IntroductionThis databook provides key data and information on the haircare market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope* Contains information on five categories: shampoo, conditioner, hair colorants, styling agents, and perms and relaxers* Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data* Category level company and brand share as well as distribution share information for 2008 and 2009* Review of the top two companies within the haircare market, including company overview, key facts and business descriptionHighlights* The market for haircare in Pakistan increased at a compound annual growth rate of 9.9% between 2004 and 2009.* The shampoo category led the haircare market in Pakistan, accounting for a share of 51.6%.* Leading players in the Pakistani haircare market include Unilever, Procter & Gamble Company, The and Forvil Cosmetics.Reasons to Purchase* Develop business strategies by understanding the quantitative trends within the haircare market in Pakistan* Design effective marketing and sales strategies by identifying key market categories and segments* Identify key players within the haircare market to plan lucrative M&A, partnerships and agreements

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Haircare in Pakistan to 2014
Published on April 2011
Report Summary
Introduction
This databook provides key data and information on the haircare market in Pakistan. This report is a comprehensive resource for
market, category and segment level data including value, volume, distribution share and company & brand share. This report also
provides expenditure and consumption data for the historic and forecast periods.
Scope
* Contains information on five categories: shampoo, conditioner, hair colorants, styling agents, and perms and relaxers
* Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and
forecast (2010-14) data
* Category level company and brand share as well as distribution share information for 2008 and 2009
* Review of the top two companies within the haircare market, including company overview, key facts and business description
Highlights
* The market for haircare in Pakistan increased at a compound annual growth rate of 9.9% between 2004 and 2009.
* The shampoo category led the haircare market in Pakistan, accounting for a share of 51.6%.
* Leading players in the Pakistani haircare market include Unilever, Procter & Gamble Company, The and Forvil Cosmetics.
Reasons to Purchase
* Develop business strategies by understanding the quantitative trends within the haircare market in Pakistan
* Design effective marketing and sales strategies by identifying key market categories and segments
* Identify key players within the haircare market to plan lucrative M&A, partnerships and agreements
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Table of Content
Chapter 1 Executive Summary 2
Summary market level: haircare 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market segmentation 2
Market share 2
Summary category level: conditioner 3
Market value 3
Market value forecast 3
Market volume 3
Market volume forecast 3
Market segmentation 3
Market share 3
Summary category level: hair colorants 4
Market value 4
Market value forecast 4
Market volume 4
Market volume forecast 4
Market segmentation 4
Market share 4
Summary category level: perms and relaxers 5
Market value 5
Market value forecast 5
Market volume 5
Market volume forecast 5
Market segmentation 5
Market share 5
Summary category level: shampoo 6
Market value 6
Market value forecast 6
Market volume 6
Market volume forecast 6
Market segmentation 6
Market share 6
Summary category level: styling agents 7
Market value 7
Market value forecast 7
Market volume 7
Market volume forecast 7
Market segmentation 7
Chapter 2 Introduction 8
What is this report about' 8
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How to use this report 8
Market definition 9
TABLE OF CONTENTS 13
LIST OF FIGURES 14
LIST OF TABLES 15
Chapter 3 Market Overview 16
Value analysis (Pakistan Rupee), 2004'09 16
Value analysis (Pakistan Rupee), 2009'14 17
Value analysis (US dollars), 2004'09 19
Value analysis (US dollars), 2009'14 20
Volume analysis, 2004'09 22
Volume analysis, 2009'14 23
Company and brand share analysis 25
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Leading Company Profiles 35
Unilever 35
Procter & Gamble Company, The 37
Chapter 5 Category Analysis: Conditioner 39
Value analysis (Pakistan Rupee), 2004'09 39
Value analysis (Pakistan Rupee), 2009'14 40
Value analysis (US dollars), 2004'09 42
Value analysis (US dollars), 2009'14 42
Volume analysis, 2004'09 44
Volume analysis, 2009'14 45
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Hair Colorants 55
Value analysis (Pakistan Rupee), 2004'09 55
Value analysis (Pakistan Rupee), 2009'14 56
Value analysis (US dollars), 2004'09 58
Value analysis (US dollars), 2009'14 59
Volume analysis, 2004'09 61
Volume analysis, 2009'14 62
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Perms and Relaxers 76
Value analysis (Pakistan Rupee), 2004'09 76
Value analysis (Pakistan Rupee), 2009'14 77
Value analysis (US dollars), 2004'09 79
Value analysis (US dollars), 2009'14 79
Volume analysis, 2004'09 81
Volume analysis, 2009'14 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Shampoo 92
Value analysis (Pakistan Rupee), 2004'09 92
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Value analysis (Pakistan Rupee), 2009'14 93
Value analysis (US dollars), 2004'09 95
Value analysis (US dollars), 2009'14 96
Volume analysis, 2004'09 98
Volume analysis, 2009'14 99
Company and brand share analysis 101
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 9 Category Analysis: Styling Agents 111
Value analysis (Pakistan Rupee), 2004'09 111
Value analysis (Pakistan Rupee), 2009'14 112
Value analysis (US dollars), 2004'09 114
Value analysis (US dollars), 2009'14 115
Volume analysis, 2004'09 117
Volume analysis, 2009'14 118
Company and brand share analysis 120
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 10 Country Comparison 130
Value 130
Volume 134
Market share 138
Chapter 11 Socioeconomic Profile 139
Country overview 139
Key facts 140
Political overview 141
Economic overview 142
Chapter 12 New Product Development 143
Product launches over time 143
Recent product launches 145
Chapter 13 Macroeconomic Profile 146
Macroeconomic indicators 146
Chapter 14 Research Methodology 151
Methodology overview 151
Secondary research 152
Market modeling 153
Creating an initial data model 153
Revising the initial data model 153
Creating a final estimate 154
Creating demographic value splits 154
Primary research 154
Data finalization 155
Ongoing research 155
Chapter 15 Appendix 156
Future readings 156
How to contact experts in your industry 156
Disclaimer 156
LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
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Table 3: Haircare, Pakistan, value by category (PKRm), 2004'09 16
Table 4: Haircare, Pakistan, value forecast by category (PKRm), 2009'14 17
Table 5: Haircare, Pakistan, value by category ($m), 2004'09 19
Table 6: Haircare, Pakistan, value forecast by category ($m), 2009'14 20
Table 7: Haircare, Pakistan, volume by category (units, million), 2004'09 22
Table 8: Haircare, Pakistan, volume forecast by category (units, million), 2009'14 23
Table 9: Haircare, Pakistan, brand share by value (%), 2008'09 25
Table 10: Haircare, Pakistan, value by brand (PKRm), 2008'09 26
Table 11: Haircare, Pakistan, company share by value (%), 2008'09 28
Table 12: Haircare, Pakistan, value by company (PKRm), 2008'09 28
Table 13: Haircare, Pakistan, distribution channels by value (%), 2008'09 29
Table 14: Haircare, Pakistan, value by distribution channel (PKRm), 2008'09 29
Table 15: Haircare, Pakistan, expenditure per capita (PKR), 2004'09 31
Table 16: Haircare, Pakistan, forecast expenditure per capita (PKR), 2009'14 32
Table 17: Haircare, Pakistan, expenditure per capita ($), 2004'09 32
Table 18: Haircare, Pakistan, forecast expenditure per capita ($), 2009'14 33
Table 19: Haircare, Pakistan, consumption per capita (units), 2004'09 33
Table 20: Haircare, Pakistan, forecast consumption per capita (units), 2009'14 34
Table 21: Unilever key facts 35
Table 22: Procter & Gamble Company, The key facts 37
Table 23: Conditioner, Pakistan, value by segment (PKRm), 2004'09 39
Table 24: Conditioner, Pakistan, value forecast by segment (PKRm), 2009'14 40
Table 25: Conditioner, Pakistan, value by segment ($m), 2004'09 42
Table 26: Conditioner, Pakistan, value forecast by segment ($m), 2009'14 42
Table 27: Conditioner, Pakistan, volume by segment (units, million), 2004'09 44
Table 28: Conditioner, Pakistan, volume forecast by segment (units, million), 2009'14 45
Table 29: Conditioner, Pakistan, brand share by value (%), 2008'09 47
Table 30: Conditioner, Pakistan, value by brand (PKRm), 2008'09 47
Table 31: Conditioner, Pakistan, company share by value (%), 2008'09 49
Table 32: Conditioner, Pakistan, value by company (PKRm), 2008'09 49
Table 33: Conditioner, Pakistan, distribution channels by value (%), 2008'09 50
Table 34: Conditioner, Pakistan, value by distribution channel (PKRm), 2008'09 50
Table 35: Conditioner, Pakistan, expenditure per capita (PKR), 2004'09 52
Table 36: Conditioner, Pakistan, forecast expenditure per capita (PKR), 2009'14 52
Table 37: Conditioner, Pakistan, expenditure per capita ($), 2004'09 53
Table 38: Conditioner, Pakistan, forecast expenditure per capita ($), 2009'14 53
Table 39: Conditioner, Pakistan, consumption per capita (units), 2004'09 54
Table 40: Conditioner, Pakistan, forecast consumption per capita (units), 2009'14 54
Table 41: Hair colorants, Pakistan, value by segment (PKRm), 2004'09 55
Table 42: Hair colorants, Pakistan, value forecast by segment (PKRm), 2009'14 56
Table 43: Hair colorants, Pakistan, value by segment ($m), 2004'09 58
Table 44: Hair colorants, Pakistan, value forecast by segment ($m), 2009'14 59
Table 45: Hair colorants, Pakistan, volume by segment (units, million), 2004'09 61
Table 46: Hair colorants, Pakistan, volume forecast by segment (units, million), 2009'14 62
Table 47: Hair colorants, Pakistan, brand share by value (%), 2008'09 65
Table 48: Hair colorants, Pakistan, value by brand (PKRm), 2008'09 65
Table 49: Hair colorants, Pakistan, company share by value (%), 2008'09 67
Table 50: Hair colorants, Pakistan, value by company (PKRm), 2008'09 67
Table 51: Hair colorants, Pakistan, distribution channels by value (%), 2008'09 68
Table 52: Hair colorants, Pakistan, value by distribution channel (PKRm), 2008'09 68
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Table 53: Hair colorants, Pakistan, expenditure per capita (PKR), 2004'09 70
Table 54: Hair colorants, Pakistan, forecast expenditure per capita (PKR), 2009'14 71
Table 55: Hair colorants, Pakistan, expenditure per capita ($), 2004'09 72
Table 56: Hair colorants, Pakistan, forecast expenditure per capita ($), 2009'14 73
Table 57: Hair colorants, Pakistan, consumption per capita (units), 2004'09 74
Table 58: Hair colorants, Pakistan, forecast consumption per capita (units), 2009'14 75
Table 59: Perms and relaxers, Pakistan, value by segment (PKRm), 2004'09 76
Table 60: Perms and relaxers, Pakistan, value forecast by segment (PKRm), 2009'14 77
Table 61: Perms and relaxers, Pakistan, value by segment ($m), 2004'09 79
Table 62: Perms and relaxers, Pakistan, value forecast by segment ($m), 2009'14 79
Table 63: Perms and relaxers, Pakistan, volume by segment (units, million), 2004'09 81
Table 64: Perms and relaxers, Pakistan, volume forecast by segment (units, million), 2009'14 82
Table 65: Perms and relaxers, Pakistan, brand share by value (%), 2008'09 84
Table 66: Perms and relaxers, Pakistan, value by brand (PKRm), 2008'09 84
Table 67: Perms and relaxers, Pakistan, company share by value (%), 2008'09 86
Table 68: Perms and relaxers, Pakistan, value by company (PKRm), 2008'09 86
Table 69: Perms and relaxers, Pakistan, distribution channels by value (%), 2008'09 87
Table 70: Perms and relaxers, Pakistan, value by distribution channel (PKRm), 2008'09 87
Table 71: Perms and relaxers, Pakistan, expenditure per capita (PKR), 2004'09 89
Table 72: Perms and relaxers, Pakistan, forecast expenditure per capita (PKR), 2009'14 89
Table 73: Perms and relaxers, Pakistan, expenditure per capita ($), 2004'09 90
Table 74: Perms and relaxers, Pakistan, forecast expenditure per capita ($), 2009'14 90
Table 75: Perms and relaxers, Pakistan, consumption per capita (units), 2004'09 91
Table 76: Perms and relaxers, Pakistan, forecast consumption per capita (units), 2009'14 91
Table 77: Shampoo, Pakistan, value by segment (PKRm), 2004'09 92
Table 78: Shampoo, Pakistan, value forecast by segment (PKRm), 2009'14 93
Table 79: Shampoo, Pakistan, value by segment ($m), 2004'09 95
Table 80: Shampoo, Pakistan, value forecast by segment ($m), 2009'14 96
Table 81: Shampoo, Pakistan, volume by segment (units, million), 2004'09 98
Table 82: Shampoo, Pakistan, volume forecast by segment (units, million), 2009'14 99
Table 83: Shampoo, Pakistan, brand share by value (%), 2008'09 101
Table 84: Shampoo, Pakistan, value by brand (PKRm), 2008'09 101
Table 85: Shampoo, Pakistan, company share by value (%), 2008'09 103
Table 86: Shampoo, Pakistan, value by company (PKRm), 2008'09 103
Table 87: Shampoo, Pakistan, distribution channels by value (%), 2008'09 104
Table 88: Shampoo, Pakistan, value by distribution channel (PKRm), 2008'09 104
Table 89: Shampoo, Pakistan, expenditure per capita (PKR), 2004'09 106
Table 90: Shampoo, Pakistan, forecast expenditure per capita (PKR), 2009'14 107
Table 91: Shampoo, Pakistan, expenditure per capita ($), 2004'09 108
Table 92: Shampoo, Pakistan, forecast expenditure per capita ($), 2009'14 109
Table 93: Shampoo, Pakistan, consumption per capita (units), 2004'09 109
Table 94: Shampoo, Pakistan, forecast consumption per capita (units), 2009'14 110
Table 95: Styling agents, Pakistan, value by segment (PKRm), 2004'09 111
Table 96: Styling agents, Pakistan, value forecast by segment (PKRm), 2009'14 112
Table 97: Styling agents, Pakistan, value by segment ($m), 2004'09 114
Table 98: Styling agents, Pakistan, value forecast by segment ($m), 2009'14 115
Table 99: Styling agents, Pakistan, volume by segment (units, million), 2004'09 117
Table 100: Styling agents, Pakistan, volume forecast by segment (units, million), 2009'14 118
Table 101: Styling agents, Pakistan, brand share by value (%), 2008'09 120
Table 102: Styling agents, Pakistan, value by brand (PKRm), 2008'09 120
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Table 103: Styling agents, Pakistan, company share by value (%), 2008'09 121
Table 104: Styling agents, Pakistan, value by company (PKRm), 2008'09 121
Table 105: Styling agents, Pakistan, distribution channels by value (%), 2008'09 122
Table 106: Styling agents, Pakistan, value by distribution channel (PKRm), 2008'09 122
Table 107: Styling agents, Pakistan, expenditure per capita (PKR), 2004'09 124
Table 108: Styling agents, Pakistan, forecast expenditure per capita (PKR), 2009'14 125
Table 109: Styling agents, Pakistan, expenditure per capita ($), 2004'09 126
Table 110: Styling agents, Pakistan, forecast expenditure per capita ($), 2009'14 127
Table 111: Styling agents, Pakistan, consumption per capita (units), 2004'09 128
Table 112: Styling agents, Pakistan, forecast consumption per capita (units), 2009'14 129
Table 113: Global haircare market value, 2009 130
Table 114: Global haircare market split (value terms ($m), 2009), top five countries 133
Table 115: Global haircare market volume, 2009 134
Table 116: Global haircare market split (volume terms, 2009), top five countries 137
Table 117: Leading players, top five countries 138
Table 118: Pakistan key facts 140
Table 119: Pakistan haircare new product launches reports, by company (top five companies), 2009 143
Table 120: Pakistan haircare new product launches SKUs, by company (top five companies), 2009 143
Table 121: Pakistan haircare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 144
Table 122: Pakistan haircare new product launches (reports), by ingredients (top 10 ingredients), 2009 144
Table 123: Pakistan haircare new product launches (reports), by package tags or claims, 2009 145
Table 124: Pakistan haircare new product launches - recent five launches (2009) 145
Table 125: Pakistan population, by age group, 2003'08 (millions) 146
Table 126: Pakistan population forecast, by age group, 2008'13 (millions) 147
Table 127: Pakistan population, by gender, 2003'08 (millions) 147
Table 128: Pakistan population forecast, by gender, 2008'13 (millions) 148
Table 129: Pakistan nominal GDP, 2003'08 (PKRbn, nominal prices) 148
Table 130: Pakistan real GDP, 2003'08 (PKRbn, 2000 prices) 148
Table 131: Pakistan real GDP, 2003'08 ($bn, 2000 prices) 149
Table 132: Pakistan consumer price index, 2003'08 (2000=100) 149
Table 133: Pakistan consumer price index, 2008'13 (2000=100) 150
LIST OF FIGURES
Figure 1: Haircare, Pakistan, value by category (PKRm), 2004'14 18
Figure 2: Haircare, Pakistan, category growth comparison, by value, 2004'14 21
Figure 3: Haircare, Pakistan, volume by category (units, million), 2004'14 24
Figure 4: Haircare, Pakistan, category growth comparison, by volume, 2004'14 24
Figure 5: Haircare, Pakistan, company share by value (%), 2008'09 27
Figure 6: Haircare, Pakistan, distribution channels by value (%), 2008'09 30
Figure 7: Conditioner, Pakistan, value by segment (PKRm), 2004'14 41
Figure 8: Conditioner, Pakistan, category growth comparison, by value, 2004'14 43
Figure 9: Conditioner, Pakistan, volume by segment (units, million), 2004'14 46
Figure 10: Conditioner, Pakistan, category growth comparison, by volume, 2004'14 46
Figure 11: Conditioner, Pakistan, company share by value (%), 2008'09 48
Figure 12: Conditioner, Pakistan, distribution channels by value (%), 2008'09 51
Figure 13: Hair colorants, Pakistan, value by segment (PKRm), 2004'14 57
Figure 14: Hair colorants, Pakistan, category growth comparison, by value, 2004'14 60
Figure 15: Hair colorants, Pakistan, volume by segment (units, million), 2004'14 63
Figure 16: Hair colorants, Pakistan, category growth comparison, by volume, 2004'14 64
Figure 17: Hair colorants, Pakistan, company share by value (%), 2008'09 66
Figure 18: Hair colorants, Pakistan, distribution channels by value (%), 2008'09 69
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Figure 19: Perms and relaxers, Pakistan, value by segment (PKRm), 2004'14 78
Figure 20: Perms and relaxers, Pakistan, category growth comparison, by value, 2004'14 80
Figure 21: Perms and relaxers, Pakistan, volume by segment (units, million), 2004'14 82
Figure 22: Perms and relaxers, Pakistan, category growth comparison, by volume, 2004'14 83
Figure 23: Perms and relaxers, Pakistan, company share by value (%), 2008'09 85
Figure 24: Perms and relaxers, Pakistan, distribution channels by value (%), 2008'09 88
Figure 25: Shampoo, Pakistan, value by segment (PKRm), 2004'14 94
Figure 26: Shampoo, Pakistan, category growth comparison, by value, 2004'14 97
Figure 27: Shampoo, Pakistan, volume by segment (units, million), 2004'14 100
Figure 28: Shampoo, Pakistan, category growth comparison, by volume, 2004'14 100
Figure 29: Shampoo, Pakistan, company share by value (%), 2008'09 102
Figure 30: Shampoo, Pakistan, distribution channels by value (%), 2008'09 105
Figure 31: Styling agents, Pakistan, value by segment (PKRm), 2004'14 113
Figure 32: Styling agents, Pakistan, category growth comparison, by value, 2004'14 116
Figure 33: Styling agents, Pakistan, volume by segment (units, million), 2004'14 119
Figure 34: Styling agents, Pakistan, category growth comparison, by volume, 2004'14 119
Figure 35: Styling agents, Pakistan, distribution channels by value (%), 2008'09 123
Figure 36: Global haircare market split (value terms, 2009), top five countries 131
Figure 37: Global haircare market value, 2004-09, top five countries 133
Figure 38: Global haircare market split (volume terms, 2009), top five countries 135
Figure 39: Global haircare market volume, 2004-09, top five countries 137
Figure 40: Map of Pakistan 140
Figure 41: Annual data review process 152
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