Cider/perry has demonstrated its extraordinary resilience and cyclical nature within the narrow scope of a small number of key markets. Being one of the few categories still relevant to the premiumisation trend and enjoying a steadily upward trajectory, cider can also potentially shield brewers from the adverse effects of looming saturation and stifling taxation burdens. Lucrative opportunities are hence opening up, while the category rises as a formidable rival to beer and RTDs/high-strength pr...Euromonitor International's Cider/Perry: Higher-End Momentum Against All Odds global briefing offers an insight into to the size and shape of the Cider/Perry market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the Cider/Perry market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Cider/Perry: Higher-End Momentum Against All Odds
Published on February 2011
Report Summary
Cider/perry has demonstrated its extraordinary resilience and cyclical nature within the narrow scope of a small number of key
markets. Being one of the few categories still relevant to the premiumisation trend and enjoying a steadily upward trajectory, cider can
also potentially shield brewers from the adverse effects of looming saturation and stifling taxation burdens. Lucrative opportunities are
hence opening up, while the category rises as a formidable rival to beer and RTDs/high-strength pr...
Euromonitor International's Cider/Perry: Higher-End Momentum Against All Odds global briefing offers an insight into to the size and
shape of the Cider/Perry market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and
trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers
strategic analysis of key factors influencing the market - be they new product developments, packaging innovations,
economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for
success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a
network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to
help drive informed strategic planning.
Table of Content
Cider/Perry: Higher-End Momentum Against All Odds
Euromonitor International
February 2011
Introduction
Global and Country Performance
Competitive Overview
Channel Analysis
Key Trends and New Product Developments
Prospects
Definitions
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