Another 33 things I know about Art Direction

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What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation here are 33 more things I know about Art Direction. I hope that you find this helpful.
Enjoy.
Ps. And please share if you have learnt something from this presentation.

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Another 33 things I know about Art Direction

  1. 1. David Bell - Executive Creative Director MercerBell
  2. 2. r shots carefully. 34. Select you
  3. 3. 35. Crop with care.
  4. 4. shots well. Treat your 36. n forever. y will live o And the
  5. 5. Over 277,000,000 images
  6. 6. 37. Make the most of all your opportunities.
  7. 7. au ilvy and I at his beloved Chate David Og , in the Loire Valley, France. de Touffou
  8. 8. And keep on making the most of them.
  9. 9. 38. Look beyond your screen for inspiration.
  10. 10. Look up for inspiration. An old sign still live on Sydney’s busiest shopping mall.
  11. 11. nd look down. A
  12. 12. 39. Simple is always best.
  13. 13. 39. Simple is always best.
  14. 14. ual type. 40.Use vis
  15. 15. 41.Don’t annoy your Copywriter. (or the reader)
  16. 16. If your poor design reduces readability, then expect the worst to happen.
  17. 17. df .or www.stcsig ss.p ability-ki /read g/mgt/docs
  18. 18. how the reader 42. S where to begin initial caps. with
  19. 19. ial caps look good and they help Init ow the reader where to begin. sh
  20. 20. te your design) 43.(Punctua
  21. 21. ewspapers and 44. N azines are an mag ’s playground. Art Director
  22. 22. ne_amplifier azi ocacola_fm_mag om/media/dm/c orld.c www.adsofthew
  23. 23. 45. Simple ideas n real colour. i
  24. 24. Be clever with colour to bring your ideas to life.
  25. 25. dvertising. 6.Illusion in a 4
  26. 26. ys check on 47.Alwa le for ideas. the bott
  27. 27. the product. .Torture test 48
  28. 28. osites always 49. Opp ct attention. attra
  29. 29. Helvetica
  30. 30. 50. eas. ig id le, b Litt m) 0mm x 55m (9
  31. 31. hat you don’t 51. W ore powerful see is m what you do. than
  32. 32. ndered why . Ever wo 52 s have so artist y different man brushes?
  33. 33. If you get stuck, then work with a different pen.
  34. 34. al ideas. 3. Big visu 5
  35. 35. all ideas. 54. Sm
  36. 36. are all careful with © 55. Hope you
  37. 37. 6. Reflect 5 your ideas.
  38. 38. . Is there an 57 in the logo? idea
  39. 39. 58. esigning by D e of thirds. the rul
  40. 40. ds-grid-outline/ /rule-thir www.designmodo.com
  41. 41. the benefit. 59. Visualise
  42. 42. quick way 60. A ab attention. to gr flip the pic
  43. 43. 1. Maintain 6 ye contact. e
  44. 44. Sharbat Gula was the subject of Steve McCurry's "Afghan Girl."
  45. 45. Steve Jobs By Albert Watson
  46. 46. erson looking out of the layout. Avoid having the p
  47. 47. 62. Not everyone sees what you see. Make sure all your visuals are clear.
  48. 48. 6 dolphins or 2 people?
  49. 49. DUCK TOYS
  50. 50. BUNNY TOYS
  51. 51. CHINA RESTAURANT
  52. 52. he n to l e t 63. W eadline do the h talking. all the
  53. 53. still sells. 64. Sex e well art directed. It just has to b
  54. 54. 5. The real 6 story behind blue boat’. ‘the ow to keep everyone happy H with your Art Direction.
  55. 55. Some  people  just   have  to  make   changes.  
  56. 56. So  give  them     a  blue  boat.    
  57. 57. Sometime  in  the     Mad  Men  era     an  Art  Director     literally  added  a     blue  boat  to  his     layout  just  so  the     client  would  have     something     to  change.       Ever  since,  this  has     been  know  as  giving     the  client     a    ‘blue  boat’.      
  58. 58. en there is nothing 66.“Wh ay then, art direct much to s e hell out of it” th
  59. 59. ary-posters/ !/work/mixion keys.com.au/# www.themon
  60. 60. See the first ‘33 things...’ presentation on slideshare. www.slides /33-things-i-knowhare.net/Reosurfer n about-art-directio
  61. 61. David Bell Executive Creative Director - MercerBell

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