Understanding and Managing Reputation Risk

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How Reputation Consultancy work with companies to understand and manage reputation risk

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Understanding and Managing Reputation Risk

  1. 1. Reputation Risk Taking care of your future www.reputationconsultancy.com
  2. 2. Our Reputation Risk Tracker allows you to harness big data analysis to evidence and understand risk threats and opportunities. Clients use this insight to manage reputation risks, provide warning signals and make better-informed decisions. We reveal powerful evidence-based information of value to all decision-makers from Executive Boards, Non-Executive Directors, Risk Managers, Investor Relations to those requiring comprehensive analysis and due diligence including Investors, Suppliers, Credit Assessors and Regulators. Our clients use this information to prioritise known risks, inform investment decisions, check for emerging and unknown risks, predict the likely impact on reputation of future actions and to assess the effectiveness of their risk management and communications. Our Reputation Risk Tracker analyses six key categories of risk, going back up to five years to look for trends and consider the impact of previous events and issues. It can also track changes to reputation on an ongoing basis to provide weekly, monthly or quarterly updates on how risks to reputation are evolving. It shows the depth and types of emotion connected to specific issues and allows comparison across entire sectors as well as different countries, languages and cultures. Ultimately, risk tracking gives you the ability to measure, monitor and thereby manage risks proactively and effectively. Reputation Risk Taking care of your future
  3. 3. We assess your reputation risk across the six defined areas or we can tailor the criteria to the specific concerns of your organisation Across each of these six areas you will see the following Reputation Risk Taking care of your future
  4. 4. actual losses operational risk sector, competitors and other markets transparency and accountability of reporting managing risk reputation risk reporting purposes Reputation Risk Tracking can be undertaken using two of our insight tools: Reputation Risk Tracker: Using big data analysis we distil online content and weight it by influence and strength of sentiment providing a very accurate picture of the risk threats and opportunities. This is a highly flexible tool that can be used without the need to contact or alert stakeholders. Reputation Risk Fingerprint: Market research that evidences each stakeholder group’s perception of risks, allowing you to compare and contrast attitudes and identify where risks to reputation lie. Tracker ™ ™ ™ ™ Tracker ™ ™ ™ ™
  5. 5. An example of reputation risk management information showing the key drivers of reputation risk. Our Change For Good can use reputation coaching to begin improving reputation from within your organisation, building reputation risk management into practices and behaviours across your individuals, relationships and internal processes. Our Influence That Lasts team can work with your communications and investor relations teams to build a reputation risk management strategy designed to target the issues and influencers having most impact on how your organisation is perceived. And then… Top Operating Risk Issues and Sentiment Happiness Surprise Sadness Fear Anger Distrust Contempt 24% 6% 17% 22% 22% 7% 3% Operating Communication Regulatory ESG Financial Management and Leadership 0% 5% 10% 15% 20% 25% Reputation Risk Association and emotion with key risk themes Risk Dashboard – Changes in Importance and Sentiment Reputation Risk 5 5 10 15 20 -5 -5 -10 -10 -15 -15 -20 -20 -2510 Association Rising / Sentiment Improving Association Rising + Sentiment Worsening Association Falling + Sentiment Improving Association Falling / Sentiment Worsening 2025 Emissions Heathrow Premium Regularity Willie Walsh Cancellations Chief Executive Competition Customer Service Emergency landings 5 5 10 15 20 5 5 -5 -5 -10 -10 -15 -15 -20 -20 -2510 Association Rising / Sentiment Improving Association Rising + Sentiment Worsening Association Falling + Sentiment Improving Association Falling / Sentiment Worsening 2025 Emissions Heathrow Premium Regularity Willie Walsh Cancellations Chief Executive Competition Customer Service Emergency landings Changes in Association with Issue and Sentiment during QX 2013
  6. 6. Your team Above (left to right): Neal Foundly, Abigail Herron, Steve Leigh, Rachel Griffiths, Will Medd. Rachel Griffiths Will Medd Steve Leigh Abigail Herron Neal Foundly Our team enables you to enable you to take care of your future by bringing all the diversity of skills required for complete reputation risk management.
  7. 7. Our story
  8. 8. Let’s begin If you’d like to talk to us and to know a little more then please do get in touch. Here’s how to contact us: reputationconsultancy.co.uk reputationconsultancy.co.uk/blog @Repconsultancy Or simply get in touch with Rachel to talk things through: Rachel.Griffiths@reputationconsultancy.co.uk Office: 0844 561 0476 Mob: 07793 200888 Why not join us for a coffee? We work globally and across the UK, we’re in London weekly and our home is in MediaCityUK, Manchester.

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