Global Home Entertainment Market

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Global Home Entertainment Market
Published on October 2011

Report Summary

The woes of the entertainment market continue, largely as a result of consumer reluctance to spend with entertainment retailers. A
combination of piracy, free access to streaming services such as Spotify, Grooveshark, YouTube and the BBC iPlayer, and access to
free apps and casual online games has reduced the value consumers attach to the ownership of entertainment products.Measure
demand and future risk with both global and UK home entertainment expenditure split by music, video and video games plus
forecasts to 2015Understand the strategies and benchmark performance of the major UK operators with market shares, financials,
and Verdict's outlook on eachThe UK home entertainment market peaked in 2008 at £7.7bn, largely because of an explosion in
popularity of video games across 2007 and 2008. Since that year, however, the market has continuously declined. The market was
worth £6.1bn in 2011 and we forecast that it will decline by a further 1.8% in 2012.The global market peaked at $103.2bn (£66.5bn) in
2008 and we see continual decline to $74.3bn (£47.9bn) by 2015. The global games market is unlikely to return to the high growth
rates that it enjoyed in the years after the last batch of major consoles were releasedWe predict that 21.4% of UK entertainment sales
will occur digitally in 2011 as a result of growing broadband penetration, faster connection speeds, increased use of mobile internet
and greater online connectivity of devices such as TVs, tablets and games consoles.What are the threats facing the market and how
can I take full advantage of its potential'How have consumers and retailers reacted to recent economic turbulence and what impact
will it have on the market'What are the business models and key performance indicators of my competitors and how can I outperform
them'

Table of Content

EXECUTIVE SUMMARY
'Summary points
'(Untitled sub-section)
'Main conclusions
'Market continues to plummet due to the unwillingness of consumers to pay for product
'From its peak the UK market has shrunk by £1.6bn
'Global market will shrink to $74.3bn in 2015
'Piracy shows no signs of abating
'Digital delivery represents the future '
'' with cloud operators likely to usurp streaming services
'Video games continue to suffer massive declines but performance should begin to improve in 2013
'Video market in long term decline
'Music retail sector changing beyond recognition
'Online players continue to win '
'' with the high street in decline
'Mobile remains a growth area
KEY ISSUES
'Cloud-based services the future of home entertainment
'What is it'

Global Home Entertainment Market (From Slideshare) Page 1/9


'Cloud service operators
'Cloud services in video
'Cloud services in gaming
'Subscription, streaming and bundle services
'Future of the high street
'Piracy
'Faster broadband and improved technology makes it easier to download illegally
'Different release dates by country spurs piracy on
'How retailers can fight back
GLOBAL HOME ENTERTAINMENT MARKET AND OUTLOOK
'Global home entertainment market will continue to fall in value
'Games market can no longer depend on console cycle
'Video market is moving away from content ownership
'Music retail will continue to suffer as consumers move to service based consumption
UK MARKET ANALYSIS
'Market definition
'Consumers no longer see value in the entertainment retail market
'Entertainment market shares
'Forecast for UK home entertainment market
'Video games
'New forms of gaming take increasing share of market
'Digital games sales begin to take off at expense of store-based sales
'Video game market shares
'Forecast for video game market ' new technology and download sales will lead recovery
'Video
'Performance worsens due to streaming and on demand services
'Instore purchasing in long term decline
'Video market shares
'Forecast for video market
'Piracy and growth of on demand and streaming services will see market face even tougher conditions
'Music
'Value of market continues to plummet
'Sales of physical products through stores are disappearing
'Music market shares
'Forecast for music market
'Channels of distribution
'Pureplay online players gain at expense of all other channels
'Online will gain further from digital downloading
'Grocers share slips back as spend transfers online
'Mail order outdated and in terminal decline
'Specialists face struggle for survival
'Multiples stabilise but at low levels
HOME ENTERTAINMENT VIA M-COMMERCE ' MARKET ANALYSIS
'(Untitled section)
'Smartphones and tablets create opportunities
'High proportion of mobile phone owners have downloaded music or video at some point
'Consumers aged 20'34 more likely to shop via their mobile phones



'Small but significant proportion of 18'24 year olds have watched films or TV on their phones
'Shoppers for music and film via mobile phone desire low prices and convenience
'Significant proportion of consumers have played games on their mobile phone
'Shoppers for video games via mobile phone extremely price-focused
'Cheaper, more widely available mobile broadband access will drive growth in m-commerce entertainment
'Argos most visited retailer by online music & video shoppers via their mobile phones
'Apps
'9.5% of music & video shoppers have downloaded a retailer's app
'Apple dominates apps market
'Developers must monetise more effectively
'In the long term the apps market is likely to look radically different
'Consumer expenditure on apps is concentrated
'Entertainment apps require companies to be innovative
CONSUMER DATA
'Methodology of data
'Overall
'Visitor share at lowest level since 2001
'Profiles ' % breakdowns
'Shoppers aged between 16 and 24 make up the greatest share of music & video shoppers
'Amazon
'Increases visitor share
'Range overtakes convenience as the second strongest driver of growth
'Asda
'Third consecutive rise in footfall
'Price main driver of loyalty
'HMV
'Visitor share falls after three years of growth
'Loyalty flat year-on-year but range, ambience and facilities show uplifts
'iTunes
'Launch of iPad and upgrade of iPhone drive growth
'Loyalty flat on previous year
'Play.com
'Visitor share declines for the first time
'Lower convenience score drags down loyalty despite appreciation of its prices
'Tesco
'Falls back after strong uplift
'Convenience gets a boost '
'' but range scores even more poorly
AMAZON
'Exceptional performance
'Recent key events
'Broadens offer
'Proposition
'Financials
'Sales growth remains impressive
'Sales speed up in Q2 2011
'Sector performance ' Entertainment
'Entertainment sales mix



'Market shares
'Outlook
GOOGLE INC
'Meteoric rise
'Recent key events
'Enters video rental market
'Launches Google TV
'Launches Google Music
'Proposition
'Sector performance ' Home entertainment
'Music
'Video
'Video games
'Outlook
'Google may have to consider paid-for music services
'Needs more premium content to succeed in video rental
'More manufacturers will integrate Google's platform into TVs
ITUNES
'Holds a strong competitive advantage
'Recent key events
'Broadens offer
'Proposition
'Sector performance ' Home entertainment
'Sales growth remains impressive
'Market shares
'Video
'Music
'Outlook
'Good position for the future
SPOTIFY
'Move into US boosts coverage
'Recent key events
'US expansion finally launched
'Amount of free music available is reduced
'Joins forces with Shazam
'Proposition
'Outlook
'Future difficult as piracy continues and availability of cloud services increases '
APPENDIX
'Definitions
'Abbreviations
'Methodology
'Ask the analyst
'Global Retail FreeView
'Verdict consulting
'Disclaimer



TABLES
'Table: Amazon cloud proposition 2011
'Table: Apple iCloud and iTunes Match service proposition 2011
'Table: Audio Box cloud service proposition 2011
'Table: Google music service proposition 2011
'Table: Comparison of cloud services vs subscription/streaming services 2011
'Table: Global home entertainment market size $bn 2007'10
'Table: Global home entertainment market forecast $bn 2010'15e
'Table: Market size of games retailing including downloads $bn 2007'10
'Table: Forecast of games retailing market including downloads $bn 2010'15
'Table: Market size of retail video $bn 2007'10
'Table: Forecast of video retail market including downloads $bn 2010'15
'Table: Market size of music retail $bn 2007'10
'Table: Forecast of music retail market including downloads $bn 2010'15
'Table: UK home entertainment market size 2002'12e
'Table: UK home entertainment market shares % 2007'12e
'Table: Video games market size 2002'12e
'Table: Video game market shares 2007'12e
'Table: Video market size 2002'12e
'Table: Video market shares 2007'12e
'Table: Music market size 2002'12e
'Table: Music market shares 2007'12e
'Table: Amazon drivers of loyalty 2011
'Table: Asda drivers of loyalty 2011
'Table: HMV drivers of loyalty 2011
'Table: iTunes drivers of loyalty 2011
'Table: Play.com drivers of loyalty 2011
'Table: Tesco drivers of loyalty 2011
'Table: Amazon company overview 2011
'Table: Amazon retail proposition 2011
'Table: Amazon global key operating statistics 2006'11
'Table: Amazon global trading update 2011
'Table: Amazon sales by business segment Q1 & Q2 2011
'Table: Google company overview 2011
'Table: Google retail proposition 2011
'Table: iTunes company overview 2011
'Table: iTunes retail proposition 2011
'Table: Spotify company overview 2011
'Table: Spotify proposition 2011

FIGURES
'Figure: Music subscription operators 2011
'Figure: Future of home entertainment retail compared to 2011
'Figure: Role of vending machines in home entertainment 2011
'Figure: Drivers and inhibitors of piracy 2011
'Figure: Breakdown of UK home entertainment market by sub sector 2007'12e
'Figure: Digital penetration of UK home entertainment market 2007'12e
'Figure: UK home entertainment digital sales by sub sector 2007'12



'Figure: UK home entertainment market size 2010'15e
'Figure: Hardware/Software split of video games market 2008 and 2011
'Figure: Forecast video game sales split by digital, online and instore 2010'15
'Figure: Video game market size 2010'15e
'Figure: Forecast video sales split by digital, online and instore 2010'15
'Figure: Video market size 2010'15e
'Figure: Forecast music sales split by digital, online and instore 2010'15
'Figure: Music market size 2010'15
'Figure: Percentage point changes in entertainment channel shares 2012e on 2007
'Figure: Online shares of home entertainment 2007'12e
'Figure: Grocers share of entertainment market 2007'12e
'Figure: Mail order shares of entertainment market 2007'12e
'Figure: Specialists channel entertainment shares 2007'12e
'Figure: Multiples channel entertainment shares 2007'12e
'Figure: Music & video m-commerce market size 2009'12e
'Figure: Frequency of music & video purchasing via mobile phones 2011
'Figure: Adults using their mobile phones for shopping ' penetration by age and gender 2011
'Figure: Shoppers watching films or TV on their mobile ' penetration by gender and age 2011
'Figure: Consumer motivation for purchasing music/film via a mobile phone 2010
'Figure: Shoppers playing games on their mobiles ' penetration by gender and age 2011
'Figure: Consumer motivation for purchasing video games via mobile 2011 (% mentioning)
'Figure: Reasons cited for not shopping via a mobile 2010 (% mentioning)
'Figure: Entertainment retailers most visited by shoppers via mobile 2010 (% mentioning)
'Figure: Proportion of music & video shoppers downloading a retailer's shopping app 2010
'Figure: Apple online apps store 2011
'Figure: Apple categories of apps 2011
'Figure: Music & video share of shoppers 2007'11
'Figure: Profile of music & video shoppers ' by gender 2007'11
'Figure: Profile of music & video shoppers ' by age bracket (%) 2007'11
'Figure: Profile of music & video shoppers ' by socioeconomic class 2007'11
'Figure: Amazon visitor share 2007'11
'Figure: Amazon visitor share by demographic group 2011
'Figure: Asda visitor share 2007'11
'Figure: Asda visitor share by demographic group 2011
'Figure: HMV visitor share 2007'11
'Figure: HMV visitor share by demographic group 2011
'Figure: iTunes visitor share 2007'11
'Figure: iTunes visitor share by demographic group 2011
'Figure: Play.com visitor share 2007'11
'Figure: Play.com visitor share by demographic group 2011
'Figure: Tesco visitor share 2007'11
'Figure: Tesco visitor share by demographic group 2011
'Figure: Amazon logo 2011
'Figure: Amazon global sales and growth to December 2006'11e
'Figure: Amazon global operating profit to December 2006'11e
'Figure: Amazon UK entertainment sales mix 2007'12e
'Figure: Amazon UK entertainment sales incl VAT 2007'12
'Figure: Amazon UK entertainment market shares 2007'12



'Figure: Amazon UK music sales incl VAT 2007'12
'Figure: Amazon UK music market share 2007'12
'Figure: Amazon UK video sales incl VAT 2007'12
'Figure: Amazon UK video market share 2007'12
'Figure: Amazon UK video games sales incl VAT 2007'12
'Figure: Amazon UK video games market share 2007'12
'Figure: Google logo 2011
'Figure: iTunes logo 2011
'Figure: iTunes entertainment sales mix 2007'12e
'Figure: iTunes entertainment sales incl VAT for calendar years 2007'12e
'Figure: iTunes UK home entertainment market share 2007'12e
'Figure: iTunes video sales incl VAT for calendar years 2007'12e
'Figure: iTunes video market shares 2007'12e
'Figure: iTunes music sales incl VAT for calendar years 2007'12e
'Figure: iTunes music market shares 2007'12e
'Figure: Spotify logo 2011
'Figure: Spotify's registered users 2011

Companies mentioned
7-Eleven, Inc., Apple Inc., Arvedi Group, Bonnier AB, CMS Energy Corporation, Currys, Google Inc., HMV Group plc, Hutchison 3G
UK Limited, J Sainsbury plc, Microsoft Corporation, Motorola Solutions, Inc., Royal KPN N.V., Schindler Holding Ltd., Time Warner
Inc., Wm Morrison Supermarkets Plc


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