Jarrod Lopiccolo - Big Data

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Jarrod Lopiccolo - Big Data

  1. 1. CONFIDENTIAL Property of Noble Studios WTF is Big Data? How did we get here, what do we do now, and where are we going?
  2. 2. CONFIDENTIAL Property of Noble Studios What is Big Data? 2 Big data, according to Wikipedia, is data so large and complex that it is too difficult to process using typical database tools or traditional processing.
  3. 3. CONFIDENTIAL Property of Noble Studios What is Big Data? …it’s the small stuff 3
  4. 4. CONFIDENTIAL Property of Noble Studios 4 64% of enterprises surveyed indicate that they're deploying or planning Big Data projects. 56% acknowledge that they still don't know what to do with.
  5. 5. CONFIDENTIAL Property of Noble Studios 5
  6. 6. CONFIDENTIAL Property of Noble Studios Structured vs. Unstructured Data 6
  7. 7. CONFIDENTIAL Property of Noble Studios 7 Structured data refers to information with a high degree of organization. Relational database is seamless and readily searchable.
  8. 8. CONFIDENTIAL Property of Noble Studios 8
  9. 9. CONFIDENTIAL Property of Noble Studios 9
  10. 10. CONFIDENTIAL Property of Noble Studios 10 Indexed by date, time, sender, recipient and subject.
  11. 11. CONFIDENTIAL Property of Noble Studios 11
  12. 12. CONFIDENTIAL Property of Noble Studios 12
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  14. 14. CONFIDENTIAL Property of Noble Studios 14 Hugely valuable but useless if unrefined
  15. 15. CONFIDENTIAL Property of Noble Studios What do we do with Big Data? 15 In an ideal world, a company’s goal would be to turn big data into structured data.
  16. 16. CONFIDENTIAL Property of Noble Studios 16 In an ideal world, a company’s goal would be to turn big big data into structured data. Volume. Velocity. Variety.
  17. 17. CONFIDENTIAL Property of Noble Studios 17 Improve operational efficiencies from existing investments .
  18. 18. CONFIDENTIAL Property of Noble Studios 18 Big Data + Mobile means new business opportunities
  19. 19. CONFIDENTIAL Property of Noble Studios How do we create predictable success? 19
  20. 20. CONFIDENTIAL Property of Noble Studios 20 Predictive Analytics Simplifies data to amplified value. Navigating overwhelming complexity to give you a clearer view of the future and help you chart your course.
  21. 21. CONFIDENTIAL Property of Noble Studios 21
  22. 22. CONFIDENTIAL Property of Noble Studios 22 • What is the best action to take on this user? • What product best matches this customer’s needs? • What actions will optimize my marketing and maximize my return? How Big Data can inform you.
  23. 23. CONFIDENTIAL Property of Noble Studios 23 Big Data alone is like Big Hair… You just stare at it.
  24. 24. CONFIDENTIAL Property of Noble Studios How did we get here? 24 The aid of two key macroeconomic trends
  25. 25. CONFIDENTIAL Property of Noble Studios 25 1. Migration of workforce from labor intensive to knowledge-intensive roles and industries. 2. Introduction of decision-support systems into organizations in the 1960s.
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  28. 28. CONFIDENTIAL Property of Noble Studios 28 Powerful technologies + Accompanying data sets = Analytical decision-making and execution.
  29. 29. CONFIDENTIAL Property of Noble Studios 29 Difficulties became apparent. Filters for important information were not in place to make relevant and impactful decisions.
  30. 30. CONFIDENTIAL Property of Noble Studios 30
  31. 31. CONFIDENTIAL Property of Noble Studios What do we do now? 31 1.Identify the Opportunity • Data driven firms performed 5-6% better | +60% in the retail sector 2.Build Skills • 4.4 million Big Data jobs by 2015 | 1.9 million in the U.S. 3.Collect data • Proprietary, public and purchased 4.Unify your Architecture • Integrate legacy systems | build new architecture 5.Adopt a Big Data Mindset • Step-by-step approach will no longer do | Look at patterns
  32. 32. CONFIDENTIAL Property of Noble Studios How do we start using Big Data? 32 • Start small in their Big Data efforts • Easier to train an existing employee on Big Data technologies than it is to teach somebody on your business • Iterate on your project as you learn which data sources are valuable • Have a clear view of what you hope to achieve
  33. 33. CONFIDENTIAL Property of Noble Studios Top Big Data Challenges 33 • Hype around big data both motivate businesses to start Big Data projects but also confuse them as to where they should go. • 56% of respondents struggle with the idea which creates a serious disconnect. • There are more questions than answers right now.
  34. 34. CONFIDENTIAL Property of Noble Studios Social Media Data 34 For businesses looking to leverage social data to their own advantage, applying these basic analytics hacks can be a good place to start:
  35. 35. CONFIDENTIAL Property of Noble Studios 35 1. Filter out the noise 2. Find high priority social media mentions (Tweets from influential users, stories regarding your business, or urgent customer requests.) 3. Reduce information to a manageable stream. 4. Setup alerts for high volume mentions. (Could be good or bad.)
  36. 36. CONFIDENTIAL Property of Noble Studios 36 Track sentiment!!! Group together positive, neutral and negative comments.
  37. 37. CONFIDENTIAL Property of Noble Studios 37 Use Visuals!.
  38. 38. CONFIDENTIAL Property of Noble Studios Where are we going? 38
  39. 39. CONFIDENTIAL Property of Noble Studios Big Data Tools 39
  40. 40. CONFIDENTIAL Property of Noble Studios Affordable Visualization Tools 40 These tools have started to democratize the kinds of insights once available only to the tech-savvy few.
  41. 41. CONFIDENTIAL Property of Noble Studios Future of Big Data 41 1.Big Data Visualization will power Big Data 2.People will INTERACT with their data 3.New business findings 4.New data-oriented mind set in the business world 5.Automatic recommendations for A/B testing when there are peaks and valleys in your data
  42. 42. CONFIDENTIAL Property of Noble Studios Think Big! 42
  43. 43. CONFIDENTIAL Property of Noble Studios 50 W. Liberty St., Ste. 800, Reno, NV 89501 | 775.883.6000 phone | noblestudios.com Contact Us With Your Questions.

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