2010 Leading Providers of Outsourced Sales and Marketing Services
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IntroductionThe sales and marketing outsourcing (SMO) model has evolved from a simple method of outsourcing internal sales into the outsourcing of end-to-end sales and marketing activity. This report combines primary research into customer satisfaction with outsourced SMO services with assessments of market activity to present a multifaceted view of the SMO outsourcing industry.Features and benefits* Results of the world's largest primary research project on customer satisfaction with SMO service provision.* Analysis of activity by region, industry and service type in the global SMO market.HighlightsAn SMO service provider's ability to resolve problems was selected by the most respondents as being "very important."The use of technology in the SMO industry is expected to increase.Sales and marketing agencies (SMAs) work as links between CPG companies, retailers, and vendors.Your key questions answered* Which SMO service providers provide the highest levels of customer satisfaction'* Which factors do clients consider most important when assessing satisfaction with SMO service delivery'
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2010 Leading Providers of Outsourced Sales and Marketing Services
- 1. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! 2010 Leading Providers of Outsourced Sales and Marketing Services Published on April 2011 Report Summary Introduction The sales and marketing outsourcing (SMO) model has evolved from a simple method of outsourcing internal sales into the outsourcing of end-to-end sales and marketing activity. This report combines primary research into customer satisfaction with outsourced SMO services with assessments of market activity to present a multifaceted view of the SMO outsourcing industry. Features and benefits * Results of the world's largest primary research project on customer satisfaction with SMO service provision. * Analysis of activity by region, industry and service type in the global SMO market. Highlights An SMO service provider's ability to resolve problems was selected by the most respondents as being "very important." The use of technology in the SMO industry is expected to increase. Sales and marketing agencies (SMAs) work as links between CPG companies, retailers, and vendors. Your key questions answered * Which SMO service providers provide the highest levels of customer satisfaction' * Which factors do clients consider most important when assessing satisfaction with SMO service delivery' Table of Content Executive Summary Service users represented majority of respondents SMO is a market for small deals SMO is more prevalent in the CPG and pharmaceuticals industries The evolving sales outsourcing model Emergence of integrated marketing service providers Increasing use of technology to gain consumer insights OVERVIEW Introduction Summary Methodology Satisfaction criteria Questionnaire design 2010 Leading Providers of Outsourced Sales and Marketing Services (From Slideshare) Page 1/7
- 2. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! SURVEY FINDINGS 2010: OVERALL SATISTFACTION Introduction Overall satisfaction Five-step quality assurance procedure Service users represented the majority of respondents The survey population was global, with around 48% respondents being in EMEA Professional services, manufacturing, and healthcare professionals made up the majority of respondents Problem resolution and requirements awareness were among the most important criteria SURVEY FINDINGS 2010: PERFORMANCE CRITERIA Requirements awareness Shared goals Financial benefits Risk mitigation Partnership approach Problem resolution Corporate reputation Skills and resources Future orientation GLOBAL SALES AND MARKETING OUTSOURCING CONTRACTS ACTIVITY Introduction SMO is a market for small deals KPO/BPO vendors offer basic sales outsourcing services Technology providers received most of the SMO contracts List of SMO contracts SMO contracts signed by SMAs and advertising agencies SMO contracts signed by technology providers SMO contracts signed by KPO/BPO and contact center service providers GLOBAL SALES AND MARKETING OUTSOURCING MARKET TRENDS Introduction The evolving sales outsourcing model Emergence of integrated marketing service providers SMO outsourcing expected to flourish as CPG companies increase sales and marketing budgets Increasing competition will encourage the use of alternative delivery channels among CPG companies Increasing use of technology to gain consumer insights Social media and marketing Use of sales and dealer management tools among CPG companies Downsizing sales departments encourages the use of contract sales organizations The shift in the promotional mix to improve ROI has proved to be a tailwind for SMAs GLOBAL SALES AND MARKETING OUTSOURCING VENDOR LANDSCAPE Diversified vendor landscape BPO providers are building their SMO capabilities Pure-play SMO vendors are also consolidating Introduction of new services SALES AND MARKETING OUTSOURCING VENDOR PROFILES Introduction 3FORWARD Business description Clients 2010 Leading Providers of Outsourced Sales and Marketing Services (From Slideshare) Page 2/7
- 3. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Major services and solutions Key facts Recent developments ACCENTURE Business description Clients Revenue breakdown Major services and solutions Key facts Recent developments ACQUIRENT Business description Clients Major services and solutions Key facts CALLBOX Business description Clients Major services and solutions Key facts Recent developments CMO AXIS Business description Clients Major services and solutions Key facts CYDCOR Business description Clients Major services and solutions Key facts ECLERX Business description Clients Revenue breakdown Major services and solutions Key facts Recent developments GENPACT Business description Clients Revenue breakdown Major services and solutions Key facts Recent developments GOOGLE Business description Clients 2010 Leading Providers of Outsourced Sales and Marketing Services (From Slideshare) Page 3/7
- 4. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Revenue breakdown Major services and solutions Key facts Recent developments HARTE-HANKS Business description Clients Revenue breakdown Major services and solutions Key facts Recent developments HEWLETT-PACKARD Business description Clients Revenue breakdown Major services and solutions Key facts Recent developments IBM Business description Clients Revenue breakdown Major services and solutions Key facts Recent developments MARKETSOURCE Business description Clients Major services and solutions Key facts MARKETSTAR Business description Clients Major services and solutions Key facts Recent developments THE NIELSEN COMPANY Business description Clients Revenue breakdown Major services and solutions Key facts Recent developments XEROX Business description Clients Revenue breakdown Major services and solutions 2010 Leading Providers of Outsourced Sales and Marketing Services (From Slideshare) Page 4/7
- 5. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Key facts Recent developments APPENDIX Methodology Further reading Ask the analyst Disclaimer 2010 Leading Providers of Outsourced Sales and Marketing Services (From Slideshare) Page 5/7
- 6. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. 2010 Leading Providers of Outsourced Sales and Marketing Services Product Formats Please select the product formats and the quantity you require. 1 User License--USD 2 500.00 Quantity: _____ Corporate License--USD 6 250.00 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________ 2010 Leading Providers of Outsourced Sales and Marketing Services (From Slideshare) Page 6/7
- 7. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature: Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 2010 Leading Providers of Outsourced Sales and Marketing Services (From Slideshare) Page 7/7