The Reframe Project Making our visual heritage accessible to all.

Losing our visual heritage Disappearing media Archival and Preservation Issues Rights – expiring, tangled, confusing “ stuck on the shelf” Media not accessible Less than ideal even for the best researchers Not transitioning well to digital paradigm VHS is dead DVD not dying soon, but More demand for online delivery (especially educational) Costs to transition are enormous Problems to Address

Losing our visual heritage

Disappearing media

Archival and Preservation Issues

Rights – expiring, tangled, confusing

“ stuck on the shelf”

Media not accessible

Less than ideal even for the best researchers

Not transitioning well to digital paradigm

VHS is dead

DVD not dying soon, but

More demand for online delivery (especially educational)

Costs to transition are enormous

Multiple Platforms People want their content when, where, how and on what device they want it, and yesterday. Content should be accessible on multiple sites, for multiple devices and technologies These platforms are multiplying almost weekly. Each one is a different negotiation. Indies and small companies are at a disadvantage. Current Internet & User Realities

Multiple Platforms

People want their content when, where, how and on what device they want it, and yesterday.

Content should be accessible on multiple sites, for multiple devices and technologies

These platforms are multiplying almost weekly. Each one is a different negotiation. Indies and small companies are at a disadvantage.

DRM – the good and the (mostly) bad DRM currently desired by distributors and many filmmakers Ensures content not pirated, stolen or misused DRM exists and can be implemented But, it doesn’t work or make sense Apple, EMI and Amazon – movement against DRM Strong anti-DRM sentiment This will hit video next Current Internet & User Realities

DRM –

the good and the (mostly) bad

DRM currently desired by distributors and many filmmakers

Ensures content not pirated, stolen or misused

DRM exists and can be implemented

But, it doesn’t work or make sense

Apple, EMI and Amazon – movement against DRM

Strong anti-DRM sentiment

This will hit video next

Search vs. Find Recommender Systems, Linking and Lists The Long Tail Google, Digg, Delicious, etc. Visual Search – audience expects to see previews (at minimum) Trusted Source and Curation become key Current Internet & User Realities

Search vs. Find

Recommender Systems, Linking and Lists

The Long Tail

Google, Digg, Delicious, etc.

Visual Search – audience expects to see previews (at minimum)

Trusted Source and Curation become key

Participatory Culture UGC, Pro-Am and Amateur Comments, Tagging, Blogging, Friends Social Networking – Community Building Viral sharing of content and links Mash-Ups, Sampling and Clip Usage Gaming and Second Life (meet Kaneva ) Current Internet & User Realities

Participatory Culture

UGC, Pro-Am and Amateur

Comments, Tagging, Blogging, Friends

Social Networking – Community Building

Viral sharing of content and links

Mash-Ups, Sampling and Clip Usage

Gaming and Second Life (meet Kaneva )

Big Picture Non/commercial Split is False Participatory Culture Open Content movement Electracy Current Internet & User Realities

Big Picture

Non/commercial Split is False

Participatory Culture

Open Content movement

Electracy

Black and White is Bad Need new, viable models for content dissemination Need systems that can adapt as needs and technologies change Need systems that encourage community building, education and access With -Profit solutions Reframing the Issues

Black and White is Bad

Need new, viable models for content dissemination

Need systems that can adapt as needs and technologies change

Need systems that encourage community building, education and access

With -Profit solutions

A platform to develop Field-wide Solutions – digitization, rights, archival and preservation concerns, public media, etc. Digitize and make available our visual heritage through new platforms Curated, trusted source website with robust social networking and find features Not a distributor, but an aggregator of content, a platform and a service to the field Nonexclusive basis First partnership is with Amazon – CreateSpace, Unbox Negotiate other platforms on group’s behalf and to their needs Ongoing adaptation to community and field-wide needs Reframe Snapshot

A platform to develop Field-wide Solutions – digitization, rights, archival and preservation concerns, public media, etc.

Digitize and make available our visual heritage through new platforms

Curated, trusted source website with robust social networking and find features

Not a distributor, but an aggregator of content, a platform and a service to the field

Nonexclusive basis

First partnership is with Amazon – CreateSpace, Unbox

Negotiate other platforms on group’s behalf and to their needs

Ongoing adaptation to community and field-wide needs

Analog Content Film / Video Digitization Digital Content (returns) Key Benefits Become part of Reframe’s online community Additional marketplace (Amazon, iTunes, Google Video) Nonexclusive, Set your own price and “variable splits” Additional format (DVD, download for purchase and download for rent) Future Proof Archive Collective bargaining power and solutions Own rights, and digitize collection Content Holder (Distributors, Archives, Private Collections) Digital format for existing markets and other uses Non-exclusive Reframe Social Networking Curated Collections Blogs / Groups Field-Wide Solutions: Rights, Public Media, Archival Issues, etc. On Demand DVD Purchase Online digital rental and purchase Non-exclusive multiple marketplace Open Content Initiatives

Key Benefits

Become part of Reframe’s online community

Additional marketplace (Amazon, iTunes, Google Video)

Nonexclusive, Set your own price and “variable splits”

Additional format (DVD, download for purchase and download for rent)

Future Proof Archive

Collective bargaining power and solutions

Own rights, and digitize collection

CreateSpace and Unbox Digitize video for free ; film at low cost New methods of delivery: DVD on Demand - no inventory needed Digital Download To Own or Rent Variable time, users, prices Digitize on Demand Future Proof Archive & Digital Copy Return Reframe and Amazon

CreateSpace and Unbox

Digitize video for free ; film at low cost

New methods of delivery:

DVD on Demand - no inventory needed

Digital Download To Own or Rent

Variable time, users, prices

Digitize on Demand

Future Proof Archive & Digital Copy Return

Debenham Media Group Examples 30 minutes of 16mm film 24fps: 1080 feet $140 90 minutes of 16mm film 24fps: 3240 feet $418 90 minutes of 35mm film 24fps: 8100 feet $673 plus media, approximate Quality Transfer with Colorist Deferral Program Digitize on Demand Film Digitization

Debenham Media Group

Examples

30 minutes of 16mm film 24fps: 1080 feet $140

90 minutes of 16mm film 24fps: 3240 feet $418

90 minutes of 35mm film 24fps: 8100 feet $673

plus media, approximate

Quality Transfer with Colorist

Deferral Program

Digitize on Demand

Negotiated fair split for rights-holder Good rates for bulk and FPA file Variable Pricing and Variable Splits Nonexclusive in every way Opt-in for all options 3 year term Reframe and Amazon

Negotiated fair split for rights-holder

Good rates for bulk and FPA file

Variable Pricing and Variable Splits

Nonexclusive in every way

Opt-in for all options

3 year term

$1st – 50 Amazon/Renew 60% Content-holder 40% $51st – 200 Amazon/Renew 15% Content-holder 85% $201st + Amazon/Renew 10%, Content-holder 90%, DVD Revenue Share

$1st – 50

Amazon/Renew 60%

Content-holder 40%

$51st – 200

Amazon/Renew 15%

Content-holder 85%

$201st +

Amazon/Renew 10%,

Content-holder 90%,

DVD Revenue Share

DVD Revenue Share

Digital Download To Own Digital Download To Rent Variable time, users, prices Split is always: 50% Amazon/Renew 50% Rights-holder DRM and “Digital Locker” TiVO deal allows for content directly to TV Unbox and Digital Download

Digital Download To Own

Digital Download To Rent

Variable time, users, prices

Split is always:

50% Amazon/Renew

50% Rights-holder

DRM and “Digital Locker”

TiVO deal allows for content directly to TV

Negotiate on behalf of all partners Mobile iTunes, Jaman, others Better terms because of more titles Transparent deal terms Nonexclusive and Opt-In This is First Stage – will work with content holders to adapt program as needed Can accommodate free and fee – for those wanting open content Other Platforms

Negotiate on behalf of all partners

Mobile

iTunes, Jaman, others

Better terms because of more titles

Transparent deal terms

Nonexclusive and Opt-In

This is First Stage – will work with content holders to adapt program as needed

Can accommodate free and fee – for those wanting open content

Reframe Website Educational & Institutional Focus Curated – top down, bottom up Branded by Rights-Holder Participatory – Social Networking Recommender systems, Cataloguing systems – multiple ways to find content Widgets – for use on content-holder sites, blogs, other social networks, etc Site/Platform Licensing

Educational & Institutional Focus

Curated – top down, bottom up

Branded by Rights-Holder

Participatory – Social Networking

Recommender systems, Cataloguing systems – multiple ways to find content

Widgets – for use on content-holder sites, blogs, other social networks, etc

Site/Platform Licensing

Rights-holder Tools Customer Information By Title Tracking of Sales, Usage and Viewing Opt-in Tools for new partnerships Change pricing and terms Cataloguing, Uploading new items, etc

Customer Information

By Title Tracking of Sales, Usage and Viewing

Opt-in Tools for new partnerships

Change pricing and terms

Cataloguing, Uploading new items, etc

Field-Wide Solutions Rights Issues DRM and Interoperability Archival and Preservation Public Media Convenings Education

Rights Issues

DRM and Interoperability

Archival and Preservation

Public Media

Convenings

Education

Future Phases Subscription and Site Licensing Models International Delivery Partnerships Greater integration with scholarly & educational uses Mobile and Gaming Applications Sampling, Clips Licensing, Rights-Locator Ability to commission/license works for distribution platforms (PRX model)

Subscription and Site Licensing Models

International Delivery Partnerships

Greater integration with scholarly & educational uses

Mobile and Gaming Applications

Sampling, Clips Licensing, Rights-Locator

Ability to commission/license works for distribution platforms (PRX model)

Reframe Sustainability Start-up funding – MacArthur Foundation Mix of long-term support foundation, corporate, sales, advertising, sublicensing With Profit Solution That can allow open and paid use of quality, important media arts for educational and consumer markets

Start-up funding – MacArthur Foundation

Mix of long-term support

foundation,

corporate,

sales,

advertising,

sublicensing

With Profit Solution

That can allow open and paid use of quality, important media arts for educational and consumer markets

Reframe & Public Media Potential Solution and/or Experiment American Archive Built to respond to needs of the field Built to include stakeholder input

Potential Solution and/or Experiment

American Archive

Built to respond to needs of the field

Built to include stakeholder input

The Reframe Project Making our visual heritage accessible to all.