Global Yellow Pages' (GYP) Report
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The Most Comprehensive Report on the Global Yellow Pages Market BIA/Kelsey forecasts revenues from print and online directories to decline globally from $23.4 billion in 2011 to $22.0 billion in 2015. ...
The Most Comprehensive Report on the Global Yellow Pages Market BIA/Kelsey forecasts revenues from print and online directories to decline globally from $23.4 billion in 2011 to $22.0 billion in 2015. However, Yellow Pages publishers worldwide are gaining traction with new digital products. By 2015, 53 percent of global Yellow Pages revenues will be digital, compared with 29 percent in 2011. How is your organization responding to this shifting marketplace' Global Benchmarks. In-Depth Data. Five Year Forecast.If you have a stake in the future of the Yellow Pages industry - both print and digital - then you need Global Yellow Pages'. This is the most comprehensive fact book available on the global Yellow Pages industry. In its sixth edition, GYP provides all the operational details, analysis and detailed company backgrounds companies need, along with the context for understanding the numbers from respected BIA/Kelsey analysts. OverviewGlobal Yellow Pages' captures key metrics, including revenues, growth rates, titles and distribution, employees, size of sales force, online and mobile products, prominent executives, advertisers, and major developments and challenges. The report also provides: ' Global forecast through 2016 ' Historical revenues by segment (print and digital)' Print directory titles and distribution' Online directory usage' Detailed lists of products and brands' Key executives' Market-by-market summaries featuring: o Economic overviewo Key macro indicators (GDP, GDP per capita, mobile and smartphone penetration, Internet and broadband penetration, media market size and growth)o Size of directional media market; directional media market forecast through 2016o Directional media as a percentage of ad market; directional media as a percentage of GDPo Directional media per capitaBuyers of this report include companies that need a complete understanding of the state of the industry, its key players and the direction the business is moving such as:' Directory publishers' Investors' Industry suppliers ' Yellow Pages agencies ' Anyone who needs a complete understanding of the state of the industry, its key players and the direction the business is moving.Researched and published by BIA/Kelsey, the leading and trusted source for accurate and thorough information and analysis for the global directory publishing industry, this resource helps business understand: ' Where the Yellow Pages industry is headed (benchmarking)' Which companies are successful (competitive intel)' What global benchmarks reflect growth vs. profit (strategic planning)
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