The Fruit & Vegetables in Belgium industry profile is an essential resource for top-level data and analysis covering the Fruit & Vegetables industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Fruit & Vegetables in Belgium's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Fruit & Vegetables in Belgium* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume * Five forces scorecards provide an accessible yet in depth view of the market's competitive landscapeWhy you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe fruit and vegetable market is taken to be the sale to consumers of fresh fruit and fresh vegetables, including potatoes. Processed and preserved fruit and vegetables, including juices, frozen and canned products, are excluded. Volumes are calculated from per capita availability and mid-year populations, where 'availability' denotes the quantities sold (or otherwise available) to consumers without regard to whether the produce is physically consumed or not. Values are calculated from the total volume consumed and the retail price per kg. All currency conversions are calculated using constant 2009 average annual exchange rates.For the purposes of this report, Europe consists of Western Europe and Eastern Europe.Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

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Fruit & Vegetables in Belgium
Published on September 2010
Report Summary
The Fruit & Vegetables in Belgium industry profile is an essential resource for top-level data and analysis covering the Fruit &
Vegetables industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and
competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Fruit & Vegetables in Belgium's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Fruit & Vegetables in Belgium
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The fruit and vegetable market is taken to be the sale to consumers of fresh fruit and fresh vegetables, including potatoes. Processed
and preserved fruit and vegetables, including juices, frozen and canned products, are excluded.
Volumes are calculated from per capita availability and mid-year populations, where 'availability' denotes the quantities sold (or
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otherwise available) to consumers without regard to whether the produce is physically consumed or not.
Values are calculated from the total volume consumed and the retail price per kg.
All currency conversions are calculated using constant 2009 average annual exchange rates.
For the purposes of this report, Europe consists of Western Europe and Eastern Europe.
Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United
Kingdom.
Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Koninklijke Ahold N.V. 20
Carrefour S.A. 24
Colruyt 28
Delhaize Group S.A. 32
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
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Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Belgium fruit & vegetables market value: $ billion, 2005'09(e) 10
Table 2: Belgium fruit & vegetables market volume: million tonnes, 2005'09(e) 11
Table 3: Belgium fruit & vegetables market segmentation I:% share, by value, 2009(e) 12
Table 4: Belgium fruit & vegetables market segmentation II: % share, by value, 2009(e) 13
Table 5: Koninklijke Ahold N.V.: key facts 20
Table 6: Koninklijke Ahold N.V.: key financials ($) 21
Table 7: Koninklijke Ahold N.V.: key financials (') 21
Table 8: Koninklijke Ahold N.V.: key financial ratios 22
Table 9: Carrefour S.A.: key facts 24
Table 10: Carrefour S.A.: key financials ($) 26
Table 11: Carrefour S.A.: key financials (') 26
Table 12: Carrefour S.A.: key financial ratios 26
Table 13: Colruyt: key facts 28
Table 14: Colruyt: key financials ($) 30
Table 15: Colruyt: key financials (') 30
Table 16: Colruyt: key financial ratios 30
Table 17: Delhaize Group S.A.: key facts 32
Table 18: Delhaize Group S.A.: key financials ($) 33
Table 19: Delhaize Group S.A.: key financials (') 33
Table 20: Delhaize Group S.A.: key financial ratios 34
Table 21: Belgium fruit & vegetables market value forecast: $ billion, 2009'14 36
Table 22: Belgium fruit & vegetables market volume forecast: million tonnes, 2009'14 37
Table 23: Belgium size of population (million), 2005'09 38
Table 24: Belgium gdp (constant 2000 prices, $ billion), 2005'09 38
Table 25: Belgium gdp (current prices, $ billion), 2005'09 38
Table 26: Belgium inflation, 2005'09 39
Table 27: Belgium consumer price index (absolute), 2005'09 39
Table 28: Belgium exchange rate, 2005'09 39
LIST OF FIGURES
Figure 1: Belgium fruit & vegetables market value: $ billion, 2005'09(e) 10
Figure 2: Belgium fruit & vegetables market volume: million tonnes, 2005'09(e) 11
Figure 3: Belgium fruit & vegetables market segmentation I:% share, by value, 2009(e) 12
Figure 4: Belgium fruit & vegetables market segmentation II: % share, by value, 2009(e) 13
Figure 5: Forces driving competition in the fruit & vegetables market in Belgium, 2009 14
Figure 6: Drivers of buyer power in the fruit & vegetables market in Belgium, 2009 15
Figure 7: Drivers of supplier power in the fruit & vegetables market in Belgium, 2009 16
Figure 8: Factors influencing the likelihood of new entrants in the fruit & vegetables market in Belgium, 2009 17
Figure 9: Factors influencing the threat of substitutes in the fruit & vegetables market in Belgium, 2009 18
Figure 10: Drivers of degree of rivalry in the fruit & vegetables market in Belgium, 2009 19
Figure 11: Koninklijke Ahold N.V.: revenues & profitability 22
Figure 12: Koninklijke Ahold N.V.: assets & liabilities 23
Figure 13: Carrefour S.A.: revenues & profitability 27
Figure 14: Carrefour S.A.: assets & liabilities 27
Figure 15: Colruyt: revenues & profitability 31
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Figure 16: Colruyt: assets & liabilities 31
Figure 17: Delhaize Group S.A.: revenues & profitability 34
Figure 18: Delhaize Group S.A.: assets & liabilities 35
Figure 19: Belgium fruit & vegetables market value forecast: $ billion, 2009'14 36
Figure 20: Belgium fruit & vegetables market volume forecast: million tonnes, 2009'14 37
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