Customer Relationship Management (CRM) software refers to the applications that help organizations perform activities in three aspects: Operational, Collaborative, and Analytical. CRM softwares facilitate companies to efficiently gather customer information, capitalize customer buying behavior, and leverage technology investments by improving quality of sales and services. For retail enterprises, the fundamental challenge is to ensure customer loyalty and satisfaction by providing a consistent customer experience across the board. Understanding customer needs and delivering a positive customer experience are critical to develop long-term profitable customer relationships. There is a constant pressure to increase the frequency of customer visits, size of transactions, and simultaneously reduce the cost of goods sold.With CRM implementations, organizations seek to gain customer insights, sustain competition, and provide differentiated products and services to maintain customer loyalty. The availability of service oriented architecture, enabled with customer relationship management software, makes CRM solutions attractive to implement and integrate with the existing systems.The report forecasts the size of Global CRM Software Market in Retail Industryover the period 2008-2012. It also segments this market into various geographic regions (presenting the size of each of these regions). Further, it discusses the key market trends, drivers and challenges of the Global CRM Software Market in Retail Industry, and profiles some of the key vendors operating in this market.

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Global CRM Software Market in Retail Industry 2008-2012
Published on June 2009
Report Summary
Customer Relationship Management (CRM) software refers to the applications that help organizations perform activities in three
aspects: Operational, Collaborative, and Analytical. CRM softwares facilitate companies to efficiently gather customer information,
capitalize customer buying behavior, and leverage technology investments by improving quality of sales and services.
For retail enterprises, the fundamental challenge is to ensure customer loyalty and satisfaction by providing a consistent customer
experience across the board. Understanding customer needs and delivering a positive customer experience are critical to develop
long-term profitable customer relationships. There is a constant pressure to increase the frequency of customer visits, size of
transactions, and simultaneously reduce the cost of goods sold.
With CRM implementations, organizations seek to gain customer insights, sustain competition, and provide differentiated products
and services to maintain customer loyalty. The availability of service oriented architecture, enabled with customer relationship
management software, makes CRM solutions attractive to implement and integrate with the existing systems.
The report forecasts the size of Global CRM Software Market in Retail Industryover the period 2008-2012. It also segments this
market into various geographic regions (presenting the size of each of these regions). Further, it discusses the key market trends,
drivers and challenges of the Global CRM Software Market in Retail Industry, and profiles some of the key vendors operating in this
market.
Table of Content
1. Introduction
2. Global CRM Software Market Size in Retail Industry
3. Geographic Segmentation
3.1 CRM Software Market in Retail Industry in Americas
3.2 CRM Software Market in Retail Industry in APAC
3.3 CRM Software Market in Retail Industry in EMEA
4. Trends
5. Drivers
6. Challenges
7. Vendors
7.1 ORACLE
7.2 Microsoft
7.2.2 Products and Services
7.2.3 Contact
7.3 SAP
7.4 SugarCRM
7.5 Maximizer Software
Other Reports in this Series
List of Exhibits
Exhibit 2.1: CRM Software Market in Retail Industry Size and Forecast 2008-2012 (In $ million)
Exhibit 3.1: CRM Software Market in Retail Industry Segmentation by Geography - 2008
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Exhibit 3.2: Americas CRM Software Market Size in Retail Industry 2008-2012 (in $ million)
Exhibit 3.3: APAC CRM Software Market Size in Retail Industry 2008-2012 (in $ million)
Exhibit 3.4: EMEA CRM Software Market Size in Retail Industry 2008-2012 (In $ million)
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