38: Fauchon Quality Season - Ready-To-Drink Black Tea - Apple Tea; Straight Tea 53
Table 39: Coca-Cola Karada Meguri Cha - Ready-To-Drink Tea - Onyo Blend 54
Table 40: Sokenbicha - Ready-To-Drink Blended Tea - Kurosae 55
Table 41: House Wellness C 1000 - Functional Ready-To-Drink Tea - Hot Lemon Tea 56
Table 42: Ito En Oi O-cha - Leaf Tea - Ichiban Cha; Koi Matcha Genmai Cha 57
Table 43: Ito En Oi O-cha - Ready-To-Drink Green Tea - Gyokuro no Umami 58
Table 44: Ito En Oi O-cha - Ready-To-Drink Tea - Dattan Soba Cha Hot 59
Table 45: Ito En Oi O-cha - Ready-To-Drink Tea - Kotohogi Ryokucha 60
Table 46: Ito En Oi O-cha - Ready-To-Drink Tea - Yakitate no Kaori Genmai Cha 61
Table 47: Ito En Teas' Tea - Ready-To-Drink Tea - Chai Milk Tea Hot 62
Table 48: Kirin Gogo no Kocha - Chilled Ready-To-Drink Black Tea - Bito Apple Peach Tea; Bito Berry Tea 63
Table 49: Kirin Gogo no Kocha - Ready-To-Drink Black Tea - Patissier Apple Dargeeling au Lait 64
Table 50: Kirin Gogo no Kocha - Ready-To-Drink Black Tea - Tea Sparkling 65
Table 51: Lupicia - Flavored Leaf Black Tea - Toratora 66
Table 52: Lupicia - Green Leaf Tea - Kichikichi 67
Table 53: Nestle - Ready-To-Drink Tea - Lemon Tea Calorie Hikaeme; Milk Tea Calorie Hikaeme 68
Table 54: Mitsui Meicha - Green Tea - Hojicha 69
Table 55: Lipton - Chilled Ready-To-Drink Black Tea - Calorie Zero Grape Tea; Calorie Zero Peach Tea 70
Table 56: Asahi Gyokuroen - Ready-To-Drink Tea - Ume Konbu Cha 71
Table 57: Asahi - Ready-To-Drink Chinese Tea - Kiniro Hana Cha 72
Table 58: DyDo Paris no Zeitaku - Ready-To-Drink Coffee 73
Table 59: Roots - Ready-To-Drink Coffee - Demitasse Dual Taste 74
Table 60: Roots - Ready-To-Drink Coffee - Smart Cafe 75
Table 61: Meiji B.j. - Ready-To-Drink Coffee - Colombia Blend Demitasse 76
Table 62: Meiji The Coffee Milk - Ready-To-Drink Chilled Coffee - Bito 77
Table 63: Mt Rainier Caffe Latte - Ready-to-Drink Chilled Coffee - Almond Mocha 78
Table 64: Nagatanien Hieshirazu-san no - Ready-to-Drink Cocoa - Shoga Cocoa 79
Table 65: Starbucks Double Shot - Ready-To-Drink Coffee - Espresso Misto 80
Table 66: Starbucks Discoveries - Ready-To-Drink Chilled Coffee - Provence Creme Brulee Latte 81
Table 67: Ohayo - Cafe Latte - Sumibi Baisen 82
Table 68: illy issimo - Cappuccino 83



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Table 69: Nestle - Marron Milk Tea 84
Table 70: Asahi Kaoru Ryokucha Ibuki - Hizo no Shincha 85
Table 71: Ito En TEAS' TEA - Chai Milk Tea 86
Table 72: HiPEACE - Genpi Oolong Cha Salacia Iri 87
Table 73: Megmilk Milkitty - Milk Tea Caramel 88
Table 74: Nagatanien Hieshirazu-san no - Shoga Lemon Tea 89
Table 75: Suntory Ryokucha Hot Iemon - Genmai Cha 90
Table 76: Lipton - The Royal Hot 91
Table 77: Suntory - Hot Oolong Cha Shokugo no Zeitaku 92
Table 78: Suntory Ryokucha Iemon - Aki no Chakai 93
Table 79: UCC Black Tea - Premium Muto 94
Table 80: Fauchon Beaute - Beauty Tea 95
Table 81: Ito En - Dattan Soba Cha - 2 liter; 280ml; 500ml 96
Table 82: Ito En Oi O-cha - Gyokuro no Umami - 2 liter; 500ml 97
Table 83: Ito En TEAS' TEA - Orange & Earl Grey; Rose & Apple Tea 98
Table 84: Ito En Stick Latte TEAS' TEA - Earl Grey Milk Tea; Ginger Chai; Matcha Latte 99
Table 85: HiPEACE - Kuri Hojicha 100
Table 86: Ekichaso - Jasmine Tea; Keika Hanacha 101
Table 87: Kirin Namacha - Namacha Panda Sensei Bottle Set 102
Table 88: Kirin Sekai no Kitchen Kara - Nitsumeta Spice to Maple o Tanoshimu Milk Tea 103
Table 89: Lipton EXTRA SHOT - Maple Tea Latte 104
Table 90: Megmilk - Blueberry Tea 105
Table 91: Pokka Biz Time Tea - Saeru Black Kocha 106
Table 92: Kirin - Gogo no Kocha Straight Plus 107
Table 93: AGF - Blendy Rennyu Jitate Fukairi Kohii 108
Table 94: Asahi Wonda - Gyunyu de Shiageta Morning au Lait 109
Table 95: Georgia - Go-hobi Break 110
Table 96: DyDo - Blend Coffee - Black 111
Table 97: DyDo - The Black Hot 112
Table 98: Ito En - Choco Espresso 113
Table 99: Roots - Bitter Style Bito 114
Table 100: Roots - Real Blend Royal Mix 115
Table 101: Kirin - Fire Cafe Zero 116
Table 102: Ohayo Cafe na Jikan - Cafe au Lait Bito; Cafe au Lait Sato Fushiyo 117
Table 103: Suntory Boss - Boss Amakunai Ore Sato Fushiyo 118
Table 104: Suntory Boss - Koime no Ippuku 119
Table 105: Unicafe - Kohii Kanteishi no Blend Coffee - Koku; Maroyaka 120
Table 106: Asahi Karou Ryokucha Ibuki - Fukami Jitate 121
Table 107: Morinaga - Lemon Shoga Yu 122
Table 108: Kirin Gogo No Kocha - Ready-To-Drink Tea - Peach & Earl Grey 123
Table 109: Jika Baisen Maruyama Coffee - Coffee Beans 124
Table 110: LB - 0-Calorie Straight Tea 125
Table 111: Ito En Oi O-cha - Ready-To-Drink Green Tea - Natsu no Reicha 126
Table 112: Olo Olo - Cream Iri Maroyaka Caffe Latte; Sumibiyaki Mame no Kaori Horoniga Caffe Latte 127
Table 113: AGF Blendy - Ready-to-drink Coffee - Tonyu Cafe au Lait 128
Table 114: AGF Blendy - Ready-to-drink Tea - Kocha au Lait 129
Table 115: Tea Boutique - Jasmine Cha - Tokuyo 200g 130
Table 116: Mikado Coffee Karuizawa - Ninki no Cafe au Lait 131



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Table 117: Lipton Extra Shot - Fukairi Milk Kocha - Non-Sugar; Hojun Apple Tea; Hojun Peach Tea 132
Table 118: Lipton - Chilled Ready-To-Drink Black Tea - Apricot; Calorie Zero Apple; Straight Uva 133
Table 119: Suntory Boss - Ice Latte 134
Table 120: Suntory Boss - Ready-To-Drink Coffee - Silky Black Refresh & Smooth 135
Table 121: Tully's Coffee Barista's Choice - Ready-To-Drink Coffee - Cafe Sepiano 136
Table 122: Megmilk - Jelly in Lemon Tea 137
Table 123: LB Kaoru Kocha - Apple Tea 138
Table 124: Lipton - Ready-To-Drink Black Tea - Pink Grapefruit 139
Table 125: Megmilk - Caffe Latte - Calorie Half 140
Table 126: Mt Rainier Caffe Latte - Ready-to-Drink Chilled Coffee - Double Espresso Torui Zero 141
Table 127: Teapigs - Herbal Tea Bags - Chamomile Flower; Peppermint Leaves; Super Fruit 142
Table 128: Teapigs - Black Tea Bags - Chai; Darjeeling Earl Grey; English Breakfast 143
Table 129: Asahi Wonda - Ready-To-Drink Coffee - Black Wonda 144
Table 130: Tea Boutique - Flavored Tea - Berry & Berry; Peach Parfait 145
Table 131: Asahi Tea0 - Ready-To-Drink Tea - Golden Lemon Tea 146
Table 132: Mujirushi Ryohin - Kakugiri Ringo Iri Kocha Konnyaku no Drink 147
Table 133: Tully's Coffee Barista's Choice - Ready-To-Drink Coffee - Black; Black Bito 148
Table 134: Nescafe Excella - Ready-to-Drink Coffee - Bito; Black; Cho Bito; Kilimanjaro Blend; Kobashi Cafe au Lait 149
Table 135: Mujirushi Ryohin - Chugoku Cha Tea Bags - Mizudashi Jasmine Cha; Muzudashi Tocho Oolong Cha 150
Table 136: Kirin Fire - Coffee Jelly 151
Table 137: Georgia - Ready-To-Drink Coffee - Espresso Blux 152
Table 138: Starbucks Discoveries - Ready-To-Drink Chilled Coffee - Venezia Unsweetened Latte 153
Table 139: Peacock Choice - Mugi Cha Tea Bags 154
Table 140: Mikado Coffee - African Blend Coffee Beans 155
Table 141: Mikado Coffee Majo - Liquid Coffee - Teito 156
Table 142: JT - Yuki Jasmine Cha 157
Table 143: LB - Zero Calorie Muscat Tea 158
Table 144: Roots - Ready To Drink Coffee - Triple Free 159
Table 145: Georgia - Ready-To-Drink Coffee - Emerald Mountain Blend Black 160
Table 146: Malongo 123 Spresso - Vacuum Packed Espresso Pods - Deca Aqua; La Tierra 161
Table 147: UCC The Clear - Ready-to-Drink Coffee - Muto Milk 162
Table 148: Tea Boutique Collection - Kinkan Kocha; Kinkan Ryokucha 163
Table 149: Tea Boutique - Afternoon Jasmine Tea 164
Table 150: Tully's Coffee - Chilled Ready-To-Drink Coffee - Light Latte; Real Espresso 165
Table 151: Tsujiri - Matcha Milk Drink 166
Table 152: Roots - Ready-To-Drink Coffee - Big Mountain 167
Table 153: Kirin Fire - Ready-To-Drink Coffee - Black Deep Body 168
Table 154: Kirin Gogo no Kocha - Chilled Ready-To-Drink Black Tea - Bito Mango & Golden Pine Tea 169
Table 155: Georgia - Ready-To-Drink Coffee - Emerald Mountain Blend Advance 170
Table 156: Asahi - Momo no Oolong Cha 171
Table 157: Kirin Gogo no Kocha - Citrus Ice Tea 172
Table 158: DyDo Heichin Saryo - Natsu Blend Cha 173
Table 159: Mujirushi Ryohin - Kokusan Chaba Shiyo Kisetsu no Ryokucha; Mate Cha; Taiwan San Chaba Shiyo Tocho Oolong Cha
174
Table 160: Doughnut Plant New York City - Organic Coffee - Guatemala 175
Table 161: Mujirushi Ryohin - Fruit Tea Bag - Citrus & Apple; Mizudashi Apple & Rose Hip 176
Table 162: Sapporo Ebisu Sabo - Gyokuro Iri O-cha - Koi Umami 177
Table 163: Pola Megumicha - Functional Green Tea 178



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Table 164: DyDo Zeppin Bito - Ready-To-Drink Coffee - Gensen Kokyu Mame 100% 179
Table 165: Lipton - Pure & Simple Tea 180
Table 166: LB - Chai 181
Table 167: Ito En TEAS' TEA New York - Mizudashi Yo Tea Bags - Lemon & Mango Tea; Orange & Earl Grey 182
Table 168: Kirin Namacha - Asa no Uruou Blend Cha 183
Table 169: DyDo - Fruit Kocha - Peter Rabbit kara no Okurimono 184
Table 170: LB Kaoru Kocha - Orange Tea; Pineapple Tea 185
Table 171: Chagokoro - Hojicha Latte; Sencha Latte 186
Table 172: DyDo Ha no Cha - Ready-To-Drink Green Tea - Uma Koi 187
Table 173: DyDo Heichin Saryo - Haru Blend Cha 188
Table 174: DyDo Ti-Ha - Sakuranbo Sakura Kocha 189
Table 175: Ito En Natural - Jasmine Tea 190
Table 176: Roots - Ready-To-Drink Coffee - Latte 191
Table 177: Tea Boutique Collection - Sweet Sakura Tea - Kocha; Ryokucha; Sakurabana 192
Table 178: Peacock Choice - Ready to Drink Tea - Jasmine; Oolong 193
Table 179: Fauchon - Scented Tea - Apple; Fauchon Blend; Special Earl Grey 194
Table 180: Fauchon - Black Tea - Ceylon B.O.P.; Indian Darjeeling; Morning 195
Table 181: Fauchon - Herb Tea - Camomile; Hibiscus Blend; Lemongrass Blend; Peppermint 196
Table 182: Asahi Tea0 - Ready-To-Drink Tea - Golden Milk Tea; Golden Straight Tea 197
Table 183: Seijo Ishii Specially Selected - Coffee Beans - Special Blend 198
Table 184: Dr Stuart's - Herbal Tea - Echinacea Plus 199
Table 185: Sonnentor Fruehlingskuss - Kraeuterteemischung 200
Table 186: Sonnentor Wieder Gut! - Kraeuterteemischung - Alles Wieder Gut; Frei Von Der Leber Weg; Frosch Im Hals; Fuers
Bauchgefuehl; Herzensangelegenheiten; Muetze Voll Schlaf; Reine Nervensache; Zwick Zwack 201
Table 187: Sonnentor - Feinste Biologische Teemischung - Inspiration Der Sinne 202
Table 188: Sonnentor - Feinste Biologische Teemischung - Gemischte Versuchung 203
Table 189: Lupicia - Tochiotome Flavored Tea 204
Table 190: Cha Yu China Tea House - Chinese Tea - Jasmine 205
Table 191: Ito En TEAS' TEA - Ready-To-Drink Green & Red Apple Tea 206
Table 192: Kirin Gogo no Kocha - Chilled Ready-To-Drink Black Tea - Bito Milk Tea 207
Table 193: Kirin Gogo no Kocha - Ready-To-Drink Black Tea - Healthy Milk Tea 208
Table 194: Kirin Gogo no Kocha - Espresso Tea 209
Table 195: Kirin Gogo no Kocha - Ready-To-Drink Black Tea - Straight Plus 210
Table 196: Megmilk Milkitty - Ichigo Milk Tea 211
Table 197: Ito En - Ready-To-Drink Hatomugi Cha 212
Table 198: Tokyu Select - Toku yo Sencha 213
Table 199: Seijo Ishii - Natsume Shoga Cha 214
Table 200: Ito En Teas' Tea New York - Ready-To-Drink Tea - Manhattan Milk Tea 215
Table 201: Kirin Gogo no Kocha - Muto Plain Tea 216
Table 202: Asahi Jurokucha - Ready-To-Drink Blended Tea - Gohan ga Susumu 217
Table 203: Lipton - Ice Chocolat Milk Tea 218
Table 204: Suntory Oolong Cha - Ready-To-Drink Tea - Premium Clear 219
Table 205: Lipton Extra Shot - Chai Latte 220
Table 206: Lipton - Darjeeling Straight Tea; Milk Tea 221
Table 207: LB Kaoru Kocha - Grape Tea 222
Table 208: Nestle - Ready-To-Drink Coffee - Black 223
Table 209: Meiji Coffee - Read-to-Drink Coffee - Fukami no Kilimanjaro Blend; Koku no Mild Cafe au Lait; The Premium Selection
Milk Tappuri Zeitaku Latte 224



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Table 210: Meiji - Saratto Ryokucha; Sawayaka Jasmine Cha 225
Table 211: Meiji Kocha - Lemon Tea; Milk Tea 226
Table 212: Nestle Cocoa D'Or - Beverage Mix - Kuro Cocoa; Shiro Cocoa 227
Table 213: Asahi Wonda - Ready-To-Drink Coffee - Gochiso Drip Bito 228
Table 214: Suntory Boss - Ready-To-Drink Coffee - Simple Style 229
Table 215: Key Coffee - Cafe au Lait 230
Table 216: Key Coffee - Instant Coffee - Frosty Style; Tasty Life 231
Table 217: Seijo Ishii Specially Selected - All Arabica Coffee Beans - Rich Taste Blend 232
Table 218: Seijo Ishii - Mugi Cha - Nidashi Yo 233
Table 219: DyDo Ti-Ha - Ready-to-drink Tea - Lemon Kocha 234
Table 220: Mt. Rainier Caffe Latte - Ready-to-Drink Chilled Coffee - Caramel Latte 235
Table 221: People Tree - Arabica Coffee - Decaf; Original 236
Table 222: Doutor - Ready-To-Drink Ice Coffee - Bito 237
Table 223: Roots - Ready-To-Drink Coffee - Aroma Revolute Bito; Roast 560C Bito; Roast One The Old 238
Table 224: Mt Rainier Caffe Latte - Ready-to-Drink Chilled Coffee - Creme du Chocolat 239
Table 225: Nescafe Komi Baisen - Instant Coffee - Fukairi; Nakairi 240
Table 226: Starbucks Discoveries - Ready-To-Drink Chilled Coffee - Andalucia Orange Chocolate Mocha 241
Table 227: Kirin Fire - Ready-To-Drink Coffee - Black; Hi no Megumi Premium Blend 242
Table 228: Lupicia - Flavored Black Tea - Grenada 243
Table 229: Snow Brand - Coffee - Zero 2 244
Table 230: Makaibari - Organic Darjeeling Tea - Vintage Muscatel 245
Table 231: Fauchon Beaute - Red Beauty Tea 246
Table 232: Kirin Fire - Ready-To-Drink Coffee - Sugouma Fukairi Bito; Sugouma Kaoru Coffee 247
Table 233: Asahi Wonda - Ready-To-Drink Coffee - Ice Bar Espresso 248
Table 234: Georgia - Ready-To-Drink Coffee - Gear Ice Americano 249
Table 235: Georgia - Ready-To-Drink Coffee - Vintage Double Barista Champion 250




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Hot Drinks market in Japan - Product Launch Almanac 2010

  • 1. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Hot Drinks market in Japan - Product Launch Almanac 2010 Published on November 2010 Report Summary Introduction Datamonitor's Hot Drinks market in Japan ' Product Launch Almanac 2010 provides a complete guide to new product launches in Japanese Hot Drinks market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the Hot Drinks market in the Japan, with data from 2004 to 2009 and forecasts to 2014. Scope ' Hot Drinks in Japan - New product SKUs by category ' Hot Drinks in Japan - New product SKUs by manufacturer ' Hot Drinks in Japan - New product by pack type and materials ' Hot Drinks in Japan - New Product descriptions Highlights ' ' 359 product SKUs launched in the Japanese Hot Drinks market ' Tea is the leading category in Japanese Hot Drinks market ' Ito En is the leading manufacturer in terms of new hot drinks products SKUs in Japan Reasons to Purchase Tracking your competitors latest innovations (and trends) Determine product innovation patterns by studying the characteristics of innovation activity in the Japanese Hot Drinks market Analyze trends in product development over time Table of Content TABLE OF CONTENTS OVERVIEW 1 Catalyst 1 Summary 1 EXECUTIVE SUMMARY 2 359 product SKUs launched in the Japanese Hot Drinks market 2 Tea is the leading category in Japanese Hot Drinks market 2 Ito En is the leading manufacturer in terms of new hot drinks products SKUs in Japan 2 Bottles was the dominant packing type in the new products launched in Japanese Hot Drinks market 2 Hot Drinks market in Japan - Product Launch Almanac 2010 (From Slideshare) Page 1/9
  • 2. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Majority of the products launched in the hot drinks market used Plastic as the package material 2 Introduction 3 How to use this report 3 Disclaimer 3 Market definition 4 HOT DRINKS MARKET OVERVIEW 17 Market value, 2004'09 17 Market value forecast to 2014 18 HOT DRINKS PRODUCT ANALYSIS 19 New product SKUs by category 19 New product SKUs by manufacturer 20 New products by package type 21 New product by package material 22 DETAILED PRODUCT DESCRIPTIONS 23 APPENDIX 251 Further reading 251 Datamonitor consulting 251 How to contact experts in your industry 251 LIST OF FIGURES Figure 1: Hot Drinks, Japan, market value by category ($m), 2004'09 17 Figure 2: Hot Drinks, Japan, market value by category ($m), 2009'14 18 Figure 3: Hot Drinks, Japan, new product SKUs by category , Oct 2009 ' Sep 2010 19 Figure 4: Hot Drinks, Japan, new product SKUs by manufacturer, Oct 2009 ' Sep 2010 20 Figure 5: Hot Drinks, Japan, new product by package type, Oct 2009 ' Sep 2010 21 Figure 6: Hot Drinks, Japan, new product by package material, Oct 2009 ' Sep 2010 22 LIST OF TABLES Table 1: Hot Drinks category definitions 4 Table 2: Hot Drinks, Japan, market value by category ($m), 2004'09 17 Table 3: Hot Drinks, Japan, market value by category ($m), 2009'14 18 Table 4: Hot Drinks, Japan, new product SKUs by category, Oct 2009 ' Sep 2010 19 Table 5: Hot Drinks, Japan, new product SKUs by manufacturer, Oct 2009 ' Sep 2010 20 Table 6: Hot Drinks, Japan, new product by package type, Oct 2009 ' Sep 2010 21 Table 7: Hot Drinks, Japan, new product by package material, Oct 2009 ' Sep 2010 22 Table 8: Roots - Ready-To-Drink Coffee - Roast One Grand Red 23 Table 9: Meiji & Pokka Coco Presso - Ready-To-Drink Coffee and Cocoa Drink - White Choco Blend 24 Table 10: Mt Rainier Caffe Latte - Ready-to-Drink Chilled Coffee - Caramel Cappuccino 25 Table 11: Starbucks Discoveries - Ready-To-Drink Chilled Coffee - Savoie Espresso Truffle 26 Table 12: Suntory Boss - Ready-To-Drink Coffee - Dry; Otona no Ryugi Shibo Zero Sato Zero 27 Table 13: UCC - Ready-to-Drink Coffee - Blue Mountain Blend Tarukan 28 Table 14: UCC Gran Caffe - Chilled Ready-To-Drink Coffee 29 Table 15: AGF Blendy - Ready-To-Drink Coffee - Fukairi Bito; Fukairi Bito Calorie Half 30 Table 16: AGF Blendy - Ready-To-Drink Coffee - Hikitate Cafe au Lait Half Calories 31 Table 17: AGF Maxim Chotto Zeitakuna Kohii Ten - Regular Coffee - Mocha Blend; Mocha Blend Drip Pack 32 Table 18: AGF Maxim - Regular Coffee - Master O-susume no Mocha Blend; Master O-susume no Special Blend 33 Table 19: Asahi Wonda - Ready-To-Drink Coffee - V.I.P. Latte 34 Table 20: AGF Blendy - Tonyu Cafe 35 Hot Drinks market in Japan - Product Launch Almanac 2010 (From Slideshare) Page 2/9
  • 3. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Table 21: Georgia - Ready-To-Drink Coffee - Odoroki no Zero 36 Table 22: AGF Blendy - Ready-To-Drink Cafe au Lait - Budoto Iri; Coffee 1.5bai 37 Table 23: Asahi Wonda - Ready-To-Drink Coffee - Ichiban Drip Bito 38 Table 24: Asahi Wonda - RTD Coffee - The Gift 39 Table 25: Georgia - Ready-To-Drink Coffee - Emerald Mountain Blend Dairy Oligo Black 40 Table 26: Choco-O-Lait - Chocolate Stick - Cinnamon; Cointreau; Dark; Hazelnut; Milk 41 Table 27: Kirin Fire - Ready-To-Drink Coffee - Mezame no Bitter 42 Table 28: Pokka Biz Time Cafe Saeru - Ready-To-Drink Coffee - Winter Bottle 43 Table 29: Sangaria Arabiki - Ready-To-Drink Coffee; Ready-To-Drink Coffee - Black; Sumiyaki 44 Table 30: Suntory Boss - Ready-To-Drink Coffee - Gold Presso 45 Table 31: Lipton - Chilled Ready-To-Drink Black Tea - Hazelnut Tea au Lait; Tea au Lait Chocolat; Yuzu Tea 46 Table 32: Lipton Extra Shot - Chilled Ready-To-Drink Black Tea - Caramel Tea Latte 47 Table 33: Nittoh Kocha - Flavoury Tea - Caramel & Banana Tea 48 Table 34: Sinvino Java Tea Straight - Ready-To-Drink Tea - Orange 49 Table 35: Lipton - Ready-To-Drink Black Tea - Tea Sparkling Mix Berry 50 Table 36: Asahi - Ready-To-Drink Chinese Tea - Kaoru Pu'er Cha 51 Table 37: Asahi - Ready-To-Drink Chinese Tea - Shokuji no Abura ni Kono Ippai 52 Table 38: Fauchon Quality Season - Ready-To-Drink Black Tea - Apple Tea; Straight Tea 53 Table 39: Coca-Cola Karada Meguri Cha - Ready-To-Drink Tea - Onyo Blend 54 Table 40: Sokenbicha - Ready-To-Drink Blended Tea - Kurosae 55 Table 41: House Wellness C 1000 - Functional Ready-To-Drink Tea - Hot Lemon Tea 56 Table 42: Ito En Oi O-cha - Leaf Tea - Ichiban Cha; Koi Matcha Genmai Cha 57 Table 43: Ito En Oi O-cha - Ready-To-Drink Green Tea - Gyokuro no Umami 58 Table 44: Ito En Oi O-cha - Ready-To-Drink Tea - Dattan Soba Cha Hot 59 Table 45: Ito En Oi O-cha - Ready-To-Drink Tea - Kotohogi Ryokucha 60 Table 46: Ito En Oi O-cha - Ready-To-Drink Tea - Yakitate no Kaori Genmai Cha 61 Table 47: Ito En Teas' Tea - Ready-To-Drink Tea - Chai Milk Tea Hot 62 Table 48: Kirin Gogo no Kocha - Chilled Ready-To-Drink Black Tea - Bito Apple Peach Tea; Bito Berry Tea 63 Table 49: Kirin Gogo no Kocha - Ready-To-Drink Black Tea - Patissier Apple Dargeeling au Lait 64 Table 50: Kirin Gogo no Kocha - Ready-To-Drink Black Tea - Tea Sparkling 65 Table 51: Lupicia - Flavored Leaf Black Tea - Toratora 66 Table 52: Lupicia - Green Leaf Tea - Kichikichi 67 Table 53: Nestle - Ready-To-Drink Tea - Lemon Tea Calorie Hikaeme; Milk Tea Calorie Hikaeme 68 Table 54: Mitsui Meicha - Green Tea - Hojicha 69 Table 55: Lipton - Chilled Ready-To-Drink Black Tea - Calorie Zero Grape Tea; Calorie Zero Peach Tea 70 Table 56: Asahi Gyokuroen - Ready-To-Drink Tea - Ume Konbu Cha 71 Table 57: Asahi - Ready-To-Drink Chinese Tea - Kiniro Hana Cha 72 Table 58: DyDo Paris no Zeitaku - Ready-To-Drink Coffee 73 Table 59: Roots - Ready-To-Drink Coffee - Demitasse Dual Taste 74 Table 60: Roots - Ready-To-Drink Coffee - Smart Cafe 75 Table 61: Meiji B.j. - Ready-To-Drink Coffee - Colombia Blend Demitasse 76 Table 62: Meiji The Coffee Milk - Ready-To-Drink Chilled Coffee - Bito 77 Table 63: Mt Rainier Caffe Latte - Ready-to-Drink Chilled Coffee - Almond Mocha 78 Table 64: Nagatanien Hieshirazu-san no - Ready-to-Drink Cocoa - Shoga Cocoa 79 Table 65: Starbucks Double Shot - Ready-To-Drink Coffee - Espresso Misto 80 Table 66: Starbucks Discoveries - Ready-To-Drink Chilled Coffee - Provence Creme Brulee Latte 81 Table 67: Ohayo - Cafe Latte - Sumibi Baisen 82 Table 68: illy issimo - Cappuccino 83 Hot Drinks market in Japan - Product Launch Almanac 2010 (From Slideshare) Page 3/9
  • 4. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Table 69: Nestle - Marron Milk Tea 84 Table 70: Asahi Kaoru Ryokucha Ibuki - Hizo no Shincha 85 Table 71: Ito En TEAS' TEA - Chai Milk Tea 86 Table 72: HiPEACE - Genpi Oolong Cha Salacia Iri 87 Table 73: Megmilk Milkitty - Milk Tea Caramel 88 Table 74: Nagatanien Hieshirazu-san no - Shoga Lemon Tea 89 Table 75: Suntory Ryokucha Hot Iemon - Genmai Cha 90 Table 76: Lipton - The Royal Hot 91 Table 77: Suntory - Hot Oolong Cha Shokugo no Zeitaku 92 Table 78: Suntory Ryokucha Iemon - Aki no Chakai 93 Table 79: UCC Black Tea - Premium Muto 94 Table 80: Fauchon Beaute - Beauty Tea 95 Table 81: Ito En - Dattan Soba Cha - 2 liter; 280ml; 500ml 96 Table 82: Ito En Oi O-cha - Gyokuro no Umami - 2 liter; 500ml 97 Table 83: Ito En TEAS' TEA - Orange & Earl Grey; Rose & Apple Tea 98 Table 84: Ito En Stick Latte TEAS' TEA - Earl Grey Milk Tea; Ginger Chai; Matcha Latte 99 Table 85: HiPEACE - Kuri Hojicha 100 Table 86: Ekichaso - Jasmine Tea; Keika Hanacha 101 Table 87: Kirin Namacha - Namacha Panda Sensei Bottle Set 102 Table 88: Kirin Sekai no Kitchen Kara - Nitsumeta Spice to Maple o Tanoshimu Milk Tea 103 Table 89: Lipton EXTRA SHOT - Maple Tea Latte 104 Table 90: Megmilk - Blueberry Tea 105 Table 91: Pokka Biz Time Tea - Saeru Black Kocha 106 Table 92: Kirin - Gogo no Kocha Straight Plus 107 Table 93: AGF - Blendy Rennyu Jitate Fukairi Kohii 108 Table 94: Asahi Wonda - Gyunyu de Shiageta Morning au Lait 109 Table 95: Georgia - Go-hobi Break 110 Table 96: DyDo - Blend Coffee - Black 111 Table 97: DyDo - The Black Hot 112 Table 98: Ito En - Choco Espresso 113 Table 99: Roots - Bitter Style Bito 114 Table 100: Roots - Real Blend Royal Mix 115 Table 101: Kirin - Fire Cafe Zero 116 Table 102: Ohayo Cafe na Jikan - Cafe au Lait Bito; Cafe au Lait Sato Fushiyo 117 Table 103: Suntory Boss - Boss Amakunai Ore Sato Fushiyo 118 Table 104: Suntory Boss - Koime no Ippuku 119 Table 105: Unicafe - Kohii Kanteishi no Blend Coffee - Koku; Maroyaka 120 Table 106: Asahi Karou Ryokucha Ibuki - Fukami Jitate 121 Table 107: Morinaga - Lemon Shoga Yu 122 Table 108: Kirin Gogo No Kocha - Ready-To-Drink Tea - Peach & Earl Grey 123 Table 109: Jika Baisen Maruyama Coffee - Coffee Beans 124 Table 110: LB - 0-Calorie Straight Tea 125 Table 111: Ito En Oi O-cha - Ready-To-Drink Green Tea - Natsu no Reicha 126 Table 112: Olo Olo - Cream Iri Maroyaka Caffe Latte; Sumibiyaki Mame no Kaori Horoniga Caffe Latte 127 Table 113: AGF Blendy - Ready-to-drink Coffee - Tonyu Cafe au Lait 128 Table 114: AGF Blendy - Ready-to-drink Tea - Kocha au Lait 129 Table 115: Tea Boutique - Jasmine Cha - Tokuyo 200g 130 Table 116: Mikado Coffee Karuizawa - Ninki no Cafe au Lait 131 Hot Drinks market in Japan - Product Launch Almanac 2010 (From Slideshare) Page 4/9
  • 5. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Table 117: Lipton Extra Shot - Fukairi Milk Kocha - Non-Sugar; Hojun Apple Tea; Hojun Peach Tea 132 Table 118: Lipton - Chilled Ready-To-Drink Black Tea - Apricot; Calorie Zero Apple; Straight Uva 133 Table 119: Suntory Boss - Ice Latte 134 Table 120: Suntory Boss - Ready-To-Drink Coffee - Silky Black Refresh & Smooth 135 Table 121: Tully's Coffee Barista's Choice - Ready-To-Drink Coffee - Cafe Sepiano 136 Table 122: Megmilk - Jelly in Lemon Tea 137 Table 123: LB Kaoru Kocha - Apple Tea 138 Table 124: Lipton - Ready-To-Drink Black Tea - Pink Grapefruit 139 Table 125: Megmilk - Caffe Latte - Calorie Half 140 Table 126: Mt Rainier Caffe Latte - Ready-to-Drink Chilled Coffee - Double Espresso Torui Zero 141 Table 127: Teapigs - Herbal Tea Bags - Chamomile Flower; Peppermint Leaves; Super Fruit 142 Table 128: Teapigs - Black Tea Bags - Chai; Darjeeling Earl Grey; English Breakfast 143 Table 129: Asahi Wonda - Ready-To-Drink Coffee - Black Wonda 144 Table 130: Tea Boutique - Flavored Tea - Berry & Berry; Peach Parfait 145 Table 131: Asahi Tea0 - Ready-To-Drink Tea - Golden Lemon Tea 146 Table 132: Mujirushi Ryohin - Kakugiri Ringo Iri Kocha Konnyaku no Drink 147 Table 133: Tully's Coffee Barista's Choice - Ready-To-Drink Coffee - Black; Black Bito 148 Table 134: Nescafe Excella - Ready-to-Drink Coffee - Bito; Black; Cho Bito; Kilimanjaro Blend; Kobashi Cafe au Lait 149 Table 135: Mujirushi Ryohin - Chugoku Cha Tea Bags - Mizudashi Jasmine Cha; Muzudashi Tocho Oolong Cha 150 Table 136: Kirin Fire - Coffee Jelly 151 Table 137: Georgia - Ready-To-Drink Coffee - Espresso Blux 152 Table 138: Starbucks Discoveries - Ready-To-Drink Chilled Coffee - Venezia Unsweetened Latte 153 Table 139: Peacock Choice - Mugi Cha Tea Bags 154 Table 140: Mikado Coffee - African Blend Coffee Beans 155 Table 141: Mikado Coffee Majo - Liquid Coffee - Teito 156 Table 142: JT - Yuki Jasmine Cha 157 Table 143: LB - Zero Calorie Muscat Tea 158 Table 144: Roots - Ready To Drink Coffee - Triple Free 159 Table 145: Georgia - Ready-To-Drink Coffee - Emerald Mountain Blend Black 160 Table 146: Malongo 123 Spresso - Vacuum Packed Espresso Pods - Deca Aqua; La Tierra 161 Table 147: UCC The Clear - Ready-to-Drink Coffee - Muto Milk 162 Table 148: Tea Boutique Collection - Kinkan Kocha; Kinkan Ryokucha 163 Table 149: Tea Boutique - Afternoon Jasmine Tea 164 Table 150: Tully's Coffee - Chilled Ready-To-Drink Coffee - Light Latte; Real Espresso 165 Table 151: Tsujiri - Matcha Milk Drink 166 Table 152: Roots - Ready-To-Drink Coffee - Big Mountain 167 Table 153: Kirin Fire - Ready-To-Drink Coffee - Black Deep Body 168 Table 154: Kirin Gogo no Kocha - Chilled Ready-To-Drink Black Tea - Bito Mango & Golden Pine Tea 169 Table 155: Georgia - Ready-To-Drink Coffee - Emerald Mountain Blend Advance 170 Table 156: Asahi - Momo no Oolong Cha 171 Table 157: Kirin Gogo no Kocha - Citrus Ice Tea 172 Table 158: DyDo Heichin Saryo - Natsu Blend Cha 173 Table 159: Mujirushi Ryohin - Kokusan Chaba Shiyo Kisetsu no Ryokucha; Mate Cha; Taiwan San Chaba Shiyo Tocho Oolong Cha 174 Table 160: Doughnut Plant New York City - Organic Coffee - Guatemala 175 Table 161: Mujirushi Ryohin - Fruit Tea Bag - Citrus & Apple; Mizudashi Apple & Rose Hip 176 Table 162: Sapporo Ebisu Sabo - Gyokuro Iri O-cha - Koi Umami 177 Table 163: Pola Megumicha - Functional Green Tea 178 Hot Drinks market in Japan - Product Launch Almanac 2010 (From Slideshare) Page 5/9
  • 6. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Table 164: DyDo Zeppin Bito - Ready-To-Drink Coffee - Gensen Kokyu Mame 100% 179 Table 165: Lipton - Pure & Simple Tea 180 Table 166: LB - Chai 181 Table 167: Ito En TEAS' TEA New York - Mizudashi Yo Tea Bags - Lemon & Mango Tea; Orange & Earl Grey 182 Table 168: Kirin Namacha - Asa no Uruou Blend Cha 183 Table 169: DyDo - Fruit Kocha - Peter Rabbit kara no Okurimono 184 Table 170: LB Kaoru Kocha - Orange Tea; Pineapple Tea 185 Table 171: Chagokoro - Hojicha Latte; Sencha Latte 186 Table 172: DyDo Ha no Cha - Ready-To-Drink Green Tea - Uma Koi 187 Table 173: DyDo Heichin Saryo - Haru Blend Cha 188 Table 174: DyDo Ti-Ha - Sakuranbo Sakura Kocha 189 Table 175: Ito En Natural - Jasmine Tea 190 Table 176: Roots - Ready-To-Drink Coffee - Latte 191 Table 177: Tea Boutique Collection - Sweet Sakura Tea - Kocha; Ryokucha; Sakurabana 192 Table 178: Peacock Choice - Ready to Drink Tea - Jasmine; Oolong 193 Table 179: Fauchon - Scented Tea - Apple; Fauchon Blend; Special Earl Grey 194 Table 180: Fauchon - Black Tea - Ceylon B.O.P.; Indian Darjeeling; Morning 195 Table 181: Fauchon - Herb Tea - Camomile; Hibiscus Blend; Lemongrass Blend; Peppermint 196 Table 182: Asahi Tea0 - Ready-To-Drink Tea - Golden Milk Tea; Golden Straight Tea 197 Table 183: Seijo Ishii Specially Selected - Coffee Beans - Special Blend 198 Table 184: Dr Stuart's - Herbal Tea - Echinacea Plus 199 Table 185: Sonnentor Fruehlingskuss - Kraeuterteemischung 200 Table 186: Sonnentor Wieder Gut! - Kraeuterteemischung - Alles Wieder Gut; Frei Von Der Leber Weg; Frosch Im Hals; Fuers Bauchgefuehl; Herzensangelegenheiten; Muetze Voll Schlaf; Reine Nervensache; Zwick Zwack 201 Table 187: Sonnentor - Feinste Biologische Teemischung - Inspiration Der Sinne 202 Table 188: Sonnentor - Feinste Biologische Teemischung - Gemischte Versuchung 203 Table 189: Lupicia - Tochiotome Flavored Tea 204 Table 190: Cha Yu China Tea House - Chinese Tea - Jasmine 205 Table 191: Ito En TEAS' TEA - Ready-To-Drink Green & Red Apple Tea 206 Table 192: Kirin Gogo no Kocha - Chilled Ready-To-Drink Black Tea - Bito Milk Tea 207 Table 193: Kirin Gogo no Kocha - Ready-To-Drink Black Tea - Healthy Milk Tea 208 Table 194: Kirin Gogo no Kocha - Espresso Tea 209 Table 195: Kirin Gogo no Kocha - Ready-To-Drink Black Tea - Straight Plus 210 Table 196: Megmilk Milkitty - Ichigo Milk Tea 211 Table 197: Ito En - Ready-To-Drink Hatomugi Cha 212 Table 198: Tokyu Select - Toku yo Sencha 213 Table 199: Seijo Ishii - Natsume Shoga Cha 214 Table 200: Ito En Teas' Tea New York - Ready-To-Drink Tea - Manhattan Milk Tea 215 Table 201: Kirin Gogo no Kocha - Muto Plain Tea 216 Table 202: Asahi Jurokucha - Ready-To-Drink Blended Tea - Gohan ga Susumu 217 Table 203: Lipton - Ice Chocolat Milk Tea 218 Table 204: Suntory Oolong Cha - Ready-To-Drink Tea - Premium Clear 219 Table 205: Lipton Extra Shot - Chai Latte 220 Table 206: Lipton - Darjeeling Straight Tea; Milk Tea 221 Table 207: LB Kaoru Kocha - Grape Tea 222 Table 208: Nestle - Ready-To-Drink Coffee - Black 223 Table 209: Meiji Coffee - Read-to-Drink Coffee - Fukami no Kilimanjaro Blend; Koku no Mild Cafe au Lait; The Premium Selection Milk Tappuri Zeitaku Latte 224 Hot Drinks market in Japan - Product Launch Almanac 2010 (From Slideshare) Page 6/9
  • 7. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Table 210: Meiji - Saratto Ryokucha; Sawayaka Jasmine Cha 225 Table 211: Meiji Kocha - Lemon Tea; Milk Tea 226 Table 212: Nestle Cocoa D'Or - Beverage Mix - Kuro Cocoa; Shiro Cocoa 227 Table 213: Asahi Wonda - Ready-To-Drink Coffee - Gochiso Drip Bito 228 Table 214: Suntory Boss - Ready-To-Drink Coffee - Simple Style 229 Table 215: Key Coffee - Cafe au Lait 230 Table 216: Key Coffee - Instant Coffee - Frosty Style; Tasty Life 231 Table 217: Seijo Ishii Specially Selected - All Arabica Coffee Beans - Rich Taste Blend 232 Table 218: Seijo Ishii - Mugi Cha - Nidashi Yo 233 Table 219: DyDo Ti-Ha - Ready-to-drink Tea - Lemon Kocha 234 Table 220: Mt. Rainier Caffe Latte - Ready-to-Drink Chilled Coffee - Caramel Latte 235 Table 221: People Tree - Arabica Coffee - Decaf; Original 236 Table 222: Doutor - Ready-To-Drink Ice Coffee - Bito 237 Table 223: Roots - Ready-To-Drink Coffee - Aroma Revolute Bito; Roast 560C Bito; Roast One The Old 238 Table 224: Mt Rainier Caffe Latte - Ready-to-Drink Chilled Coffee - Creme du Chocolat 239 Table 225: Nescafe Komi Baisen - Instant Coffee - Fukairi; Nakairi 240 Table 226: Starbucks Discoveries - Ready-To-Drink Chilled Coffee - Andalucia Orange Chocolate Mocha 241 Table 227: Kirin Fire - Ready-To-Drink Coffee - Black; Hi no Megumi Premium Blend 242 Table 228: Lupicia - Flavored Black Tea - Grenada 243 Table 229: Snow Brand - Coffee - Zero 2 244 Table 230: Makaibari - Organic Darjeeling Tea - Vintage Muscatel 245 Table 231: Fauchon Beaute - Red Beauty Tea 246 Table 232: Kirin Fire - Ready-To-Drink Coffee - Sugouma Fukairi Bito; Sugouma Kaoru Coffee 247 Table 233: Asahi Wonda - Ready-To-Drink Coffee - Ice Bar Espresso 248 Table 234: Georgia - Ready-To-Drink Coffee - Gear Ice Americano 249 Table 235: Georgia - Ready-To-Drink Coffee - Vintage Double Barista Champion 250 Hot Drinks market in Japan - Product Launch Almanac 2010 (From Slideshare) Page 7/9
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