1. Be on time, be enthusiastic and positive. Be yourself.Read Don’s site and have a few solid questions to ask him.2. Begin with a great idea, and end with an even better one.3. Turn good ideas, into great campaigns. 4. BE BRUTAL: Three great ideas, always beats thirty three average ones.
5. You’re an Art Director, so presentationand style are very important. Portfolio Vs iBook Vs iPad? (Remember Don was a writer, so consider your audience carefully.)
6. Show a good range of work, across multiple channels, products and brands.7. Always adapt your book for your audience and rehearse your presentation.8. Show at least one fully art directed campaign. 9. Talk about your creative interests outside of advertising. 10. Listen carefully to all the feedback and act on the advice that feels right for you.
32.And neverforget. ‘Big ideas are your last legal means of an unfair creative advantage.’ D. Bell