This study presents the analysis of vehicle platform strategies of key global original equipment manufacturers (OEMs) in the light vehicle category. It introduces definitions of a vehicle platform and architecture. It presents an overview of existing and proposed vehicle platform introductions by key 12 OEM groups. The study also discusses market forces and its influence on platform strategy for these key OEM groups. A comparative analysis is drawn. A correlation with compound annual growth rate (CAGR) is also established. Current and future dynamics of key global OEMs is discussed in detail along with clear illustration of activities undertaken by various OEMs globally. The study also discusses benefits of adoption of platform strategy.

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Analysis of Vehicle Platform Strategies of Key Global OEMs
Published on February 2012
Report Summary
This study presents the analysis of vehicle platform strategies of key global original equipment manufacturers (OEMs) in the light
vehicle category. It introduces definitions of a vehicle platform and architecture. It presents an overview of existing and proposed
vehicle platform introductions by key 12 OEM groups. The study also discusses market forces and its influence on platform strategy
for these key OEM groups. A comparative analysis is drawn. A correlation with compound annual growth rate (CAGR) is also
established. Current and future dynamics of key global OEMs is discussed in detail along with clear illustration of activities undertaken
by various OEMs globally. The study also discusses benefits of adoption of platform strategy.
Table of Content
TABLE OF CONTENTS
Research Scope 07
Aims and Objectives 08
Research Methodology 09
Key Questions This Study Will Answer 10
Definitions 11
Key OEM Groups Analysed in this Study 13
Executive Summary 14
Vehicle Platform and Parts Standardisation 31
Construction of a Vehicle Platform 32
Platform Strategy and Parts Standardisation Benefits 33
Platform Strategy'Limitations 37
Market Environment 38
Introduction to Market Forces and Environment 39
Industry Challenges 40
Market Drivers and Restraints 41
Key Market Drivers Explanation 42
Key Market Restraints Explanation 43
Industry Forecasts 44
Platform-based Production Forecasts of Key Global OEMs 45
Production Share Breakdown, 2010 vs. 2020 46
Top 50 Platforms Breakdown, 2010 vs. 2020 47
Global Platforms Share in Key OEMs' Total Production 48
Platform Summary of Key Global OEMs 49
Average Vehicle Production Per Platform Summary 50
Percent of Vehicle Production From Top Five Platforms 51
Key Global OEM Segmentation, 2010 vs. 2020 52
Key OEMs'Models vs. Platform Segmentation, 2010 53
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Key OEMs'Models vs. Platform Segmentation, 2020 54 Top 25 Models by Production, 2010 vs. 2020 55 Top 10 Production Platforms,
2010 vs. 2020 56
Key Global OEMs' Platform Strategy 57
Introduction to Key Global OEMs' Platform Strategy 58
Shared vs. Standalone Platforms, 2010 59
Shared vs. Standalone Platforms, 2020 60
Japanese OEMs' Platform Strategy, 2010 61
Japanese OEMs' Platform Strategy, 2020 62
European OEMs' Platform Strategy, 2010 63
European OEMs' Platform Strategy, 2020 64
North American OEMs' Platform Strategy, 2010 65
North American OEMs' Platform Strategy, 2020 66
Other Asian OEMs' Platform Strategy, 2010 67
Other Asian OEMs' Platform Strategy, 2020 68
OEM Profiling 69
OEM Profile 1' Volkswagen Group 70
OEM Profile 2'Renault-Nissan Group 102
OEM Profile 3'Toyota Group 113
OEM Profile 4'General Motors Group 120
OEM Profile 5'Geely Group 126
Understanding the Effectiveness of Key Global OEMs' Platform Strategy 132
Introduction to Indices of Measurement of Effectiveness 133
Summary of Indices Strategy of Key Global OEMs 134
Summary of Indices Scores of Key Global OEMs 135
Implication of Indices'Index 1 136
Implication of Indices'Index 2 137
Implication of Indices'Index 3 138
Implication of Indices'Index 4 139
Implication of Indices'Index 5 140
Implication of Indices'Index 6 141
Overall Platform Reduction vs. Average Shared Platforms, 2010 and 2020 142
Average Production Increase Per Platform vs. Model Increase Per Platform, 2010 and 2020 143
Overall Model Increase vs. Average Volume Per Model Increase, 2010 and 2020 144
Regional Approaches Of Key Global OEMs'A Review 145 Introduction to Regional Approaches 146 Regional Approach'North
America and Europe 147
Regional Approach'China and India 148
Summary of Regional Approaches 149
Conclusions and Recommendations 150
OEMs' CAGR vs. Indices Rank'Comparative Analysis 151
Implication of the Various Indices on OEMs' Market Share 152
The CEO's Perspective 153
The Last Word'Three Big Predictions 155
Appendix 156
List of Key Industry Participants 157
List of Abbreviations 158
Legal Disclaimer 160
Market Engineering Methodology 161
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