South Africa Mobile Service Market, Subscribers & Companies Forecast to 2015
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South Africa Mobile Service Market, Subscribers & Companies Forecast to 2015

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South Africa telecom sector boasts the continent’s most advanced networks in terms of technology deployed and services provided. In a virtually saturated voice market, three mobile networks – Vodacom, MTN and Cell C– are competing for market share in the mobile service market. 3G/HSPA mobile broadband services now rival available DSL fixed-line offerings in terms of both speed and price, and have consequently taken the upper hand in terms of subscriber numbers. With its relatively well developed and diverse infrastructure, South Africa is also taking a regional lead role in the convergence of telecommunication and information technologies with the media and entertainment sector, promising reductions in telecommunication costs and better availability of information and services. The mobile service market in South Africa was valued US$ XXXX Billion in 2011 and is expected to be US$ XXXX Billion by 2015. In South Africa, the total number of mobile subscriber was XXXX Million in 2011 and is expected to increase to XXXX Million by 2015.

South African Mobile Market Company Analysis

The South African mobile telecommunications market is characterized by three mobile network operators (Vodacom, MTN and Cell C) as well as a fourth mobile ‘virtual’ network operator (Virgin). Vodacom is the leading mobile service operator in South Africa. It generated revenue of US$ XXXX Billion in 2011 and is likely to be the leader in South African mobile Service market by 2015. Vodacom also has the largest mobile subscriber base in South Africa with XXXX Million Subscribers in 2011. In South African mobile service market MTN and Cell C are holding the second and third position with over US$ XXXX Billion and US$ XXXX Billion revenue in 2011 respectively. In terms of subscribers also MTN and Cell C are holding the second and Third spot respectively.

The mobile data market in South Africa is predicted to be a significant revenue contributor for mobile telecommunication operators, such as MTN, over the next five years. The reduction in interconnection fees is likely to have adverse impact on the revenue of the South African mobile operators. The two dominant mobile operators Vodacom and MTN are raking in billions of US Dollar each year through interconnect charges; so lower rates may significantly influence their revenue and profits.
South African Mobile Market Analysis

In South Africa Mobile service market voice is the major source of revenue. In 2011, the South African mobile voice service market was worth US$ XXXX Billion and it is projected to increase to US$ XXXX Billion by 2015. However in the coming years the growth rate of voice service is likely to reduce slightly as the demand for data service are growing in South Africa. The mobile data service market in South Africa was valued US$ XXXX Billion in 2011 and it is projected to reach US$ XXXX Billion by 2015.

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  • 1. Renub Research www.renub.comSouth Africa Mobile Service Market, Subscribers & Companies Forecast to 2015Published: , 2013Copyright © 2013 Renub Research – All Rights Reserved
  • 2. South Africa Mobile Service Market – Market OverviewSouth Africa telecom sector boasts the continent’s most advanced networks in terms oftechnology deployed and services provided. In a virtually saturated voice market, three mobilenetworks – Vodacom, MTN and Cell C– are competing for market share in the mobile servicemarket. 3G/HSPA mobile broadband services now rival available DSL fixed-line offerings interms of both speed and price, and have consequently taken the upper hand in terms ofsubscriber numbers. With its relatively well developed and diverse infrastructure, South Africais also taking a regional lead role in the convergence of telecommunication and informationtechnologies with the media and entertainment sector, promising reductions intelecommunication costs and better availability of information and services. The mobileservice market in South Africa was valued US$ XXXX Billion in 2011 and is expected to be US$XXXX Billion by 2015. In South Africa, the total number of mobile subscriber was XXXX Million in2011 and is expected to increase to XXXX Million by 2015.South African Mobile Market Company AnalysisThe South African mobile telecommunications market is characterized by three mobile networkoperators (Vodacom, MTN and Cell C) as well as a fourth mobile ‘virtual’ network operator(Virgin). Vodacom is the leading mobile service operator in South Africa. It generated revenueof US$ XXXX Billion in 2011 and is likely to be the leader in South African mobile Servicemarket by 2015. Vodacom also has the largest mobile subscriber base in South Africa with XXXXMillion Subscribers in 2011. In South African mobile service market MTN and Cell C are holdingthe second and third position with over US$ XXXX Billion and US$ XXXX Billion revenue in 2011respectively. In terms of subscribers also MTN and Cell C are holding the second and Third spotrespectively.The mobile data market in South Africa is predicted to be a significant revenue contributor formobile telecommunication operators, such as MTN, over the next five years. The reduction ininterconnection fees is likely to have adverse impact on the revenue of the South Africanmobile operators. The two dominant mobile operators Vodacom and MTN are raking in billionsof US Dollar each year through interconnect charges; so lower rates may significantly influencetheir revenue and profits.© Renub Research Page 2 of 18
  • 3. South African Mobile Market AnalysisIn South Africa Mobile service market voice is the major source of revenue. In 2011, the SouthAfrican mobile voice service market was worth US$ XXXX Billion and it is projected to increaseto US$ XXXX Billion by 2015. However in the coming years the growth rate of voice service islikely to reduce slightly as the demand for data service are growing in South Africa. The mobiledata service market in South Africa was valued US$ XXXX Billion in 2011 and it is projected toreach US$ XXXX Billion by 2015. However mobile interconnection service revenue is likely todecline; to US$ XXXX Billion in 2011 compared to US$ XXXX Billion in 2015.This 120 page Renub Research report titled “South Africa Mobile Service Market,Subscribers & Companies Forecast to 2015” contains 97 Figures. This research reportprovides a comprehensive assessment of the fast-evolving, high-growth South Africa MobileService Industry. We have studied in this report the Mobile Services (Voice, Data, Messaging,Data, Interconnection and Others) Market, Subscribers and Forecast. Major Players of SouthAfrica Mobile Services (Vodacom SA, MTN SA, Cell C & Virgin Mobile SA) Revenue, Subscribersand its Forecast.The Report Covers the Following Points  South Africa Mobile Service Market & Subscribers (2008 to 2011) and Forecast (2012 to 2015)  South Africa Mobile Service Company ( Vodacom SA, MTN SA, Cell C SA & Virgin Mobile SA) Market Share & Subscribers Share (2008 to 2011) and Forecast (2012 to 2015)  South Africa Mobile 3G Service Market & Subscribers (2007 to 2011) and Forecast (2012 to 2015)  South Africa Mobile Service (Voice, Data, Messaging, Interconnection & Others) Market (2008 to 2011) and Forecast (2012 to 2015)© Renub Research Page 3 of 18
  • 4.  South Africa Mobile Service (Voice, Data, Messaging, Interconnection & Others) Market Share (2008 to 2011) and Forecast (2012 to 2015)  South Africa Mobile Service Company ( Vodacom SA, MTN SA, Cell C SA & Virgin Mobile SA) Revenue & Subscribers (2008 to 2011) and Forecast (2012 to 2015)  Vodacom SA Mobile Service (Voice, Data, Messaging, Interconnection & Others) Revenue (2008 to 2011) and Forecast (2012 to 2015)  MTN SA Mobile Service (Voice, Data, Messaging, Interconnection & Others) Revenue (2008 to 2011) and Forecast (2012 to 2015)  Cell C Mobile Service (Voice, Data, Messaging, Interconnection & Others) Revenue (2008 to 2011) and Forecast (2012 to 2015)Data SourcesThis report is built using data and information sourced from proprietary databases, primary andsecondary research and in-house analysis by Renub Research team of industry experts.Primary sources include industry surveys and telephone interviews with industry experts.Secondary sources information and data has been collected from various printable and non-printable sources like search engines, News websites, Government Websites, Trade Journals,White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books,Industry Portals, Industry Associations and access to more than 500 paid databases.© Renub Research Page 4 of 18
  • 5. About UsRenub Research is a leading Market Research and Information Analysis Company withcenters at Noida India and Roswell USA. We have long-term experience especially ininternational Business-to-Business Researches, Surveys, Business and Consulting. Throughoutthe years we have acquired expertise in most market sectors, including Information Technology(IT), Telecoms, Life Sciences, Medical & Pharmaceuticals, Financial Services (Banking,Insurance, Reinsurance, M&A, etc.), Energy, Chemicals, Automotive, Retail, FMCG, ConsumerGoods, Logistics, Governmental, Social, and Others.Our core team is comprised of an experienced people holding graduate, post graduate andPh.D. degrees in Finance, Marketing, Human Resource, Bio-Technology, Medicine, InformationTechnology, Environmental Science and many more. Our research help make the businessdecisions: on strategy, organization, operations, technology, mergers & acquisitions etc. Wesupport many blue chip companies by providing them findings and perspectives across a widerange of markets. Our research reports offer a blend of information insight, analysis andforecasting that is essential in today’s ultra-competitive markets.For more information on us or to view any of our sample work you can mailus at info@renub.com© Renub Research Page 5 of 18
  • 6. Published By Renub Research A–116B, Sector–27 Noida – 201301 Phone: +91-120-421-9822, 254-5750 (India) +1-678-302-0700 (USA) Fax : +91-120-424-9780 Email: info@renub.com www.renub.com © South Africa Mobile Service Market, Subscribers & Forecast to 2015 Renub Research, 2013 Edition 1.0 All rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic mechanical, photocopying, recording or otherwise without the prior written permission of the publishers© Renub Research Page 6 of 18
  • 7. Table of Contents1. Executive Summary2. South Africa Mobile Service Market and Subscribers Forecast 2.1 South Africa Mobile Service Market 2.2 South Africa Mobile Service Subscribers3. South Africa Mobile 3G Service Market and Subscribers Forecast 3.1 South Africa 3G Service Market 3.2 South Africa 3G Service Subscribers4. South Africa Mobile Service Market and Subscribers Share 4.1 South Africa Mobile Service Market Share – Service Segment Wise 4.2 South Africa Mobile Service Market Share – Company Wise 4.3 South Africa Mobile Service Subscribers Share – Company Wise5. South Africa Mobile Service Market Share – Service Segment Wise 5.1 South Africa – Mobile Voice Service Market Share 5.2 South Africa – Mobile Data Service Market Share 5.3 South Africa – Mobile Message Service Market Share 5.4 South Africa – Mobile Interconnection Service Market Share 5.5 South Africa – Mobile Other Service Market Share6. South Africa Mobile Service Market – Service Segment Wise 6.1 South Africa – Mobile Voice Service Market 6.2 South Africa – Mobile Data Service Market 6.3 South Africa – 3G Data Service Market 6.4 South Africa – Mobile Message Service Market 6.5 South Africa – Mobile Interconnection Service Market 6.6 South Africa – Mobile Other Service Market7. South Africa Mobile Company Revenue Share – By Segments (Voice, SMS, Data,Interconnection & Others)© Renub Research Page 7 of 18
  • 8. 7.1 Vodacom South Africa Revenue Share – By Segments 7.2 MTN South Africa Revenue Share – By Segments 7.3 Cell C South Africa Revenue Share – By Segment8. South Africa Mobile Service Market and Subscribers – Key Company Analysis 8.1 Vodacom South Africa 8.1.1 Vodacom South Africa – Mobile Service Revenue 8.1.2 Vodacom South Africa – Mobile Service Subscribers 8.1.3 Vodacom South Africa 3G Landscape 8.2 MTN South Africa 8.2.1 MTN South Africa – Mobile Service Revenue 8.2.2 MTN South Africa – Mobile Service Subscribers 8.2.3 MTN South Africa 3G Landscape 8.3 Cell C South Africa 8.3.1 Cell C South Africa – Mobile Service Revenue 8.3.2 Cell C South Africa – Mobile Service Subscribers 8.3.3 Cell C South Africa 3G Landscape 8.4 Virgin Mobile South Africa 8.4.1 Virgin Mobile South Africa – Mobile Service Revenue 8.4.2 Virgin Mobile South Africa – Mobile Service Subscribers 8.4.3 Virgin Mobile South Africa 3G Landscape9. South Africa Mobile Service Revenue Segment Wise – Key Company Analysis 9.1 Vodacom South Africa Mobile Service Revenue – Service Segment Wise 9.1.1 Vodacom South Africa – Mobile Voice Service Revenue 9.1.2 Vodacom South Africa – Mobile Data Service Revenue 9.1.3 Vodacom South Africa – Mobile Message Service Revenue 9.1.4 Vodacom South Africa – Mobile Interconnection Service Revenue 9.1.5 Vodacom South Africa – Mobile Other Service Revenue 9.2 MTN South Africa Mobile Service Revenue – Service Segment Wise 9.2.1 MTN South Africa – Mobile Voice Service Revenue 9.2.2 MTN South Africa – Mobile Data Service Revenue 9.2.3 MTN South Africa – Mobile Message Service Revenue 9.2.4 MTN South Africa – Mobile Interconnection Service Revenue 9.2.5 MTN South Africa – Mobile Other Service Revenue 9.3 Cell C South Africa Mobile Service Revenue – Service Segment Wise© Renub Research Page 8 of 18
  • 9. 9.3.1 Cell C South Africa – Mobile Voice Service Revenue 9.3.2 Cell C South Africa – Mobile Data Service Revenue 9.3.3 Cell C South Africa – Mobile Message Service Revenue 9.3.4 Cell C South Africa – Mobile interconnection Service Revenue 9.3.5 Cell C South Africa – Mobile Other Service Revenue10. Factors Driving South Africa Mobile Service Market 10.1 South African Information Technology (IT) Market 10.2 Growth in Smartphone & Tablet PC 10.3 Growing Mobile Internet Subscribers 10.4 Increasing Undersea Cable Capacity in South Africa 10.5 Value-added Services 10.6 Social Media Access through Mobile Devices11. Challenges for South Africa Mobile Service Market 11.1 South Africa Mobile Pricing Regulatory Challenges/ Reduced Interconnection Charges 11.2 Transformation© Renub Research Page 9 of 18
  • 10. List of Figures:Figure 2-1: South Africa – Mobile Service Market (Million US$), 2008 – 2011Figure 2-2: South Africa – Forecast for Mobile Service Market (Million US$), 2012 – 2015Figure 2-3: South Africa – Mobile Service Subscribers (Million), 2008 – 2011Figure 2-4: South Africa – Forecast for Mobile Service Subscribers (Million), 2012 – 2015Figure 3-1: South Africa – 3G Service Market (Million US$), 2007 – 2011Figure 3-2: South Africa – Forecast for 3G Service Market (Million US$), 2012 – 2015Figure 3-3: South Africa – 3G Service Subscribers (Million), 2007 – 2011Figure 3-4: South Africa – Forecast for 3G Service Subscribers (Million), 2012 – 2015Figure 4-1: South Africa – Mobile Service Segment Wise Market Share (Percent), 2008 – 2011Figure 4-2: South Africa – Forecast for Mobile Service Segment Wise Market Share (Percent), 2012 – 2015Figure 4-3: South Africa – Mobile Service Market Share (Percent), 2008 – 2011Figure 4-4: South Africa – Forecast for Mobile Service Market Share (Percent), 2012 – 2015Figure 4-5: South Africa – Mobile Service Subscribers Share (Percent), 2008 – 2011Figure 4-6: South Africa – Forecast for Mobile Service Subscribers Share (Percent), 2012 – 2015Figure 5-1: South Africa – Mobile Voice Service Market Share (Percent), 2008 – 2011Figure 5-2: South Africa – Forecast for Mobile Voice Service Market Share (Percent), 2012 – 2015Figure 5-3: South Africa – Mobile Data Service Market Share (Percent), 2008 – 2011Figure 5-4: South Africa – Forecast for Mobile Data Service Market Share (Percent), 2012 – 2015Figure 5-5: South Africa – Mobile Message Service Market Share (Percent), 2008 – 2011Figure 5-6: South Africa – Forecast for Mobile Message Service Market Share (Percent), 2012 – 2015Figure 5-7: South Africa – Mobile Interconnection Service Market Share (Percent), 2008 – 2011Figure 5-8: South Africa – Forecast for Mobile Interconnection Service Market Share (Percent), 2012 – 2015Figure 5-9: South Africa – Mobile Other Service Market Share (Percent), 2008 – 2011Figure 5-10: South Africa – Forecast for Mobile Other Service Market Share (Percent), 2012 – 2015Figure 6-1: South Africa – Mobile Voice Service Market (Million US$), 2008 – 2011Figure 6-2: South Africa – Forecast for Mobile Voice Service Market (Million US$), 2012 – 2015Figure 6-3: South Africa – Mobile Data Service Market (Million US$), 2008 – 2011Figure 6-4: South Africa – Forecast for Mobile Data Service Market (Million US$), 2012 – 2015Figure 6-5: South Africa – 3G Data Service Market (Million US$), 2008 – 2011Figure 6-6: South Africa – Forecast for 3G Data Service Market (Million US$), 2012 – 2015Figure 6-7: South Africa – Mobile Message Service Market (Million US$), 2008 – 2011Figure 6-8: South Africa – Forecast for Mobile Message Service Market (Million US$), 2012 – 2015Figure 6-9: South Africa – Mobile Interconnection Service Market (Million US$), 2008 – 2011© Renub Research Page 10 of 18
  • 11. Figure 6-10: South Africa – Forecast for Mobile Interconnection Service Market (Million US$), 2012 – 2015Figure 6-11: South Africa – Mobile Other Service Market (Million US$), 2008 – 2011Figure 6-12: South Africa – Forecast for Mobile Other Service Market (Million US$), 2012 – 2015Figure 7-1: Vodacom South Africa – Mobile Service Revenue Share (Percent), 2008 – 2011Figure 7-2: Vodacom South Africa – Forecast for Mobile Service Revenue Share (Percen), 2012 – 2015Figure 7-3: MTN South Africa – Mobile Service Revenue Share (Percent), 2008 – 2011Figure 7-4: MTN South Africa – Forecast for Mobile Service Revenue Share (Percent), 2012 – 2015Figure 7-5: Cell C South Africa – Mobile Service Revenue Share (Percent), 2008 – 2011Figure 7-6: Cell C South Africa – Forecast for Mobile Service Revenue Share (Percent), 2012 – 2015Figure 8-1: Vodacom South Africa – Mobile Service Revenue (Million US$), 2008 – 2011Figure 8-2: Vodacom South Africa – Forecast for Mobile Service Revenue (Million US$), 2012 – 2015Figure 8-3: Vodacom South Africa – Mobile Service Subscribers (Million), 2008 – 2011Figure 8-4: Vodacom South Africa – Forecast for Mobile Subscribers (Million), 2012 – 2015Figure 8-5: MTN South Africa – Mobile Service Revenue (Million US$), 2008 – 2011Figure 8-6: MTN South Africa – Forecast for Mobile Service Revenue (Million US$), 2012 – 2015Figure 8-7: MTN South Africa – Mobile Service Subscribers (Million), 2008 – 2011Figure 8-8: MTN South Africa – Forecast for Mobile Service Subscribers (Million), 2012 – 2015Figure 8-9: Cell C South Africa – Mobile Service Revenue (Million US$), 2008 – 2011Figure 8-10: Cell C South Africa – Forecast for Mobile Service Revenue (Million US$), 2012 – 2015Figure 8-11: Cell C South Africa – Mobile Service Subscribers (Million), 2008 – 2011Figure 8-12: Cell C South Africa – Forecast for Mobile Service Subscribers (Million), 2012 – 2015Figure 8-13: Virgin Mobile South Africa – Mobile Service Revenue (Million US$), 2008 – 2011Figure 8-14: Virgin Mobile South Africa – Forecast for Mobile Service Revenue (Million US$), 2012 – 2015Figure 8-15: Virgin Mobile South Africa – Mobile Service Subscribers (Million), 2008 – 2011Figure 8-16: Virgin Mobile South Africa – Forecast for Mobile Service Subscribers (Million), 2012 – 2015Figure 9-1: Vodacom South Africa – Mobile Voice Service Revenue (Million US$), 2008 – 2011Figure 9-2: Vodacom South Africa – Forecast for Mobile Voice Service Revenue (Million US$), 2012 – 2015Figure 9-3: Vodacom South Africa – Mobile Data Service Revenue (Million US$), 2009 – 2011Figure 9-4: Vodacom South Africa – Forecast for Mobile Data Service Revenue (Million US$), 2012 – 2015Figure 9-5: Vodacom South Africa – Mobile Message Service Revenue (Million US$), 2008 – 2011Figure 9-6: Vodacom South Africa – Forecast for Mobile Message Service Revenue (Million US$), 2012 – 2015Figure 9-7: Vodacom South Africa – Mobile Interconnection Service Revenue (Million US$), 2008 – 2011Figure 9-8: Vodacom South Africa – Forecast for Mobile Interconnection Service Revenue (Million US$), 2012 – 2015Figure 9-9: Vodacom South Africa – Mobile Other Service Revenue (Million US$), 2008 – 2011© Renub Research Page 11 of 18
  • 12. Figure 9-10: Vodacom South Africa – Forecast for Mobile Other Service Revenue (Million US$), 2012 – 2015Figure 9-11: MTN South Africa – Mobile Voice Service Revenue (Million US$), 2008 – 2011Figure 9-12: MTN South Africa – Forecast for Mobile Voice Service Revenue (Million US$), 2012 – 2015Figure 9-13: MTN South Africa – Mobile Data Service Revenue (Million US$), 2008 – 2011Figure 9-14: MTN South Africa – Forecast for Mobile Data Service Revenue (Million US$), 2012 – 2015Figure 9-15: MTN South Africa – Mobile Message Service Revenue (Million US$), 2008 – 2011Figure 9-16: MTN South Africa – Forecast for Mobile Message Service Revenue (Million US$), 2012 – 2015Figure 9-17: MTN South Africa – Mobile Interconnection Service Revenue (Million US$), 2008 – 2011Figure 9-18: MTN South Africa – Forecast for Mobile Interconnection Service Revenue (Million US$), 2012 – 2015Figure 9-19: MTN South Africa – Mobile Other Service Revenue (Million US$), 2008 – 2011Figure 9-20: MTN South Africa – Forecast for Mobile Other Service Revenue (Million US$), 2012 – 2015Figure 9-21: Cell C South Africa – Mobile Voice Service Revenue (Million US$), 2008 – 2011Figure 9-22: Cell C South Africa – Forecast for Mobile Voice Service Revenue (Million US$), 2012 – 2015Figure 9-23: Cell C South Africa – Mobile Data Service Revenue (Million US$), 2008 – 2011Figure 9-24: Cell C South Africa – Forecast for Mobile Data Service Revenue (Million US$), 2012 – 2015Figure 9-25: Cell C South Africa – Mobile Message Service Revenue (Million US$), 2008 – 2011Figure 9-26: Cell C South Africa – Forecast for Mobile Message Service Revenue (Million US$), 2012 – 2015Figure 9-27: Cell C South Africa – Mobile Interconnection Service Revenue (Million US$), 2008 – 2011Figure 9-28: Cell C South Africa – Forecast for Mobile Interconnection Service Revenue (Million US$), 2012 – 2015Figure 9-29: Cell C South Africa – Mobile Other Service Revenue (Million US$), 2008 – 2011Figure 9-30: Cell C South Africa – Forecast for Mobile Other Service Revenue (Million US$), 2012 – 2015Figure 10-1: South Africa – Information Technology Market (Million US$), 2010 – 2011Figure 10-2: South Africa – Forecast for Information Technology Market (Million US$), 2012 – 2015Figure 10-3: South Africa – Smartphone Sales Unit (Million), 2010 – 2011Figure 10-4: South Africa – Forecast for Smartphone Sales Unit (Million), 2012 – 2016Figure 10-5: South Africa – Tablet PC Sales Unit (Million), 2010 – 2011Figure 10-6: South Africa – Forecast for Tablet PC Sales Unit (Million), 2012 – 2016Figure 10-7: South Africa – Mobile Internet Subscribers (Million), 2010 – 2011Figure 10-8: South Africa – Forecast for Mobile Internet Subscribers (Million), 2012 – 2015Figure 10-9: South Africa – Undersea Cable Capacity & Forecast (TBPS), 2011 – 2013© Renub Research Page 12 of 18
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