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Find Industry reports, Company profilesReportLinker                                                                       ...
Find Industry reports, Company profilesReportLinker                                                                   and ...
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Cloud & big data: The rise of the data centre

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This report explores the various technical and economic issues bound up with cloud computing and Big Data ' giving readers a deeper understanding of these concepts that are the subject of so much talk today. Among the key points examined is the critical role that data centres play when implementing technical solutions. Readers will also get a detailed profile of the players, both public and private sector, who are shaping the market.Key questions' What are the main technological components of cloud computing and Big Data' ' Is the data centre key for both''What are the main challenges in setting up a data centre' ' What are the key developmental issues and critical aspects in the development of Big Data and cloud computing' ' What role are public actors playing in the development of these two concepts' What regulatory provisos are in play' ' IaaS, SaaS, PaaS: who are the target customers for these services' Do they create added value to software and infrastructure markets' ' Big Data: evolution or revolution' What outlook for the coming years' ' Who are the main cloud computing and Big Data players'

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Cloud & big data: The rise of the data centre

  1. 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Cloud & big data: The rise of the data centrePublished on May 2012 Report SummaryThis report explores the various technical and economic issues bound up with cloud computing and Big Data giving readers adeeper understanding of these concepts that are the subject of so much talk today. Among the key points examined is the critical rolethat data centres play when implementing technical solutions. Readers will also get a detailed profile of the players, both public andprivate sector, who are shaping the market.Key questions What are the main technological components of cloud computing and Big Data Is the data centre key for bothWhat are the main challenges in setting up a data centre What are the key developmental issues and critical aspects in the development of Big Data and cloud computing What role are public actors playing in the development of these two concepts What regulatory provisos are in play IaaS, SaaS, PaaS: who are the target customers for these services Do they create added value to software and infrastructuremarkets Big Data: evolution or revolution What outlook for the coming years Who are the main cloud computing and Big Data players Table of ContentTable of contents1. Executive Summary 81.1. Infrastructure-based challenges for the cloud .91.2. The clouds impact on the IT industry91.3. The cloud: big data facilitator 102. Methodology 123. Main concepts . 143.1. The three types of cloud service .143.1.1. IaaS: Infrastructure-as-a-Service153.1.2. PaaS: Platform-as-a-Service163.1.3. SaaS: Software-as-a-Service .163.1.4. Weight of the different segments 163.2. Background .173.2.1. Centralisation/decentralisation .173.2.2. Emergence of ASPs: Application Service Providers.17Cloud & big data: The rise of the data centre (From Slideshare) Page 1/7
  2. 2. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!3.2.3. Web services173.2.4. On-demand computing.183.3. Cloud architectures .183.3.1. The private cloud183.3.2. The public cloud .193.3.3. The hybrid cloud.193.4. Big data.203.4.1. Structured and unstructured data .203.4.2. Data mining 213.4.3. Applications 213.4.4. Technical requirements 223.4.5. Processing the data223.4.6. Data sources 233.4.7. Data analysis243.4.8. What cloud computing brings to big data244. Key technologies 254.1. SOA: Service-Oriented Architecture254.2. Broadband access.264.3. Virtualisation and multi-tenant solutions274.3.1. Virtualisation.274.3.2. Multi-tenant architecture.284.4. Network fabrics .294.5. Big data technologies 314.5.1. NoSQL314.5.2. MapReduce314.5.3. Hadoop.324.5.4. BigTable and Google File System324.5.5. Cassandra and Dynamo.334.5.6. Business Intelligence33Cloud & Big Datawww.idate.org © IDATE 2012 44.6. Data centres354.6.1. Elements of a data centre.354.6.2. Controlling energy costs .364.6.3. Costs and key Figures.415. Key developmental factors & critical aspects 425.1. Key developmental factors 425.1.1. Software market dynamic and the switch to SaaS .425.1.2. Flexibility, agility, interoperability 435.1.3. Transforming CAPEX into OPEX and TCO445.1.4. Pay-as-you-go billing465.1.5. In-house expertise475.1.6. Consumer market developments475.1.7. Public authority involvement.495.1.8. Big data development enablers 50Reusing data mining techniques.50Variety of data sources .51Business Intelligence 51Cloud & big data: The rise of the data centre (From Slideshare) Page 2/7
  3. 3. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!5.2. Critical developmental aspects515.2.1. Regulatory aspects.515.2.2. Service Level Agreements and Quality of Service53Service Level Agreement53Quality of service 545.2.3. Vertical integration and standardisation .54Verticalisation .54Standardisation.54Standardisation initiatives .555.2.4. Big data rollout constraints .55Computing capacities55Software deployment 566. Industry organisation and structure . 576.1. Industry structure.576.2. Player profiles .586.2.1. Software publishers59Microsoft .59Salesforce.com.61CA Technologies 626.2.2. IaaS pure players .63GoGrid 636.2.3. Integrators 64IBM .64Cisco.65EMC666.2.4. Telcos.67Orange Business Services67BT Global Services 686.2.5. Web hosting companies .69OVH69Telehouse KDDI 70Rackspace716.2.6. CDN operators .72Akamai72Limelight .736.2.7. The Internet giants .74Google 74Amazon Web Services76Apple.777. Strategic analysis 787.1. Data centre deployment issues .787.2. The development of big data.787.3. Public authorities role .797.4. Telcos potential 797.5. The cloud as value destroyer 807.6. Outlook for SaaS, PaaS and IaaS.817.7. Consumer cloud services 81Cloud & big data: The rise of the data centre (From Slideshare) Page 3/7
  4. 4. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!TablesTable 1: Indicative price of data centre components (server and network) .41Table 2: Average price of electricity in a selection of countries in 2011 (commercial rates) .41Table 3: Average Figures for the construction of a traditional data centre .41Table 4: Top 10 software companies in 2010 in terms of software revenue .43Table 5: Telehouse SLAs on cloud change/repair times.44Table 6: Amazon S3 storage rates .47Table 7: Types of cloud services sold by the different players in the marketplace .58Table 8: Possible hosting locations for Microsoft cloud services 59Table 9: Main cloud and big data products sold by Google Enterprise .75FiguresFigure 2: The three types of cloud .15Figure 3: Weight of the different cloud computing market segments in the European Union (EU-27), in 2011.16Figure 4: The different cloud architectures.20Figure 5: Stages in the data treatment process .22Figure 6: The visible and invisible Web24Figure 7: Service-Oriented Architecture (SOA)25Figure 8: Virtualisation of two virtual machines27Figure 9: Workstation virtualisation27Figure 10: Multi-tenant architecture .29Figure 11: Classic three-layer architecture 30Figure 12: Fabric architecture 30Figure 13: How MapReduce works 32Figure 14: The components of Business Intelligence.34Figure 15: A data centre 35Figure 16: Evolution of PUE in Google data centres 2007-201037Figure 17: Breakdown of data centre power consumption .37Figure 18: Direct free cooling.38Figure 19: Water-based cooling, reused to heat homes in Helsinki .39Figure 20: A hot and cold aisle cooing system.39Figure 21: Two examples of container data centre, from HP and Sun.40Figure 22: Growth of the global software/IT service market, 2008-201442Figure 23: Comparison of CAPEX OPEX in terms of capacity45Figure 24: CAPEX vs. OPEX TCO.45Figure 25: Price of OVH miniCloud services46Figure 26: Apples iCloud solution for sharing and storing files48Figure 27: Google Apps for consumers and businesses48Figure 28: Examples of Microsoft SLAs for its Azure service (at bottom: monthly availability) 53Figure 29: Cloud computing and big data industry structure57Figure 30: Excel file created and shared online using Office 365 60Figure 312: Sales Cloud CRM service interface 61Figure 32: Distribution of GoGrid data centres around the world .63Figure 33: Distribution of BT data centres68Figure 34: Akamais cloud offering.72Cloud & big data: The rise of the data centre (From Slideshare) Page 4/7
  5. 5. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Figure 35: Growth of cloud services share of total revenue 73Figure 36: The Limelight suite of services74Figure 37: Location of Google data centres in the United States and around the world (2008) 75Figure 38: Growth of the IT services and software markets in Europe (EU-27) .80Cloud & big data: The rise of the data centre (From Slideshare) Page 5/7
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