The document discusses marketing on a budget and focuses on storytelling as an effective low-cost marketing strategy. It provides examples of storytelling methods like sharing impact stories of donors and volunteers through blogs, social media, and local press. The presentation emphasizes connecting people to positive stories of recovery through strategic storytelling and building databases to spread followers who will share these stories.

1. H i g h F i v e s F o u n d a t i o n
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B i g B r o t h e r s B i g S i s t e r s o f
N o r t h e r n N e v a d a
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Roy Tuscany
Rebecca Allured
“MARKETING ON A
BUDGET”
MARCH 26, 2015

2. “MARKETING ON A BUDGET”
Big Brothers Big Sisters of
Northern Nevada provides
children facing adversity with
strong and enduring,
professionally supported, one-
to-one mentoring relationships
that change their lives for the
better, forever.
The High Fives Foundation
supports the dreams of
Mountain Action Sports Athletes
by raising injury prevention
awareness while providing
resources and inspiration to
those who suffer life altering
injuries. A national 501c.3
located in Lake Tahoe, CA.

3. STORYTELLING
H i g h F i v e s F o u n d a t i o n
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B i g B r o t h e r s B i g S i s t e r s o f
N o r t h e r n N e v a d a
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R o y T u s c a n y
R e b e c c a A l l u r e d
VISONARY IMAGINATION HUMOR

4.  STORYTELLING : MARKETING ON A BUDGET
PRINTED PRESS
NATIONAL MAGAZINE, FREESKIER
LOCAL PRESS, RENO GAZETTE
PHOTO BOOKS, ROBERT FOGERTY
PR OUTREACH, PR NEWSWIRE
(SPONSOR)
ONLINE BLOGS
“CHANGING LIVES” – ONE STORY AT A TIME
SHARING IMPACT
DONORS AND VOLUNTEERS STORIES
POSITIVE NEWS
MESSAGING TO THE CORE GROUP

5. STORYTELLING : MARKETING ON A BUDGET
MESSAGING TO THE DONOR
MESSAGING THAT SPEAKS TO THE PICTURE
DIRECT ASK TO THE AUDIENCE
POWERFUL PICTURES, SPEAKS 1,000 WORDS

6. STORYTELLING TO A NEW
AUDIENCE

7. Free or low cost
tools in the toolkit
Media/Blogger
relations
Partnerships (trade)
Grassroots outreach
Email
Social sharing
E-newsletters
Digital advertising
“STRATEGIC STORYTELLING”

8. CONNECTING
PEOPLE TO
POSITIVE
STORIES OF
RECOVERY

9. “MARKETING ON A BUDGET”
FOLLOWERS SPREAD
FOLLOWERS SHAREDATABASE OF FOLLOWERS THROUGH EMAIL
BUILDING MEDIA DATABASES & CONTACTS IN COMMUNITIES

10. “MARKETING ON A BUDGET”
DONATE
VOLUNTEER
www.bbbsnn.orgwww.highfivesfoundation.org

11. ASK AWAYQUESTIONS