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A SEO-training for marketeers is essential to obtain higher positions in Google with your website.

A SEO-training for marketeers is essential to obtain higher positions in Google with your website.

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Transcript

  • 1. Marketing Training Event SEO
  • 2.  
  • 3. What is SEO?
  • 4.  
  • 5. Why is SEO important?
    • More clicks
    • More visitors
    • More leads
    • “ The higher the rankings
    • the more visitors”
  • 6. SEO-secrets
  • 7. but, …
    • There are no secrets, but 500 till 600 factors that need to be considered by building, filling and optimizing a website.
    • Such as:
    • domain, title, description, url, content, site-structure, visitors, speed, external links, social media, etc., etc., etceterateratera….
  • 8. Succes
    • Only changing title can leads to an incredible increase at Google.com!
    • p/a:
    • 78 => 4
  • 9. What is the title?
    • ‘ Not seen’ for visitors
    • Show in search engines
    • Leads to clicks or not
    • The most important SEO-factor (at the moment…)
  • 10.  
  • 11. What can you do?
    • Use the right keywords
    • Writing the right titles and descriptions (HTML-tags)
    • Writing SEO-friendly content
    • Linkbuilding
    • Using social media
  • 12. 1. Use the right keywords
    • Not to generic
    • People using it at the search engines, how many hits (use Google Trends)
    • Out off your own mind, but in customer’s
    • Search volume (Google Adwords Tool)
    • Be creative
  • 13.  
  • 14. Bron: Google Adwords Tool
  • 15. SEO for Specialists
    • Use the KEI:
    • Keyword Effectiveness Index <=
    • Search volume divided by the number of hits.
    • “ The higher the KEI, the better!”
  • 16. The right keyword… Gives an answer!
  • 17. 2. Writing the right titles
    • Title: 60-65 characters
    • Description: maximum 160
    • Main keyword first in title, avoid company-name
    • Be descriptive
    • One keyword/page
    • Unique! No duplicating
  • 18. 3. Writing SEO-friendly content
    • Use, not overuse (!), the keyword
    • Write a header (H1)
    • Introduction, to-the-point
    • Give the answer people are looking for
    • Use lists
    • Use images (with alt-tags) and a lot of white space
  • 19. BBC newssite
  • 20. 4. Linkbuilding
    • Use the right hyperlinks, p/a seo-specialist ;-)
    • Write relevant articles and press releases
    • Put and send them on site’s
    • Make a own personal blog about your work at the business
        • >>
  • 21.
    • Relevant sites
    • Approaching clients, customers and suppliers and ask for a link
    • Again: be creative
    • Don’t stop. You are never ready to rest!
    • It’s not the click what’s so important, but the hyperlink.
  • 22.
    • The less links on a page, the better
    • Pageranking is not important
    • Search for relevant sites
    • Be active on the web. Give answers and the right stuff for a backlink.
  • 23. 5. Social media
    • Put your site in the center of your social media campaign (Link Wheels!)
    • It gives an enorm boost to your site
  • 24. Link Wheels
  • 25. Pollination social media
    • Own site in the middle
    • Each social media links to
    • own site and other medium
    • Use the right anchortekst
  • 26. Any questions?
  • 27. Meet me at: www.ReneGreve.nl