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Consumer and Innovation Trends in Ready Meals
 

Consumer and Innovation Trends in Ready Meals

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The long-term challenge for ready meal brands has been to persuade consumers that such products have strengths above and beyond those of convenience alone. The category is attempting to overcome ...

The long-term challenge for ready meal brands has been to persuade consumers that such products have strengths above and beyond those of convenience alone. The category is attempting to overcome consumer skepticism through providing more indulgent options, creative merchandising and packaging innovations. This brief outlines the most important consumer and product trends impacting the ready mealEach section is introduced with a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the ready meals categoryConsumer insight analysis covering 20 countries globally highlights the key attitudes and behaviors that drive consumers' ready meal preferencesDraw inspiration from numerous case studies and product examples throughout the brief that showcase best-in-class innovations in ready mealsThe category continues to struggle to evolve ingrained negative consumer perceptions relating to sensory attributes. Nonetheless, the industry is being proactive with ready meal brands investing in various packaging innovations to retain and enhance flavor quality and added appeal of freshness.Consumers are looking to 'buy better', reflecting a desire for authentic products with greater meaning. Indeed, nearly half of global consumers claim that products marketed as 'authentic', 'home-made', or made with 'real' ingredients have a high influence on their food and beverage choice.How do Datamonitor's mega-trends apply specifically to ready meals' How is this likely to evolve over the next few years'Where is innovation occurring in the ready meals category and what does it look like'How are industry players using the online space to more effectively engage with consumers'To what extent are industry players trying to address the issue of food waste'

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    Consumer and Innovation Trends in Ready Meals Consumer and Innovation Trends in Ready Meals Document Transcript

    • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Consumer and Innovation Trends in Ready MealsPublished on July 2012 Report SummaryThe long-term challenge for ready meal brands has been to persuade consumers that such products have strengths above andbeyond those of convenience alone. The category is attempting to overcome consumer skepticism through providing more indulgentoptions, creative merchandising and packaging innovations. This brief outlines the most important consumer and product trendsimpacting the ready mealEach section is introduced with a concise SWOT analysis that outlines how each TrendSights mega-trendcan be applied to the ready meals categoryConsumer insight analysis covering 20 countries globally highlights the key attitudes andbehaviors that drive consumers ready meal preferencesDraw inspiration from numerous case studies and product examplesthroughout the brief that showcase best-in-class innovations in ready mealsThe category continues to struggle to evolve ingrainednegative consumer perceptions relating to sensory attributes. Nonetheless, the industry is being proactive with ready meal brandsinvesting in various packaging innovations to retain and enhance flavor quality and added appeal of freshness.Consumers are lookingto buy better, reflecting a desire for authentic products with greater meaning. Indeed, nearly half of global consumers claim thatproducts marketed as authentic, home-made, or made with real ingredients have a high influence on their food and beveragechoice.How do Datamonitors mega-trends apply specifically to ready meals How is this likely to evolve over the next fewyearsWhere is innovation occurring in the ready meals category and what does it look likeHow are industry players using the onlinespace to more effectively engage with consumersTo what extent are industry players trying to address the issue of food wasteConsumer and Innovation Trends in Ready Meals (From Slideshare) Page 1/3
    • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. Consumer and Innovation Trends in Ready Meals Product Formats Please select the product formats and the quantity you require. 1 User License--USD 3 450.00 Quantity: _____ Corporate License--USD 8 625.00 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________Consumer and Innovation Trends in Ready Meals (From Slideshare) Page 2/3
    • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93Consumer and Innovation Trends in Ready Meals (From Slideshare) Page 3/3