Global Ostomy And Incontinence Products Industry

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Global Ostomy And Incontinence Products Industry
Published on September 2010

Report Summary

This report analyzes the worldwide markets for Ostomy and Incontinence Products in US$ Million by the following product segments:
Incontinence Products (Disposable Adult Diapers, Disposable Adult Shields, Disposable Under Pads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals), and Ostomy Products (Ostomy Bags/Pouches, Deodorants, Irrigation Products, Skin Barriers/Care
Products). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Latin
America. Annual estimates and forecasts are provided for each region for the period 2007 through 2015. A seven-year historic
analysis is also provided for these markets. The report profiles 92 companies including many key and niche players such as Attends
Healthcare Products, Inc., B. Braun Melsungen AG, Cardinal Health, Inc., Coloplast A/S, ConvaTec, Inc., Covidien Ltd., C. R. Bard,
Inc., Bard Medical Division, First Quality Enterprises, Inc., Paul Hartmann AG, Hollister Incorporated, Kao Corporation, Kimberly-Clark
Corporation, ONTEX International N.V., Pigeon Corporation, Svenska Cellulosa Aktiebolaget, SCA Hygiene Products AG, and
Uni-Charm Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are mostly
extracted from URL research and reported select online sources.

Table of Content

OSTOMY AND INCONTINENCE PRODUCTS MCP-3226
A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 2
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
Definitions 4
A. Incontinence Products 4
Disposable Adult Diapers 4
Disposable Adult Shields 4
Disposable Underwear 4
Disposable Underpads 4
Bags 4
Clamps 5
Cleaners 5
Deodorizers 5

Global Ostomy And Incontinence Products Industry (From Slideshare) Page 1/22


Urinals 5
B. Ostomy Products 5
Ostomy Bags/Pouches 5
Deodorants 5
Irrigation Products 6
Skin Barriers/Care Products 6

2. MARKET OVERVIEW 7
Aging Population Drives Product Sales 7
Incontinence Products Market - The Predominant Segment 7
Institutional & Retail Customers 8
Gender and Comfort: Focus on Product Innovations 9
Manufacturers Turn Attention to Light Products 9
Ostomy Products Market - An Insight 10

3. MARKET DYNAMICS 11
Demographic Trends 11
Elders Drive Incontinence Demand 11
Men Not Spared 11
Women Moving Towards Need Specific Products 12
Incontinence Products Targeted at Younger Consumers 12
Product Trends 12
Disposables on the Rise 13
A Shift in Consumer Preference 13
Changing the Look 13
Rising Share of Private Labels 13
Competition from Substitutes and Sanitary Protection Products 14
Reimbursement Options 14
Incontinence Market in Consolidation Phase 14
Competitive Scenario 15
Incontinence Products 15
Table 1: Leading Players in the Global Adult Incontinence
Products Market (2008): Percentage Share Breakdown of Value
Sales for Kimberly-Clark, SCA, Uni-Charm, Daio Paper, and
Others (includes corresponding Graph/Chart) 15

Table 2: Leading Manufacturers in the North American
Incontinence Products Market (2007): Percentage Share
Breakdown of Value Sales for Kimberly-Clark, Covidien, SCA,
First Quality, and Others (includes corresponding
Graph/Chart) 16
Ostomy Products 16
Table 3: Leading Producers in the Global Ostomy Products
Market (2005) - Percentage Breakdown by Value Sales for
ConvaTec, Coloplast, Hollister/ Dansac and Others (includes
corresponding Graph/Chart) 16

4. OSTOMY & INCONTINENCY AT A GLANCE 17
Ostomy - An Anatomical Depiction 17
Incontinency 17



Types of Incontinence and Features/Causes for Incontinence 17
Incontinence Widespread Among the Elderly 18
Women More Prone to Incontinency than Men 19
Incontinence Among Children 19
Male Incontinence 19
Incontinence Among Young 20
Incontinence: Also Known as Enuresis 20
Incontinence: No More a Stigma 20
The Problem is Severe and Costly to Manage 20
Categorization of Urinary Incontinence 20
Stress Incontinence 20
Urge Incontinence 21
Mixed Incontinence 21
Overflow Incontinence 21
Reflex Incontinence 22
Functional Incontinence 22
Transient Incontinence 22
Traumatic Incontinence 22
Primary Causes of Urinary Incontinence 22
Nighttime Incontinence 22
Slower Physical Development 23
Excess Output of Urine During Sleep 23
Anxiety 23
Genetics 23
Structural Problems 23
Daytime Incontinence 23
An Overactive Bladder 24
Infrequent Voiding 24
Prostate Surgery 24
Vaginal Childbirth 24
Other Causes 24

5. TREATMENT OPTIONS FOR INCONTINENCE 25
A.Incontinence 25
Incontinence Treatment: Highly Unconventional 25
Diagnosing and Treating Incontinence 25
Treatment Techniques 26
Non-Surgical Treatment Techniques 26
Behavioral Techniques 26
Pharmacologic Treatment 27
Moisture Alarms 27
Pelvic Floor Electrical Stimulation 27
Hormonal Therapy 28
Occlusive Devices 28
Surgical Treatment Techniques 28
Artificial Sphincters 28
Periurethral Injections 29
Endoscopic Procedure 29
Suprapubic Procedure 29
Vaginal Procedure 29



B.Ostomy 29
Ostomy: Surgery to Solve Excretion Problems 29
Types of Ostomy 30
Colostomy 30
Transverse 30
Ileostomy 30
Continent Ileostomy 31
Urostomy or Ostomies in the Urinary System 31
Continent Urostomy 31

6. PRODUCT OVERVIEW 32
Arrival of Incontinence Management Products 32
Incontinence Management Products 32
Absorbent Products 32
Pads - A Comfortable Option 33
Disposable Adult Shields - For More Active Lifestyle 33
Disposable Underwear - Taking Care of Severity 33
Adult Diapers - A Popular Choice 33
Underpads - Highly Disliked 34
Other Incontinence Supplies/Products 34
Drainage Bags 34
Incontinence Clamp 35
Incontinence Cleaners 35
Deodorizers & Skin Protectants 35
Urinals 35
Catheterization 35
Types of Catheters 35
Ostomy Products 36
Ostomy Bags/Pouches 36
Deodorants 36
Irrigation Products 37
Ostomy Skin Care/Barrier Products 37

7. PRODUCT DEVELOPMENTS/ INTRODUCTIONS 38
Tena to Introduce New Ultra Thin Incontinence Pads for Women 38
Hakujuji Launches Saruba D Pants Disposable Diaper for Women 38
Unicharm Unveils Novel Side Leak-Proof Adult Diapers 38

8. PRODUCT INTRODUCTIONS/INNOVATIONS IN RECENT PAST - A
PERSPECTIVE BUILDER 39
Unicharm Launches Upgraded Version of Slim Incontinence Pants 39
Kimberly-Clark Unveils Depend Gender-Specific Absorbent Underwear 39
SCA to Introduce Tena 39
Ken Schena Develops EZ-Clean Ostomy Pouch 39
Coloplast Extends SenSura® Ostomy Line 40
Coloplast Introduces SenSura Click 40
ConvaTec Re-Introduces Flexi-Seal Fecal Management System 40
ConvaTec Introduces ConvaTec Moldable Technology Skin Barriers 40
SCA Personal Care Introduces Nana Plus+ 41
First Quality Launches XtremeFit Adult Brief 41



SecurePersonalCare.com Launches Secure X-Plus Brief 41
ConvaTec Launches Little Ones 41
American Medical Systems Unveils AdVance Male Sling 42
GTU Unveils ActiCuf Disposable Pouch 42
Ostomy Device Created by Gary 42
William W. Arkinstall Brings About Ostomy Drainage Device 42
Ostomy Carrier Device Developed by Michael Hansen and Henrik
Leisner 42
Coloplast Unveils Fistula Pouch 42

9. RECENT INDUSTRY ACTIVITY 43
Glatfelter Acquires Concert Industries 43
Keir Surgical Announces Acquisition of Nightingale Medical
Supplies 43
HDIS Takes Over Best Buy Healthcare 43

10. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER 44
PAUL HARTMANN Closes Whitestone Acquisition 44
ConvaTec Acquires Unomedical 44
SCA to Enhance Production of Incontinence Care Products in Europe 44
SCA to Enhance Tissue Production in Latin America 45
Avista and Nordic Capital Take Over ConvaTec from Bristol Myers 45
Covidien to Divest Incontinence Business in Europe 45
OPG Announces the Acquisition of Byram Healthcare 45
First Quality Retail Services Acquires the Retail Products
Business of Covidien 45
Shionogi and Lily Enter into Agreement to Develop and Market
Duloxetine 46
Riverside Acquires Senior Care Services 46
Attends Healthcare Takes Over PaperPak 46
Tri-anim Renames Remeex as ContaSure 46
OPG Acquires Kirudan 47
Daio Paper Acquires Adult Diaper Business of P&G 47
Instacare Implements Supply Chain Agreements 47
Cellu Tissue Acquires CityForest 48
Whitestone Acquires Humanicare 48
Kimberly-Clark Acquires Remaining Stake in Kenko 49
Coloplast Inks an Agreement with Caldera 49
Coloplast Enters into an Agreement with Carbon Medical 49
Tyco International Spins off Tyco Healthcare 49
McKesson Corporation Takes Over Sterling Medical Services 50
CL Medical and Uroplasty to Jointly Market I-Stop' TOMS Sling 50
CL Medical and Uroplasty to Jointly Market I-Stop' TOMS Sling 50
Uroplasty Obtains FDA Pre-Market Approval for Macroplastique
Implants 51
Livedo Signs Agreement for Capital and Business Partnership
with Kao 51
AHP Enters into Distribution Agreement with PHS 51
Premier Purchasing Signs Agreements with C.R. Bard and Coloplast 51
CWI Medical and First Quality Products Continue Partnership 51



Coloplast Acquires Urology Division of Mentor 52
American Medical Systems Acquires Solarant 52
Kimberly-Clark Plans for Closure of Lakeview Mill 52
Ecoprogress Inks an Agreement with TTI for Advanced Technologies 52
Bioform's Injectable Implant Receives FDA Approval 52

11. FOCUS ON SELECT GLOBAL PLAYERS 53
Attends Healthcare Products, Inc. (US) 53
B. Braun Melsungen AG (Germany) 53
Cardinal Health, Inc. (US) 53
Coloplast A/S (Denmark) 53
ConvaTec, Inc. (US) 54
Covidien Ltd. (US) 54
C. R. Bard, Inc. (US) 54
Bard Medical Division (US) 55
First Quality Enterprises, Inc. (US) 55
Paul Hartmann AG (Germany) 55
Hollister Incorporated (US) 56
Kao Corporation (Japan) 56
Kimberly-Clark Corporation (US) 56
ONTEX International N.V. (Belgium) 57
Pigeon Corporation (Japan) 57
Svenska Cellulosa Aktiebolaget (SCA) (Sweden) 57
SCA Hygiene Products AG (Germany) 57
Uni-Charm Corporation (Japan) 58

12. GLOBAL MARKET PERSPECTIVE 59
Table 4: World Recent Past, Current & Future Analysis for
Ostomy and Incontinence Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) 59

Table 5: World Historic Review for Ostomy and Incontinence
Products by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Latin American Markets
Graph/Chart) 60

Table 6: World 11-Year Perspective for Ostomy and Incontinence
Products by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific and Latin
American Markets for Years 2005, 2010 & 2015 (includes

Incontinence Products by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific and Latin American Markets



Graph/Chart) 62

Incontinence Products by Product Segment - Disposable Adult
Diapers, Disposable Adult Shields, Disposable Underpads, Bags,
Clamps, Cleaners, Deodorizers, and Urinals Markets
Graph/Chart) 63

Table 9: World Historic Review for Incontinence Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2000 through 2006 (includes corresponding Graph/Chart) 64

Table 10: World Historic Review for Incontinence Products by
Product Segment - Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2006 (includes corresponding Graph/Chart) 65

Table 11: World 11-Year Perspective for Incontinence Products
by Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific and Latin American
Markets for Years 2005, 2010 & 2015 (includes corresponding
Graph/Chart) 66

Table 12: World 11-Year Perspective for Incontinence by
Product Segment - Percentage Breakdown of Value Sales for
Disposable Adult Diapers, Disposable Adult Shields, Disposable
Underpads, Bags, Clamps, Cleaners, Deodorizers, and Urinals
Graph/Chart) 67

Disposable Adult Diapers by Geographic Region - US, Canada,
Graph/Chart) 68

Table 14: World Historic Review for Disposable Adult Diapers
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific



Table 15: World 11-Year Perspective for Disposable Adult
Diapers by Geographic Region - Percentage Breakdown of Value

Disposable Adult Shields by Geographic Region - US, Canada,
Graph/Chart) 71

Table 17: World Historic Review for Disposable Adult Shields
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

Table 18: World 11-Year Perspective for Disposable Adult
Shields by Geographic Region - Percentage Breakdown of Value

Disposable Underpads by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific and Latin American Markets Independently

Table 20: World Historic Review for Disposable Underpads by

Table 21: World 11-Year Perspective for Disposable Underpads
Graph/Chart) 76

Bags by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2007
through 2015 (includes corresponding Graph/Chart) 77



Table 23: World Historic Review for Bags by Geographic Region-
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2006
(includes corresponding Graph/Chart) 78

Table 24: World 11-Year Perspective for Bags by Geographic
Region - Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific and Latin American Markets for
Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 79

Clamps by Geographic Region - US, Canada, Japan, Europe,

Table 26: World Historic Review for Clamps by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), and Latin American Markets Independently Analyzed with

Table 27: World 11-Year Perspective for Clamps by Geographic

Cleaners by Geographic Region - US, Canada, Japan, Europe,

Table 29: World Historic Review for Cleaners by Geographic

Table 30: World 11-Year Perspective for Cleaners by Geographic

Deodorizers by Geographic Region - US, Canada, Japan, Europe,



Table 32: World Historic Review for Deodorizers by Geographic

Table 33: World 11-Year Perspective for Deodorizers by
Geographic Region - Percentage Breakdown of Value Sales for
Graph/Chart) 88

Urinals by Geographic Region - US, Canada, Japan, Europe,

Table 35: World Historic Review for Urinals by Geographic

Table 36: World 11-Year Perspective for Urinals by Geographic

Ostomy Products by Geographic Region - US, Canada, Japan,

Ostomy Products by Product Segment - Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2015 (includes

Table 39: World Historic Review for Ostomy Products by

Table 40: World Historic Review for Ostomy Products by Product



Segment - Ostomy Bags/Pouches, Deodorants, Irrigation Products
and Skin Barriers/Care Products Markets Independently Analyzed

Table 41: World 11-Year Perspective for Ostomy Products by
Graph/Chart) 96

Table 42: World 11-Year Perspective for Ostomy Products by
Product Segments - Percentage Breakdown of Value Sales for
Ostomy Bags/Pouches, Deodorants, Irrigation Products, and Skin
Barriers/Care Products Markets for Years 2005, 2010 & 2015

Ostomy Bags/Pouches by Geographic Region - US, Canada, Japan,

Table 44: World Historic Review for Ostomy Bags/Pouches by

Table 45: World 11-Year Perspective for Ostomy Bags/ Pouches
Graph/Chart) 100

Deodorants by Geographic Region - US, Canada, Japan, Europe,

Table 47: World Historic Review for Deodorants by Geographic

Table 48: World 11-Year Perspective for Deodorants by



Graph/Chart) 103

Irrigation Products by Geographic Region - US, Canada, Japan,

Table 50: World Historic Review for Irrigation Products by

Table 51: World 11-Year Perspective for Irrigation Products by
Graph/Chart) 106

Skin Barriers/Care Products by Geographic Region - US, Canada,
Graph/Chart) 107

Table 53: World Historic Review for Skin Barriers/Care
Products by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Latin American Markets
Graph/Chart) 108

Table 54: World 11-Year Perspective for Skin Barriers/ Care
Products by Geographic Region - Percentage Breakdown of Value

13. THE UNITED STATES 110
A.Market Analysis 110
Incontinence Products Market 110
Adult incontinence: The Fastest Growing Product Category 110
Primary and Secondary Growth Drivers 111
Influencing Consumer Buying Behavior 111
Targeting WOC Nurses 111
Widespread Among Women 111
Pads Market Bolstered by Private Labels 112



Private Labels On Par with National Brands 112
Leading Players/Brands in the US Incontinence Market 112
Table 55: Leading Players in the US Adult Incontinence
Sales for Kimberly-Clark Corp., SCA, Sun Mark Co., First
Quality Products, K2 Health Products, Murray Salk Inc.,
Paper-Pak Products, Private Label, and Others (includes

Table 56: Leading Brands in the US Adult Incontinence
Sales for Depend, Poise, Serenity, Serenity Tena Plus,
Serenity Tena, Entrust Plus, Serenity Dri Active Plus,
Prevail, Tena, Private Label, and Others (includes
Leading Distribution Outlets 114
Table 57: US Adult Incontinence Products Market: Percentage
Share Breakdown of Value Sales by Distribution Outlet
(2009) (includes corresponding Graph/Chart) 114
An Overview of Ostomy Market 114
Leading Players in the US Ostomy Market 114
Table 58: Leading Players in the US Ostomy Products Market
(2005) - Percentage Breakdown by Value Sales for ConvaTec,
Hollister/Dansac, Coloplast and Others (includes
B.Market Analytics 115
Table 59: US Recent Past, Current & Future Analysis for
Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with

Table 60: US Historic Review for Ostomy and Incontinence
Products by Product Segment - Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/ Pouches,
Products) Markets Independently Analyzed with Annual Sales

Table 61: US 11-Year Perspective for Ostomy and Incontinence
Products by Product Segment - Percentage Breakdown of Value
Sales for Incontinence Products (Disposable Adult Diapers,
Disposable Adult Shields, Disposable Underpads, Bags,



Clamps, Cleaners, Deodorizers, and Urinals) and Ostomy
Products (Ostomy Bags/Pouches, Deodorants, Irrigation
Products and Skin Barriers/Care Products) Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 117

14. CANADA 118
Market Analysis 118
Table 62: Canadian Recent Past, Current & Future Analysis
for Ostomy and Incontinence Products by Product Segment -
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin

Table 63: Canadian Historic Review for Ostomy and
Incontinence Products by Product Segment - Incontinence
Products (Disposable Adult Diapers, Disposable Adult

Table 64: Canadian 11-Year Perspective for Ostomy and
Incontinence Products by Product Segment - Percentage
Breakdown of Value Sales for Incontinence Products
and Urinals) and Ostomy Products (Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/ Care
Products) Markets for Years 2005, 2010 & 2015 (includes

15. JAPAN 122
Outlook 122
Adult Diapers - A Thriving Market 122
Innovative Products Fuel Sales 122
A Move Towards Comfort and Independence 123
Growing Concerns About Used Diapers 123
Distribution Structure 123
Table 65: Japanese Recent Past, Current & Future Analysis




Table 66: Japanese Historic Review for Ostomy and

Table 67: Japanese 11-Year Perspective for Ostomy and

16. EUROPE 127
Outlook 127
Ageing Population Boosts Demand 127
Underpads - A Waning Product Category 128
The Institutional Side 128
Ostomy Bags Market Larger than the US 128
Leading Players in the Ostomy and Incontinence Market 128
Table 68: Leading Players in the European Ostomy Products
Market (2005) - Percentage Breakdown by Value Sales for
Coloplast, ConvaTec, Hollister/ Dansac, B.Braun and Others
Table 69: European Recent Past, Current & Future Analysis
for Ostomy and Incontinence Products by Geographic Region -
France, Germany, Italy, UK, Spain, and Rest of Europe
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2007 through 2015 (includes

Table 70: European Historic Review for Ostomy and
Incontinence Products by Geographic Region - France,
Germany, Italy, UK, Spain, and Rest of Europe Markets



Graph/Chart) 130

Table 71: European Recent Past, Current & Future Analysis

Table 72: European Historic Review for Ostomy and

Table 73: European 11-Year Perspective for Ostomy and
Incontinence Products by Geographic Region - Percentage
Breakdown of Value Sales for France, Germany, Italy, UK,
Spain, and Rest of Europe Markets for Years 2005, 2010 &

Table 74: European 11-Year Perspective for Ostomy and

16a. FRANCE 135
Outlook 135
Adult Incontinence - A Potential Market 135
Adult diapers - A Preferred Product 135
Underpads - Losing Consumer Appeal 135
Table 75: French Recent Past, Current & Future Analysis for




Table 76: French Historic Review for Ostomy and Incontinence

Table 77: French 11-Year Perspective for Ostomy and

16b. GERMANY 139
Incontinence Products Market 139
Ostomy Market 139
Distribution Dynamics 139
Table 78: German Recent Past, Current & Future Analysis for

Table 79: German Historic Review for Ostomy and Incontinence




Table 80: German 11-Year Perspective for Ostomy and

16c. ITALY 143
Market Analysis 143
Table 81: Italian Recent Past, Current & Future Analysis for

Table 82: Italian Historic Review for Ostomy and
Pouches, Deodorants, Irrigation Products and Skin Barriers /
Care Products) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2006

Table 83: Italian 11-Year Perspective for Ostomy and

16d. THE UNITED KINGDOM 147
Outlook 147
UK - A Lucrative Market 147
Private Labels - An Emerging Market 147
Ostomy Market Heading Towards Saturation 147



Table 84: UK Recent Past, Current & Future Analysis for
Barriers/ Care Products) Markets Independently Analyzed with

Table 85: UK Historic Review for Ostomy and Incontinence

Table 86: UK 11-Year Perspective for Ostomy and Incontinence
Products by Product Segment - Percentage Breakdown of Value
Sales for Incontinence Products (Disposable Adult Diapers,
Disposable Adult Shields, Disposable Underpads, Bags,
Clamps, Cleaners, Deodorizers, and Urinals) and Ostomy
Products and Skin Barriers/Care Products) Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 150

16e. SPAIN 151
Market Analysis 151
Table 87: Spanish Recent Past, Current & Future Analysis for

Table 88: Spanish Historic Review for Ostomy and




Table 89: Spanish 11-Year Perspective for Ostomy and

16f. REST OF EUROPE 155
Market Analysis 155
Table 90: Rest of Europe Recent Past, Current & Future
Market Analysis for Ostomy and Incontinence Products by
Product Segment - Incontinence Products (Disposable Adult
Diapers, Disposable Adult Shields, Disposable Underpads,
Bags, Clamps, Cleaners, Deodorizers, and Urinals) and Ostomy
Products, and Skin Barriers/Care Products) Markets
Graph/Chart) 156

Table 91: Rest of Europe Historic Review for Ostomy and

Table 92: Rest of Europe 11-Year Perspective for Ostomy and
Breakdown of Value Sales for In



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