An extensive marketing campaign, including television advertising for Air Wick FreshMatic, significantly boosted sales of the Air Wick brand in 2009 and contributed to increasing sales growth of air care across the sector.Euromonitor International's Air Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the Home Care industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Air Care - Denmark
Published on July 2010
Report Summary
An extensive marketing campaign, including television advertising for Air Wick FreshMatic, significantly boosted sales of the Air Wick
brand in 2009 and contributed to increasing sales growth of air care across the sector.
Euromonitor International's Air Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a
national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It
identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new
product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate
how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners,
Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Home Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a
network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to
help drive informed strategic planning.
Table of Content
Air Care in Denmark
Euromonitor International
July 2010
List of Contents and Tables
Executive Summary
Poor Value Sales Performance Due To Economic Recession
Strong Demand for Sustainable and Allergy-friendly Home Care Products
Strong Growth in Private Label
Strong Discounters Trend
Value Sales Slump Expected To Continue
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Key Trends and Developments
Growing Consumer Price-sensitivity As the Economy Slumps Into Recession
Strong Discounters Trend Fuels Price Competition
Strong Private Label Trend
Lohas Consumer Trend Drives Premium Sales in 2009
Strong Convenience Trend in Denmark
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care by Sector: Value 2004-2009
Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Penetration of Private Label by Sector 2004-2009
Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Borup Kemi I/s
Strategic Direction
Key Facts
Summary 2 Borup Kemi I/S: Key Facts
Summary 3 Borup Kemi I/S: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Borup Kemi I/s: Competitive Position 2009
Danlind A/S
Strategic Direction
Key Facts
Summary 5 Danlind A/S: Key Facts
Summary 6 Danlind A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Danlind A/S: Competitive Position 2009
Nordisk Parfumerivarefabrik (nopa) A/S
Strategic Direction
Key Facts
Summary 8 Nordisk Parfumerivarefabrik A/S: Key Facts
Summary 9 Nordisk Parfumerivarefabrik A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Nordisk Parfumerivarefabrik A/S: Competitive Position 2009
O Kavli A/S
Strategic Direction
Key Facts
Summary 11 O Kavli A/S: Key Facts
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Summary 12 O Kavli A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 O Kavli A/S: Competitive Position 2009
Sterling Polish Co A/S
Strategic Direction
Key Facts
Summary 14 Sterling Polish Co A/S: Key Facts
Summary 15 Sterling Polish Co A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Sterling Polish Co A/S: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Subsector: Value 2004-2009
Table 12 Sales of Air Care by Subsector: % Value Growth 2004-2009
Table 13 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2009
Table 14 Air Care Fragrances Rankings by Value 2006-2009
Table 15 Air Care Company Shares 2005-2009
Table 16 Air Care Brand Shares 2006-2009
Table 17 Forecast Sales of Air Care by Subsector: Value 2009-2014
Table 18 Forecast Sales of Air Care by Subsector: % Value Growth 2009-2014
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