Global Household Products

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Global Household Products
Published on February 2011

Report Summary

Datamonitor's Global Household Products industry profile is an essential resource for top-level data and analysis covering the
Household Products industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends
and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Global Household Products's recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Global Household Products

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

Global Household Products Page 1/5


The household products market consists of the total revenues generated through the sales of air fresheners, dishwashing products,
general purpose cleaners, textile washing products, toilet care products and others which includes bleach, furniture polish,
insecticides and scouring products. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
Any currency conversions used in the creation of this report have been calculated using annual average exchange rates.

For the purpose of this report the Americas comprise Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland,
Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Table of Content

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market Definition 7
Research Highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Procter & Gamble Company, The 20
Kimberly-Clark Corporation 24
Unilever 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
APPENDIX 34
Methodology 34
Industry associations 35
Related Datamonitor research 35
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38



Summary Reports 38
Datamonitor consulting 38

LIST OF TABLES
Table 1: Global household products market value: $ billion, 2005'09 10
Table 2: Global household products market segmentation I:% share, by value, 2009 11
Table 3: Global household products market segmentation II: % share, by value, 2009 12
Table 4: Global household products market share: % share, by value, 2009 13
Table 5: Procter & Gamble Company, The: key facts 20
Table 6: Procter & Gamble Company, The: key financials ($) 22
Table 7: Procter & Gamble Company, The: key financial ratios 22
Table 8: Kimberly-Clark Corporation: key facts 24
Table 9: Kimberly-Clark Corporation: key financials ($) 26
Table 10: Kimberly-Clark Corporation: key financial ratios 26
Table 11: Unilever: key facts 28
Table 12: Unilever: key financials ($) 30
Table 13: Unilever: key financials (') 30
Table 14: Unilever: key financial ratios 30
Table 15: Global household products market distribution: % share, by value, 2009 32
Table 16: Global household products market value forecast: $ billion, 2009'14 33

LIST OF FIGURES
Figure 1: Global household products market value: $ billion, 2005'09 10
Figure 2: Global household products market segmentation I:% share, by value, 2009 11
Figure 3: Global household products market segmentation II: % share, by value, 2009 12
Figure 4: Global household products market share: % share, by value, 2009 13
Figure 5: Forces driving competition in the global household products market, 2009 14
Figure 6: Drivers of buyer power in the global household products market, 2009 15
Figure 7: Drivers of supplier power in the global household products market, 2009 16
Figure 8: Factors influencing the likelihood of new entrants in the global household products market, 2009 17
Figure 9: Factors influencing the threat of substitutes in the global household products market, 2009 18
Figure 10: Drivers of degree of rivalry in the global household products market, 2009 19
Figure 11: Procter & Gamble Company, The: revenues & profitability 23
Figure 12: Procter & Gamble Company, The: assets & liabilities 23
Figure 13: Kimberly-Clark Corporation: revenues & profitability 27
Figure 14: Kimberly-Clark Corporation: assets & liabilities 27
Figure 15: Unilever: revenues & profitability 31
Figure 16: Unilever: assets & liabilities 31
Figure 17: Global household products market distribution: % share, by value, 2009 32
Figure 18: Global household products market value forecast: $ billion, 2009'14 33



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