Digital video platforms together with indispensable workflow encoding, transformation, optimization and discovery solutions are forecast to deliver $1.12 billion in 2012 revenue, advancing 33.8% over 2011. This report constructs a detailed sector analytics template, augmented by analysis of each core segment within it by product type and target market. Video platforms selling into media, entertainment and the enterprise (online, mobile, VOD, IPTV and OTT) verticals include Brightcove, thePlatform, Kaltura, KIT Digital, LabOne, Octoshape, Anvato, Metrixstream and others. Enterprise (on premises) specialists Kontiki, Ignite Technologies, Qumu, VBrick and Vidizmo are important elements of integrated platform analytics. Processing, encoding and video transformation software grew topline revenue by 69% in 2011 and on course for a 38.4% uptick in 2012. This dynamic and highly competitive segment includes Conviva, Encoding.com, and eyeIO, Onstream Media, Origin Digital, Sorenson Media, Telestream, Vzaar and Wowza Media Systems. The IPTV/VOD/OTT search, recommendation and navigation segment, combined with product video showcasing, engagement, advertising and ecommerce platforms bring together Digitalsmiths, RAMP, SundaySky, SnappyTV, Vimation and Taboola. The search, discovery and recommendation segment'as well as the entire sector--has undergone significant market position evolution and business model adjustments, producing a sharper product and target vertical account focus. Productizing core competencies such as indexing, metadata generation and audience analytics into IPTV/VOD/OTT discovery tools that lead to better audience viewing experiences and longer session times has been a priority. M & A activity across the sector continues to validate the intrinsic appeal of integrated platforms. New entrants are coming to market with broadcast caliber products, either already supported by or angling for venture backing, while landing significant account wins (i.e. start-up video processing specialist eyeIO working with Netflix, video platform LabOne landing the Terra TV deal in Latin America). This investor grade report offers due diligence class business model analyses, historical and forecast revenue, growth trajectories for each segment and company, along with comparative segment analytics.

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Digital Video Platforms and Workflow Solutions 2012 ' 2014
Published on October 2012
Report Summary
Digital video platforms together with indispensable workflow encoding, transformation, optimization and discovery solutions are
forecast to deliver $1.12 billion in 2012 revenue, advancing 33.8% over 2011. This report constructs a detailed sector analytics
template, augmented by analysis of each core segment within it by product type and target market. Video platforms selling into media,
entertainment and the enterprise (online, mobile, VOD, IPTV and OTT) verticals include Brightcove, thePlatform, Kaltura, KIT Digital,
LabOne, Octoshape, Anvato, Metrixstream and others. Enterprise (on premises) specialists Kontiki, Ignite Technologies, Qumu,
VBrick and Vidizmo are important elements of integrated platform analytics. Processing, encoding and video transformation software
grew topline revenue by 69% in 2011 and on course for a 38.4% uptick in 2012. This dynamic and highly competitive segment
includes Conviva, Encoding.com, and eyeIO, Onstream Media, Origin Digital, Sorenson Media, Telestream, Vzaar and Wowza Media
Systems. The IPTV/VOD/OTT search, recommendation and navigation segment, combined with product video showcasing,
engagement, advertising and ecommerce platforms bring together Digitalsmiths, RAMP, SundaySky, SnappyTV, Vimation and
Taboola. The search, discovery and recommendation segment'as well as the entire sector--has undergone significant market position
evolution and business model adjustments, producing a sharper product and target vertical account focus. Productizing core
competencies such as indexing, metadata generation and audience analytics into IPTV/VOD/OTT discovery tools that lead to better
audience viewing experiences and longer session times has been a priority. M & A activity across the sector continues to validate the
intrinsic appeal of integrated platforms. New entrants are coming to market with broadcast caliber products, either already supported
by or angling for venture backing, while landing significant account wins (i.e. start-up video processing specialist eyeIO working with
Netflix, video platform LabOne landing the Terra TV deal in Latin America). This investor grade report offers due diligence class
business model analyses, historical and forecast revenue, growth trajectories for each segment and company, along with comparative
segment analytics.
Table of Content
TABLE OF CONTENTS:
EXECUTIVE SUMMARY 1
Video Platforms, Transformation, Processing and Discovery Solutions Markets
Forecast at $1.12 Billion in 2012 1
Video Platforms, Processing and Optimization: Revenue 2007-2014 1
Video Platforms, Processing and Discovery: Market Segments Analyzed 2012 2
Video Platforms, Media Processing and Workflow: Market Positions and Core Competencies 3
CAGR Analysis by Segment: 2007-2014 5
TERMS and DEFINITIONS 6
SECTION ONE 10
Overview: Video Platforms, Encoding, Processing, Engagement and Recommendation 10
Business Fundamentals and Market Outlook 10
Video Platforms, Transformation, Processing and Discovery Solutions Markets Forecast at $1.12 Billion in 2012 12
Video Platforms, Processing and Optimization: Revenue Analysis 2007 - 2014 13
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Video Platforms, Media Processing, Workflow, Distribution and Recommendation 16
Video Platforms, Processing and Discovery: Market Segments Analyzed 2012 19
Video Platforms, Media Processing and Workflow: Market Positions and Core Competencies 20
Integrated Video Platforms, IPTV/OTT Solutions Segments Leading Total Sector Revenue 2007 - 2014 23
Annual Revenue 2007-2014 24
Cumulative Segment Share: Video Platforms and Solutions 2007-2014 25
Integrated Video Platforms, Processing, Optimization and Engagement Solutions: Eight Year Revenue Analysis and Projections:
2007 - 2014 26
CAGR Analysis by Segment: 2007-2014 27
SECTION TWO 28
Integrated Video Platforms: 2012 ' 2014 28
Market Consolidation Re-Shaped the Segment in 2011 28
Business Models Are Predominantly SaaS, with Bandwidth, Storage and Usage Fees 29
Integrated Video Platforms 29
Integrated Video Platform Segment Growth Accelerants: Business-Related Video is the Medium, the Media and the Message 30
Integrated Video Platform Growth Forecast at 24.8% in 2012 31
Integrated Video Platforms: Revenue Analysis 2007 - 2014 31
MRR Averages $4,122 in 2012 34
MRR Analysis: Integrated Video and IPTV/OTT Platforms: 2012 34
Integrated Video Platforms: Market Positions and Core Competencies 35
Integrated Video Platforms Forecast to Achieve Topline Revenue of $349.3 Million in 2012 36
Integrated Video Platforms: Revenue Analysis 2007 - 2014 37
Integrated Video Platforms: Eight Year Revenue Analysis and Projections: 2007 - 2014 38
Q & A's 39
BRIGHTCOVE 39
KALTURA 48
METRIXSTREAM / METRIXAPPS 52
thePLATFORM 55
SECTION THREE 62
IPTV/OTT Video Platforms and Solutions: 2012 ' 2014 62
Larger accounts, broadcast grade solutions, reliability, scale and global sales initiatives driving growth 62
IPTV and OTT VIDEO Platform Solutions 63
IPTV/OTT Segment Forecast at $354.2 Million in 2012 63
IPTV and OTT Video Platform Solutions: Market Positions and Core Competencies 67
IPTV/OTT Segment Growing Topline at 32.4% in 2012, 27.4% in 2013 68
IPTV and OTT Video Platform Solutions: Revenue Analysis 2007 - 2014 68
IPTV/OTT Market Segment Forecast at a CAGR (2007 ' 2014) of 55.6% 69
IPTV/OTT Eight Year Revenue Analysis and Projections: 2007-2014 69
Q & A's 70
ANVATO 70
KIT DIGITAL 74
LABONE 78
OCTOSHAPE 82
SECTION FOUR 87
Encoding, Processing and Optimization Solutions, Services: 2007 ' 2014 87
Pre Distribution and Rights Exploitation Media Processing and Optimization Keys to Increased Views, Enhanced Monetization
Opportunities 87
Video Processing, Transformation, Encoding and Optimization 89
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Video Processing, Encoding, Transformation and Optimization: Revenue Forecast at $216 Million in 2012 90
Video Processing, Encoding and Optimization: Revenue Analysis 2007 - 2014 90
Video Processing, Transformation, Encoding and Optimization 93
Video Processing, Transformation, Encoding and Optimization: Revenue Analysis 2007-2014 95
Video Processing, Encoding, Transformation and Optimization Topline Revenue Growth Estimated at 38.9% in 2012, 33+% in 2013
96
Video Processing, Transformation, Encoding and Optimization: Revenue Analysis 2007 - 2014 96
Video Processing and Optimization: Eight Year Revenue Analysis and Projections: 2007 - 2014 97
Q & A's 98
CONVIVA 98
ENCODING.COM 103
eyeIO 109
ONSTREAM MEDIA 112
ORIGIN DIGITAL 115
SORENSON MEDIA 123
TELESTREAM 128
WOWZA MEDIA SYSTEMS 132
SECTION FIVE 136
Enterprise Video Platforms and Software Solutions: 2007 ' 2014 136
Steady Revenue Growth, P2p Finds a Home Behind the Firewall, and More Video Publishing, Sharing and Collaboration Options
Out of the Box 136
Enterprise Video Platforms: Billing Models and Pricing 138
Enterprise Video Platform Segment Forecast to Grow Revenue by 35.5% in 2012 139
Enterprise Video Specialists: Segment Revenue 2007-2014 139
Enterprise Video Platforms: Market Positions and Core Competencies 142
The Enterprise Segment is Forecast to Reach $223 Million by 2014 143
Enterprise Video Platforms: Revenue Analysis 2007 - 2014 143
Enterprise Video Platforms: Eight Year Revenue Analysis and Projections: 2007 - 2014 144
Q & A's 145
IGNITE TECHNOLOGIES 145
KONTIKI 149
QUMU 154
VBRICK 158
VIDIZMO 162
SECTION SIX 166
IPTV/VOD, Product Video Search, Discovery, Engagement and Recommendation Solutions 2012 ' 2014 166
Indexing and Metadata Solutions Morph Into VOD Engagement, Recommendation Engines, Product Showcases and Programming
Guide Information Providers 166
Video Discovery, Engagement and Recommendation Software Solutions 167
Video Search, Discovery, Recommendation and Engagement Segment Forecast to Grow by 92.7% in 2012 168
Video Engagement, Recommendation, Discovery and eCommerce Platforms: Revenue Analysis 2007 - 2014 168
Video Engagement, Recommendation, Discovery and eCommerce Platforms 171
Video Engagement, Recommendation, Discovery and eCommerce Platforms: Revenue Analysis 2007 - 2014 172
Discovery, Engagement and Recommendation Solutions: Eight Year Revenue Analysis and Projections: 2007 - 2014 173
Q & A's 174
DIGITALSMITHS 174
RAMP 180
SNAPPYTV 186
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SUNDAYSKY 191
TABOOLA 194
VIMATION 197
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