Vme MEDIA
Reaching Hispanic Consumers
on TV & Online
Who is
Vme?
WE’RE DIFFERENT Televisión diferente
Vme, the national network at the top rank of America’s
Hispanic TV option...
Vme is committed to entertain, educate and inspire families in Spanish with a
contemporary mix of original productions, ex...
Historically Public Television is associated with quality and
excellence. Sponsors are rewarded for helping provide a
publ...
Public Television
Holds The Public’s
TRUST
For the eighth consecutive year, Americans
consider PBS the nation's most trust...
Why
choose
Vme?
LESS CLUTTER MEANS LESS GREATER STAND-
OUT.
15-18 min
Typical
Program Hour
6 min
Vme’s
Clock
Spanish Telev...
4th Largest
Hispanic Broadcast
Television Network
78%
96%
89%
88%
71%
69%
53%
Source: Nielsen Media
Research, Nov 2012
*Vm...
Where is
Vme?
AVAILABLE IN
43 MARKETS
10.4 M Hispanic TV
HH reaching 78% of
all Hispanic TV
HH’s.
69 M Total TV HH
reachin...
Who is
the Vme
Viewer?
EQUAL GENDER DISTRIBUTION
52% Male / 48% Female
More likely to have a college education than viewer...
COMPLETE PROFILE OF THE Vme VIEWER
52%
48%
GENDER
50+
45-49
35-44
25-34
18-24
AGE
22%
27%
34%
12%
4%
LANGUAGE(S) SPOKEN BY...
A different
Kind of
Platform
BRANDS
VALUES
PROGRAMMING
VERTICAL
PROGRAMMING
How we
Program
VERTICAL
PROGRAMMING
How we
Program
VERTICAL
PROGRAMMING
How we
Program
QUALITY
CONTENT
“Triunfo Latino”
This weekly half-hour series hosted by
Jackeline Cacho is dedicated to highlighting
the stories of Latino...
Jacqueline Cacho
Jackeline is spearheading the edutainment
movement in the Latino community. In addition to
her two busine...
Current
Affairs/Specials:
Smart and engaging programming that
discusses important topics impacting
the world today. Interv...
DUAL
LANGUAGE
LEARNING
Vme Niños
Vme is committed to Early Childhood
Education and Dual Language Learning
for Latino child...
A Vme ORIGINAL
PRODUCTIONTu Bebé
Tu Bebé is simply a must watch for mothers
and mothers to be. Dedicated to conception,
pr...
A Vme ORIGINAL
PRODUCTIONVme Cocina
Vme Cocina is a daily block of diverse culinary
programs such as Sumo Placer, Gourmet ...
A Vme ORIGINAL
PRODUCTIONPlaneta Feroz
Each week, Vme presents nearly a dozen
titles of the worlds finest wildlife and nat...
Original
Entertainment
Vme keeps audiences up to date with
current events in the entertainment
world. Celebrity news, musi...
Upcoming
PROGRAMMING
Latino
Americans
Vme to air the Latino Americans
series for Spanish language viewers
The first major documentary series fo...
The Graduates
Los Graduados, a special
presentation airing on Vme this fall.
Produced by the award-winning PBS
Independent...
Multi-Channel Sponsorships CampaignSponsorship
Opportunities
Program
Entitlement
Online
display and
pre-roll
Mobile
and On...
Vme MEDIA
© All rights reserved
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Transcript of "Vme Introduction"

  1. 1. Vme MEDIA Reaching Hispanic Consumers on TV & Online
  2. 2. Who is Vme? WE’RE DIFFERENT Televisión diferente Vme, the national network at the top rank of America’s Hispanic TV options. A partnership with Public TV stations for broadcast distribution and grassroots presence in major markets. An uncluttered, multi-platform environment for sponsors and organizations looking to reach new Hispanic viewers. A quality alternative for Latino families – engaging, empowering and most importantly entertaining.http://www.vmetv.co m/upfront2013/#!pret tyPhoto/0/
  3. 3. Vme is committed to entertain, educate and inspire families in Spanish with a contemporary mix of original productions, exclusive premieres, acquisitions, and popular public television programs specially adapted for American Latinos. Vme’s Mission Educate Empower Inspire Entertain
  4. 4. Historically Public Television is associated with quality and excellence. Sponsors are rewarded for helping provide a public service and viewers are more apt to purchase from those corporations. Dedication to the advancement of Latinos by providing engaging educational and inspirational entertainment that invites individuals and families to live fuller, richer lives. This enables them to serve as an ever-growing engine of intellectual power and contributing force in our country. Why Sponsor Hispanic Public Television?
  5. 5. Public Television Holds The Public’s TRUST For the eighth consecutive year, Americans consider PBS the nation's most trusted institution among nationally known organizations. Source: Caraban Orc International, January 2013 PBS 46% Commercial Broadcasting TV 17% Cable TV 11% Courts of Law 27% Federal Government 13% Newspapers 12% Congress 6%
  6. 6. Why choose Vme? LESS CLUTTER MEANS LESS GREATER STAND- OUT. 15-18 min Typical Program Hour 6 min Vme’s Clock Spanish Television Average National Commercial Minutes Source: Kantar Media Mix 1/1/11 – 12/31/11
  7. 7. 4th Largest Hispanic Broadcast Television Network 78% 96% 89% 88% 71% 69% 53% Source: Nielsen Media Research, Nov 2012 *Vme Figure Internal Estimate Projected for 4Q12NPM Hispanic Sample.Average of homes able to receive.
  8. 8. Where is Vme? AVAILABLE IN 43 MARKETS 10.4 M Hispanic TV HH reaching 78% of all Hispanic TV HH’s. 69 M Total TV HH reaching 60.2% of all U.S. TV HH’s. National coverage: Digital Broadcast, Basic Cable, Satellite Nielsen Hispanic Universe Estimates from 10/09 report,*V-me Internal Estimate for October, 2010
  9. 9. Who is the Vme Viewer? EQUAL GENDER DISTRIBUTION 52% Male / 48% Female More likely to have a college education than viewers of any other Hispanic broadcast network More likely than the average Spanish-language TV viewer to: Be highly connected to Hispanic culture Prefer to be spoken and advertised to in Spanish Be interested in a variety of topics (finance, international events, the arts, other cultures, cooking, travel)
  10. 10. COMPLETE PROFILE OF THE Vme VIEWER 52% 48% GENDER 50+ 45-49 35-44 25-34 18-24 AGE 22% 27% 34% 12% 4% LANGUAGE(S) SPOKEN BY Vme VIEWERS In the Household At Home Outside of Home Only Spanish 26% 47% 17% Mostly Spanish/Some English 36% 28% 28% Spanish and English equally 38% 23% 38% Mostly English/Some Spanish - 2% 13% Only English - - 4% MARITAL STATUS Single 35% Married 48% Other 12% BORN / LIVED IN US First Generation 71% Second Generation 18% Third Generation 11% Avg # yrs lived in US 18.4 Mexico 55% Puerto Rico 10% United States 9% Cuba 7% El Salvador 7% COUNTRY OF ORIGIN PARENTAL STATUS Parents of Kids <18 58% Parents of Kids <6 54% Parents of Kids 6+ 49% EMPLOYMENT Full-time (30+ hrs/wk) 61% Part-time (<30 hrs/wk) 13% Not employed 16% Retired 2% EDUCATION High School Grad or less 41% Some College 30% College Grad or higher 26% Attending College 23% INCOME Less than 30K (Net) 34% 30 to 49K (Net) 24% 50 to 99K (Net) 18% 100K+ (Net) 7% Prefer not to answer 17% Source: Consumer Segmentation Report, Nielsen 2010
  11. 11. A different Kind of Platform BRANDS VALUES PROGRAMMING
  12. 12. VERTICAL PROGRAMMING How we Program
  13. 13. VERTICAL PROGRAMMING How we Program
  14. 14. VERTICAL PROGRAMMING How we Program
  15. 15. QUALITY CONTENT
  16. 16. “Triunfo Latino” This weekly half-hour series hosted by Jackeline Cacho is dedicated to highlighting the stories of Latinos who are making a difference in the United States. Through profiles and interviews, Jackeline will introduce us to members of the Latino community who educate, entertain, and inspire us.
  17. 17. Jacqueline Cacho Jackeline is spearheading the edutainment movement in the Latino community. In addition to her two business ventures, Jackeline also has a weekly blog called Edutainment Revolution where she discusses the importance of education in entertainment and also highlights Latino leaders that have a positive impact in their communities.
  18. 18. Current Affairs/Specials: Smart and engaging programming that discusses important topics impacting the world today. Interviews and conversations with important figures from all over the world covering politics, immigration, arts, science, sports and more.
  19. 19. DUAL LANGUAGE LEARNING Vme Niños Vme is committed to Early Childhood Education and Dual Language Learning for Latino children and is proud to offer the biggest and best block of educational pre-school content in Spanish TV The ONLY network with a daily block of educational children’s programming, Vme is dedicated to preparing the next generation of Latinos for success in school. 4 hours a DAY!
  20. 20. A Vme ORIGINAL PRODUCTIONTu Bebé Tu Bebé is simply a must watch for mothers and mothers to be. Dedicated to conception, pregnancy and parenting, TuBebé offers practical advice on a wide variety of issues. From speaking both Spanish and English to your child to the financial impact of children on your bank account, this half hour series runs the gamut of child rearing topics. Our stunning host, Minerva Borjas, TuBebé is a hit with young Hispanic mothers and a wonderful place for your brand.
  21. 21. A Vme ORIGINAL PRODUCTIONVme Cocina Vme Cocina is a daily block of diverse culinary programs such as Sumo Placer, Gourmet Light, Recetas en Cadena, and Sabores en Mexico. Our in-house chef, Hamlet Garcia, ties all these great programs together through short vignettes offering valuable cooking tips and classic creations that viewers can easily make at home. Vme Cocina brings Hispanics a fresh take on cuisine and helps viewers learn and grow in the kitchen. Make sure to connect your brand with the most delicious block of programming on Spanish language television.
  22. 22. A Vme ORIGINAL PRODUCTIONPlaneta Feroz Each week, Vme presents nearly a dozen titles of the worlds finest wildlife and nature programming. The wild life block is designed to enlighten viewers about the complexity of the environment and sheds light on the latest ground-breaking discoveries in the animal kingdom. Consistently one of our highest rated programs, Planeta Feroz is an ideal property to target nature, travel, and the adventure loving consumer.
  23. 23. Original Entertainment Vme keeps audiences up to date with current events in the entertainment world. Celebrity news, music, concerts, interviews and more!
  24. 24. Upcoming PROGRAMMING
  25. 25. Latino Americans Vme to air the Latino Americans series for Spanish language viewers The first major documentary series for television to chronicle the rich and varied history and experiences of Latinos, who have helped shape North America over the last 500-plus years and have become, with more than 50 million people, the largest minority group in the U.S. Grand Premier 09/20/13
  26. 26. The Graduates Los Graduados, a special presentation airing on Vme this fall. Produced by the award-winning PBS Independent Lens Series. This series explores the pressing issues in education today through the eyes of six young Latino and Latina Students from across the United States. Grand Premier 11/01/2013
  27. 27. Multi-Channel Sponsorships CampaignSponsorship Opportunities Program Entitlement Online display and pre-roll Mobile and Online Content Rights Co-branded Research Studies Sponsored E-Blasts Online Contests and Promotions Microsites, Recipes, Special Offers On-site Events Direct-to- consumer Couponing Creative Production: Vignettes, Banners, Microsites
  28. 28. Vme MEDIA © All rights reserved
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