New Countries have different laws and requirements.</li></ul>External<br />
Three areas of an internal company analysis<br /><ul><li>Company Analysis</li></ul>Staff <br />Financial<br />Production Capabilities<br />Marketing Mix<br />Product<br />Price<br />Promotion<br />Place<br /><ul><li>Customer Analysis
Personality & Values</li></li></ul><li>Behavioral: segmenting based on shopping patterns and usage rate.<br />
Mass market vs. segmentation<br />Mass Market<br />Products have universal appeal<br />Products have few unique features<br />Segmentation<br />Products have specific uses<br />Products are unique<br />Products don’t appeal to everyone.<br />
Review<br />Which type of income, disposable or discretionary is more important to businesses that sell expensive watches, second homes and financial services?<br />Of what significance are the combined African American, Hispanic and Asian-American population to marketers?<br />A recent study shows that teens are drinking more bottled water and reducing the amount of carbonated beverages they drink. Which psychographic or lifestyle trend does this study support?<br />If 93% of the US Population of 290,890,777 (2003 estimate) snacks at lease once a day, how large is the market for snack foods?<br />Why does the United States conduct a census of its residents every ten years?<br />
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