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Find Industry reports, Company profilesReportLinker                                                                       ...
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Ghana Telecommunications Report Q4 2010

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BMI's latest update on Ghana's telecommunications market contains revised forecast figures for the country's mobile telephony and broadband subscriber markets. Our new mobile forecast incorporates H1 2010 data published by Ghana's leading mobile network operators, including MTN Ghana, part of South Africa's MTN Group, Tigo Ghana, owned by Luxembourg's Millicom International Cellular and Vodafone Ghana, part of the UK's Vodafone Group. In the first six months of 2010, we calculate that the number of mobile subscribers increased by 7.3% to reach 16.475mn. For the year as a whole, we now predict that the market will expand by just over 14%. This will raise the penetration rate to just over 70% by the end of 2010. On the one hand, growth should benefit from the launch of commercial services by Glo Mobile Ghana in the second half of the year. Going forward, growth should also benefit from the introduction of new services and the ongoing expansion of mobile networks into rural parts of the country. Following its acquisition of Zain Ghana at the end of March, India's Bharti Airtel announced plans to pump US$200mn to expand its operations in Ghana. Meanwhile, in May, following the lifting of an earlier ban on the construction of new telecoms masts, the government introduced new guidelines for the erection of masts by telecoms companies in Ghana. The guidelines are understood to include regulations for collocation, as well as a prohibition from erecting masts close to schools. The new guidelines should pave the way for a new round of, more closely-regulated, network construction. However, despite ambitious investment from the operators, we believe that the introduction of compulsory SIM registration, which became effective on 1 July 2010, will result in much weaker mobile customer growth in 2010, compared with 2009. It could also result in the widespread deduction of inactive and unregistered mobile customers by the operators. In addition to continued investment in expanding the reach of their mobile networks, recent months have seen moves by Ghana's mobile operators to introduce a wider range of mobile data products. In March 2010, Zain Ghana announced the launch of its Zap service, which enables subscribers and corporate institutions to send and receive money nation-wide. Zain joins MTN and Vodafone which already offer mobile commerce and payment services. Along with the introduction of new 3G/3.5G service packages, the launch of such services is expected to radically change the way Ghanaians use their mobile communications, resulting in increased data service usage. Our new broadband subscriber forecast for Ghana predicts stronger long-term growth; our new forecast takes into account the spread of mobile broadband services. This quarter sees the introduction of new standardised terminology to describe the different categories surveyed within BMI's Telecoms Business Environment Ratings. Ghana continues to score above the regional average in all of the categories surveyed by BMI.

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Ghana Telecommunications Report Q4 2010

  1. 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Ghana Telecommunications Report Q4 2010Published on September 2010 Report SummaryBMIs latest update on Ghanas telecommunications market contains revised forecast figures for the countrys mobile telephony andbroadband subscriber markets. Our new mobile forecast incorporates H1 2010 data published by Ghanas leading mobile networkoperators, including MTN Ghana, part of South Africas MTN Group, Tigo Ghana, owned by Luxembourgs Millicom InternationalCellular and Vodafone Ghana, part of the UKs Vodafone Group.In the first six months of 2010, we calculate that the number of mobile subscribers increased by 7.3% to reach 16.475mn. For the yearas a whole, we now predict that the market will expand by just over 14%. This will raise the penetration rate to just over 70% by theend of 2010. On the one hand, growth should benefit from the launch of commercial services by Glo Mobile Ghana in the second halfof the year. Going forward, growth should also benefit from the introduction of new services and the ongoing expansion of mobilenetworks into rural parts of the country. Following its acquisition of Zain Ghana at the end of March, Indias Bharti Airtel announcedplans to pump US$200mn to expand its operations in Ghana. Meanwhile, in May, following the lifting of an earlier ban on theconstruction of new telecoms masts, the government introduced new guidelines for the erection of masts by telecoms companies inGhana. The guidelines are understood to include regulations for collocation, as well as a prohibition from erecting masts close toschools. The new guidelines should pave the way for a new round of, more closely-regulated, network construction.However, despite ambitious investment from the operators, we believe that the introduction of compulsory SIM registration, whichbecame effective on 1 July 2010, will result in much weaker mobile customer growth in 2010, compared with 2009. It could also resultin the widespread deduction of inactive and unregistered mobile customers by the operators.In addition to continued investment in expanding the reach of their mobile networks, recent months have seen moves by Ghanasmobile operators to introduce a wider range of mobile data products. In March 2010, Zain Ghana announced the launch of its Zapservice, which enables subscribers and corporate institutions to send and receive money nation-wide. Zain joins MTN and Vodafonewhich already offer mobile commerce and payment services. Along with the introduction of new 3G/3.5G service packages, thelaunch of such services is expected to radically change the way Ghanaians use their mobile communications, resulting in increaseddata service usage. Our new broadband subscriber forecast for Ghana predicts stronger long-term growth; our new forecast takesinto account the spread of mobile broadband services.This quarter sees the introduction of new standardised terminology to describe the different categories surveyed within BMIsTelecoms Business Environment Ratings. Ghana continues to score above the regional average in all of the categories surveyed byBMI. Table of ContentExecutive Summary ... 5SWOT Analysis .... 6Ghana Mobile SWOT ...... 6Ghana Fixed-Line And Broadband SWOT .. 7Ghana Political SWOT ... 8Ghana Economic SWOT . 9Ghana Business Environment SWOT . 10Business Environment ... 11Africa ..... 11Ghana Telecommunications Report Q4 2010 Page 1/5
  2. 2. Find Industry reports, Company profilesReportLinker and Market StatisticsSub-Saharan Africa ..... 11Ghana ...... 13Table: Regional Telecoms Business Environment Ratings .... 15Industry Forecast Scenario .... 16Mobile .... 16Table: Telecoms Sector Mobile Historical Data & Forecasts . 16Fixed Line ..... 18Table: Telecoms Sector Fixed Line Historical Data & Forecasts .. 18Internet .. 20Table: Telecoms Sector Internet Historical Data & Forecasts ...... 20Market Data Analysis ...... 22Mobile .... 22Table: Ghana Mobile Market Q210 ... 26Net Additions .. 26Table: Ghana Mobile Market Net Additions Q210 . 29ARPU 29Network Deployment..... 303G ..... 32Mobile Content .... 34Regional Outlook ... 34Country Outlook .... 37TableVAS Developments ...... 38Mobile Operator Data .. 39Table: Total Market ...... 39Table: Zain ..... 39Table: MTN .... 40Table: Tigo ..... 40Table: Vodafone (formerly One Touch) .... 41Fixed Line ..... 42Table: Subscriber Numbers Of Ghanas Fixed-Line Operators, 2009-2010 ...... 43Internet .. 45WiMAX .... 47International Bandwidth ...... 48Table: Wireline Developments Table . 50Regulatory Environment & Industry Developments ...... 51Table: Ghanas Regulatory Bodies And Their Responsibilities .... 51Competition .... 52Licensing.. 53Ghana Telecom Privatisation ..... 53Industry Developments . 54Competitive Landscape .. 57Key Players ..... 57Table: Key Players Ghana Telecoms Sector . 57Company Monitor ..... 58Table: Huawei Financial Highlights .. 59Table: Huawei - Recent Contract Wins and Other Developments in Sub-Saharan Africa ...... 61Table: Huawei Recent Contract Wins And Other Developments In North Africa And The Middle East ... 63Company Profiles ..... 66Ghana Telecom ...... 66MTN Ghana .... 69Ghana Telecommunications Report Q4 2010 Page 2/5
  3. 3. Find Industry reports, Company profilesReportLinker and Market StatisticsRegional Telecommunications Penetration Overview .. 72Fixed Line ..... 72Table: Regional Fixed-Line Penetration Overview . 73Mobile .... 74Table: Regional Mobile Penetration Overview 75Internet Use .. 76Table: Regional Internet Use Penetration Overview ..... 77Glossary Of Terms ... 78Table: Glossary Of Terms .... 78BMI Methodology ..... 79How We Generate Our Industry Forecasts .... 79Table: Key Indicators For Telecommunications Industry Forecasts .... 79Telecoms Business Environment Ratings 81Risk/Reward Ratings Methodology .... 81Table: Ratings Indicators .... 82Weighting . 83Table: Weighting Of Indicators .. 83Sources .... 83Ghana Telecommunications Report Q4 2010 Page 3/5
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