Demand Response

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Demand Response
Published on October 2011

Report Summary

Curtailment Services, Systems Integration and Consulting Services, and outsourcing Services for Commercial, Industrial, and
Residential Markets: Global Market Analysis and Forecasts

Demand response (DR) continues to evolve as the smart grid's 'killer application', leveraging technology infrastructure to deliver
measurable value to utilities, grid operators, and customers alike. The demand response market encompasses hardware, software,
and services, but it is the services sector that is defining the future direction of the business, both within the United States which is the
leading market for DR, as well as in Europe and Asia Pacific, where the DR market is developing quickly. The DR services market is
segmented into three main areas: curtailment services, systems integration/consulting services, and outsourcing services.
Because the DR services sector still represents an evolving market, it is currently relatively small with an estimated worldwide
spending of $1.3 billion in 2011. Thanks to a variety of positive market forces, especially the widespread installations of smart meters,
this market is projected to experience a robust compound annual growth (CAGR) rate of 37% to become a multi-billion market by
2016. Of the three key segments, curtailment services are the largest with an expected global market of $748 million in 2011. The
systems integration/consulting services and outsourcing markets also offer promising opportunities for demand response vendors with
CAGRs of 32% and 31% respectively, on a worldwide basis. All world regions offer good demand response services prospects, but
North America is currently the leading region and is projected to represent the biggest and best market opportunity over the next 5
years.
This Pike Research report provides an in-depth examination of current demand response market dynamics, along with analysis of
emerging market opportunities, on a global and regional basis. The study includes worldwide forecasts of market size and growth
prospects for curtailment services, systems integration and consulting, and outsourcing services for commercial, industrial, and
residential markets. Detailed assessments and profiles are also included for 21 major demand response vendors.

Key Questions Addressed:

-How has the demand response services market evolved in the last few years'
-What is the size of the total demand response services market on a year by year basis ' worldwide and regionally ' through 2016'
-What are the growth trends in the demand response services market on a global and regional basis and which market segments
offer the most promising opportunities'
-What are the various market forces driving and inhibiting growth with respect to demand response services'
-Who are the major stakeholders and players in the demand response market and what role do they play'
-Who are the key vendors in the demand response services market' What are their capabilities and what type of competition do they
face'
-What types of demand response programs are available today'

Who needs this report'

-Curtailment service providers
-Energy management systems vendors
-Smart grid hardware and software companies
-Consulting firms
-IT vendors

Demand Response (From Slideshare) Page 1/8


-Electric utilities, grid operators, and power generators
-Commercial and industrial power users
-Government agencies
-Industry associations
-Investor community

Table of Content

Table of Contents

1. Executive Summary
1.1 Introduction to the Demand Response Market
1.2 Market Opportunities
1.3 Market Forces
1.4 Competitive Landscape

2. Market Issues
2.1 History and Evolutionary Path of Demand Response in the United States
2.2 Demand Response Is the True Game Changer
2.3 Definition of Demand Response
2.3.1 Pike Research Definition
2.4 Demand Response versus Energy Efficiency
2.5 Basic Principles of Electricity and the Electric Power System
2.6 Rising Electricity Prices
2.6.1 Increasing Demand for Electricity
2.7 The Role and Impact of Key Players in the U.S. and European Demand Response Market
2.7.1 U.S. Players
2.7.1.1 Federal Regulatory Energy Commission
2.7.1.2 North American Electric Reliability Corporation
2.7.1.3 Public Utility Commissions (PUCs)
2.7.1.4 Non-Profit Organizations, Alliances, and Associations
2.7.1.4.1. Association for Demand Response and Smart Grid (ADS)
2.7.1.4.2. OpenADR Alliance
2.7.1.4.3. GridWise Alliance
2.7.1.4.4. Global Intelligent Utility Network Coalition
2.7.1.4.5. Peak Load Management Alliance
2.7.1.4.6. Alliance to Save Energy
2.7.1.4.7. The Brattle Group
2.7.1.5 U.S. Regional Grid Operators
2.7.1.5.1. PJM Interconnection (PJM)
2.7.1.5.2. New York ISO (NYISO)
2.7.1.5.3. ISO New England (ISO-NE)
2.7.1.5.4. The Electric Reliability Council of Texas (ERCOT)
2.7.1.5.5. California ISO (CAISO)



2.7.1.5.6. Midwest ISO (MISO)
2.7.1.5.7. Southwest Power Pool (SPP)
2.7.2 European Players
2.7.2.1 Transmission System Operators (TSOs) and Distribution Network Operators (DNOs)
2.7.2.1.1. The United Kingdom
2.7.2.1.2. Germany
2.7.2.1.3. The Netherlands
2.8 Demand Response Programs
2.8.1 Capacity Programs
2.8.2 Energy Arbitrage and Trading Programs
2.8.3 Ancillary Services
2.8.3.1 Reserves ' Spinning and Non-Spinning Reserves
2.8.3.2 Regulation Services
2.8.4 Price-Based Demand Response Programs
2.8.4.1 Real-Time Pricing (RTP)
2.8.4.2 Time-of-Use Pricing (TOU)
2.8.4.3 Critical Peak Pricing (CPP)
2.8.5 Peak Load Reduction Variations
2.9 Global Market Adoption of Demand Response
2.9.1 North America
2.9.1.1 United States
2.9.1.2 Canada
2.9.2 Latin America
2.9.2.1 Brazil
2.9.3 Europe
2.9.3.1 France
2.9.3.2 The United Kingdom
2.9.3.3 Germany
2.9.3.4 The Netherlands
2.9.4 Asia Pacific
2.9.4.1 Australia and New Zealand
2.9.4.2 The Republic of Korea
2.9.5 Middle East/Africa
2.9.5.1 Saudi Arabia
2.9.5.2 United Arab Emirates

3. Demand Response Drivers and Inhibitors
3.1 Demand Response Drivers
3.1.1 Demand Response Potential
3.1.2 Growing Demand for Energy
3.1.3 Low Cost of Demand Response Implementation
3.1.4 Complexity of the Power System
3.1.5 Peak Demand Reduction
3.1.6 Grid Reliability
3.1.7 Regulatory Pressures in the United States
3.1.8 Financial Incentives and Savings
3.1.9 Customer Satisfaction
3.1.10 Energy Cost and Carbon Emissions Reductions



3.1.11 Increasing Reliance on and Integration of Renewables
3.1.12 The Virtual Power Plant (VPP) ' A Synergistic Relationship with Demand Response
3.1.12.1 Microgrids
3.1.13 Electric Vehicles (EVs)
3.1.14 Enabling Technologies
3.1.14.1 Smart Grid and Smart Metering
3.1.14.2 Automated Demand Response (AutoDR)
3.1.14.3 OpenADR
3.2 Demand Response Inhibitors
3.2.1 Low AMI Penetration
3.2.2 Ineffective Demand Response Program Design and Low Consumer Interest
3.2.3 Lack of Strong Financial Incentives
3.2.4 Lack of Evaluation Data, Measurement, and Verification Protocols
3.2.5 Need for Increased Interoperability and Standards
3.2.6 The Advent of Lower-Cost Energy Resources and Greater Energy Efficiency Measures
3.2.7 Poor Coordination of Wholesale and Retail Demand Response Strategy
3.2.8 Conflicting Demand Response and Energy Efficiency Policies
3.2.9 Lackluster Legislation and Funding

4. Competitive Landscape
4.1 An Evolving and Maturing Market
4.1.1 Mergers & Acquisitions (M&A)
4.1.2 A Mixed Competitive Environment
4.2 A Winning Value Proposition
4.3 Demand Response Vendor Profiles
4.3.1 Accenture
4.3.1.1 Demand Response Solution and Related Services
4.3.2 CenterPoint Energy
4.3.2.1 Demand Response Program and Related Products/Solutions
4.3.3 Comverge
4.3.3.1 Demand Response and Intelligent Energy Management Services
4.3.4 Consert
4.3.4.1 Demand Response Offering
4.3.5 Cooper Power Systems
4.3.5.1 Demand Response Solutions
4.3.6 Demand Response Partners (DRP)
4.3.6.1 Demand Response-Enabled Technology
4.3.7 EcoFactor
4.3.8 ENBALA Power Networks (ENBALA)
4.3.8.1 Demand Response Offering
4.3.9 Energate
4.3.9.1 Demand Response Technology
4.3.9.2 Customer Case
4.3.10 EnergyConnect
4.3.10.1 Demand Response Products and Solutions
4.3.11 EnerNOC
4.3.11.1 Demand Response Technology
4.3.12 Itron



4.3.12.1 Demand Response Capabilities
4.3.13 Landis+Gyr
4.3.13.1 Demand Response and Smart Grid Solutions
4.3.14 Progress Energy
4.3.14.1 Demand Response Programs
4.3.14.1.1. EnergyWise Home
4.3.14.1.2. Commercial and Industrial Programs
4.3.14.1.3. Distribution System Demand Response
4.3.15 SAP
4.3.15.1 Demand Response Solution
4.3.16 SAS Institute (SAS)
4.3.16.1 Demand Response-Related Capabilities
4.3.17 Schneider Electric
4.3.17.1 Acquisitions and Demand Response-Related Capabilities
4.3.18 Sempra Energy
4.3.18.1 Demand Response-Related Capabilities
4.3.19 Siemens
4.3.19.1 Demand Response Strategy and Load Management Solutions
4.3.20 Tendril
4.3.20.1 Demand Response Solutions
4.3.21 Ventyx, an ABB Company
4.3.21.1 Demand Response Management System and Solutions
4.3.21.2 Customer Case

5. Market Forecasts
5.1 Forecast Introduction
5.1.1 The Market Conditions for Demand Response
5.1.2 Assumptions Determining This Forecast
5.2 Demand Response Services External Spending by Region
5.3 Demand Response Spending by Services Segment
5.3.1 Demand Response Curtailment Services Spending
5.3.2 Demand Response Systems Integration and Consulting Services Spending
5.3.3 Demand Response Outsourcing Services Spending
5.4 Demand Response Services Growth Trend

6. Company Directory

7. Acronym and Abbreviation List

8. Table of Contents

9. Table of Charts and Figures

10. Scope of Study, Sources and Methodology, Notes

List of Charts and Figures

Demand Response Services External Spending by Region, World Markets: 2010-2016



Electrical Meter Installed Base, World Markets: 2010-2020
Demand Response Services External Spending Share by Region, World Markets: 2011
Demand Response Spending by Services Segment, World Markets: 2010-2016
Demand Response Y/Y Spending Growth by Services Segment, World Markets: 2010-2016
Net Electricity Generation by Fuel Source (Trillion kWh), World Markets: 2007-2035
ISO and RTO Map
Annual Load Duration Curve, United Kingdom: 2008-2009
Demand Response Program Structure
TOU with Critical Peak Pricing Period
Reported Potential Peak Load Reduction by Type of Program and by Customer Class
Annual Electricity Usage by Sector, United States: 2009
National Energy and Peak Demand by Year, Australia: 1999-2010
Demand Response Potential Peak Load Reduction in MW, United States: 2006, 2008, 2010
Demand Response Potential by Program Type, United States: 2019
Simplified Daily Demand Curve
Contiguous Total Peak Load Projected in MW, United States: 2010-2014
The Demand Response Market and Its Key Market Players

List of Tables

Electrical Meter Installed Base, World Markets: 2010-2020
Demand Response Services External Spending by Region, World Markets: 2010-2016
Demand Response Services External Spending Y/Y Growth by Region, World Markets: 2010-2016
Demand Response Services External Spending Share by Region, World Markets: 2010-2016
Demand Response Curtailment Services Spending by Region, World Markets: 2010-2016
Demand Response Systems Integration and Consulting Services by Region, World Markets: 2010-2016
Demand Response Outsourcing Services by Region, World Markets: 2010-2016
Demand Response Spending by Services Segment, World Markets: 2010-2016
Demand Response Y/Y Spending Growth by Services Segment, World Markets: 2010-2016


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