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10 Trends to Watch in Over-The-Counter Healthcare Products in 2012

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Today's consumer is much more inclined to self-diagnose and medicate than in the past, creating new opportunities for over-the-counter healthcare products. This presentation reviews ten trends to …

Today's consumer is much more inclined to self-diagnose and medicate than in the past, creating new opportunities for over-the-counter healthcare products. This presentation reviews ten trends to watch in non-prescription medications including unique delivery systems, harder working formulations, cutting edge smartphone applications, and more.Consumers are living longer lives today, helping to create a vibrant market for non-prescription medications that can improve health and wellness.See how companies are innovating with faster-acting medications, on-the-go products and medications that are more user friendly for older consumers.Examine how technology is evolving to enable consumers to monitor both environmental and medical conditions for better outcomes.While much of the consumer packaged goods marketplace is mired in low single-digit annual growth, over-the-counter healthcare products are an exception with sales growth that is easily outpacing population growth.Seeking to better manage healthcare costs and medical outcomes, consumers are attracted to healthcare products that fit their busy, active lifestyles. From products that can be used anytime, anywhere to medications that are as easy to take as many foods and drinks, OTC healthcare innovation is robust.Find out how the consumer preference for organic and natural products is beginning to spill over into OTC healthcare. Understand how product makers are satisfying the needs of information hungry consumers and encouraging better compliance.What are some of the fastest-growing over-the-counter healthcare product categories, by geography'What new medication format offers portion control, reduced packaging, one-handed operation and outstanding portability'How are medication marketers innovating with products that are designed to look like foods, but act like medications'Preferences toward natural and organic products vary by age; which age groups are most favorably disposed toward 'natural' and 'organic' products'


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  • 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!10 Trends to Watch in Over-The-Counter Healthcare Products in2012Published on July 2012 Report SummaryTodays consumer is much more inclined to self-diagnose and medicate than in the past, creating new opportunities forover-the-counter healthcare products. This presentation reviews ten trends to watch in non-prescription medications including uniquedelivery systems, harder working formulations, cutting edge smartphone applications, and more.Consumers are living longer livestoday, helping to create a vibrant market for non-prescription medications that can improve health and wellness.See how companiesare innovating with faster-acting medications, on-the-go products and medications that are more user friendly for olderconsumers.Examine how technology is evolving to enable consumers to monitor both environmental and medical conditions for betteroutcomes.While much of the consumer packaged goods marketplace is mired in low single-digit annual growth, over-the-counterhealthcare products are an exception with sales growth that is easily outpacing population growth.Seeking to better managehealthcare costs and medical outcomes, consumers are attracted to healthcare products that fit their busy, active lifestyles. Fromproducts that can be used anytime, anywhere to medications that are as easy to take as many foods and drinks, OTC healthcareinnovation is robust.Find out how the consumer preference for organic and natural products is beginning to spill over into OTChealthcare. Understand how product makers are satisfying the needs of information hungry consumers and encouraging bettercompliance.What are some of the fastest-growing over-the-counter healthcare product categories, by geographyWhat newmedication format offers portion control, reduced packaging, one-handed operation and outstanding portabilityHow are medicationmarketers innovating with products that are designed to look like foods, but act like medicationsPreferences toward natural andorganic products vary by age; which age groups are most favorably disposed toward natural and organic products10 Trends to Watch in Over-The-Counter Healthcare Products in 2012 (From Slideshare) Page 1/3
  • 2. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. 10 Trends to Watch in Over-The-Counter Healthcare Products in 2012 Product Formats Please select the product formats and the quantity you require. 1 User License--USD 1 495.00 Quantity: _____ Corporate License--USD 3 737.50 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________10 Trends to Watch in Over-The-Counter Healthcare Products in 2012 (From Slideshare) Page 2/3
  • 3. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 9310 Trends to Watch in Over-The-Counter Healthcare Products in 2012 (From Slideshare) Page 3/3

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