At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Emily Deane, the marketing manager for bigtruck brand llc gave a presentation about "growing your brand from the ground up." bigtruck brand is a fun first tribe seeking fun and adventure in everything they do. As marketing manager of the brand, Emily manages brand standards, brand development and product line management. With degrees in both Graphic Design and Marketing, Emily is able to have a design-centric approach towards marketing and product development. Her combination of interests in design and marketing has created a passion for focusing on brand identity. As a growing brand, bigtruck strives to promote a fun first lifestyle and inspire others to pursue their passion in whatever that may be.