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Bulgaria's domestic consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$1.2bn in 2010. 2009 was a difficult year for Bulgarian consumers, with steep revenue declines reported in PCs and other electronics product categories. Bulgarian consumers remained under pressure in H110 from high unemployment and weak credit conditions. Bulgarian retail turnover plunged 11.7% y-o-y in April. Meanwhile, the European Commission's consumer confidence indicator for Bulgaria remains well below trend, suggesting households do not expect to improve their consumption patterns anytime soon. Despite this, Bulgarian consumer electronics spending is increase at a CAGR of 5.5% to US$1.4bn by 2014, driven by the growing popularity and affordability of digital lifestyle products like notebook computers and digital TV sets. Computers BMI forecasts Bulgarian domestic market computer hardware sales (including notebooks and accessories) of US$621mn in 2010. Computer hardware CAGR for the 2010-2014 period is forecast at about 5.6%. Growth areas in the next few years are expected to include low and mid-range servers, laptops, netbooks and handheld computers, storage devices and desktop PCs. AV AV devices accounted for around 29% of Bulgarian consumer electronics spending in 2009. Growth drivers in BMI's five-year forecast period will include LCD and plasma TV sets, portable media devices and Blu-ray format DVD players, with a CAGR of 5.1% projected for 2010-2014, helped by the country's move towards digital TV services. Mobile Handsets Mobile handset sales accounted for around 17% of Bulgarian consumer electronics spending in 2009. Bulgarian market handset revenues are forecast to grow at a CAGR of 5.8% to US$255mn in 2014 as mobile subscriber penetration reaches 137%. Sales will be dominated by the replacement market, with steadily growing demand for 3G handsets.