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Uusi - WWW2010 Conference Presentation



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  • 1. Samantha Smith Marlon Parker Terence Hendricks The use of mobile technology to address unemployment In the Western Cape
  • 2. Overview
    • Introduction
    • Key Points
    • Unemployment
    • The Uusi Employment Project
    • Research Methodology
    • Findings
    • Discussion of Findings
    • Recommendations and Conclusions
  • 3. Introduction
    • South Africa is considered one of the highest of the
    • African countries with high mobile penetration.
    • (Rashid and Elder, 2009).
    • Voice communication and data services are the dominant
    • use of mobile technology (Jarvenpaa and Lang, 2005).
    • Cost is a deciding factor when considering
    • to adopt mobile technology and the
    • mobile internet.
  • 4.
    • Mobile phones have been widely accepted by all communities in South Africa.
    • Mobile phones are currently used effectively as a tool to
    • empower communities in South Africa.
    • Prepaid Subscriptions have made mobile phones
    • accessible to lower income populations.
  • 5. Key Points
    • A user’s perception is influenced by their experience with the
    • technology and the services provided through the technology.
    • Users find ways to incorporate their mobile phones into their
    • daily lives.
    • The mobile phone has, in some cases, replaced land lines.
  • 6. Unemployment
    • The South African market is generally dispersed and
    • specialised in nature.
    • Most employment prospects are found in high-density
    • centres.
    Table 1: Percentage increase/decrease from Quarter 4 2008 to Quarter 4 2009 KZN WP RSA NC FS GP MP LP EC NW Percentage increase/decrease from Q4: 2008 to Q4: 2009 - 1.5 + 4.6 +2.4 +3.3 +2.7 +5 +3.5 -2 +1.8 +1.3
  • 7.
    • Uusi , a Reconstructed Living Lab (RLabs) initiative, aims to provide communities with an effective means to find job
    • opportunities that meet their specification at their fingertips.
    • Usability and simplicity is of high importance.
    • Advertise and search for job opportunities,
    • free of charge.
    The Uusi employment project
  • 8. Research Methodology
    • Main Objective :
      • Determine whether there is an opportunity to use mobile technology to address the unemployment in the Western Cape.
            • Qualitative Approach:
            • Interviews with unemployed
    • community members from
    • Bridgetown, Athlone.
  • 9.
    • Interview Aim:
      • Determine if and how mobile internet services are used.
      • Determine whether unemployed communities would make use of a job opportunity mobile internet service.
    Research Methodology
  • 10. Findings
    • Uusi Feedback:
      • Easy to use and navigate
      • Clear Content
      • “ What I am looking for”
    • Job opportunity searching is almost endless in most cases.
      • Ranging from a few months to up to 4 years.
    • All interviewees have access to a mobile phone with mobile
    • internet.
  • 11. Findings…
      • The interviewees all access the mobile internet on a daily
    • basis, varying in hours a day.
    • Common medium for job opportunity searching was the newspaper.
    • Common employment type interviewees’
    • look for is a permanent job.
      • Job security is important to support
    • family.
  • 12. Discussion of findings
    • Suggestions for future Uusi additions:
      • Advanced search options.
      • User tips for CV writing and personal skill development.
    • Interviewees favourite features:
    • SMS notification system.
    • Save time and money for users.
      • Availability of service on the mobile internet.
        • Very convenient.
  • 13. Recommendations and conclusion
    • Drastic increase of mobile technology adoption
    • within South Africa.
      • Information can now be accessed anywhere,
    • at anytime from the palm of peoples’ hands.
    • Social ills facing the Western Cape
    • may very well be linked to
    • unemployment. 
  • 14. Recommendations and conclusion…
    • High unemployment rates and mobile phone
    • penetration has lead the development of Uusi.
    • If Uusi is proven to be a success in the
    • Western Cape, then an opportunity
    • exists to expand it’s services to other
    • regions of South Africa.
  • 15. Questions? Contact Details: Samantha Smith [email_address] Marlon Parker [email_address] Terence Hendricks [email_address]