Strength in scenarios: Getting meaningful user feedback on designs


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Presented at Agile2013 in August 2013

“What do you think?” and “How does this look?” are easy questions to ask when presenting users with potential design concepts, but they rarely give way to meaningful feedback. Using scenarios (workflow-based stories that provide a framework for getting user feedback) allows the user to give more honest, relevant feedback more closely related to the work they do on an everyday basis. It’s essential to gather user feedback during all stages of an iterative design process, and using scenarios to support design assessments works well within an Agile environment. In this workshop session, geared towards designers and product owners, we will explore what goes into creating meaningful scenarios and how they can be used. We will practice writing scenarios based on provided user workflows and paper prototypes. Scenarios can be a great tool in your toolbox for gathering requirements that your users will appreciate.

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Strength in scenarios: Getting meaningful user feedback on designs

  1. 1. Strength In scenarios getting meaningful user feedback on designs Thomas Piggott High-Tech Anthropologist® Renee Pinter High-Tech Anthropologist®
  2. 2. What will you learn in the Next 75 minutes?
  3. 3. But first, who are we?
  4. 4. What is a scenario to you?
  5. 5. Our design process Potential User Observations & Interviews Define the Problem & Project Scope Determine Target Users (Persona Map) Create Conceptual Designs Design Assessments with Scenarios Refine Designs
  6. 6. So What DO WE MEAN BY scenario? A scenario is a story that provides the framework for getting user feedback on mockups or prototypes. It follows a high-level workflow that is based on prior observations of target users.
  7. 7. Client:
  8. 8. Kathleen Tober 52 years old Homemaker in Dexter, Michigan • Planning her youngest daughter’s upcoming wedding • Embarrassed because she doesn’t understand much about computers • Worried about keeping track of wedding planning while traveling on vacations Your PRIMARYPERSONA:
  9. 9. What a design assessment Might look like
  10. 10. When CREATING A SCENARIO • Decide what features you want feedback on • Use realistic data • Avoid using overly similar language to what’s in the designs (it defeats the purpose!) • One scenario can cover several features • Scenarios present the opportunity for the user to work across tasks
  11. 11. When using a scenario • Keep it short • It’s just a guideline: “Make mistakes faster” • Answer questions with questions like: – “What would you expect?” – “How do you do it now?” • Use the same scenario across contrasting design concepts
  12. 12. Now you try it! Using the provided designs, let’s try writing a scenario
  13. 13. Now you try it! Got your scenarios? Now you’ll practice using them! Decide who wants to play what role: • Kathleen, the user • the “CPU”, the person delivering the scenario • the “DVR”, the person taking notes
  14. 14. What thoughts and questions do you have?
  15. 15. Strength In scenarios thank you for coming to Thomas Piggott @tjpiggott Renee Pinter @repinter Get in touch with us!