Integrated email-marketing-and-social-media

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Increasing business success creating campaigns that integrate email marketing and social media

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Integrated email-marketing-and-social-media

  1. 1. Integrated Email Marketing and Social Media A Vital Combination For Business And Audience Growth © www.successful-women-blog.com 2014 Follow me on Twitter @reneewilliams1
  2. 2. Integrated Email Marketing and Social Media  Mobile platforms and social media are giving email marketing new life  Email marketing and social media marketing go hand in hand  2013 and 2014 reports from HubSpot, Lsi Media and others ranks email marketing among the top 10 web traffic sources  A 2012 MarketingProfs survey found 77% of those surveyed preferred receiving promotions via permission-based emails compared to 6% preferring social media  The DMA’s Email Marketing Counsel pointed to web traffic generated by email marketing hitting a high in 2011 along side the proliferation and popularity of social media © www.successful-women-blog.com 2014 Follow me on Twitter @reneewilliams1 Successful-Women-Blog.com
  3. 3. Integrated Email Marketing and Social Media  In a 2012 business survey by Message Systems Services 63% of businesses surveyed indicated email offered a better ROI  Looking at data from July 2010 through August 2011 Constant Contact, an email service provider, found companies using both had much greater list growth and click through rates  During the period list size doubled for companies using both  And click through rates were 54% higher SOURCE: DIRECT MARKETING NEWS WIRE; http://bit.ly/LcYZyr © www.successful-women-blog.com 2014 Follow me on Twitter @reneewilliams1Successful-Women-Blog.com
  4. 4. Integrated Email Marketing and Social Media  Assuming a strategy of “Permission Marketing,”  Emails and eNewsletters are the best way to deliver your message  More opportunity for depth  Personalization  Better for organization & product transparency © www.successful-women-blog.com 2014 Follow me on Twitter @reneewilliams1Successful-Women-Blog.com
  5. 5. Integrated Email Marketing and Social Media  Social Media integration takes it to the next level  Opportunity to spread message wider  Reaching new audiences  Real-time updates and sense of urgency  Real-time location based transaction offers  Tease uncommitted public to website, physical locations and/or to take action  Including committing to “Permission Marketing” © www.successful-women-blog.com 2014 Follow me on Twitter @reneewilliams1Successful-Women-Blog.com
  6. 6. Integrated Email Marketing and Social Media Ability To Recognize And Adapt To Trends In Big Data Availability, Technology Developments And Consumer Expectations Will Be Key To Email Marketing And Social Media Success 2014 And Beyond © www.successful-women-blog.com 2014 Follow me on Twitter @reneewilliams1Successful-Women-Blog.com
  7. 7. Integrated Email Marketing and Social Media Big Data Availability  Big players realizing key to their success is helping business clients succeed by providing access to robust data Mobile Technology  While “big screens” remain dominant, in terms of where consumers read email, smartphone and tablet use is growing rapidly and will become dominant © www.successful-women-blog.com 2014 Follow me on Twitter @reneewilliams1Successful-Women-Blog.com
  8. 8. Integrated Email Marketing and Social Media  Google and Facebook are increasingly providing access to deep demographic and advertising data  User-friendly data intelligence and analysis  More accessible for entrepreneurs and small businesses  Detailed segmentation breakdowns mean better targeting  Messages, offers, product design  Translating to actionable strategies leading to better returns © www.successful-women-blog.com 2014 Follow me on Twitter @reneewilliams1Successful-Women-Blog.com
  9. 9. Integrated Email Marketing and Social Media  Yelp, Foursquare/Swarm, Google Places, etc. providing real-time location based Big Data.  Combined with demographics this translates the entire consumer experience  Lifestyle  Preferences  Psychographics  Where you are  What you engage in  Who you are with © www.successful-women-blog.com 2014 Follow me on Twitter @reneewilliams1Successful-Women-Blog.com
  10. 10. Integrated Email Marketing and Social Media  The Key to successful is integrated email marketing and social media campaigns 2014 and beyond  Creative thinking around concepts and technology  Design and content must consider the large screen, the small screen (tablets) and smallest screens (smartphones)  Awareness of not only who consumers are but where they are and what they are doing  Going beyond targeting to talk to consumers like you know them  Consider where they are and what they are doing in targeted message, content and offers – their whole consumer experience © www.successful-women-blog.com 2014 Follow me on Twitter @reneewilliams1Successful-Women-Blog.com
  11. 11. Integrated Email Marketing and Social Media  Imagine  A fan arrives at sports stadium and receives real-time discount offer for concessions  Business traveler lands at the airport and receives a message “Welcome to town. Join us for dinner and desert is on us.”  You have a booth at a crafts fair and ask folks to stop by and show they retweeted you for a free gift with purchase  Could be email, could be social media- it is better if it is BOTH  You don’t have to imagine. You only have to envision how you will integrate—It’s already here! © www.successful-women-blog.com 2014 Follow me on Twitter @reneewilliams1Successful-Women-Blog.com

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