SEO Training For Marketeers
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SEO Training For Marketeers

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A SEO-training for marketeers is essential to obtain higher positions in Google with your website.

A SEO-training for marketeers is essential to obtain higher positions in Google with your website.

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    SEO Training For Marketeers SEO Training For Marketeers Presentation Transcript

    • Marketing Training Event SEO
    •  
    • What is SEO?
    •  
    • Why is SEO important?
      • More clicks
      • More visitors
      • More leads
      • “ The higher the rankings
      • the more visitors”
    • SEO-secrets
    • but, …
      • There are no secrets, but 500 till 600 factors that need to be considered by building, filling and optimizing a website.
      • Such as:
      • domain, title, description, url, content, site-structure, visitors, speed, external links, social media, etc., etc., etceterateratera….
    • Succes
      • Only changing title can leads to an incredible increase at Google.com!
      • p/a:
      • 78 => 4
    • What is the title?
      • ‘ Not seen’ for visitors
      • Show in search engines
      • Leads to clicks or not
      • The most important SEO-factor (at the moment…)
    •  
    • What can you do?
      • Use the right keywords
      • Writing the right titles and descriptions (HTML-tags)
      • Writing SEO-friendly content
      • Linkbuilding
      • Using social media
    • 1. Use the right keywords
      • Not to generic
      • People using it at the search engines, how many hits (use Google Trends)
      • Out off your own mind, but in customer’s
      • Search volume (Google Adwords Tool)
      • Be creative
    •  
    • Bron: Google Adwords Tool
    • SEO for Specialists
      • Use the KEI:
      • Keyword Effectiveness Index <=
      • Search volume divided by the number of hits.
      • “ The higher the KEI, the better!”
    • The right keyword… Gives an answer!
    • 2. Writing the right titles
      • Title: 60-65 characters
      • Description: maximum 160
      • Main keyword first in title, avoid company-name
      • Be descriptive
      • One keyword/page
      • Unique! No duplicating
    • 3. Writing SEO-friendly content
      • Use, not overuse (!), the keyword
      • Write a header (H1)
      • Introduction, to-the-point
      • Give the answer people are looking for
      • Use lists
      • Use images (with alt-tags) and a lot of white space
    • BBC newssite
    • 4. Linkbuilding
      • Use the right hyperlinks, p/a seo-specialist ;-)
      • Write relevant articles and press releases
      • Put and send them on site’s
      • Make a own personal blog about your work at the business
          • >>
      • Relevant sites
      • Approaching clients, customers and suppliers and ask for a link
      • Again: be creative
      • Don’t stop. You are never ready to rest!
      • It’s not the click what’s so important, but the hyperlink.
      • The less links on a page, the better
      • Pageranking is not important
      • Search for relevant sites
      • Be active on the web. Give answers and the right stuff for a backlink.
    • 5. Social media
      • Put your site in the center of your social media campaign (Link Wheels!)
      • It gives an enorm boost to your site
    • Link Wheels
    • Pollination social media
      • Own site in the middle
      • Each social media links to
      • own site and other medium
      • Use the right anchortekst
    • Any questions?
    • Meet me at: www.ReneGreve.nl