Consumer electronics companies are involved in the design, production, marketing and retail of electronic goods aimed at the mass market. Consumer electronics in the broadest sense include all electronic devices sold to non-professional consumers. They can be divided into four main segments: information technology, communication, audio and video and imaging products. [...]Nine out of the world's top ten largest consumer electronics companies are headquartered in Asia. Within the region there are the traditional Japanese giants ' ex. Sony, Sharp, Toshiba, Panasonic ' the newly dominating Korean companies ' ex. Samsung and LG, and the rapidly emerging Chinese companies able to capitalize on their large domestic markets and cheaper production costs such as TCL. [']Consumer electronics companies analysed in the report include: APPLE, CANON, FUJI, LG, PANASONIC, SAMSUNG, SHARP, SONY, TCL AND TOSHIBA.Consumer electronics groups generate little profit due to the nature of the industry. Intense competitive rivalries with the market constantly push companies to innovate, release new products, cut production costs and think up innovative marketing strategies. Most groups have an operating margin between 0-5% - it is mostly sales volume that enable companies to generate profits. [']The largest markets are saturated since most households already have a sufficient level of electronics. Thus, a majority of sales consists of replacement purchases stimulated by technological progress. However, due to the sluggish world economy it is becoming harder to increase sales through innovation rather than competitive pricing Indeed, global demand is set to increase, however sales have been peaking in emerging markets where consumers are looking to make first-time purchases rather than high-end replacement purchases [']
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Consumer Electronics Groups - World
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Consumer Electronics Groups - World
Published on July 2012
Report Summary
Consumer electronics companies are involved in the design, production, marketing and retail of electronic goods aimed at the mass
market. Consumer electronics in the broadest sense include all electronic devices sold to non-professional consumers. They can be
divided into four main segments: information technology, communication, audio and video and imaging products. [...]
Nine out of the world's top ten largest consumer electronics companies are headquartered in Asia. Within the region there are the
traditional Japanese giants ' ex. Sony, Sharp, Toshiba, Panasonic ' the newly dominating Korean companies ' ex. Samsung and LG,
and the rapidly emerging Chinese companies able to capitalize on their large domestic markets and cheaper production costs such as
TCL. [']
Consumer electronics companies analysed in the report include: APPLE, CANON, FUJI, LG, PANASONIC, SAMSUNG, SHARP,
SONY, TCL AND TOSHIBA.
Consumer electronics groups generate little profit due to the nature of the industry. Intense competitive rivalries with the market
constantly push companies to innovate, release new products, cut production costs and think up innovative marketing strategies.
Most groups have an operating margin between 0-5% - it is mostly sales volume that enable companies to generate profits. [']
The largest markets are saturated since most households already have a sufficient level of electronics. Thus, a majority of sales
consists of replacement purchases stimulated by technological progress. However, due to the sluggish world economy it is becoming
harder to increase sales through innovation rather than competitive pricing Indeed, global demand is set to increase, however sales
have been peaking in emerging markets where consumers are looking to make first-time purchases rather than high-end replacement
purchases [']
Table of Content
. Conclusions
1. Market fundamentals
1.1. Market overview
1.2. Market fundamentals
2. Market environment and prospects
2.1. Market environment
2.2. Supply and demand
2.3. International trade
3. Corporate strategies and competition
3.1. Competitive forces
3.2. Structure of competition
3.3. Corporate strategy
4. Case studies
4.1. The case of Japanese companies
4.2. The case of Apple
4.3. The case of DVDs
4.4. The case of Sharp
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4.5. The case of LG
4.6. The case of Philips
4.7. The case of Smart TVs
4.8. The case of China
5. Company profiles
5.1. Apple
5.2. Samsung
5.3. LG
5.4. Sony
5.5. Sharp
5.6. Toshiba
5.7. Panasonic
5.8. TCL
5.9. Canon
5.10. Fujifilm
6. Statistical appendix
7. Sources
8. Annexes
Companies mentioned
APPLE, CANON, FUJI, LG, PANASONIC, SAMSUNG, SHARP, SONY, TCL AND TOSHIBA
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