Uusi - WWW2010 Conference Presentation


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Uusi - WWW2010 Conference Presentation

  1. 1. Samantha Smith Marlon Parker Terence Hendricks The use of mobile technology to address unemployment In the Western Cape
  2. 2. Overview <ul><li>Introduction </li></ul><ul><li>Key Points </li></ul><ul><li>Unemployment </li></ul><ul><li>The Uusi Employment Project </li></ul><ul><li>Research Methodology </li></ul><ul><li>Findings </li></ul><ul><li>Discussion of Findings </li></ul><ul><li>Recommendations and Conclusions </li></ul>
  3. 3. Introduction <ul><li>South Africa is considered one of the highest of the </li></ul><ul><li>African countries with high mobile penetration. </li></ul><ul><li>(Rashid and Elder, 2009). </li></ul><ul><li>Voice communication and data services are the dominant </li></ul><ul><li>use of mobile technology (Jarvenpaa and Lang, 2005). </li></ul><ul><li>  </li></ul><ul><li>Cost is a deciding factor when considering </li></ul><ul><li>to adopt mobile technology and the </li></ul><ul><li>mobile internet. </li></ul><ul><li>  </li></ul>
  4. 4. <ul><li>Mobile phones have been widely accepted by all communities in South Africa. </li></ul><ul><li>Mobile phones are currently used effectively as a tool to </li></ul><ul><li>empower communities in South Africa. </li></ul><ul><li>Prepaid Subscriptions have made mobile phones </li></ul><ul><li>accessible to lower income populations. </li></ul><ul><li>  </li></ul>Introduction…
  5. 5. Key Points <ul><li>A user’s perception is influenced by their experience with the </li></ul><ul><li>technology and the services provided through the technology. </li></ul><ul><li>Users find ways to incorporate their mobile phones into their </li></ul><ul><li>daily lives. </li></ul><ul><li>The mobile phone has, in some cases, replaced land lines. </li></ul>
  6. 6. Unemployment <ul><li>The South African market is generally dispersed and </li></ul><ul><li>specialised in nature. </li></ul><ul><li>Most employment prospects are found in high-density </li></ul><ul><li>centres. </li></ul>Table 1: Percentage increase/decrease from Quarter 4 2008 to Quarter 4 2009 KZN WP RSA NC FS GP MP LP EC NW Percentage increase/decrease from Q4: 2008 to Q4: 2009 - 1.5 + 4.6 +2.4 +3.3 +2.7 +5 +3.5 -2 +1.8 +1.3
  7. 7. <ul><li>Uusi , a Reconstructed Living Lab (RLabs) initiative, aims to provide communities with an effective means to find job </li></ul><ul><li>opportunities that meet their specification at their fingertips. </li></ul><ul><li>Usability and simplicity is of high importance. </li></ul><ul><li>Advertise and search for job opportunities, </li></ul><ul><li>free of charge. </li></ul>The Uusi employment project
  8. 8. Research Methodology <ul><li>Main Objective : </li></ul><ul><ul><li>Determine whether there is an opportunity to use mobile technology to address the unemployment in the Western Cape. </li></ul></ul><ul><ul><ul><ul><ul><li>Qualitative Approach: </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Interviews with unemployed </li></ul></ul></ul></ul></ul><ul><li>community members from </li></ul><ul><li>Bridgetown, Athlone. </li></ul>
  9. 9. <ul><li>Interview Aim: </li></ul><ul><ul><li>Determine if and how mobile internet services are used. </li></ul></ul><ul><ul><li>Determine whether unemployed communities would make use of a job opportunity mobile internet service. </li></ul></ul>Research Methodology
  10. 10. Findings <ul><li>Uusi Feedback: </li></ul><ul><ul><li>Easy to use and navigate </li></ul></ul><ul><ul><li>Clear Content </li></ul></ul><ul><ul><li>“ What I am looking for” </li></ul></ul><ul><li>Job opportunity searching is almost endless in most cases. </li></ul><ul><ul><li>Ranging from a few months to up to 4 years. </li></ul></ul><ul><li>All interviewees have access to a mobile phone with mobile </li></ul><ul><li>internet. </li></ul>
  11. 11. Findings… <ul><ul><li>The interviewees all access the mobile internet on a daily </li></ul></ul><ul><li>basis, varying in hours a day. </li></ul><ul><li>Common medium for job opportunity searching was the newspaper. </li></ul><ul><li>Common employment type interviewees’ </li></ul><ul><li>look for is a permanent job. </li></ul><ul><ul><li>Job security is important to support </li></ul></ul><ul><li>family. </li></ul>
  12. 12. Discussion of findings <ul><li>Suggestions for future Uusi additions: </li></ul><ul><ul><li>Advanced search options. </li></ul></ul><ul><ul><li>User tips for CV writing and personal skill development. </li></ul></ul><ul><li>Interviewees favourite features: </li></ul><ul><li>SMS notification system. </li></ul><ul><li>Save time and money for users. </li></ul><ul><ul><li>Availability of service on the mobile internet. </li></ul></ul><ul><ul><ul><li>Very convenient. </li></ul></ul></ul>
  13. 13. Recommendations and conclusion <ul><li>Drastic increase of mobile technology adoption </li></ul><ul><li>within South Africa. </li></ul><ul><ul><li>Information can now be accessed anywhere, </li></ul></ul><ul><li>at anytime from the palm of peoples’ hands. </li></ul><ul><li>Social ills facing the Western Cape </li></ul><ul><li>may very well be linked to </li></ul><ul><li>unemployment.  </li></ul>
  14. 14. Recommendations and conclusion… <ul><li>High unemployment rates and mobile phone </li></ul><ul><li>penetration has lead the development of Uusi. </li></ul><ul><li>If Uusi is proven to be a success in the </li></ul><ul><li>Western Cape, then an opportunity </li></ul><ul><li>exists to expand it’s services to other </li></ul><ul><li>regions of South Africa. </li></ul>
  15. 15. Questions? Contact Details: Samantha Smith [email_address] Marlon Parker [email_address] Terence Hendricks [email_address]