Deep Analysis & Strategic Consultancy Research Report on China Auto Rental & Lease Chain Industry 2011

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Deep Analysis & Strategic Consultancy Research Report on China
Auto Rental & Lease Chain Industry 2011
Published on November 2010

Report Summary

Report Summary
China' s Auto Rental and Lease Chain industry has experienced near 30 years' development since CITIC rented the first group cars
for Beijing by way of Cross-border lease in 1980s and the Auto rental service has transferred its function from foreign affair activities
and tourism to normal life. More and more enterprises begin investing on auto rental and auto rental companies bloom all over large
and medium cities in China. There has been over 3000 auto rental companies, 100,000 cars in rental market and 10 billion turnovers
till now due to the ceaseless increase of auto rental amount. Meanwhile, gradually improvement of credit market becomes one of the
major factors which push the development of auto rental market. It' s indicated that in the near 5-10 years turnovers of China' s auto
rental market will reach 40 billion.
Although the prospect of market seems bright to people in the industry, auto rental market is facing greater challenge because of the
declining prices of all kinds of vehicles, rapid increase of residents' income, and increasing richness of automotive financial products
together with warming of automotive credit consumption. The status quo of auto rental industry also casts a heavy shadow on the
industry' s prospect. According to the recent data, there are over 3000 auto rental companies in China and tens of thousands had a
hand in auto rental business. However, 80% of those companies run less than 50 cars, 70% have less than 5 staff. By contrast, the
world' s largest auto rental company Hertz owns 525,000 vehicles for operation. Small scale, poor management and service, high
rental threshold and price and unfeasible DOW, all the factors above are problems that keep the industry in durance and become the
restrictions of development of auto rental and lease industry.
In this report, the status quo, trend of development and prospects together with the typical chain body of the auto rental market are
analyzed in multi-angles according to the development environment (including economic environment, social environment, policy and
consumer environment, etc.) Considering the regional differences of China' s economy, consumer habits, we conducted an in-depth
research on market and segmentation of key cities, meanwhile, in the process of analysis, we conducted an in-depth research on the
operational difference of auto rental chain bodies by way of comparison in accordance with the actual situation.

Table of Content

Table of Content

CHAPTER 1 RESEARCH INTRODUCTION 1
SECTION 1 RESEARCH BACKGROUND 1
I. Definition of Auto Rental and Lease Industry 1
II. Development Course of Auto Rental and Lease Chain Industry 1
III. Value Chain of Auto Rental and Lease Chain Industry 1
IV. Auto Market Background 2
V. Trend of Auto Rental and Lease Chain Operation 2
SECTION 2 RESEARCH CONTENT 3
I. Distribution of Research Objects 3
II. Distribution of Research Regions 3
III. Research Contents and Key Points 3

Deep Analysis & Strategic Consultancy Research Report on China Auto Rental & Lease Chain Industry 2011 (From Slideshare) Page 1/8


SECTION 3 RESEARCH METHODS 4
I. Data Explanation 4
II. Method Characteristic 4
III. Application Target 4
IV. Application Principle 4
SECTION 4 RESEARCH CONCLUSION 4
I. Market Prospect 4
II. Commercial Modes 5
III. Regional Markets 5
IV. Chaining Scale 5
V. Consumption Characteristics 6
VI. Industry Hotspots 6
VII . Enterprises' News 6
VIII. Investment and Financing of Auto Rental and Lease 7
IX. Opportunities and Risks 7
CHAPTER 2 CURRENT SITUATION AND DEVELOPMENT TREND OF INTERNATIONAL AUTO RENTAL AND LEASE CHAIN
INDUSTRY 1
SECTION 1 COMPARISON OF AUTO FINANCE SERVICE OF AMERICA, GERMANY AND JAPAN 1
I. Comparison of the Types of Auto Financial Service Patterns 2
II. Comparison of the Policy Environment of Auto Financial Service 5
III. Comparison of the Credit Environment of Auto Financial Service 7
IV. Comparison of the Development Characteristics of Auto Financial Service 10
SECTION 2 AUTO LEASE CHAIN OF USA 17
I. Analysis on the Internal and External Environment of Auto Rental and Lease Industry in USA 17
II. Current Status and Prediction of the Auto Market Scale of USA from 2006 to 2011 19
III. Current Status and Prediction of the Auto Rental Lease Chain Market Scale of USA from 2006 to 2011 20
IV. Three Largest Auto Companies in Detroit Reduce Auto Lease Businesses 20
V. The Competitive Pattern of American Auto Lease Chains 21
VI. Current Status and Trend of Overseas Expansion of American Auto Lease Chains 21
VII. Crisis Encountered by American Auto Lease Chains 22
VIII. Development Trend of American Auto Lease Chains 23
SECTION 3 AUTO LEASE CHAINS OF BRITAIN 23
SECTION 4 AUTO LEASE CHAINS OF GERMANY 25
SECTION 5 AUTO LEASE CHAINS OF FRANCE 27
CHAPTER 3 RESEARCH ON THE INTERNAL AND EXTERNAL DEVELOPMENT ENVIRONMENT OF CHINESE AUTO LEASE
CHAINS 29
SECTION 1 RESEARCH ON POLICY ENVIRONMENT OF CHINESE AUTO LEASE CHAINS 29
I. Summary of Policy Environment 29
II. Analysis on Auto Industrial Policy 30
III. Interim Administrative Provisions of Auto Rental and Lease 31
IV. Regulation on the Administration of Commercial Franchises 35
V. Administrative Methods of Auto Rental and Lease of Beijing 41
VI. Criteria for Automobile Lease Operating Services 41
VII. Serious Policy Lacking in Auto Rental and Lease Industry 43
VIII. Opinion: Influence of Policies on Auto Rental and Lease Chain Industry 45
SECTION 2 RESEARCH ON ECONOMIC ENVIRONMENT OF CHINA'S AUTO RENTAL AND LEASE CHAIN OPERATION 46
I. Analysis on China's Economic Growth during 2003-2009 46
II. China's Economic Situation during the First Three Quarters of 2009 47



III. The Descending Trend of China's Economic Growth is Obvious from 2009 48
IV. Disposable Income of Urban and Rural Residents Increases Stably in China from 2003 to 2009 50
V. Opinion: Influence of Economic Environment on Auto Rental and Lease Chain Industry 51
SECTION 3 RESEARCH ON SOCIAL ENVIRONMENT OF CHINA'S AUTO RENTAL AND LEASE CHAIN INDUSTRY 52
I. Total Number and Structure of China's Population from 2006 to 2008 52
II. Three Characteristics of the Consumption Structure of China's Residents 53
III. Auto Rental Consumption has been Widely Accepted 54
IV. China's Personal Credit System Continues Improving 54
V. Golden Week Economy Speeds up the Increase of Auto Rental and Lease Consumption 55
VI. Opinion: Influence of Social Environment on Auto Rental and Lease Chain Industry 55
SECTION 4 RESEARCH ON THE CAPITAL MARKET ENVIRONMENT OF CHINA'S AUTO RENTAL AND LEASE 56
I. Subprime Crisis Influences the Global Auto Rental and Lease 56
II. The Current Situation of Bank Auto Loan 56
III. The Current Situation of Chinese Auto Finance Market 57
IV. The Current Situation of the Market of China's Guarantee Industry 58
V. Viewpoint: The Impact of the Capital Market Environment on Auto Rental and Lease Chain Enterprises in 2009 60
CHAPTER 4 RESEARCH ON THE CURRENT SITUATION AND DEVELOPMENTAL TREND OF THE AUTO RENTAL AND LEASE
CHAIN MARKET OF CHINA 62
SECTION 1 RESEARCH ON THE DEVELOPMENTAL CHARACTERISTICS OF THE AUTO RENTAL AND LEASE CHAIN MARKET
OF CHINA 62
I. The Industry is at Its Initial Stage 62
II. The Chain Operation Becomes the Indispensable Choice of the Auto Rental and Lease Industry 63
III. The Regional Development Is Imbalanced and Has Great Difference 63
IV. The Auto Rental and Lease Chain Faces the Seasonal Change of the Market 64
V. Chain Enterprises are Small in Scale, Few in Outlets and Weak in the Capacity of Resisting Market Risks 64
VI. Auto Rental and Lease Service Is Rather Few in Types and Mainly Short-term Rental 65
VII. Relatively Grave Regional Protectionism 65
SECTION 2 ANALYSIS ON THE STATUS QUO OF THE SCALE OF AUTO RENTAL AND LEASE CHAIN MARKET IN CHINA 66
I. Prediction on the Scale of the Auto Market of China from 2006 to 2011 66
II. Prediction on the Scale of the Auto Rental and Lease Market of China from 2006 to 2011 66
III. Prediction on the Scale of the Auto Rental and Lease Chain Market of China from 2006 to 2011 67
SECTION 3 RESEARCH ON THE STRUCTURE OF THE AUTO RENTAL AND LEASE CHAIN INDUSTRY OF CHINA 67
I. Research on the Structure of Operation Items and Service Types 67
II. Research on the Structure of Profit Point 68
III. The Market Structure of Normal Lease and Private Lease 68
IV. Research on the Price Structure of Auto Rental and Lease Chain 69
V. Research on Auto Rental and Lease Market Segmentation Structure 69
SECTION 4 RESEARCH ON COMPETITION PATTERN OF THE AUTO RENTAL AND LEASE CHAIN MARKET OF CHINA 70
I. Competition Type of Auto Rental and Lease Chain Industry 70
II. The Share of Auto Rental and Lease Chain in Auto Rental and Lease Market from 2006 to 2009 70
III. The Number of Stores of Main Auto Leasing Enterprises from 2006 to 2009 71
IV. Main Auto Rental and Lease Brands and Their Status Quo 71
V. Foreign-funded Auto Rental and Lease Chains Speed Up Their Entry into China 71
VI. Mergers and Acquisitions in Auto Rental and Lease Industry Became Popular Again 72
SECTION 5 ANALYSIS ON THE COMPETITIVENESS OF AUTO RENTAL AND LEASE CHAIN INDUSTRY IN CHINA 72
I. Competitiveness Analysis by SWOT Method of Auto Rental and Lease of Chain Operation 72
II. Competitiveness Analysis by SWOT Method of Foreign-funded Auto Rental and Lease Chain 73
III. Competitiveness Analysis by SWOT Method of Domestic Auto Rental and Lease Chain 74



IV. Competitiveness Analysis by SWOT Method of Regional Auto Rental and Lease Chain Enterprises 74
SECTION 6 MAIN PROBLEMS IN THE AUTO RENTAL AND LEASE CHAIN INDUSTRY OF CHINA 75
I. Underdeveloped Auto Financial Products Restricts Rental and Lease Chain Industry Gravely 75
II. Faulty and Nonstandard Policy Environment 75
III. Chain Scale Economic Effect Is Not Represented 76
IV. Crying for the Participation of Auto Manufacturers 76
V. Service Quality of Insurance Company can not Meet the Requirement 77
VI. Business Items and Service Types Being Rudimentary 78
CHAPTER 5 RESEARCH ON AUTO RENTAL AND LEASE MARKET CHAINS IN CHINA'S IMPORTANT CITIES 1
SECTION 1 BEIJING 1
I. PEST Analysis on Market Macro-Environment 1
II. Scale Forecast of Rental and Lease Market from 2006 to 2011 1
III. Scale Forecast of Auto Rental and Lease Market Chains from 2006 to 2011 2
IV. Development, Scale and Forecast of Second-Hand Vehicle Market from 2006 to 2011 2
V. Status of Auto Rental and Lease Chain Industry 2
VI. Competitive Structure of Auto Rental and Lease Chain Industry 3
VII. Comparison in Scale between Main Chain Brands from 2006 to 2009 4
SECTION 2 SHANGHAI 4
SECTION 3 NANJING 5
SECTION 4 SHENZHEN 5
SECTION 5 GUANGZHOU 7
SECTION 6 CHENGDU 8
SECTION 7 XI'AN 9
SECTION 8 CHONGQING 9
SECTION 9 ANALYSIS ON COMPARISON BETWEEN MARKETS IN KEY CITIES 10
I. Comparison between Development Processes of Markets 10
II. Comparison between Market Scale 10
III. Comparison between Consumption Characteristics 10
IV. Comparison on Market Consumption Environment 10
CHAPTER 6 ANALYSIS ON INVESTMENT, FINANCING AND MERGER CASES IN AUTO RENTAL AND LEASE CHAINS
INDUSTRY 1
SECTION 1 GENERAL REVIEW OF INVESTMENT, FINANCING AND MERGER IN AUTO RENTAL AND LEASE CHAINS
INDUSTRY 1
I. Channels for Investment, Financing and Merger 1
II. Motivation for Investment, Financing and Merger 1
III. Regions for Investment, Financing and Merger 1
IV. Cases of Investment, Finance and Merger 1
SECTION 2 UNITED ARAB EMIRATES COOPERATING WITH VOLKSWAGEN TO PURCHASE EUROPEAN AUTO RENTAL AND
LEASE GROUP 107 2
I. Background of Investment, Finance and Merger 2
II. Motivation for Investment and Finance 2
III. Processes of Investment and Finance 2
IV. Experience and Inspiration form the Investment and Finance 2
V. Appreciation of this Investment and Finance Case 2
SECTION 3 ING GROUP NV PURCHASING UNIVERSAL LEASE IBERIA 2
SECTION 4 AUTO RENTAL AND LEAS TYCOON HERTZ GOING LISTED AND FINANCING 3
CHAPTER 7 ANALYSIS ON MAIN COMPETITIVE POWER OF INTERNATIONAL ENTERPRISE IN AUTO RENTAL AND LEASE
INDUSTRY 1



SECTION 1 HERTZ 1
I. Profile 1
II. Business Scale (Income and Stores) 1
III. Business Model and Positioning 1
IV. Chain Brand Operation 1
V. Analysis on Capital Operation 2
VI. Development Strategies 2
VII. Competitiveness Analysis by SWOT Method 3
VIII. Strategic Research Findings 3
SECTION 2 AVIS 3
CHAPTER 8 ANALYSIS ON COMPETITIVE POWER OF CHINA'S MAIN ENTERPRISES OF AUTO LEASE CHAINS 1
SECTION 1 SHOUQI AUTO LEASE CORPORATION 1
I. Company Profile 1
II. Regional Operation Scale 2
III. Distribution of Auto Types: 2
IV. Distribution of Serivce Items: 2
V. Present Conditions of Chain Franchises 2
VI. Development Strategies 2
VII. Competitiveness Analysis by SWOT Method 3
VIII. Achievement of Strategy Research 4
SECTION 2 AVIS AUTO LEASE COMPANY 4
III. The Status Quo of Development of Enterprise Chain 4
IV. Development Strategies 4
V. Competitiveness Analysis by SWOT Method 5
VI. Achievement of Strategy Research 5
SECTION 3 NEW IDEA TODAY 5
III Distribution of Service Items 6
IV. Present Development Status of Chain Franchise 7
V. Development Strategies 8
SECTION 4 YINJIAN RENTAL AUTOMOBILES CO., LTD. 8
III. Distribution of Auto Types 8
IV. Distribution of Service Items 9
SECTION 5 FIRST AUTOMOBILE LEASING COMPANY 9
CHAPTER 9 ANALYSIS ON DEMAND CHARACTERISTICS AND TREND OF CUSTOMERS IN CHINA AUTO RENTAL AND LEASE
CHAIN MARKET 1
SECTION 1 ANALYSIS ON DEMAND VARIABLES OF CUSTOMERS IN CHINA AUTO RENTAL AND LEASE CHAIN MARKET 1
I. Demographic Variables Analysis 1
II. Geographic Variables Analysis 1
III. Psychological Variables Analysis 1
IV. Behavioral Variables Analysis 1
SECTION 2 ANALYSIS ON DEMAND CHARACTERISTICS OF CUSTOMERS IN CHINA AUTO LEASE CHAIN MARKET 2
I. Consumption Product Preference 2



II. Consumer Brand Preference 2
III. Consumer Channel Preference 2
IV. Consumption Environment Preference 2
V. Consumption Influence Factors 3
CHAPTER 10 ANALYSIS ON INVESTMENT OPPORTUNITIES AND RISKS IN CHINA RUTO RENTAL AND LEASE CHAIN
INDUSTRY 1
SECTION 1 RESEARCHES ON INVESTMENT ADVANTAGES AND DISADVANTAGES IN CHINA AUTO RENTAL AND LEASE
CHAIN INDUSTRY 1
I. Investment Advantages in China Auto Rental and Lease Chain Industry 1
II. Investment Disadvantages in China Auto Rental and Lease Chain Industry 1
III. Investment Opportunities in China Auto Rental and Lease Chain Industry 2
IV. Investment Risks in China Auto Rental and Lease Chain Industry 3
SECTION 2 ANALYSIS ON INVESTMENT RISK OF AUTO RENTAL AND LEASE CHAIN INDUSTRY IN CHINA 3
I. Risk of Fund and Finance 3
II. Risk of Excessive Expansion 3
III. Risk of Business Model 4
IV. Management Risk 4
V. Market Risk 4
CHAPTER 11 PROPOSAL ON STRATEGIC DECISIONS ON INVESTMENT AND FINANCING OF AUTO RENTAL AND LEASE
CHAIN INDUSTRY IN CHINA 1
SECTION 1 RESULTS OF STRATEGIC RESEARCH ON THE AUTO RENTAL AND LEASE CHAIN INDUSTRY IN CHINA 1
SECTION 2 STRATEGIC PROPOSAL ON INVESTMENT AND FINANCING OF AUTO RENTAL AND LEASE CHAIN INDUSTRY IN
CHINA 2


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