Bulgaria Consumer Electronics Report Q4 2010

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Bulgaria's domestic consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$1.2bn in 2010. …

Bulgaria's domestic consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$1.2bn in 2010. 2009 was a difficult year for Bulgarian consumers, with steep revenue declines reported in PCs and other electronics product categories. Bulgarian consumers remained under pressure in H110 from high unemployment and weak credit conditions. Bulgarian retail turnover plunged 11.7% y-o-y in April. Meanwhile, the European Commission's consumer confidence indicator for Bulgaria remains well below trend, suggesting households do not expect to improve their consumption patterns anytime soon. Despite this, Bulgarian consumer electronics spending is increase at a CAGR of 5.5% to US$1.4bn by 2014, driven by the growing popularity and affordability of digital lifestyle products like notebook computers and digital TV sets. Computers BMI forecasts Bulgarian domestic market computer hardware sales (including notebooks and accessories) of US$621mn in 2010. Computer hardware CAGR for the 2010-2014 period is forecast at about 5.6%. Growth areas in the next few years are expected to include low and mid-range servers, laptops, netbooks and handheld computers, storage devices and desktop PCs. AV AV devices accounted for around 29% of Bulgarian consumer electronics spending in 2009. Growth drivers in BMI's five-year forecast period will include LCD and plasma TV sets, portable media devices and Blu-ray format DVD players, with a CAGR of 5.1% projected for 2010-2014, helped by the country's move towards digital TV services. Mobile Handsets Mobile handset sales accounted for around 17% of Bulgarian consumer electronics spending in 2009. Bulgarian market handset revenues are forecast to grow at a CAGR of 5.8% to US$255mn in 2014 as mobile subscriber penetration reaches 137%. Sales will be dominated by the replacement market, with steadily growing demand for 3G handsets.

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  • 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Bulgaria Consumer Electronics Report Q4 2010Published on September 2010 Report SummaryBulgarias domestic consumer electronics devices market, defined as the addressable market for computing devices, mobile handsetsand AV products, is projected to be worth around US$1.2bn in 2010. 2009 was a difficult year for Bulgarian consumers, with steeprevenue declines reported in PCs and other electronics product categories.Bulgarian consumers remained under pressure in H110 from high unemployment and weak credit conditions. Bulgarian retail turnoverplunged 11.7% y-o-y in April. Meanwhile, the European Commissions consumer confidence indicator for Bulgaria remains well belowtrend, suggesting households do not expect to improve their consumption patterns anytime soon.Despite this, Bulgarian consumer electronics spending is increase at a CAGR of 5.5% to US$1.4bn by 2014, driven by the growingpopularity and affordability of digital lifestyle products like notebook computers and digital TV sets.ComputersBMI forecasts Bulgarian domestic market computer hardware sales (including notebooks and accessories) of US$621mn in 2010.Computer hardware CAGR for the 2010-2014 period is forecast at about 5.6%. Growth areas in the next few years are expected toinclude low and mid-range servers, laptops, netbooks and handheld computers, storage devices and desktop PCs.AVAV devices accounted for around 29% of Bulgarian consumer electronics spending in 2009. Growth drivers in BMIs five-yearforecast period will include LCD and plasma TV sets, portable media devices and Blu-ray format DVD players, with a CAGR of 5.1%projected for 2010-2014, helped by the countrys move towards digital TV services.Mobile HandsetsMobile handset sales accounted for around 17% of Bulgarian consumer electronics spending in 2009. Bulgarian market handsetrevenues are forecast to grow at a CAGR of 5.8% to US$255mn in 2014 as mobile subscriber penetration reaches 137%. Sales willbe dominated by the replacement market, with steadily growing demand for 3G handsets. Table of ContentExecutive Summary 4SWOT Analysis 6Bulgaria Consumer Electronics Market SWOT .... 6Bulgaria Political SWOT ...... 7Bulgaria Economic SWOT .... 8Bulgaria Business Environment SWOT . 8Business Environment Ratings ...... 9Table: Regional Consumer Electronics Business Environment Ratings. 9Consumer Electronics Market ...... 12Computers... 13Table: PC Sales .. 13AV ....... 15Table: AV Sales .. 15Mobile Handsets . 18Table: Mobile Communications .. 18Bulgaria Consumer Electronics Report Q4 2010 Page 1/4
  • 2. Find Industry reports, Company profilesReportLinker and Market StatisticsConsumer Electronics Industry .... 22Table: Bulgaria Electronics Industry Key Metrics ... 22Table: Bulgaria Distributors For Leading Brands ..... 26Industry Forecast Scenario ... 27Consumer Electronics Market .... 27Table: Consumer Electronics Overview ...... 28Industry Developments ....... 30Macroeconomic Forecast ...... 32Table: Bulgaria - Economic Activity ... 34Competitive Landscape 35Computer .... 35Handsets ..... 36AV ....... 37Company Profiles .. 39K&K Electronics . 39Technopolis . 41BMI Methodology .. 42How We Generate Our Industry Forecasts . 42Electronics Industry .... 43Sources ....... 43Bulgaria Consumer Electronics Report Q4 2010 Page 2/4
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  • 4. Find Industry reports, Company profilesReportLinker and Market Statistics Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93Bulgaria Consumer Electronics Report Q4 2010 Page 4/4