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Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
Ikea entering india
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Ikea entering india

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  • FORTUNE’s “100 Best Companies to Work For” list (three consecutive years)-Working Mother magazine’s annual list of the “100 Best Companies for Working Mothers” (four consecutive years) -Training magazine’s annual “Top 100” ranking of companies that excel at human capital development (four consecutive years)-Ranked 20th in 'The World’s Most Attractive Employers 2011' in the UniversumAwards,an employer branding event
  • Provide work environment that makes the employees committed and motivated for maximizing productivityEstablish systems for maintaining transparency, fairness and equality in dealing the employeesEmpower employees for enhancing commitment, responsibility and accountability Encourage teamwork, creativity, innovativeness and high achievement orientationProvide growth and opportunities for developing skill and knowledgeEnsure functioning of effective communication channels with employees
  • Indian small shops employ workers without proper contracts, making them work long hours. Many unorganized small shops depend on child labour. A well-regulated retail sector will help curtail some of these abuses.[50]
  • Transcript

    • 1. 2•IKEA - INTRODUCTION•OPERATIONAL STRATEGIES•HR POLICY•MARKETING STRATEGY•FINANCIAL IMPLICATION•CHANGES IN RETAIL INDUSTRY
    • 2. 3
    • 3. “To create a better everydaylife for the many people”5
    • 4. 6INPUT TRANSFORMATION OUTPUT
    • 5.  Employee branding Promotion policy. Reward system. Issue Resolution Flexitime.7
    • 6.  Communication policy. Discipline policy Safe and Healthy Work Environment. Work-Life Balance. Workforce diversity.8
    • 7. MarketingCommunicationprogrammesSalesPromotionEventsAdvertisementPublicRelationsE-Marketing9
    • 8. 10
    • 9. 11
    • 10. 12
    • 11. 13
    • 12. 14
    • 13. 15
    • 14. 16
    • 15. 17
    • 16. 18
    • 17. 19
    • 18. 20
    • 19. 21Sr. No. Description Amount Rs(crores)1 Sales revenue 15002 Manufacturing expenses 4003 Selling and distribution expenses 1004 Administrative expenses 3005 Interest 606 Depreciation 407 Gross profit[1 – (2 + 3 + 4 + 5 + 6)]9008 Income tax 2409 Net profit 360
    • 20. YEAR GOWTH IN % SALES (crores)2014-15 6 % 15902015-16 8 % 17002016-17 11% 18902017-18 12.5% 21002018-19 14% 23002019-20 17% 27002020-21 20% 32002021-22 22% 39002022-23 23% 47002023-24 27% 580022
    • 21.  Impact on growth in retail sector inIndia. Change in various strategy. Creation of employment. Encourage organised store format. Increased competition.23
    • 22. 24

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