Looks good but could be a sticky wicket

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ARTICLE REVIEW ON IPL, INVESTORS

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Looks good but could be a sticky wicket

  1. 1. Looks Good But CouLd Be AstiCky WiCket-InnovatorsArpita (05)Meghana (18)Renu (27)Sampada(30)
  2. 2. Cricket Advertising has been a breeze so far, butthose splurging on it are now asking hard questions.
  3. 3. 1. Reason for choosing the article2. Summary of the article3. Assessment of the article4. Meaningful quotes/statements5. ConclusionContents To BeCovered
  4. 4. Reasons for choosing thearticle• Business Outlook• IPL season 6• From DLF IPL to Pepsi IPL?• Changing trends in interests
  5. 5. Summary of the article• Current scenario1. PepsiCo2. Sponsors3. TV spots4. Ratings & viewership
  6. 6. IPL ViewershipYEAR/TEAMSNUMBER OFMATCHES/DURATIONIN DAYSAVERAGE RATING2008/8 59/45 4.72009/8 59/37 4.22010/8 60/45 4.52011/10 74/51 3.72012/9 76/55 3.62013/9 76/54 ?
  7. 7. Assessment of the article• Views of top management ofvarious brands on spending patternon cricket advertising.• The author tries to analyze theimpact of IPL on business & regularviewers.• In order to determine the bestopportunity for investmentfrom business perspectiveKrishna GopalanBusiness Outlook
  8. 8. Continued….• Level of reality is pertaining to current scenario.• The author’s approach is empathetic.
  9. 9. Rajiv MehtaManaging DirectorPUMA South Asia• “Bollywood is as mass as cricket andwhere cricket gives me a mostly-maleaudience, Bollywood cuts across genders”
  10. 10. PUMA
  11. 11. Atul PandeCEO-Sports business,Zee group• “There is a serious mismatch between thecost of cricket today versus the revenues itcan potentially raise.”
  12. 12. Jigar Rambhia,Client Leader, GroupMMaxus• “While the number of people watchingthe game has increased, the time spent onwatching it has dropped. That’s a bigconcern.”
  13. 13. Kunal Jamuar,ExecutiveDirector(west),Havas Media• “Sharply escalating costs & droppingtelevision ratings do not make for a greatcombination.”

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