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Digital Advertising Metrics by Judith Kline
Digital Advertising Metrics by Judith Kline
Digital Advertising Metrics by Judith Kline
Digital Advertising Metrics by Judith Kline
Digital Advertising Metrics by Judith Kline
Digital Advertising Metrics by Judith Kline
Digital Advertising Metrics by Judith Kline
Digital Advertising Metrics by Judith Kline
Digital Advertising Metrics by Judith Kline
Digital Advertising Metrics by Judith Kline
Digital Advertising Metrics by Judith Kline
Digital Advertising Metrics by Judith Kline
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Digital Advertising Metrics by Judith Kline

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  • P8
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    • 1. Digital Advertising MetricsAnalyzing the Effectiveness of YourAdvertising Dollars
    • 2. Advertising is fundamentally persuasion andpersuasion happens to be not a science, but anart.William BernbachCreative without strategy is called art. Creativewith strategy is called advertising.Jef I. RichardsI do not regard advertising as entertainment or anart form, but as a medium of information.David Ogilvy
    • 3. Prioritize
    • 4. The Process
    • 5. PlanAllocate Advertising by Media Based on AudienceAnalysis and Available BudgetRadioTelevisionPrintOutdoorOnline DisplayMobileSearchSocialEmailDirect Mail
    • 6. PlanAwareness•Behavioral Targeting, RichMedia, Video, Mobile, Email, CPMConsideration•ContentTargeting, SEM, Retargeting, Display, Mobile, Apps,Email, CPM, CPC, CPV, Flat FeeConversion•Text, SEM, Lead Gen, CPC, CPALoyalty•Social, Engagement, InteractionAdvocacy•Social, Engagement, Interaction
    • 7. BuyPricing•CPM•CPC•CPA•Flat Fee•CPVFormats•Display•Interactive / RichMedia•Video•TextPlatforms•ContentSites/Networks•Review Sites•Social Networks•Search Engines•Email•Mobile Sites•Mobile Apps•SMSTargeting•Contextual•Behavioral•Keyword•Geographic•Retargeting
    • 8. Analyzehttp://tv.adobe.com/watch/metrics-not-myths/the-state-of-online-advertising/
    • 9. AnalyzeAwareness•Behavioral Targeting, RichMedia, Video, Mobile, CPMConsideration•ContentTargeting, SEM, Retargeting, Display, Mobile, Apps,CPM, CPC, CPV, Flat FeeConversion•Text, SEM, Lead Gen, CPC, CPALoyalty•Social, Engagement, InteractionAdvocacy•Social, Engagement, InteractionImpressionsExposureClicksOpensConversionsEngagementShares, MentionsEngagementShares, Mentions
    • 10. Analyze
    • 11. Adjust
    • 12. For testimonials and more information regarding our services, please visit our website athttp://creativeconceptsmedia.net/Creative Concepts Media + Marketing530.582.4100

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