Adult mouth care value sales rose 1% reaching EUR10 million in 2009. Stability in terms of unit prices inhibited stronger growth. Furthermore, apart from television advertising carried out by the Tantum Verde brand, there was a lack of investments by manufacturers in advertising and product innovation which led to stable demand.Euromonitor International's Adult Mouth Care Products in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change. Product coverage: Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the Consumer Health industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Adult Mouth Care - Portugal
Published on March 2010
Report Summary
Adult mouth care value sales rose 1% reaching EUR10 million in 2009. Stability in terms of unit prices inhibited stronger growth.
Furthermore, apart from television advertising carried out by the Tantum Verde brand, there was a lack of investments by
manufacturers in advertising and product innovation which led to stable demand.
Euromonitor International's Adult Mouth Care Products in Portugal report offers a comprehensive guide to the size and shape of the
market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth.
Forecasts to 2014 illustrate how the market is set to change.
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Consumer Health industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planning.
Table of Content
Adult Mouth Care in Portugal
Euromonitor International
March 2010
List of Contents and Tables
Executive Summary
Consumer Healthcare Value Sales Affected by Adverse Economic Climate
Faster Growth Boosted by Advertising, Innovation and Interest in Healthy Living
Multinationals Led Consumer Healthcare
Parapharmacies and Internet Channels Gain Some More Ground
Modest Value Growth Expected Over the Forecast Period
Key Trends and Developments
Unfavourable Economic Climate Inhibits Stronger Value Growth
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Rising Obesity Rates Stimulate Sales of OTC Obesity and Slimming Products
Ageing Population Will Boost Sales Over the Forecast Period
Tobacco Ban in Public Areas Stimulates Sales of Nrt Smoking Cessation Aids
Investments in Advertising and New Products Prove To Be Successful Strategies
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services 2004-2009
Table 2 Life Expectancy at Birth 2004-2009
Market Data
Table 3 Sales of Consumer Health by Sector: Value 2004-2009
Table 4 Sales of Consumer Health by Sector: % Value Growth 2004-2009
Table 5 Consumer Health Company Shares by Value 2005-2009
Table 6 Consumer Health Brand Shares by Value 2006-2009
Table 7 Penetration of Private Label by Sector 2004-2009
Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2004-2009
Table 9 Sales of Consumer Health by Sector and Distribution Format: % Analysis 2009
Table 10 Forecast Sales of Consumer Health by Sector: Value 2009-2014
Table 11 Forecast Sales of Consumer Health by Sector: % Value Growth 2009-2014
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC Healthcare Switches 2007-2009
Definitions
Summary 2 Research Sources
Coutinho & Alexandre Lda
Strategic Direction
Key Facts
Summary 3 Coutinho & Alexandre Lda: Key Facts
Summary 4 Coutinho & Alexandre Lda: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Coutinho & Alexandre Lda: Competitive Position 2009
Distrifa- Soluções De Saude Lda
Strategic Direction
Key Facts
Summary 6 Distrifa- Soluções de Saude Lda: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Distrifa- Soluções de Saude Lda: Competitive Position 2009
Laboratorio J Neves, Lda
Strategic Direction
Key Facts
Summary 8 Laboratorio J Neves Lda: Key Facts
Summary 9 Laboratorio J Neves Lda: Operational Indicators
Company Background
Production
Competitive Positioning
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Summary 10 Laboratorio J Neves Lda: Competitive Position 2009
Laboratório Medinfar Produtos Farmacêuticos SA
Strategic Direction
Key Facts
Summary 11 Laboratório Medinfar Produtos Farmacêuticos SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Laboratório Medinfar Produtos Farmacêuticos SA: Competitive Position 2009
Natiris-centro Dietetico Lda
Strategic Direction
Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Natiris-Centro Dietético Lda: Competitive Position 2009
Trends
Category Data
Table 12 Sales of Adult Mouth Care: Value 2004-2009
Table 13 Sales of Adult Mouth Care: % Value Growth 2004-2009
Table 14 Adult Mouth Care Company Shares by Value 2005-2009
Table 15 Adult Mouth Care Brand Shares by Value 2006-2009
Table 16 Forecast Sales of Adult Mouth Care: Value 2009-2014
Table 17 Forecast Sales of Adult Mouth Care: % Value Growth 2009-2014
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