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Presentation about the Work & Learn Together Project on the Online Educa (Dec 2006)

Presentation about the Work & Learn Together Project on the Online Educa (Dec 2006)

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Online Educa Wlt Presentation Presentation Transcript

  • 1. Developing Communities of Practice in SME s of Tourism Sector Renée Filius Ivlos, University of Utrecht
  • 2. Introduction
    • I never teach my pupils; I only attempt to provide the conditions in which they can learn.
    • Albert Einstein
  • 3. What do you want to know more about? What’s a virtual CoP? Aims & motives of WLT project What can we use a CoP for? (Functions) Examples of CoP’s Results of WLT project Why focus on tourism sector & SME? Major challenges Benefits to learners, educators and other organisations How to make a succesfull CoP? Fundamental issues in the development of appropriate learning contexts and environments for SMEs Appropriate models and ICT-tools for informal learning
  • 4. Program
    • Project:
      • Informal learning
      • SME’s
      • Tourism sector
      • International
    • We use Communities of Practice
    • You can join us!
  • 5. Why tourism sector/ SME?
    • Especially hard to get good support at reasonable profits
    • Research shows: SMEs do problemsolving by talking, but hard to find the right people and no training available
    • Particularly important with new challenges (e.g. the effect of low cost Internet based airlines on small travel agents).
  • 6. Motives
    • Less possibilities for formal learning so create possibilities for informal learning
    • Bring people together to work together in different ways to find solutions to their problems and in the process learn new ideas.
  • 7. Aim of the project
    • To setup and sustain virtual Communities of Practice (CoP’s)
    • of SMEs in the tourist sector
    • in order to facilitate and support lifelong learning of professionals in the workplace
  • 8. What’s a virtual CoP?
    • Group whose members regulary engage in sharing and learning, based on common interest
    • Informal learning, often self organised and self selected
    • Online working group
    • Through working and learning together, they generate knowledge and constantly reinforce and renew themselves
  • 9. A CoP in tourism sector can be used by, for example:
    • Communication
    • Database
    • Question Bank (FAQ)
    • Sharing favorite links and documents
    • Creating new knowledge
    • Calender for events
    • Bringing problems and solutions together
  • 10. Results
    • Insight into
    • Innovative developments
    • Learning needs
    16 regional CoP’s 5 international CoP’s Webportal
    • Guidelines for:
    • Implementing COP’s
    • Relating CoP’s to vocational training
    • Knowledge dissemination :
    • 5 seminars (sector organisations)
    • Paper and journal articles
    Tools & models to support COP’s System for monitoring & evaluating CoP’s
  • 11. Organisation
    • 2-years project: Oct 2005 - Oct 2007
    • Funded by the European Union (Leonardo da Vinci program).
  • 12. Example: CoP of this project
  • 13. Example: CoP of CoPs
  • 14. CoP’s are themes based
    • Thematically focused:
      • Rural tourism
      • Wellness
      • Hotel/ restaurant issues, e.g. starters
    • Chosen by the members themselves
    • Not competitive, but work-related, rooted in daily-work processes
    • E.g.: Seasonal fluctuations, quality, collaboration, customers, e-business, environment, tourism developments..
  • 15. Every CoP will be supported
    • A moderator facilitates the process.
    • Experts can be invited to participate.
    • Researchers will monitor and evaluate the process.
    • In the end the group will belong to and be run by its participants, with the project team in a supporting role.
  • 16. Project Partners
    • IVLOS Universiteit Utrecht, Netherlands
    • InfoWERK Schwaz, Austria
    • IFS Innsbruck, Austria
    • EBS Tallinn, Estonia
    • Florida Centre Valencia, Spain
    • CF&L Bologna, Italy
    • Training 2000 Mondavio, Italy
    • HBI Zoetermeer, Netherlands
    • Maramures Baia Mare, Romania
    • Rolnet Bucharest, Romania
    • NTA Ljubljana, Slovenia
    • Pontydysgu Pontypridd, UK (evaluator)
  • 17. Current Status
    • 8 out of 16 CoP’s are being created, 8 more to go
    • 3 types of community emerging in design process
    • Existing but dominant group (travel agents)
    • Existing potential group (rural tourism accommodation)
    • Potential group: still to be created (small hotels)
  • 18. Challenges
    • Can you ‘create’ a Community of Practice?
    • How do you stimulate communication?
    • Are people willing to share their knowledge? Both national and international?
    • How do you increase the likelihood of creating knowledge?
  • 19. How to participate?
    • Participation is free, although we expect you to spend time in participation. Furthermore you need to have a computer with Internet access to join our networks. Please send an e-mail if you are interested in participation: r.m.filius@ivlos.uu.nl
    • We will invite you to fill in a brief online questionnaire to investigate what your needs are, related to our networks. We will also inform you about the progress.
  • 20. Final remarks
    • At first the community will irregulary communicate and perhaps share information. It takes time before it starts sharing and creating knowledge!
    • Be patient, the value of the community increases as the users are more inclined to see the community as a useful source and a place to communicate and collaborate.
    • You can lead the horse to the water, but you can’t make him drink.
  • 21. Back to the introduction
    • I never teach my pupils; I only attempt to provide the conditions in which they can learn.
    • Albert Einstein
  • 22. Questions to you?
    • Do you think a CoP could be a good tool of sharing knowledge and learning from each other?
    • Do you think a CoP is an effective tool within the tourism sector?
    • Do you have any suggestions for this projectteam?
  • 23. Questions?
  • 24. More information: www.worklearntogether.org