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Global Search Engine Marketing Industry

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This report analyzes the Worldwide markets for Search Engine Marketing in US$ Million. The US market is further analyzed by the following Service Segments: Paid Inclusion, Paid Search, Search Engine ...

This report analyzes the Worldwide markets for Search Engine Marketing in US$ Million. The US market is further analyzed by the following Service Segments: Paid Inclusion, Paid Search, Search Engine Optimization, and Contextual Advertising. The report provides separate comprehensive analytics for US, Europe, and Rest of World. Annual estimates and forecasts are provided for the period 2006 through 2015. The report profiles 170 companies including key and niche players such as 7Search.com, AOL, Inc., ABCSearch.com, Acxiom Corporation, Ask.com, ArteWorks SEO, Baidu, Inc., Bruce Clay, Inc., Business.com, Inc., Engine Ready, Inc., Google, Inc., iProspect, Intrapromote LLC, Lyris Inc., LookSmart, Ltd., Microsoft adCenter, NHN Corporation, Sohu.com, Inc., Search Engine Optimization, Inc., VIZION Interactive, Inc.,Yahoo! Inc., Inktomi Corporation, and Yandex. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

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Global Search Engine Marketing Industry Global Search Engine Marketing Industry Document Transcript

  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Global Search Engine Marketing IndustryPublished on July 2010 Report SummaryThis report analyzes the Worldwide markets for Search Engine Marketing in US$ Million. The US market is further analyzed by thefollowing Service Segments: Paid Inclusion, Paid Search, Search Engine Optimization, and Contextual Advertising. The reportprovides separate comprehensive analytics for US, Europe, and Rest of World. Annual estimates and forecasts are provided for theperiod 2006 through 2015. The report profiles 170 companies including key and niche players such as 7Search.com, AOL, Inc.,ABCSearch.com, Acxiom Corporation, Ask.com, ArteWorks SEO, Baidu, Inc., Bruce Clay, Inc., Business.com, Inc., Engine Ready,Inc., Google, Inc., iProspect, Intrapromote LLC, Lyris Inc., LookSmart, Ltd., Microsoft adCenter, NHN Corporation, Sohu.com, Inc.,Search Engine Optimization, Inc., VIZION Interactive, Inc.,Yahoo! Inc., Inktomi Corporation, and Yandex. Market data and analyticsare derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported selectonline sources. Table of ContentSEARCH ENGINE MARKETINGMCP-6090A GLOBAL STRATEGIC BUSINESS REPORT CONTENTS I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS Study Reliability and Reporting Limitations I-1 Disclaimers I-2 Data Interpretation & Reporting Level I-3 Quantitative Techniques & Analytics I-3 Product Definitions and Scope of Study I-3II. EXECUTIVE SUMMARY 1. INDUSTRY OVERVIEW II-1 A Quick Primer II-1 Table 1: Internet Usage Worldwide (2009): Breakdown of Number of Internet Users (In million) by Country (includes corresponding Graph/Chart) II-2 Corporate Presence On the Internet Key to Successful Business Development II-2Global Search Engine Marketing Industry (From Slideshare) Page 1/11
  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Internet Emerges As a Vehicle for Identifying Attractive Deals II-2 Key Market Trends & Issues II-3 SEM: A Bright Spot in the Advertising Industry II-3 Professionally Outsourced SEM Gains in Popularity, Thanks to the Recession II-3 SEO Metrics Shift from Rankings to Traffic and Conversions II-4 The Rise of Search Personalization II-4 Universal Search in the Spotlight II-5 Growth in Mobile Internet Magnifies the Business Case for SEM II-5 Paid Search Marketing: A Key Revenue Spinner II-5 Organic Search Gains Ground II-6 Brand Infringement in Natural Search II-6 Click Fraud Hovers Over Online Search Market II-6 Outlook II-6 Market Share Findings II-7 Table 2: Global Paid Search Market (2009): Percentage Share Breakdown of Revenues of Leading Search Engines (includes corresponding Graph/Chart) II-7 Table 3: Global Search Market As of July 2009: Percentage Share Breakdown of Number of Searches by Leading Search Sites (includes corresponding Graph/Chart) II-7 Table 4: Global Search Market As of July 2009: Percentage Share Breakdown of Number of Searches by Region (includes corresponding Graph/Chart) II-8 Table 5: Worldwide Online Advertising Market (2007): Percentage Breakdown of Various Advertising Forms - Search, Display Ads, Classifieds, Rich Media, Sponsorship, Referrals, Email, and Others (includes corresponding Graph/Chart) II-8 2. PRODUCT OVERVIEW II-9 Search Engine Marketing (SEM): An Introduction II-9 Advantages of SEM II-9 Increased ROI II-9 Visibility II-9 Effective Outreach II-9 Fast Turnaround Time II-10 Challenges II-10 Campaign Complexit II-10 Market complexity II-10 Business Complexity II-10 SEM Techniques: A Review II-10 Search Engine Optimization (SEO) II-10 How is SEO Done II-11 Types of SEOs II-11 Homepage Optimization II-11Global Search Engine Marketing Industry (From Slideshare) Page 2/11
  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Category Page Optimization II-12 Content & Product Page Optimization II-12 Search Engine Advertising II-13 Paid Inclusion II-13 Paid Search Advertising II-13 Pay-Per-Click (PPC)/Cost Per Click (CPC) II-14 Contextual Advertising II-14 Search Engine Architecture II-15 Web Database II-15 Searcher II-15 Crawler II-15 Indexer II-15 Elements of Successful Search Engine Marketing Strategy II-15 Content Optimization II-15 Inbound Link II-16 Title Tags II-16 Meta-Description II-16 Meta-Keywords II-16 HTML Code II-16 3. RECENT INDUSTRY ACTIVITY II-17 Local Insight Media Holdings Signs Contract with Web.com and Yodle II-17 Baidu.com to Build International Headquarters in Shenzhen II-17 AMP Agency Purchases Pixel Bridge II-17 Dot VN Inks Letter of Intent with Web Spider Technologies II-17 Liverpool-based Entrepreneurs Launch CL5 Search Engine Marketing Company II-18 ABCSearch Acquires Advertise.com II-18 Google Purchases AdMob II-18 iCrossing and Ingate Form Partnership to Develop International SEM Campaigns II-19 CyberDefender Signs Agreement with The Search Agency II-19 Lyris Takes Over Facultas II-19 SEO.com Acquires Graphics.net II-19 Alliance for the Arts Implements Lyris HQ II-19 Buildtelligence Takes Over SEOCompany.com II-20 AcquirgyTM Acquires Operating Assets of SendTec II-20 Deluxe Renews Paid Search Partnership with Didit II-20 GMO Internet Acquires Majority Stake in Inovex II-20 Google to Take Over On2 Technologies II-21 Microsoft and Yahoo! Ink Agreement II-21 OrangeSoda Establishes OrangeSoda Enterprise II-21 Straight North Acquires Whoast II-21 Trafficwala Unveils Low-Cost SEO Booster Package II-22 Kronik Media Unveils Search Engine Marketing Service II-22 Epiar Launches Epiar Negative Keywords® II-23 Register.com Unveils New Guaranteed Leads Service for SmallGlobal Search Engine Marketing Industry (From Slideshare) Page 3/11
  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Enterprises II-23 SubmitNet Unveils a New Version of Website II-24 Times Union Unveils Local Edge Search Marketing II-24 Aegis Media Buys Stake in Communicate 2 II-25 SearchIgnite Enters into Partnership Agreement with CyberAgent and Septeni II-25 Academy Learning Acquires SiteVisibility II-25 Logicserve Acquires CK Net II-25 AdIQus Acquires MediaThinkLab II-25 Aegis Group Takes Over rmsarcar.com II-26 iProspect® Establishes Office in Finland II-26 Acxiom® Acquires Direct Marketing Technology Division of Alvion II-26 Boomdash Inks Partnership with My411Pages.com II-26 CyberDefender Renews Partnership with WebMetro II-27 Engine Ready Collaborates with California Chamber of Commerce II-27 Google Acquires DoubleClick II-27 Publicis Groupe Takes Over Performics Search Marketing Operations of Google II-27 Nokia to Collaborate with Google II-28 Qualcomm Deploys Affinium® NetInsight Web Analytics Solution II-28 Reprise Media Enters into Partnership with Betaworks II-28 Aegis Group Acquires Checkit II-28 4. FOCUS ON SELECT GLOBAL PLAYERS II-29 7Search.com (USA) II-29 AOL, Inc., (USA) II-29 ABCSearch.com (USA) II-29 Acxiom Corporation (USA) II-29 Ask.com (USA) II-30 ArteWorks SEO (USA) II-30 Baidu, Inc. (China) II-30 Bruce Clay, Inc. (USA) II-31 Business.com, Inc., (USA) II-31 Engine Ready, Inc. (USA) II-31 Google, Inc. (USA) II-31 iProspect (USA) II-32 Intrapromote LLC (USA) II-32 Lyris Inc (USA) II-33 LookSmart, Ltd. (USA) II-33 Microsoft adCenter (USA) II-33 NHN Corporation (Korea) II-33 Sohu.com, Inc (China) II-34 Search Engine Optimization, Inc., (USA) II-34 VIZION Interactive, Inc., (USA) II-34 Yahoo! Inc. (USA) II-35 Inktomi Corporation (USA) II-35 Yandex (Russia) II-35Global Search Engine Marketing Industry (From Slideshare) Page 4/11
  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! 5. MARKET PERSPECTIVE II-36 Table 6: World Recent Past, Current and Future Analysis for Search Engine Marketing by Geographic Region US, Europe, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart) II-36 Table 7: World 10-Year Perspective for Search Engine Marketing by Geographic Region Percentage Breakdown of Annual Revenues for US, Europe, and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) II-37III. MARKET 1. THE UNITED STATES III-1 A.Market Analysis III-1 Outlook III-1 Search Engine Market Overview III-1 List of Top 15 Search Media Companies in North America Ranked Based on Popularity of their Paid Placement Search Engine Networks Among Advertisers III-2 Local Search Set to Boom III-2 Key Statistical Findings III-3 Table 8: North American Search Engine Marketing (SEM) Industry (2008): Percentage Share Breakdown of Advertiser Spending by SEM Strategy (includes corresponding Graph/Chart) III-3 Table 9: Online Advertising Market in the United States (2009): Percentage Share Breakdown of Ad Spending by Format (includes corresponding Graph/Chart) III-3 Table 10: Search Engine Market in the United States (2008): Percentage Share Breakdown of Spending by Search Engine Platform (includes corresponding Graph/Chart) III-4 Table 11: US Core Search Market As of July 2009: Percentage Share Breakdown of Number of Searches for Top 5 Search Sites (includes corresponding Graph/Chart) III-4 Table 12: US Expanded Search Market As of July 2009: Percentage Share Breakdown of Number of Searches for Top 10 Search Sites (includes corresponding Graph/Chart) III-5 Strategic Corporate Developments III-5 Key Players III-13 7Search.com III-13 AOL, Inc., III-13Global Search Engine Marketing Industry (From Slideshare) Page 5/11
  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! ABCSearch.com III-14 Acxiom Corporation III-14 Ask.com III-14 ArteWorks SEO III-15 Bruce Clay, Inc. III-15 Business.com, Inc., III-15 Engine Ready, Inc. III-15 Google, Inc. III-16 iProspect III-16 Inktomi Corporation III-17 Intrapromote LLC III-17 Lyris Inc III-17 LookSmart, Ltd. III-17 Microsoft adCenter III-18 Search Engine Optimization, Inc., III-18 VIZION Interactive, Inc., III-18 Yahoo! Inc. III-19 B.Market Analytics III-19 Table 13: US Recent Past, Current and Future Analysis for Search Engine Marketing by Segment Paid Inclusion, Paid Search, Search Engine Optimization, and Contextual Advertising Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart) III-19 Table 14: US 10-Year Perspective for Search Engine Marketing by Segment Percentage Breakdown of Annual Revenues for Paid Inclusion, Paid Search, Search Engine Optimization, and Contextual Advertising Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) III-20 2. EUROPE III-21 A.Market Analysis III-21 Outlook III-21 Market Overview III-21 A Peek Into the Challenges III-22 Focus on Select Regional Markets III-22 Germany: A Key Potential Laden Market III-22 United Kingdom III-23 Paid Search Poised to Rise III-23 Competitive Bidding Comes Out of the Shadows III-23 Key Statistical Findings III-24 Table 15: Search Engine Market in the United Kingdom (2007): Percentage Share Breakdown of Number of Searches by Search Engine (includes corresponding Graph/Chart) III-24 Statistical Findings on Other Regional Markets III-24 Table 16: Search Market in Russia (2007): Percentage Share Breakdown of Number of Search Queries by Search EnginesGlobal Search Engine Marketing Industry (From Slideshare) Page 6/11
  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! (includes corresponding Graph/Chart) III-24 Table 17: Search Engine Market in Russia (2007): Percentage Share Breakdown of PPC Coverage by Search Engine (includes corresponding Graph/Chart) III-24 Table 18: Search Engine Market in Bulgaria (2007): Percentage Share Breakdown of Usage by Search Engine (includes corresponding Graph/Chart) III-25 Table 19: Search Engine Market in Czech Republic (2007): Percentage Share Breakdown of Usage by Search Engine (includes corresponding Graph/Chart) III-25 Table 20: Search Engine Market in Czech Republic (2007): Percentage Share Breakdown of PPC Coverage by Search Engine (includes corresponding Graph/Chart) III-25 Table 21: Search Engine Market in Denmark (2007): Percentage Share Breakdown of Usage by Search Engine (includes corresponding Graph/Chart) III-26 Table 22: Search Engine Market in Denmark (2007): Percentage Share Breakdown of PPC Coverage by Search Engine (includes corresponding Graph/Chart) III-26 Table 23: Search Engine Market in Spain (2007): Percentage Share Breakdown of Usage by Search Engine (includes corresponding Graph/Chart) III-26 Table 24: Search Engine Market in the Netherlands (2007): Percentage Market Share Breakdown of Leading Search Engines (includes corresponding Graph/Chart) III-26 Strategic Corporate Developments III-27 Yandex - A Key Russian Player III-29 B.Market Analytics III-29 Table 25: European Recent Past, Current & Future Analysis for Search Engine Marketing by Region/Country France, Germany, UK and Rest of European Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart) III-29 Table 26: European 10-Year Perspective for Search Engine Marketing By Country/Region Percentage Breakdown of Annual Revenues for France, Germany, UK and Rest of Europe Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) III-30Global Search Engine Marketing Industry (From Slideshare) Page 7/11
  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! 3. REST OF WORLD III-31 A.Market Analysis III-31 Focus on Select Regional Markets III-31 China III-31 Market Overview III-31 Paid Search Market: A Review III-32 Paid Search Gets Popular in the SME Sector III-32 Competition III-32 Key Statistical Findings III-33 Table 27: Online Advertising Market in China (2009): Percentage Share Breakdown of Ad Spending by Format (includes corresponding Graph/Chart) III-33 Table 28: Search Market in China (2009): Percentage Share Breakdown of Revenue by Leading Players (includes corresponding Graph/Chart) III-33 Table 29: Search Engine Market in China (2007): Percentage Share Breakdown of PPC Coverage by Search Engine (includes corresponding Graph/Chart) III-33 Table 30: Search Engine Market in Beijing (2008): Percentage Share Breakdown of Revenue by Leading Players (includes corresponding Graph/Chart) III-34 Table 31: Search Engine Market in Shanghai (2008): Percentage Share Breakdown of Revenue by Leading Players (includes corresponding Graph/Chart) III-34 Table 32: Search Engine Market in Guangzhou (2008): Percentage Share Breakdown of Revenue by Leading Players (includes corresponding Graph/Chart) III-34 Japan III-34 Table 33: Search Market in Japan (2007): Percentage Share Breakdown of Revenue by Leading Players (includes corresponding Graph/Chart) III-35 India III-35 A Preferred Destination for SEM Outsourcing III-35 Lower Cost Service III-35 Professional Expertise and Manpower III-35 Korea III-35 Table 34: Search Engine Market in South Korea (2007): Percentage Share Breakdown of Usage by Search Engine (includes corresponding Graph/Chart) III-36 Other Statistical Findings III-36 Table 35: Asian Search Engine Market (2008): Percentage Market Share Breakdown of Leading Search Engines (includes corresponding Graph/Chart) III-36Global Search Engine Marketing Industry (From Slideshare) Page 8/11
  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Table 36: Search Engine Market in Israel (2007): Percentage Share Breakdown of PPC Coverage by Search Engine (includes corresponding Graph/Chart) III-36 Strategic Corporate Developments III-37 Key Players III-38 Baidu, Inc. (China) III-38 NHN Corporation (Korea) III-38 Sohu.com, Inc (China) III-39 B.Market Analytics III-39 Table 37: Rest of World Recent Past, Current and Future Analysis for Search Engine Marketing Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart) III-39IV. COMPETITIVE LANDSCAPE Total Companies Profiled: 170 (including Divisions/Subsidiaries - 181) ------------------------------------------ Region/Country Players ------------------------------------------ The United States 103 Canada 4 Europe 52 France 1 The United Kingdom 49 Rest of Europe 2 Asia-Pacific (Excluding Japan) 21 Africa 1 ------------------------------------------Global Search Engine Marketing Industry (From Slideshare) Page 9/11
  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. Global Search Engine Marketing Industry Product Formats Please select the product formats and the quantity you require. 1 User License--USD 3 950.00 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________Global Search Engine Marketing Industry (From Slideshare) Page 10/11
  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93Global Search Engine Marketing Industry (From Slideshare) Page 11/11