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Confectionery in Greece to 2014
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IntroductionThis databook provides key data and information on the confectionery market in Greece. This report is a comprehensive resource for market, category and segment level data including......

IntroductionThis databook provides key data and information on the confectionery market in Greece. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data*Category level company and brand share as well as distribution share information for 2008 and 2009*Review of the top two companies within the confectionery market, including company overview, key facts and business descriptionHighlightsThe market for confectionery in Greece increased at a compound annual growth rate of 3.9% between 2004 and 2009.The chocolate category led the confectionery market in Greece, accounting for a share of 46.5%.Leading players in Greek confectionery market include Cadbury plc, ION Cocoa and Chocolate Manufacturers S.A. and Kraft Foods, Inc.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the confectionery market in Greece*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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  • 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Confectionery in Greece to 2014Published on September 2010 Report SummaryIntroductionThis databook provides key data and information on the confectionery market in Greece. This report is a comprehensive resource formarket, category and segment level data including value, volume, distribution share and company & brand share. This report alsoprovides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) andforecast (2010-14) data*Category level company and brand share as well as distribution share information for 2008 and 2009*Review of the top two companies within the confectionery market, including company overview, key facts and business descriptionHighlightsThe market for confectionery in Greece increased at a compound annual growth rate of 3.9% between 2004 and 2009.The chocolate category led the confectionery market in Greece, accounting for a share of 46.5%.Leading players in Greek confectionery market include Cadbury plc, ION Cocoa and Chocolate Manufacturers S.A. and Kraft Foods,Inc.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the confectionery market in Greece*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements Table of ContentTABLE OF CONTENTSConfectionery in Greece to 2014 Page 1/8
  • 2. Find Industry reports, Company profilesReportLinker and Market StatisticsChapter 1 Executive Summary 2Summary market level: confectionery 2Summary category level: cereal bars 3Summary category level: chocolate 4Summary category level: gum 5Summary category level: sugar confectionery 6Chapter 2 Introduction 7What is this report about 7How to use this report 7Market definition 8Chapter 3 Market Overview 21Value analysis (Euro), 200409 21Value analysis (Euro), 200914 22Value analysis (US dollars), 200409 24Value analysis (US dollars), 200914 24Volume analysis, 200409 26Volume analysis, 200914 27Company and brand share analysis 29Distribution analysis 36Expenditure and consumption per capita 38Chapter 4 Leading Company Profiles 42Cadbury Plc 42Kraft Foods, Inc. 44Chapter 5 Category Analysis: Cereal Bars 47Value analysis (Euro), 200409 47Value analysis (Euro), 200914 48Value analysis (US dollars), 200409 50Value analysis (US dollars), 200914 50Volume analysis, 200409 52Volume analysis, 200914 53Company and brand share analysis 55Distribution analysis 58Expenditure and consumption per capita 60Chapter 6 Category Analysis: Chocolate 63Value analysis (Euro), 200409 63Value analysis (Euro), 200914 64Value analysis (US dollars), 200409 66Value analysis (US dollars), 200914 67Volume analysis, 200409 69Volume analysis, 200914 70Company and brand share analysis 72Distribution analysis 76Expenditure and consumption per capita 78Chapter 7 Category Analysis: Gum 84Value analysis (Euro), 200409 84Value analysis (Euro), 200914 85Value analysis (US dollars), 200409 87Value analysis (US dollars), 200914 88Volume analysis, 200409 90Volume analysis, 200914 91Confectionery in Greece to 2014 Page 2/8
  • 3. Find Industry reports, Company profilesReportLinker and Market StatisticsCompany and brand share analysis 93Distribution analysis 97Expenditure and consumption per capita 99Chapter 8 Category Analysis: Sugar Confectionery 103Value analysis (Euro), 200409 103Value analysis (Euro), 200914 104Value analysis (US dollars), 200409 106Value analysis (US dollars), 200914 107Volume analysis, 200409 109Volume analysis, 200914 110Company and brand share analysis 112Distribution analysis 116Expenditure and consumption per capita 118Chapter 9 Country Comparison 124Value 124Volume 128Market share 132Chapter 10 New Product Development 133Product launches over time 133Recent product launches 135Chapter 11 Macroeconomic Profile 136Macroeconomic Indicators 136Chapter 12 Research Methodology 141Methodology overview 141Secondary research 142Market modeling 143Creating an initial data model 143Revising the initial data model 143Creating a final estimate 144Creating demographic value splits 144Primary research 144Data finalization 145Ongoing research 145Chapter 13 Appendix 146Future readings 146How to contact experts in your industry 146Disclaimer 146LIST OF FIGURESFigure 1: Confectionery, Greece, value by category (m), 200414 23Figure 2: Confectionery, Greece, category growth comparison, by value, 200414 25Figure 3: Confectionery, Greece, volume by category (kg, million), 200414 28Figure 4: Confectionery, Greece, category growth comparison, by volume, 200414 28Figure 5: Confectionery, Greece, company share by value (%), 200809 33Figure 6: Confectionery, Greece, distribution channels by value (%), 200809 37Figure 7: Cereal bars, Greece, value by segment (m), 200414 49Figure 8: Cereal bars, Greece, category growth comparison, by value, 200414 51Figure 9: Cereal bars, Greece, volume by segment (kg, million), 200414 54Figure 10: Cereal bars, Greece, category growth comparison, by volume, 200414 54Figure 11: Cereal bars, Greece, company share by value (%), 200809 56Confectionery in Greece to 2014 Page 3/8
  • 4. Find Industry reports, Company profilesReportLinker and Market StatisticsFigure 12: Cereal bars, Greece, distribution channels by value (%), 200809 59Figure 13: Chocolate, Greece, value by segment (m), 200414 65Figure 14: Chocolate, Greece, category growth comparison, by value, 200414 68Figure 15: Chocolate, Greece, volume by segment (kg, million), 200414 71Figure 16: Chocolate, Greece, category growth comparison, by volume, 200414 71Figure 17: Chocolate, Greece, company share by value (%), 200809 74Figure 18: Chocolate, Greece, distribution channels by value (%), 200809 77Figure 19: Gum, Greece, value by segment (m), 200414 86Figure 20: Gum, Greece, category growth comparison, by value, 200414 89Figure 21: Gum, Greece, volume by segment (kg, million), 200414 92Figure 22: Gum, Greece, category growth comparison, by volume, 200414 92Figure 23: Gum, Greece, company share by value (%), 200809 95Figure 24: Gum, Greece, distribution channels by value (%), 200809 98Figure 25: Sugar confectionery, Greece, value by segment (m), 200414 105Figure 26: Sugar confectionery, Greece, category growth comparison, by value, 200414 108Figure 27: Sugar confectionery, Greece, volume by segment (kg, million), 200414 111Figure 28: Sugar confectionery, Greece, category growth comparison, by volume, 200414 111Figure 29: Sugar confectionery, Greece, company share by value (%), 200809 114Figure 30: Sugar confectionery, Greece, distribution channels by value (%), 200809 117Figure 31: Global confectionery market split (value terms, 2009), top five countries 125Figure 32: Global confectionery market value, 200409, top five countries 127Figure 33: Global confectionery market split (volume terms, 2009), top five countries 129Figure 34: Global confectionery market volume, 200409, top five countries 131Figure 35: Annual data review process 142LIST OF TABLESTable 1: Confectionery category definitions 9Table 2: Confectionery distribution channels 10Table 3: Confectionery, Greece, value by category (m), 200409 21Table 4: Confectionery, Greece, value forecast by category (m), 200914 22Table 5: Confectionery, Greece, value by category ($m), 200409 24Table 6: Confectionery, Greece, value forecast by category ($m), 200914 24Table 7: Confectionery, Greece, volume by category (kg, million), 200409 26Table 8: Confectionery, Greece, volume forecast by category (kg, million), 200914 27Table 9: Confectionery, Greece, brand share by value (%), 200809 29Table 10: Confectionery, Greece, value by brand (m), 200809 31Table 11: Confectionery, Greece, company share by value (%), 200809 34Table 12: Confectionery, Greece, value by company (m), 200809 35Table 13: Confectionery, Greece, distribution channels by value (%), 200809 36Table 14: Confectionery, Greece, value by distribution channel (m), 200809 36Table 15: Confectionery, Greece, expenditure per capita (), 200409 38Table 16: Confectionery, Greece, forecast expenditure per capita (), 200914 39Table 17: Confectionery, Greece, expenditure per capita ($), 200409 39Table 18: Confectionery, Greece, forecast expenditure per capita ($), 200914 40Table 19: Confectionery, Greece, consumption per capita (kg), 200409 40Table 20: Confectionery, Greece, forecast consumption per capita (kg), 200914 41Table 21: Cadbury Plc key facts 42Table 22: Kraft Foods, Inc. key facts 44Table 23: Cereal bars, Greece, value by segment (m), 200409 47Table 24: Cereal bars, Greece, value forecast by segment (m), 200914 48Confectionery in Greece to 2014 Page 4/8
  • 5. Find Industry reports, Company profilesReportLinker and Market StatisticsTable 25: Cereal bars, Greece, value by segment ($m), 200409 50Table 26: Cereal bars, Greece, value forecast by segment ($m), 200914 50Table 27: Cereal bars, Greece, volume by segment (kg, million), 200409 52Table 28: Cereal bars, Greece, volume forecast by segment (kg, million), 200914 53Table 29: Cereal bars, Greece, brand share by value (%), 200809 55Table 30: Cereal bars, Greece, value by brand (m), 200809 55Table 31: Cereal bars, Greece, company share by value (%), 200809 57Table 32: Cereal bars, Greece, value by company (m), 200809 57Table 33: Cereal bars, Greece, distribution channels by value (%), 200809 58Table 34: Cereal bars, Greece, value by distribution channel (m), 200809 58Table 35: Cereal bars, Greece, expenditure per capita (), 200409 60Table 36: Cereal bars, Greece, forecast expenditure per capita (), 200914 60Table 37: Cereal bars, Greece, expenditure per capita ($), 200409 61Table 38: Cereal bars, Greece, forecast expenditure per capita ($), 200914 61Table 39: Cereal bars, Greece, consumption per capita (kg), 200409 62Table 40: Cereal bars, Greece, forecast consumption per capita (kg), 200914 62Table 41: Chocolate, Greece, value by segment (m), 200409 63Table 42: Chocolate, Greece, value forecast by segment (m), 200914 64Table 43: Chocolate, Greece, value by segment ($m), 200409 66Table 44: Chocolate, Greece, value forecast by segment ($m), 200914 67Table 45: Chocolate, Greece, volume by segment (kg, million), 200409 69Table 46: Chocolate, Greece, volume forecast by segment (kg, million), 200914 70Table 47: Chocolate, Greece, brand share by value (%), 200809 72Table 48: Chocolate, Greece, value by brand (m), 200809 73Table 49: Chocolate, Greece, company share by value (%), 200809 75Table 50: Chocolate, Greece, value by company (m), 200809 75Table 51: Chocolate, Greece, distribution channels by value (%), 200809 76Table 52: Chocolate, Greece, value by distribution channel (m), 200809 76Table 53: Chocolate, Greece, expenditure per capita (), 200409 78Table 54: Chocolate, Greece, forecast expenditure per capita (), 200914 79Table 55: Chocolate, Greece, expenditure per capita ($), 200409 80Table 56: Chocolate, Greece, forecast expenditure per capita ($), 200914 81Table 57: Chocolate, Greece, consumption per capita (kg), 200409 82Table 58: Chocolate, Greece, forecast consumption per capita (kg), 200914 83Table 59: Gum, Greece, value by segment (m), 200409 84Table 60: Gum, Greece, value forecast by segment (m), 200914 85Table 61: Gum, Greece, value by segment ($m), 200409 87Table 62: Gum, Greece, value forecast by segment ($m), 200914 88Table 63: Gum, Greece, volume by segment (kg, million), 200409 90Table 64: Gum, Greece, volume forecast by segment (kg, million), 200914 91Table 65: Gum, Greece, brand share by value (%), 200809 93Table 66: Gum, Greece, value by brand (m), 200809 94Table 67: Gum, Greece, company share by value (%), 200809 96Table 68: Gum, Greece, value by company (m), 200809 96Table 69: Gum, Greece, distribution channels by value (%), 200809 97Table 70: Gum, Greece, value by distribution channel (m), 200809 97Table 71: Gum, Greece, expenditure per capita (), 200409 99Table 72: Gum, Greece, forecast expenditure per capita (), 200914 100Table 73: Gum, Greece, expenditure per capita ($), 200409 100Table 74: Gum, Greece, forecast expenditure per capita ($), 200914 101Confectionery in Greece to 2014 Page 5/8
  • 6. Find Industry reports, Company profilesReportLinker and Market StatisticsTable 75: Gum, Greece, consumption per capita (kg), 200409 101Table 76: Gum, Greece, forecast consumption per capita (kg), 200914 102Table 77: Sugar confectionery, Greece, value by segment (m), 200409 103Table 78: Sugar confectionery, Greece, value forecast by segment (m), 200914 104Table 79: Sugar confectionery, Greece, value by segment ($m), 200409 106Table 80: Sugar confectionery, Greece, value forecast by segment ($m), 200914 107Table 81: Sugar confectionery, Greece, volume by segment (kg, million), 200409 109Table 82: Sugar confectionery, Greece, volume forecast by segment (kg, million), 200914 110Table 83: Sugar confectionery, Greece, brand share by value (%), 200809 112Table 84: Sugar confectionery, Greece, value by brand (m), 200809 113Table 85: Sugar confectionery, Greece, company share by value (%), 200809 115Table 86: Sugar confectionery, Greece, value by company (m), 200809 115Table 87: Sugar confectionery, Greece, distribution channels by value (%), 200809 116Table 88: Sugar confectionery, Greece, value by distribution channel (m), 200809 116Table 89: Sugar confectionery, Greece, expenditure per capita (), 200409 118Table 90: Sugar confectionery, Greece, forecast expenditure per capita (), 200914 119Table 91: Sugar confectionery, Greece, expenditure per capita ($), 200409 120Table 92: Sugar confectionery, Greece, forecast expenditure per capita ($), 200914 121Table 93: Sugar confectionery, Greece, consumption per capita (kg), 200409 122Table 94: Sugar confectionery, Greece, forecast consumption per capita (kg), 200914 123Table 95: Global confectionery market value, 2009 124Table 96: Global confectionery market split (value terms ($m), 2009), top five countries 127Table 97: Global confectionery market volume, 2009 128Table 98: Global confectionery market split (volume terms, 2009), top five countries 131Table 99: Leading players, top five countries 132Table 100: Greece confectionery new product launches reports, by company (top five companies), 2009 133Table 101: Greece confectionery new product launches SKUs, by company (top five companies), 2009 133Table 102: Greece confectionery new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 134Table 103: Greece confectionery new product launches (reports), by ingredients (top 10 ingredients), 2009 134Table 104: Greece confectionery new product launches (reports), by package tags or claims (top 10 claims), 2009 135Table 105: Greece confectionery new product launches - recent five launches (2009) 135Table 106: Greece population, by age group, 200409 (millions) 136Table 107: Greece population forecast, by age group, 200914 (millions) 137Table 108: Greece population, by gender, 200409 (millions) 137Table 109: Greece population forecast, by gender, 200914 (millions) 138Table 110: Greece nominal GDP, 200409 (bn, nominal prices) 138Table 111: Greece nominal GDP forecast, 200914 (bn, nominal prices) 138Table 112: Greece real GDP, 200409 (bn, 2000 prices) 139Table 113: Greece real GDP forecast, 200914 (bn, 2000 prices) 139Table 114: Greece real GDP, 200409 ($bn, 2000 prices) 139Table 115: Greece real GDP forecast, 200914 ($bn, 2000 prices) 140Table 116: Greece consumer price index, 200409 (2000=100) 140Table 117: Greece consumer price index, 200914 (2000=100) 140Confectionery in Greece to 2014 Page 6/8
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  • 8. Find Industry reports, Company profilesReportLinker and Market Statistics Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93Confectionery in Greece to 2014 Page 8/8