IntroductionThis case study on Farmhouse Fare forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the company has grown strongly despite the downturn due to the growing trend for traditional, comfort foods.Reasons to Purchase*Gain insight into the methods used by important industry players to give them a competitive edge*Identify specific areas for operational improvements*Capitalize on the knowledge of experienced companies when entering a new niche or market

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Farmhouse Fare Case Study: creating opportunities in the premium
chilled dessert category
Published on August 2009
Report Summary
Introduction
This case study on Farmhouse Fare forms part of Datamonitor's case studies series, which explores business practices across a
variety of disciplines and business sectors. It focuses on how the company has grown strongly despite the downturn due to the
growing trend for traditional, comfort foods.
Reasons to Purchase
*Gain insight into the methods used by important industry players to give them a competitive edge
*Identify specific areas for operational improvements
*Capitalize on the knowledge of experienced companies when entering a new niche or market
Table of Content
DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
The economic slowdown has encouraged consumers to eat at home more and purchase small indulgences 2
The eating at home trend is on the rise as people strive to save money but continue to seek premium quality foods 2
The current climate is benefiting luxury dessert makers, as comfort foods offer a pleasurable escape for consumers 3
Farmhouse Fare has gained prestige in the luxury chilled pudding aisle with its range of traditional desserts 5
Farmhouse Fare has won numerous awards for its traditional puddings, which are on trend with current consumer demands 6
In 2006, the company was sold to a Singapore-based business, but has managed to retain a British focus by remaining self-directed 6
In 2007, Farmhouse Fare sponsored a TV show that linked well with its family and traditional food focus 6
The company has extended its target market from families to couples 7
Conclusion 8
APPENDIX 9
Case study series 9
Methodology 9
Secondary sources 9
Further reading 9
Ask the analyst 10
Datamonitor consulting 10
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Disclaimer 10
List of Tables
Table 1: Farmhouse Fare product line as of August 2009 5
List of Figures
Figure 1: Over one third of UK consumers are eating out less often in order to save money 2
Figure 2: Authentic foods are attractive to many UK consumers 3
Figure 3: Almost a quarter of UK consumers are choosing comforting food and drinks more frequently 4
Figure 4: The number of dessert launches in the UK increased substantially in 2008 4
Figure 5: Farmhouse Fare produces a range of traditional British puddings 5
Figure 6: Sponsorship of a TV program helped boost Farmhouse Fare's profile 7
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