Customer Relationship Management (CRM) Marketing Automation software automates marketing processes; including campaign execution, lead qualification distribution, brand management, trade show management, collateral management, and web advertising. The software is involved in activities such as planning marketing campaigns; executing e-mail campaigns; tracking marketing expenditure; generating leads; managing marketing contacts, brands & collaterals; and measuring the market performance.CRM software addresses the needs of marketing, sales & distribution, and customer service & support divisions within an organization. The software shares data (among users) about prospects, customers, partners, competitors, and employees. The purpose of CRM software is to manage the customers through the entire life-cycle; i.e. from prospect and qualified opportunity to order. CRM applications include sales automation, marketing automation, contact center, customer service, and analytic applications.CRM Marketing Automation software provides self service to customers; automates a wide range of individual & collaborative activities; and performs media testing & analysis. It can also manage electronic catalog, collateral distribution, marketing resources, personalization, primary research & surveying. Further, the software also tracks reactivation & web activity for designing up-sell or cross-sell programs.The report forecasts the market size of the worldwide CRM Marketing Automation software over the period 2008-2012. Further, the report discusses about the segmentation of the total CRM Marketing Automation software market into various geographic regions. It also identifies the major market trends, drivers, and challenges existing for the CRM Marketing Automation software and profiles some of the key vendors of this market.

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Global Customer Relationship Management (CRM) Marketing
Automation Software Market 2008-2012
Published on December 2009
Report Summary
Customer Relationship Management (CRM) Marketing Automation software automates marketing processes; including campaign
execution, lead qualification distribution, brand management, trade show management, collateral management, and web advertising.
The software is involved in activities such as planning marketing campaigns; executing e-mail campaigns; tracking marketing
expenditure; generating leads; managing marketing contacts, brands & collaterals; and measuring the market performance.
CRM software addresses the needs of marketing, sales & distribution, and customer service & support divisions within an
organization. The software shares data (among users) about prospects, customers, partners, competitors, and employees. The
purpose of CRM software is to manage the customers through the entire life-cycle; i.e. from prospect and qualified opportunity to
order. CRM applications include sales automation, marketing automation, contact center, customer service, and analytic applications.
CRM Marketing Automation software provides self service to customers; automates a wide range of individual & collaborative
activities; and performs media testing & analysis. It can also manage electronic catalog, collateral distribution, marketing resources,
personalization, primary research & surveying. Further, the software also tracks reactivation & web activity for designing up-sell or
cross-sell programs.
The report forecasts the market size of the worldwide CRM Marketing Automation software over the period 2008-2012. Further, the
report discusses about the segmentation of the total CRM Marketing Automation software market into various geographic regions. It
also identifies the major market trends, drivers, and challenges existing for the CRM Marketing Automation software and profiles
some of the key vendors of this market.
Table of Content
1. Introduction
2. CRM Marketing Automation Market Size & Forecast
3. Geographic Segmentation
3.1 CRM Marketing Automation Software Market in Americas
3.2 CRM Marketing Automation Software Market in EMEA
3.3 CRM Marketing Automation Software Market in APAC
4. Market Trends of CRM Marketing Automation
5. Sales Drivers of CRM Marketing Automation
6. Market Challenges for CRM Marketing Automation
7. CRM Marketing Automation Software Market Vendors
7.1 Alterian plc
7.2 CDC Software
7.3 Microsoft Corporation
7.4 Oracle Corporation
7.5 Salesforce.com Inc.
7.6 SAP AG
7.7 SAS
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7.8 Teradata Corporation
7.9 Unica Corporation
Other Vendors
Other Reports in this Series
List of Exhibits
Exhibit 2.1: CRM Marketing Automation Market Size and Forecast 2008-2012 (In $ million)
Exhibit 3.1: CRM Marketing Automation Software Market Segmentation by Geography -2008
Exhibit 3.2: Americas' CRM Marketing Automation Software Market Size 2008-2012 (in $ millions)
Exhibit 3.3: EMEA CRM Marketing Automation Software Market Size 2008-2012 (in $ millions)
Exhibit 3.4: APAC CRM Marketing Automation Software Market Size 2008-2012 (in $ millions)
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