Advertising in France

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The Advertising in France industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Advertising in France's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Advertising in France* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume * Five forces scorecards provide an accessible yet in depth view of the market's competitive landscapeWhy you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe advertising industry consists of agencies providing advertising services, including display advertising services. The market value reflects net fee and commission revenue of the agencies for provision of such services to their clients, and does not equate to the total advertising expenditure within the country or region.Similarly, revenue data provided in the Leading Companies chapter refers the total revenues retained by each company, after subtraction of any payments they may make on behalf of their clients to media channel suppliers, such as television broadcasters, newspaper and magazine publishers, etc. It also includes any revenue obtained from any non-advertising operations. Revenues therefore do not equate to the gross billings made by advertising agencies to their clients.Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.For the purposes of this report, Europe consists of Western Europe and Eastern Europe.Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

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Advertising in France

  1. 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Advertising in FrancePublished on November 2010 Report SummaryThe Advertising in France industry profile is an essential resource for top-level data and analysis covering the Advertising industry. Itincludes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape,leading companies and demographic information.Scope* Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Advertising in Frances recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards* Includes a five-year forecast of Advertising in France* The leading companies are profiled with supporting key financial metrics* Supported by the key macroeconomic and demographic data affecting the marketHighlights* Detailed information is included on market size, measured by value and/or volume* Five forces scorecards provide an accessible yet in depth view of the markets competitive landscapeWhy you should buy this report* Spot future trends and developments* Inform your business decisions* Add weight to presentations and marketing materials* Save time carrying out entry-level researchMarket DefinitionThe advertising industry consists of agencies providing advertising services, including display advertising services. The market valuereflects net fee and commission revenue of the agencies for provision of such services to their clients, and does not equate to thetotal advertising expenditure within the country or region.Advertising in France Page 1/5
  2. 2. Find Industry reports, Company profilesReportLinker and Market StatisticsSimilarly, revenue data provided in the Leading Companies chapter refers the total revenues retained by each company, aftersubtraction of any payments they may make on behalf of their clients to media channel suppliers, such as television broadcasters,newspaper and magazine publishers, etc. It also includes any revenue obtained from any non-advertising operations. Revenuestherefore do not equate to the gross billings made by advertising agencies to their clients.Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchangerates.For the purposes of this report, Europe consists of Western Europe and Eastern Europe.Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the UnitedKingdom.Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine. Table of ContentTABLE OF CONTENTSEXECUTIVE SUMMARY 2MARKET OVERVIEW 7Market definition 7Research highlights 8Market analysis 9MARKET VALUE 10MARKET SEGMENTATION I 11MARKET SEGMENTATION II 12FIVE FORCES ANALYSIS 13Summary 13Buyer power 14Supplier power 15New entrants 16Substitutes 17Rivalry 18LEADING COMPANIES 19Euro RSCG Worldwide 19Omnicom Group Inc. 21Publicis Groupe SA 25MARKET FORECASTS 30Market value forecast 30MACROECONOMIC INDICATORS 31APPENDIX 33Methodology 33Industry associations 34Related Datamonitor research 34Disclaimer 35ABOUT DATAMONITOR 36Premium Reports 36Advertising in France Page 2/5
  3. 3. Find Industry reports, Company profilesReportLinker and Market StatisticsSummary Reports 36Datamonitor consulting 36LIST OF TABLESTable 1: France advertising industry value: $ million, 200509 10Table 2: France advertising industry segmentation I:% share, by value, 2009 11Table 3: France advertising industry segmentation II: % share, by value, 2009 12Table 4: Euro RSCG Worldwide: key facts 19Table 5: Omnicom Group Inc.: key facts 21Table 6: Omnicom Group Inc.: key financials ($) 22Table 7: Omnicom Group Inc.: key financial ratios 23Table 8: Publicis Groupe SA: key facts 25Table 9: Publicis Groupe SA: key financials ($) 27Table 10: Publicis Groupe SA: key financials () 27Table 11: Publicis Groupe SA: key financial ratios 28Table 12: France advertising industry value forecast: $ million, 200914 30Table 13: France size of population (million), 200509 31Table 14: France gdp (constant 2000 prices, $ billion), 200509 31Table 15: France gdp (current prices, $ billion), 200509 31Table 16: France inflation, 200509 32Table 17: France consumer price index (absolute), 200509 32Table 18: France exchange rate, 200509 32LIST OF FIGURESFigure 1: France advertising industry value: $ million, 200509 10Figure 2: France advertising industry segmentation I:% share, by value, 2009 11Figure 3: France advertising industry segmentation II: % share, by value, 2009 12Figure 4: Forces driving competition in the advertising industry in France, 2009 13Figure 5: Drivers of buyer power in the advertising industry in France, 2009 14Figure 6: Drivers of supplier power in the advertising industry in France, 2009 15Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in France, 2009 16Figure 8: Factors influencing the threat of substitutes in the advertising industry in France, 2009 17Figure 9: Drivers of degree of rivalry in the advertising industry in France, 2009 18Figure 10: Omnicom Group Inc.: revenues & profitability 23Figure 11: Omnicom Group Inc.: assets & liabilities 24Figure 12: Publicis Groupe SA: revenues & profitability 28Figure 13: Publicis Groupe SA: assets & liabilities 29Figure 14: France advertising industry value forecast: $ million, 200914 30Advertising in France Page 3/5
  4. 4. Find Industry reports, Company profilesReportLinker and Market Statistics Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. Advertising in France Product Formats Please select the product formats and the quantity you require. Digital Copy--USD 250.00 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________Advertising in France Page 4/5
  5. 5. Find Industry reports, Company profilesReportLinker and Market Statistics Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93Advertising in France Page 5/5

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