Global Digital Economy - E-Commerce & M-Commerce Trends & Statistics - 2009 Edition

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The billions of mobile and online Internet users worldwide are creating huge opportunities for the development of e-commerce and m-commerce. The financial crisis has focused global attention on new infrastructure developments and facilitated a unique opportunity to shift the broadband emphasis from a high-speed Internet service to a national infrastructure for the digital economy that will underpin a range of positive social and economic developments. E-commerce is just one sector that will benefit from improvements in infrastructure and a trans-sector approach to governance. E-government, e-health, e-education, social media and e-science are also important elements of a digital economy.

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Global Digital Economy - E-Commerce & M-Commerce Trends & Statistics - 2009 Edition

  1. 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Global Digital Economy - E-Commerce & M-Commerce Trends &Statistics - 2009 EditionPublished on October 2009 Report SummaryThe billions of mobile and online Internet users worldwide are creating huge opportunities for the development of e-commerce andm-commerce. The financial crisis has focused global attention on new infrastructure developments and facilitated a uniqueopportunity to shift the broadband emphasis from a high-speed Internet service to a national infrastructure for the digital economy thatwill underpin a range of positive social and economic developments. E-commerce is just one sector that will benefit fromimprovements in infrastructure and a trans-sector approach to governance. E-government, e-health, e-education, social media ande-science are also important elements of a digital economy.While the economic slowdown is curbing e-commerce growth somewhat in most markets, there is evidence so far that the online retailmarket has remained steady due mostly to the lower prices and convenience offered via online shopping. Spending on onlineadvertising also continues to grow in the face of economic uncertainty and in 2010 online advertising should account for around 13%of overall ad spending worldwide.Alternative payment systems are gaining much attention in 2009 as consumer demand grows for different payment methods otherthan credit cards. As online retailers expand globally they are also beginning to discover that cultural differences may impact uponpayment method preferences. For example, in the developing markets where credit cards and bank accounts are scarcer, consumersmay prefer to pay in person at a bank or by postal order. Electronic bank transfers and billing goods to phone accounts are otherexamples of alternative payment methods. As the complexities and security issues surrounding e-payments increase, some onlineretailers are turning to outsourced payment processing companies to manage their e-payment solutions.There is a massive change underway in the mobile media market as it becomes unshackled from the operators portals that havedominated it for a decade, all without having made any significant inroads into the content use of mobile users. The new capped datapackages, fuelled by further competition, will see a total revamp of the mobile media market. It will no longer be based on portals buton direct services by content and services providers via open source phones and mobile-friendly Internet-based services. The nextstep is the continued emergence of m-commerce and in particular m-payment services.There is keen interest in m-payment and m-banking among mobile operators in developing countries such as Kenya, the Philippinesand India. The revenues are indeed growing, but can this new business also be profitable The often quoted pioneer success story isM-Pesa in Kenya. While M-Pesa by itself is not yet profitable, it is growing very fast and already makes up around 4% of theoperators total revenues (up from only 0.6% in 2008). These developments will create a new e-payment system for the mobilemarket, away from the hefty charges the carriers put on Premium Rate SMS payment facilities. However, there is a limit to the mobilenetworks spectrum capacity, and we will have to wait for true IP-based wireless broadband to become available before the operatorscan fully deliver on the promise of mass market mobile broadband.In 2009 the interest surrounding Near Field Communications for m-commerce and m-payments continues unabated, with further trialsbeing conducted around the world. Financial transactions via mobile phones are set to rise substantially in the coming years as banksand mobile operators continue to work together.Social media is becoming a key focus in the digital economy as the leading players in this sector look to expand their services andincorporate e-payment and m-payment services. This seems a logical move for companies such as Facebook, as they have built upGlobal Digital Economy - E-Commerce & M-Commerce Trends & Statistics - 2009 Edition Page 1/8
  2. 2. Find Industry reports, Company profilesReportLinker and Market Statisticslarge and loyal customer bases from social networking services. Around 20% of Facebooks online users now access the service viamobile each month. Its online customer base sits at around 300 million and Facebook is expanding into e-payments/m-payments viapartnerships with Zong and Boku.This report provides a valuable insight into the developments taking place in the digital economy in terms of e-commerce andm-commerce. It includes information and broad global market statistics for the e-commerce, e-payment, e-banking sectors as well asthe m-commerce, m-payment and m-banking sectors. The report also includes brief case studies on some of the key marketsidentified for future growth such as the USA, China and Africa. Regional information on developments in North America, LatinAmerica, Europe, Middle East, Africa and Asia Pacific are also included.Key highlights:· PayPal is still by far the most popular online payment system worldwide, with around 45% of its customers based outside of theUS. Other interesting models are also emerging such as Twitters TwitPay.· It is expected that PayPal will contribute around a third of eBays overall revenue in 2009.· China now has more Internet users than the USA and these two markets, among others, now offer significant opportunities forthose operating in the e-commerce space.· In most global markets, online travel has been one of the most successful e-commerce categories.Online travel sector market summary· Travel has been one of the largest and most competitive online sectors for at least a decade; |· There is evidence that the economic downturn has impacted upon online travel spending by at least 10% as consumers andbusinesses reign in spending; |· The longer term prospects for the sector still remain strong and while consumers may be spending less, traffic to online travelservices remains steady; |· Over $110 billion is expected to be spent on online travel in the US in 2009; |· Online travel is also the most popular online service in Asia Pacific, with more growth expected for the region, particularlyChina, India, Singapore and Japan; |· Travel websites are evolving from offering simple online bookings to incorporating online video tours, niche destinations,customised alerts and direct customer assistance; |· Traffic from social networking sites to travel sites is growing and there may be potential opportunities for travel sites to leveragesocial networks further; |· The travel industry is also turning its attention to mobile devices as a platform for marketing, booking and paying for travel. |· E-commerce security concerns continue to persist with many consumers still reluctant to impart credit card information over theInternet and mobile devices.· The developing markets of Kenya, Philippines and India are currently driving developments for micro-credits andmicro-payments and it wont be long before these models start arriving in the developed markets as well.· Mobile banking also found its initial success in the developing world where financial services are poor. The sector was alsostimulated by the high charges which banks demanded for conventional money transactions. In coming years, growth will also comefrom mature markets as consumers turn to mobile phones as an adjunct to popular online banking services.· Chinas m-commerce market reached RMB1.3 billion ($163 million) in 2006 and is forecast to reach RMB7.6 billion ($953million) by 2010.Data in this report is the latest available at the time of preparation and may not be for the current year. Table of ContentGlobal Digital Economy - E-Commerce & M-Commerce Trends & Statistics - 2009 Edition Page 2/8
  3. 3. Find Industry reports, Company profilesReportLinker and Market Statistics1. Key Elements Of The Digital Economy1.1 Introduction to the digital economy1.1.1 Infrastructure essential for the digital economy1.1.2 Key sectors for the digital economy1.1.3 Key requirements of the digital economy2. E-Commerce Market Overview and Statistics2.1 Global e-commerce, e-payments & e-banking market overview and statistics2.1.1 The digital economy2.1.2 E-commerce2.1.3 Brief overview of USA e-commerce market2.1.4 Chinas government e-commerce projects2.1.5 Chinas e-payment systems2.1.6 E-payments and e-banking2.1.7 Brief case study: PayPal2.1.8 Internet banking (e-banking)2.1.9 Security2.1.10 Permission-based marketing3. Online Content and Services3.1 Global online content and services market overview and statistics3.1.1 Digital media and entertainment3.1.2 Key online entertainment services3.1.3 Other key online services3.1.4 Digital Rights Management (DRM)4. M-Commerce Market Overview and Statistics4.1 Global m-commerce and m-payment market overview and statistics4.1.1 M-commerce market4.1.2 M-payments (mobile payments)4.1.3 M-banking (mobile banking)4.1.4 Security concerns persist5. Mobile Data Content and Services5.1 Global mobile media market overview and statistics5.1.1 Introduction5.1.2 The market for mobile digital media5.1.3 Operators have lost the content battle analysis5.1.4 New marketing and distribution models5.1.5 Mobile TV5.1.6 Premium Rate SMS (PSMS)5.1.7 Key industry segments: statistics and forecasts6. Digital Media Advertising and Marketing6.1 Digital media advertising market overview and statistics6.1.1 Digital marketing6.1.2 Online advertising6.1.3 Online advertising models6.1.4 Key online advertising categories6.1.5 Mobile advertising6.1.6 TV advertising to struggle6.1.7 Dubious advertising tactics7. Regional Overviews7.1 North America7.2 Latin AmericaGlobal Digital Economy - E-Commerce & M-Commerce Trends & Statistics - 2009 Edition Page 3/8
  4. 4. Find Industry reports, Company profilesReportLinker and Market Statistics7.2.1 E-commerce overview7.2.2 M-commerce7.3 Europe7.3.1 E-commerce in Europe7.3.2 M-commerce in Europe7.3.3 Mobile music7.4 Africa7.4.1 Overview7.4.2 E-commerce and Internet banking7.4.3 Online and mobile advertising7.4.4 Online media7.4.5 The m-banking and m-payments revolution7.5 Middle East7.5.1 Overview7.5.2 Major e-commerce operators in the Middle East7.5.3 M-commerce7.6 Asia7.6.1 E-commerce and m-commerce in selected Asian markets7.7 Pacific region7.7.1 Australia7.7.2 New Zealand8. Glossary of AbbreviationsTable 1 Worldwide online spending: B2B & B2C 2012Table 2 Worldwide Internet users 1990 - 2009Table 3 Worldwide broadband subscribers 2003 - 2009Table 4 Worldwide online gambling revenue 1997; 2001; 2004; 2006; 2008Table 5 Worldwide revenue from online video 2008; 2012Table 6 Number of virtual worlds worldwide 2007; 2009Table 7 Worldwide e-learning market value 2005; 2008; 2010Table 8 Number of online banking users worldwide 2009; 2012Table 9 Number of consumers using health monitoring North America; Western Europe 2008; 2012Table 10 US online travel spending 2006; 2008 - 2009; 2013Table 11 Worldwide transaction value of m-payments 2008; 2012 - 2013Table 12 Number of consumers worldwide using m-payment services 2008 - 2012Table 13 Worldwide transaction value of NFC m-payments 2009; 2012Table 14 Number of mobile banking users worldwide 2008; 2014Table 15 Number of mobile banking users Asia Pacific; North America; Europe 2014Table 16 Mobile banking users in the USA 2007; 2009Table 17 Worldwide mobile data revenue 2006; 2008; 2013Table 18 Worldwide mobile ad spending 2008; 2013Table 19 Worldwide mobile TV ad spending 2008; 2013Table 20 Worldwide mobile adult content and services revenue 2005 - 2009Table 21 Worldwide text messages sent 2008 - 2009Table 22 Worldwide wagers spent on mobile gambling 2007; 2013Table 23 Worldwide mobile gaming revenue 2004 - 2009; 2013Table 24 Mobile game users global monthly averages 2005; 2010Table 25 Mobile Internet users worldwide 2006; 2008; 2012Table 26 Mobile Internet users in the US 2007; 2012Table 27 Worldwide LBS revenue 2007; 2013Table 28 Worldwide mobile music revenue 2006; 2008; 2010; 2012Global Digital Economy - E-Commerce & M-Commerce Trends & Statistics - 2009 Edition Page 4/8
  5. 5. Find Industry reports, Company profilesReportLinker and Market StatisticsTable 29 Worldwide advertising spending 2008 - 2010Table 30 Most popular forms of online advertising 2009Table 31 Worldwide online advertising spending 2007 - 2010Table 32 USA online advertising spending 2000 - 2009Table 33 Worldwide interactive advertising revenue 2012Table 34 Worldwide online game advertising spending 2007 - 2008; 2012Table 35 Worldwide social network advertising spending 2008 - 2010Table 36 USA social network advertising spending 2008 - 2009Table 37 Hulu video streams 2008 - 2009Table 38 US online advertising revenues: top 4 portals 2006 - 2008Table 39 Fastest growing US e-commerce sectors 2008 - 2009Table 40 US online retail sales and annual change 2003 - 2009Table 41 B2C sales in Argentina - 2003 - 2007Table 42 E-commerce transactions 2001 - 2008Table 43 Online advertising revenue in South Africa 2003; 2006 - 2009Table 44 E-commerce volume 2001 - 2008Table 45 E-commerce volume by transaction type 2001 - 2007Table 46 Purchase items by Internet shopping 2008Table 47 Internet banking service subscribers 2001 - 2008Table 48 Financial service by delivery channel 2005 - 2008Table 49 Estimated value of B2C e-commerce market in China 2004 - 2006; 2010Table 50 Breakdown of e-commerce users 2008Exhibit 1 Faster broadband speeds offer more than just fast InternetExhibit 2 Explanation: optical fibreExhibit 3 Examples of Web 2.0 developmentsExhibit 4 Key developments in the digital economyExhibit 5 Most popular online activities worldwideExhibit 6 Popular online content and servicesExhibit 7 Comparison of popular websites in varous marketsExhibit 8 Definition: Cloud computingExhibit 9 Amazon Web ServicesExhibit 10 Implications of ending net neutralityExhibit 11 Overview of Google CheckoutExhibit 12 PayPal other developmentsExhibit 13 Examples of popular online dating sitesExhibit 14 Apple iTunes key statisticsExhibit 15 Online music sector key statisticsExhibit 16 Top 15 social networks worldwide 2008Exhibit 17 Examples of online VoD sitesExhibit 18 Characteristics of virtual worldsExhibit 19 Definition of an online avatarExhibit 20 Examples of virtual worldsExhibit 21 United Nations e-government readiness ranking top 35 countries 2008Exhibit 22 Popular health related websites in the USExhibit 23 Applications of Microsofts Virtual EarthExhibit 24 Online travel sector market summaryExhibit 25 Milestones in m-commerceExhibit 26 M-PESAExhibit 27 EAs change of business model incorporates micropaymentsExhibit 28 Definition: Near Field Communications (NFC)Global Digital Economy - E-Commerce & M-Commerce Trends & Statistics - 2009 Edition Page 5/8
  6. 6. Find Industry reports, Company profilesReportLinker and Market StatisticsExhibit 29 Examples of NFC applicationsExhibit 30 Money transfer servicesExhibit 31 Mobile facts and figuresExhibit 32 What users wantExhibit 33 Ranking of key mobile services & content segmentsExhibit 34 Definition: off-deckExhibit 35 Mobile adult service example: CherrysauceExhibit 36 Key m-gambling market segmentsExhibit 37 Most popular mobile Internet activitiesExhibit 38 Mobile UGC service example: MokoExhibit 39 Facebook becoming mobile social networking leaderExhibit 40 Mobile Digital Rights Management (MDRM)Exhibit 41 Digital advertising cost considerationsExhibit 42 Largest global advertising agencies top 3 2008Exhibit 43 Examples of digital advertising agenciesExhibit 44 Top sectors for online advertising spendingExhibit 45 Online ad deal between Google and Yahoo abortedExhibit 46 Digital media marketing commandmentsExhibit 47 Anarchy Online by FuncomExhibit 48 Facebook and Nielsens marketing allianceExhibit 49 Subway introduces SMS orderingGlobal Digital Economy - E-Commerce & M-Commerce Trends & Statistics - 2009 Edition Page 6/8
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  8. 8. Find Industry reports, Company profilesReportLinker and Market Statistics Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93Global Digital Economy - E-Commerce & M-Commerce Trends & Statistics - 2009 Edition Page 8/8

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